Join host, Dr. Shante Cofield, The Movement Maestro, on a journey to see the bigger picture, find your passion, and discover how movement unites us all. Come move with the Maestro.
MOTM #615: What is the Instagram Intensive?
Sep 16, 2024
Show notes
Doors for the Instagram Intensive are OPEN and y’all know that when I’m selling, I’m selling. I’m proud of this Intensive and I know how impactful it can be for your business, so you won’t find me feeling badly about selling it to you. I realized I’ve never done a podcast episode about exactly what the Intensive is and what you’ll find in it if you decide to enroll. I’ve taken over 550 online business professionals through this course, and it’s always filled with the most up-to-date and relevant information you need to know if you plan to use Instagram for your online business, and I’d love to see you there.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
How I teach in the Instagram Intensive A week by week syllabus Building a business, by showing up as you There’s no such thing as a promise for success Focusing on quality over quantity Some FAQ’s
MOTM #614: How to Price Your Online Products and Services
Sep 12, 2024
Show notes
On Monday we talked about the expectation to always be growing and changing your business—and all of that includes how you price your products—but y’all know I’m all for keeping things the same, for as long as you want. Ideally, you can price your services so that you never feel so salty that you want or need to change them, so I’m (re)sharing some tips to help you decide your price points.
Let’s chat.
(This episode is a re-run. Original release date was November 21st, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Prices are too damn high
Unlimited growth + abundance is a myth
What is your enough?
Your time is worth more than money
Research what’s working now
What you need to survive
What are you comfortable charging?
Change things when you’re feeling salty
Working through your uncertainty
Raising your rates for existing customers
Price anchoring
An argument for always displaying your prices
People don’t always want cheap things
Links & Resources For This Episode:
Mark your calendars because registration for my Instagram Intensive opens NEXT WEEK Get your tickets to #BossUp2024 HERE Check out my friend @drseapastuch Download The Value Ladder for FREE!
MOTM #613: “So, what’s next?”
Sep 09, 2024
Show notes
“So, what’s next?” It’s one of my favorite business questions to answer, and not because I’ve got something new to do or sell, but because I’m keeping everything exactly the same. There’s this pressure to always be doing more, creating more, earning more, but I already have everything I need. What good is “more” when what I already have is more than enough for me and then some?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #612: The Riches Are in the Niches
Sep 05, 2024
Show notes
I really want y’all to succeed in your online businesses—that’s why I do what I do!— and one of the most important things you can do for your online business is niche down. We all know that the internet is crowded and noisy, with a million people saying a million things. If you want to cut through that and actually be heard by the people who need your message, you have to get specific. You aren’t leaving money on the table by leaving some people or some ideas out, you’re cutting to the heart of what people care about, and that’s how you make a viable business.
Let’s chat.
(This episode is a re-run. Original release date was January 13, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Cutting through the noise of the online space
The fears preventing you from niching down
How to speak to your people
What people need, disguised as what they want
Do your homework—on the market, and yourself
Create a product for your people
Get clear, not cute
How to start building your audience
Missed opportunities when you try to be for everyone
MOTM #611: The Slippery Slope of Scaling
Sep 02, 2024
Show notes
I’ve been reading a lot recently about how big businesses aren’t doing as well as they once were, especially since the pandemic. Is anyone actually surprised? It only takes a little common sense to know that nothing can scale infinitely, and therein lies the slippery slope I see businesses falling down. Look, I want you to have all the success you want and make all the moneys, but nothing great can come out of attempting to scale beyond your niche.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #610: How to use Instagram for Your Brick & Mortar Business
Aug 29, 2024
Show notes
I like to think of myself as an expert at using Instagram for online business, but do the same rules apply to brick & mortar businesses? Spoiler alert: no. Online efforts lead to online clients and in-person efforts lead to in-person clients. In my opinion, there are better places to spend your energy. But that doesn’t mean you should have zero Instagram presence, either. There are ways to use social media for your in-person business.
Let’s chat.
(This episode is a re-run. Original release date was May 11th, 2023.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #609: SEO or Social Media?
Aug 26, 2024
Show notes
SEO or social media… which should you be focusing on as you build your business? Look, one isn’t “better” than the other, but they both serve different functions and will attract different people. They both can help you, but it’s better to focus on one before the other. So if you’re trying to decide how to grow your business, let me give you some food for thought while you think about where to start.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #608: Crash Course: How to Use Instagram for Online Business
Aug 22, 2024
Show notes
Building a business online can be overwhelming. Lucky for you, I’ve been teaching people how to do this now for a while. Whatever questions you have, whatever level of help you need, I can help you. This episode is the crash course version, and y’all already know I’ve got options when you’re ready for more.
Let’s chat.
(This episode is a re-run. Original release date was January 8, 2024.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Get prolific, ASAP You can’t optimize what isn’t there Your best chance to win is to keep playing Attracting clients with your handle and bio What kind of content do you like making? Basic is better (and repetition is mandatory) Use your stories It’s called *social* media, so get social
MOTM #607: Can You Repeat That?
Aug 19, 2024
Show notes
I’ve said it a million times before, and I’ll say it a million more times because it bears repeating: if you want to be successful in your business, you have to repeat yourself. Having an online business that actually helps people isn’t about saying a million different things, it’s saying one thing a million times. We all know that it takes reps to get good at something, but it takes reps to understand things from the clients’ side. If you want to get good, you’re going to have to repeat yourself.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #606: Leaning Into Seasonality with Emilie Reid
Aug 15, 2024
Show notes
Y’all know I’m big on the seasonality of life and leaning in to it whenever we can. As we get in to this second half of August, the seasons are changing, so let’s live that change, too. I brought back this episode because Emilie is the person who put the concept of spirality and seasonality on my radar and it’s been life changing. It might sound a little “woo-woo” at first but that’s a good thing, I want it to. I want to challenge you to look at the bigger picture, to open your mind to what is happening in the world around you.
Emilie Reed is a wellness coach who empowers and teaches others to live with the seasons—both of nature and of our bodies—to find healthier and more fulfilling lives. As with many things on this podcast, I want you all to listen around the edges because it just makes so much sense, especially within business.
When you know yourself, inside and out, you can better understand how to show up for your people and teach them what they really need.
Let’s chat.
(This episode is a re-run. Original release date was January 17, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
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