Maestro on the Mic

Latest Episodes:

MOTM #665: What’s the Next Step After Your First Launch? May 19, 2025

Show notes

So you’ve launched your product for the first time… now what? Knowing what to do next after a launch depends on a ton of different factors—namely, was it even successful? I can’t pretend to know the exact strategy your business needs (you can book a one-on-one call with me to figure that out), but for the most part, if it ain’t broke, you don’t gotta fix it. What comes next is just a part of the online business process.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

In This Episode You'll Hear:

Making success sustainable
If it ain’t broke, don’t fix it
Create predictability and repeatability
Corralling attention
Fine tune your strategy
Expanding beyond Instagram

Links & Resources For This Episode:

Watch this episode on YouTube!

Check out my Instagram Business Blueprint
Teach your kids about “tricky people” and about our Six Circles
Book a one-on-one Maestro Meeting with me
MOTM #546: Should You Start an Online Membership?
MOTM #661: Should You Start a Substack?
MOTM #634: How I Create Content for Different Platforms

Check out the full transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #664: What’s Your Thing? May 12, 2025

Show notes

In your business, in your activism, and in your life, you can’t do it all. As a business coach, I’m always telling people to niche down and to focus on one thing at a time, and I know how impossible that feels. When you do a lot of things and you care about a lot of things, focusing on just one thing at a time feels limiting. But when we spread ourselves too thin, nothing gets done. So, whats your thing?

Let’s chat.

In This Episode You'll Hear:

We can’t care about every little thing
Picking just one thing isn’t easy
Take some time to sit and think
Embrace the seasonality of your life
You don’t have to stay the same

Links & Resources For This Episode:

Watch this episode on YouTube!

Get in on my podcasting workshop
MOTM #661: Should You Start a Substack?

Check out the full transcript for this episode

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #663: Do We Actually Need More Podcasts? May 05, 2025

Show notes

The world doesn’t need another Joe Rogan. But that doesn’t mean podcasts are dead, and it doesn’t mean what you have to say is unimportant, either. There are plenty of podcasts out there, but only a small portion of those are actually GOOD, and an even smaller portion of those ever make it past 100 episodes. The world doesn’t need just another podcast, it needs more podcasts that are actually helpful, interesting, and important. If that’s you, then by all means, podcast away.

Let’s chat.

In This Episode You'll Hear:

Some tech tenacity is required
We need more GOOD podcasts
Are you doing things differently?
The business benefits of running a podcast
Everyone starts a podcast, but no one keeps it going
Do it because you love it

Links & Resources For This Episode:

Watch this episode on YouTube!

Get the FREE How To Start A Podcast Ebook
Facilitated with Kate Daugherty and Mitchell Rasmussen
Three Questions with Meghann Koppele Duffy
MOTM #359: Functional Medicine…That Will Actually Help You Function With Mitchell Rasmussen
MOTM #150: Pilates for Neurological Conditions with Meghann Koppele Duffy
MOTM #502: Every Client is a Neuro Client with Meghann Koppele Duffy
MOTM #422: Why You Should Start a Podcast for Your Business

Check out the transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #662: The Funnel-Industrial Complex Apr 28, 2025

Show notes

You might have heard of the military or the prison industrial complexes, but they aren’t the only of their kind. I used to think an industrial complex was just a fancy way of saying a large or pervasive system, but what it really is is a self-justifying, self-reinforcing system. These systems purposely create problems just so they can solve those problems and then—you guessed it—profit off of the demand they created. Gross. Internet marketers aren’t innocent of this. Y’all know I’m all for strategy, but not every little interaction in your business needs to be finding ways to eek more profit out of your audience. We’re better than that.

Let’s chat.

In This Episode You'll Hear:

Keep creating
Lean-in to what you’re good at
What is an “industrial complex”
Capitalism will fuck you up
Everyone gets a funnel!!!
Professionalizing doesn’t mean dehumanizing

Links & Resources For This Episode:

Watch this episode on YouTube!

My reel on changing Lex’s oil
Ryan Cooler on his movie, Sinners
MOTM #649: Professionalizing the Creator Economy
MOTM #661: Should You Start a Substack?

Check out the transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #661: Should You Start a Substack? Apr 21, 2025

Show notes

I see a lot of people thinking that starting a Substack is somehow the secret to finding new clients and making good money in your online business, but y’all should know by now that it’s never that easy. Yes, there are people making good money with that platform, but they typically already have an audience they’ve built some other way—not to mention the fact that they don’t own their shit, Substack does! If you want to monetize your emails and blogs, you absolutely can (and should!), but there are far better ways to do it.

Let’s chat.

In This Episode You'll Hear:

What the hell is Substack?
Own all of your shit as soon you can
An audience doesn’t appear out of the blue
You need tech tenacity
Growth takes time (and luck!)

Links & Resources For This Episode:

Watch this episode on YouTube!

Follow my girl Lex, and get her SEO School
MOTM #660: Should You Always Display Your Prices?
MOTM #649: Professionalizing the Creator Economy

Check out the full transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #660: Should You Always Display Your Prices? Apr 14, 2025

Show notes

Do I really even need to answer the question this title is asking? If you know me at all, you know I’m a big believer in the idea that our businesses are opportunities for us to build a better world—one where our choices are dictated by our values and not by the whims of someone who cares more about their wallet than your life. Me? I value transparency, I value agency. So yeah, I’m gonna display my fucking prices.

Let’s chat.

In This Episode You'll Hear:

Doing what aligns with my values
There’s no reason not to
Transparency and agency are sexy
Your business is an opportunity to build the kind of world you want to live in

Links & Resources For This Episode:

Watch this episode on YouTube!

Look at this 30 million dollar house

Check out the full transcript for this episode

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #659: How Important Are Email Subject Lines? Apr 07, 2025

Show notes

There’s this idea out there that a good subject line is the difference between getting your email opened and getting your email deleted, but is that true? I could have titled this episode something like, “How to write better email subject lines” but that would be making the assumption that subject lines are all that important, and I just don’t think they are. When someone opens an email, it’s because they care about the person or business sending the email—they care about YOU. And while there are some tactics you can use to increase your open rates, the most important by far is building trust with your audience.

Let’s chat.