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    Health

    Maestro on the Mic

    Join host, Dr. Shante Cofield, The Movement Maestro, on a journey to see the bigger picture, find your passion, and discover how movement unites us all. Come move with the Maestro.

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    Latest Episodes:
    MOTM #554: No Time Wasted: Stop Worrying About Wasting Your Time Feb 15, 2024
    Show notes

    People out there (yeah, I’m talking about you) are afraid to commit to doing the thing because they’re afraid of wasting their time. Yes time is finite, but committing to something, whether it “turns out” or not is never a waste if we focus on all the things we gain by having done it in the first place. Nothing is a waste of time when everything is an opportunity to learn.

    Let’s chat.

    (This episode is a re-run. Original release date was July 15, 2021.)

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • There’s nothing to fear here
    • Time is finite, but committing isn’t a waste
    • Focusing on what you gain, rather that what you’ve lost
    • When you chase all the rabbits, you go home hungry
    • Be a scientist

    Links & Resources For This Episode:

    Check out the full transcript for this episode here!

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

    MOTM #553: How to Write Better Emails Feb 12, 2024
    Show notes

    Having an email list is something I’m very passionate about for all online business owners because when it’s all said and done, your email list is the only thing you really “own.” If you want to social media-proof your business—and you SHOULD—then you need a way to get in contact with and talk directly to your potential clients and customers. Enter: your email list. It’s not enough to just have one, you gotta be writing to it, too! In today’s episode I’m sharing 3 points I focus on when writing to my list that’ll help you write those emails, and actually write them well.

    Let’s chat.

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • Write MOAR emails
    • What’s “better” is subjective
    • There is no copy & paste framework
    • How to write just like you speak
    • Identify the main point you’re trying to make
    • How do you want your audience to feel?
    • Make your audience feel seen in their feelings

    Links & Resources For This Episode:

    Watch this episode on YouTube!

    Speaking of emails, get on my email list.
    My original ChatGPT video (Will ChatGPT Replace Creators?)
    Start with ConvertKit
    MOTM #468: How to Grow Your Email List
    MOTM #535: How Often Should You Email Your List?

    Check out the full transcript for this episode here.

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

    MOTM #552: 3 Steps to Make Sure You Never Run Out of Ideas for Content Feb 08, 2024
    Show notes

    I’m all about consistency in posting on Instagram, and ideally posting every damn day, but with posting daily comes the fear of running out of content to make. What if I told you I knew three easy steps you need to take to make sure you never run out of ideas for content again? No, it’s not too good to be true, it’s legit, and it all starts with noticing the world around you. There’s content in every thing we do because it’s all inter-connected. The hardest part is paying attention.

    Let’s chat.

    (This episode is a re-run. Original release date was May 6, 2021.)

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • An overview of the creative process
    • Don’t get stuck creating more than you consume
    • Content is all around us
    • Understanding how all experiences are interconnected
    • The more you create, the easier it gets to connect
    • There are no coincidences

    Links & Resources For This Episode:

    Registration is OPEN for the Instagram Business Blueprint Masterclass

    Check out the full transcript for this episode here.

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

    MOTM #551: Should You Always Display Your Prices? Feb 05, 2024
    Show notes

    Should you always display your prices? Are there times it makes sense not to list them? Y’all already know I’m gonna tell you to do whatever the hell you feel like doing, but personally, I always list my prices, and if you really want to know my opinion I think you should too. I’m not trying to deal with people and their problems with spending money on my services, but hey, to each their own.

    Let’s chat.

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • As always, do what you want
    • I always put the price out there
    • We set the price, the customer determines the value
    • Sharing the price lets people save
    • I don’t want to be dealing with people (but you might)

    Links & Resources For This Episode:

    Watch this episode on YouTube!

    Registration is OPEN for the Instagram Business Blueprint Masterclass

    Check out the full transcript for this episode here

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

    MOTM #550: In Memory of Bud Jeffries Feb 01, 2024
    Show notes

    We’re going way, way back to episodes 52 and 54 for this week’s Thursday Throwback, and for a sentimental reason. These episodes features an interview I did 6 years ago now with strongman Bud Jeffries. Bud passed away 2 years ago this January 21st, but the legacy he left is still impacting people today. The way his wife speaks about him and continues to share his message is something really beautiful, and I wanted to do the same in whatever small way I could.

    It’s a long-ass episode because Bud didn’t do anything in his life half-assed. The original title of this episode is “Change Your Strength and Change Your Life,” and that encompasses everything Bud wanted to impart to the world. If you want to make a change, it’s time to get strong and take action.

    Let’s chat.

    (This episode is a re-run. Original release date was October 1, 2018 and October 8, 2018.)

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • Meet Bud Jefferies
    • Bud’s view on human capacity
    • Non-specialization
    • Being really good at lots of different things
    • Bud’s thoughts on and approach to rehabilitation
    • Bud’s youth and early life story
    • Everything in Bud’s yard weighs 25lbs
    • Taekwondo
    • Everybody isn’t supposed to do things the same way
    • The diversity of strength training
    • 1-rep sets for training
    • Stop treating people as if they are going to forever be damaged
    • Mindset and squatting 1000lbs
    • Using physical movement to change your mindset
    • Massage therapy and myofascial unwinding
    • Self-awareness
    • The importance of knowledge diversity and having a big bag of tools
    • The paralyzed diaphragm
    • Progressive Distance Training
    • Full range of motion
    • A way to work people into strength from a therapeutic standpoint

    Links & Resources For This Episode:

    Learn more about the life and mission of Bud: @budjeffries

    Check out the full transcript for this episode here!

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

    MOTM #549: How to Sell Like an Advanced Online Business Owner Jan 29, 2024
    Show notes

    Look, selling doesn’t have to be sleazy. You’re not selling snake oil, you’re selling real solutions to the real problems of real people—they WANT your product. If you want to up your selling skills and get out there like an advanced biz owner, you already know what to do.

    Let’s chat.

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • When you’re selling, be selling
    • Get clinical, get objective
    • Take it seriously, but not personal
    • It ain’t over ’til it’s over
    • Strategies are not tactics
    • Selling isn’t binary

    Links & Resources For This Episode:

    Watch this episode on YouTube!

    Registration is OPEN for the Instagram Business Blueprint Masterclass

    Check out the full transcript for this episode here.

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

    MOTM #548: Everything You Need to Know to Host a Successful In-person Event Jan 25, 2024
    Show notes

    I’m a huge fan of hosting live events, there’s just something about them that’s magical. I’ve been hosting events for years so I’ve picked up a thing or two about the best way to run one. If you’ve been considering hosting an in-person event, let this be your sign to do the damn thing, and I’m breaking down exactly how to do it.

    Let’s chat.

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • An insider’s view of running in-person events
    • Start small and wait to create
    • Secure the right location to suit your needs
    • You’re gonna need a projector (and other AV needs)
    • Having ample promo time
    • Pricing to profit or to break-even
    • Food + snack options
    • It’s not what you know, it’s what they learn
    • How to structure your teaching
    • Refine over time
    • Getting feedback and testimonials

    Links & Resources For This Episode:

    Retreat Reflections – with Andrea Claasen
    Follow Andrea Claasen on Insta: @seasonalandrea
    MOTM #393: The Psychology of Creating with Rachel Strickland

    Check out the full transcript for this episode here!

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

    MOTM #547: What Type of Content Goes Where? Jan 22, 2024
    Show notes

    We have all these mediums now that need all different types of content, but what the hell goes where? Emails, blogs, YouTube, podcasts, and social media (oh, my!) are all places you might want to be talking about your niche, but they all have very different use-cases and even more different “languages” that are spoken amongst them. Maybe you’ve seen people repurposing ideas amongst their various platforms, and that’s actually a good thing. Why? Well you’ll just have to listen to find out.

    Let’s chat.

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • Ideas (& content) needs to be repurposed
    • The 5 content distributors
    • Social media platforms require their own languages
    • How are you building relationships?
    • Singular ideas go on social media
    • Podcasts + email allow for nuance
    • Blogging and SEO optimization
    • Medium-to-long form video on YouTube

    Links & Resources For This Episode:

    Watch this episode on YouTube!

    Join the Instagram for Online Business Masterclass
    Get on the interest list for the next round of the LextroMind
    Get on the interest list for LEGACY
    Check out Parts 1, 2, 3, 4 of Business and Bullshit with my Bestie
    Create SEO Friendly Blog Posts

    Check out the full transcript for this episode here!

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

    MOTM #546: Should You Start an Online Membership? Jan 18, 2024
    Show notes

    Should you start an online membership? No. No you should not. I say this as someone who actually *does* run one, but many membership models out there aren't all they're cracked up to be, and the dream of “effortless, passive income” isn’t real. Buuuut if you’re going to ignore me and start a membership anyways, here’s how I’d do it.

    Let’s chat.

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • Membership models are trash
    • Building the Mafia
    • The math is easy, the work is not
    • On-going solutions are hard to sell
    • Valuable deliverables
    • Facilitating community
    • Expect slow growth
    • Capping membership
    • Price it however you want

    Links & Resources For This Episode:

    MOTM #425: Practical Pricing Strategies for Online Business

    Check out the transcript for this episode!

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

    MOTM #545: How to Handle Trolls and Negative Comments on Social Media Jan 15, 2024
    Show notes

    When you post your life and your business on the internet, somebody out there always has some shit to say. Let them. We all know trolls come with the territory, but that doesn’t make it hurt any less, and feeding the trolls only makes it worse. So just keep showing up, just keep doing the thing as authentically as you can, and the people who are for you will see you, and your work will speak for itself.

    Let’s chat.

    Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

    In This Episode You'll Hear:

    • Leaning in to seasonality
    • Don’t feed the trolls
    • My 8-mile strategy
    • Teach people how to treat you
    • Delete and move on
    • There is no “defending your honor”
    • Be as authentic as possible
    • Create, regardless of what people think
    • Trolls come with the territory—show up anyways

    Links & Resources For This Episode Here:

    Watch this episode on YouTube!

    Get on my email list here
    MOTM #537: How I'm Planning for 2024
    Let people be wrong about you.

    Check out the full transcript for this episode here!

    Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

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