Maestro on the Mic

Latest Episodes:

MOTM #685: How I Handle Late Sign-Ups Oct 06, 2025

Show notes

Y’all know I have a love-hate relationship with my Last Minute Lucys, but as much as I can’t understand them, I have an even bigger problem with my Day After Danielles. I make a big deal out of my open and closed cart launches so no one is lost on when they can buy. So why then, is there always someone asking to get in on my programs the second I close the cart? In your business, you can do whatever you want, but for me? I’m more interested in working with people a bit more intrinsically motivated.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

In This Episode You'll Hear:

Not everything needs to be a big discussion
Giving ample notice of the deadline
It’s not the same as a Last Minute Lucy
The best clients are intrinsically motivated
More money is sometimes more headaches

Links & Resources For This Episode:

Watch this episode on YouTube!

Get on the Press Publish Waitlist

Check out the full transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #684: My Exact Podcasting Process Sep 29, 2025

Show notes

I’ve been podcasting since 2018, so I’ve got this shit down to a science. I’ve got a team working with me on this podcast, but on my second show (ChatGPT Curious) I do it all by myself. Running a podcast isn’t a zero-effort activity, don’t get me wrong, but it’s not as time-consuming as people might make you think, and today I'm sharing exactly how I get it done.

Let’s chat.

In This Episode You'll Hear:

Audio only is the best way to start
Writing an outline
Recording, editing, show notes
Uploading + hosting the audio
Creating a newsletter
Promotion
Podcasts are still well and alive

Links & Resources For This Episode:

Watch this episode on YouTube!

Get on the Press Publish Waitlist
Check out the Curious Companion

Check out the transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #683: How to Retire a Product or Service Sep 22, 2025

Show notes

There will come a time in your business when you’re ready to retire one of your products or services, for whatever reason. Do it. You don’t need a million reasons, and it doesn’t need to be complicated, you can just retire something when it no longer works for you. I'm doing it now!

Let’s chat.

In This Episode You'll Hear:

Why you might need to retire your program
Losing money, but gaining space
Know your numbers
It doesn’t have to be a big deal
Promote it and run it
Stick to your word
Filling in the gap

Links & Resources For This Episode:

Watch this episode on YouTube!

Get in on the FINAL ROUND of the Instagram Intensive!
Check out ChatGPT Curious
Get on the waitlist for Press Publish

Check out the transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #682: My Thoughts on Price Increases Sep 15, 2025

Show notes

Increasing your prices isn’t necessarily bad, but there’s a difference between raising your prices fairly and screwing over your customers for the sake of profit. There are times and places that makes sense for increasing prices, and with some foresight and planning, no one needs to get screwed over. It doesn’t need to be more complicated than that.

Let’s chat.

In This Episode You'll Hear:

Price increases aren’t objectively bad
Commerce vs. capitalism
Doing right by your people isn’t complex
A time and place for price increases
Thoughts on subscription models and continuity programs
Foresight, planning, and doing the math

Links & Resources For This Episode:

Watch this episode on YouTube!

My post on ConvertKit’s price increases
The Rise & Fall of Capitalism podcast episode
MOTM #430: Why You Should NOT Start an Online Membership

Check out the transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #681: Launching Your First High-Ticket Offer Sep 08, 2025

Show notes

If you’re running an online business, I cannot recommend highly enough to have a high-ticket offer. It’s the fastest and best way to start making money online and building a business that doesn’t perpetuate the same bullshit we’ve always seen. I know that deciding how to price, create, and run your high-ticket offers can be fraught with anxiety and overwhelm, so let this episode guide you as you start developing yours.

Let’s chat.

In This Episode You'll Hear:

We set the price, the customer determines the value
Determining your hourly rate
The market will let you know
Selling high ticket is easier, but you’ll get less people
Decide on the offer
Think about the deliverables
Getting attention
Run the launch, debrief, and do it again
Reaching even a single person is amazing

Links & Resources For This Episode:

Watch this episode on YouTube!

Get on the list for the FINAL round of the Instagram Intensive
The Rise & Fall of Capitalism podcast episode

Check out the transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #680: Off-Menu Options Sep 01, 2025

Show notes

You’ve probably heard about the west coast burger chain, In-N-Out’s, secret menu. They have a limited list of things you can order on their regular menu, but there’s a whole host of of off-menu additions you can make if you’re in the know. Make your business like In-N-Out. You don’t need to be promoting every single little offer you could possibly provide, and having “off-menu offers” is especially helpful for testing new ideas. This way you get to follow momentum and actually do something, without overcommitting or falling into shiny object syndrome.

Let’s chat.

In This Episode You'll Hear:

Take some current offers off-menu
A good way to test viability
No pivot or full commitments required
What this looks like for you

Links & Resources For This Episode:

Watch this episode on YouTube!

Get on the list for the FINAL round of the Instagram Intensive
Get on the Press Publish waitlist
Listen to ChatGPT Curious
chatgptcurious.com
MOTM #565: Hopping Never Leaves the Program with Matt McInnes Watson
MOTM #674: Should You Start Over?
MOTM #676: Test it First
MOTM #677: Making a Case for 1:1 Services

Check out the transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #679: Construction During Collapse Aug 25, 2025

Show notes

The world as we know it is falling down around us, but we still got shit to do. If you’re listening to this podcast, you’re probably the type of person who sees a problem and tries to solve it. Yes, things are collapsing, but to me, that makes right now a perfect opportunity to start building something new and better than the bullshit that was before. There’s problems all around us, so let’s solve them. Because at the end of the day, if we want change, then we gotta be the change.

Let’s chat.

In This Episode You'll Hear:

Is what we’re building perpetuating the bullshit?
Sometimes things get worse before they get better
Age gives perspective
Martyrdom isn’t it
You can always start now

Links & Resources for this Episode:

Watch this episode on YouTube!

MOTM #678: Success is Simple
ChatGPT Curious Ep. 2: ChatGPT and the Environment: Energy, Water, and Carbon Emissions

Check out the full transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #678: Success is Simple Aug 18, 2025

Show notes

Success is simple. Now that doesn’t mean success is easy or even that it’s fair, but it is simple. In my mind, success comes down to two things: do good work for a long time, and do right by people. How long it’ll take to “succeed” is mostly random and a lot is out of your control, but there’s a place for all of us and we get to build the careers (and world!) we want. We can never control the market, or the amount of luck we have, or the privileges we are or are not born with, but we CAN control how we show up, and all lasting success is built on that.

Let’s chat.

In This Episode You'll Hear:

Define success for yourself
Simple doesn’t mean easy or fair
Do good for a long time, and do right by people
There needs to be a demand
You have to shit yourself
The 5 Laws of Stratospheric Success

Links & Resources For This Episode:

Watch this episode on YouTube!

Get on the list for the FINAL round of the Instagram Intensive
Get on the Press Publish waitlist
Read The Go-Giver

Listen to the trailer for ChatGPT Curious
Check out the ChatGPT Curious website
Follow @chatgptcuriouspodcast on Instagram

Check out the transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #677: Making a Case for 1:1 Services Aug 11, 2025

Show notes

The idea of leveraging your time by running group programs is all the rage right now in the business sphere (and for good reason!) but I want to make a case for 1:1 coaching. People are a lot less frivolous with where their dollars are going right now which means those that are buying, really want results. Y’all already know that the best way to do that is through 1:1 coaching. Not only that, but direct access to you means you can charge a higher price, and that means you need a lot less clients in order to make a livable wage. There’s always a time and place for group coaching, but 1:1 doesn’t deserve the bad rap its getting.

Let’s chat.

In This Episode You'll Hear:

People want 1:1!
There’s a time and place for group coaching
More access warrants higher prices
No one wants to learn, they just want an outcome
Look at the math to stay objective

Links & Resources For This Episode:

Watch this episode on YouTube

Get on the list for the FINAL round of the Instagram Intensive
Get on the Press Publish waitlist
Book a Maestro Meeting with me

Listen to the trailer for ChatGPT Curious
Check out the ChatGPT Curious website
Follow @chatgptcuriouspodcast on Instagram

Check out the full transcript here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

MOTM #676: Test it First Aug 04, 2025

Show notes

I speak a lot about ensuring demand before you create something, but there’s a step you should be taking in between creating something and selling it. You’ve got to test it. What works in your head may not be landing to an audience without the context you have, or maybe you just need to fine tune the way you’re teaching. Either way, testing your offer before you finalize it can help you get some feedback and clarity, AND prove to yourself that you really do know your shit.

Let’s chat.