Living The Red Life

Latest Episodes:

PR Secrets & Owning Your Online Reputation with Cesar Hernandez Sep 18, 2023

Show notes

How do you build brand credibility and online authority as you grow your business in new areas? And how can you do this using PR?

Cesar Hernandez is the CEO of the top tech PR and Lobbying firm in the US, Omni Public, and he's been opening doors for Rudy recently in the Tampa Bay area.

Does it actually matter what people say and think about you online these days, or can you just run ads and sell products? How do we not just control our own narrative, but amplify it too for maximum effect in a sea of SEO content? Are you Googling yourself to see what's out there about you?

Cesar is a PR powerhouse, elucidating the importance of building media relationships that you can then leverage for the right story, rather than just pushing out press releases and expecting to gain traction.

The importance of shaping your story, and accumulating what is effectively an online resume, cannot be underestimated in the face of a media outlet that might choose to harp on one bad review.

Learn how to control your digital assets, create organic content that includes a Call To Action, and try your own PR campaign by offering yourself up as the expert in your field in this fascinating episode of Living The Red Life that will help you open doors you never thought possible. It's Wonderland baby, come on in!

"Your brand is gonna consistently follow you. And if you don't tell that narrative, the media will dominate that narrative for you, because of the SEO juice (high domain rankings)." ~ Cesar Hernandez

In This Episode:

The power of owning your narrative online (in the face of traditional media)
How to develop relationships with journalists (rather than pitching stories)
Are you Googling yourself? Generating a good reputation online over time
How to command and control your digital assets
Offering yourself up as the expert in your field when generating local PR
What is the step you need to take to break into national media?
How do you choose the right PR agency to work with?

Connect with Cesar Hernandez:

Website - https://omnipublic.global/
LinkedIn - Cesar R. Hernandez | LinkedIn
Instagram - Cesar R. Hernandez (@cesarhernandezprime) • Instagram photos and videos

Connect with Rudy Mawer:

10 Rules To Win In Your Space & Become #1 Sep 14, 2023

Show notes

If you knew that more than half of your business ideas and products would fail, what would you do differently? That's an intriguing question that our Man In Red is asking us today as he educates us on how to grow, adapt, and THRIVE online.

Today Rudy is diving into the world of online influence, sharing his Ten Rules for Adapting in a Modern Age Business.

This is the advice that he charges his top-tier clients thousands of dollars for and he's out here today giving it to us for free! So grab a pen and take notes, because this is Living The Red Life Fast and Furious!

In an action-packed episode, you can learn everything from how to start niche and then go big to how Grant Cardone started his billion-dollar real estate fund.

You can discover the true power of marketing, branding, and sales, and the time you should be spending on that in your business, and learn how to grow your confidence to improve your credibility as you build your online tribe!

Plus many, many more red-hot business tips from an online entrepreneur at the peak of his powers.

Don't just play the game, win the game too. Join us in Wonderland, it's well worth it!

"Start niche... and then go BIG." ~ Rudy Mawer

In This Episode:

How to prioritize the time you spend on marketing, branding, and sales
Appreciating that more than half of your products and ideas WON'T be successful
Why billion-dollar brands don't take forever to launch
How social media is the new media source
Working to own the avatar in your industry
Are you the 'go-to authority' in your field?
Do I have a visibility problem?
Which is better: organic or paid marketing?
How am I building a loyal tribe and community?
Invest in social media like real estate
How to increase your confidence to improve your credibility

Connect with Rudy Mawer:

The Future Of Marketing Sep 07, 2023

Show notes

What does the future of marketing look like? As we approach Q4 of '23, it's certainly been an interesting year for online entrepreneurs!

With a bit of hindsight and forward-thinking, Rudy is well-positioned at the cutting edge of what's cool in the digital marketing space to offer us a glimpse into his crystal ball.

Sales funnels, ad spend, social media campaigns, and celebrity partnerships... what does it look like from Rudy's bird's eye view of where we need to be headed?

Today our Man In Red is giving us his Top 5 Future marketing insights that can help you get ahead of the game!

How can you get paid to grow your email list? How are you building out your sales call process? How can you incorporate AI into your business? And how are you going all in on your personal brand and growing your tribe?

Not everything Rudy is teaching us today is breaking news. Some of his tips may just be a timely reminder to assess your workforce and see where AI can be your newest team member.

Or to put a spin on a virtual event and try something with a partnership collaboration that sees you exchange email lists and expose you to a new audience.

Get an advantage and learn from Rudy's future insights based on all his agency experience and the people he's rubbing shoulders with in Wonderland. Come on in, the future's looking fine!

"If you can be one of the first then you're always gonna have lower costs, higher ROI, better results, and it's gonna be easier for you." ~ Rudy Mawer

In This Episode:

How new sales strategies and funnel systems emerge (and become well-known)
Creating a cascade effort with your momentum that you can compound into another project
Appreciating YouTube as the new TV
How 1000 loyal fans will help you build any business you need
How can you incorporate AI into your business?
The power of live events and live virtual events
Why 'the phone' is never going away (appreciating human conversation and interaction)
Creating Joint Venture opportunities within relationships

Connect with Rudy Mawer:

Be The Authentic, Extreme You For Success! Aug 31, 2023

Show notes

What does it mean to play in your extremes? Rudy is opening our eyes to reveal how our extremes are what makes us truly unique and that going there to work, to play, and to express yourself can be a really good thing.

Becoming more ‘authentically you’ will result in you becoming a better business person. And so if that means playing to your strengths that lie at the edges of your personality you should cultivate that side of you rather than letting society suppress it so that you can fit in.

Our Man in Red is sharing how everything from the consistent messaging that you put out on social media to the staff that you choose actually depends on you articulating your unique worldview.

This in turn will allow your tribe to find you, as people resonate with your message and gravitate towards your offering.

Learn why polarization isn't necessarily a bad thing and how to build your confidence through consistently showing up as your authentic self.

Playing in your extremes requires working on yourself and fighting a bit against the mainstream in order to stand out. With Rudy's insights, Wonderland has never looked more appealing. Please join us.

"Your extremes is where you can be the most successful, where you can be the most authentic you." ~ Rudy Mawer

In This Episode:

Why most successful people you know are extreme
Why it's okay that not everyone resonates with your message
Building a tribe around your unique brand
Empowering the authentic YOU
Why people want to buy into YOUR story
Building your confidence through consistent, authentic messaging
Don't be afraid of polarization
What it looks like when you know that you are on the right track!

Connect with Rudy Mawer:

Crafting Your Story: Lessons in Motivation from Les Brown Aug 28, 2023

Show notes

"Always struggle to get on top in life – because the bottom is overcrowded!" These are the parting words of motivational speaker Les Brown in an episode of Living The Red Life that will leave you gasping for breath!

Put down whatever it is that you're busy with and listen to the story of a twin born in an abandoned building in the poor section of Miami Florida, Liberty City, and grew up being labeled "DT" (Dumb Twin).

The liberty Les Brown did find was freedom from not letting that story of how other people perceived him come to define him. A former member of the Ohio House of Representatives, Les is extremely well-read and has used his thirst for knowledge to empower other people to share their stories.

Packed with inspiring wisdom from some of life's greatest philosophers, Les is sharing how to go from 'brick and mortar to click and order' and reveling with Rudy in the joys of having a strong work ethic and mindset.

"People don't buy from you, they buy into you." Well said, Les Brown. More pearls of wisdom this side of Wonderland. Please join us.

"I believe that you're never too old to learn. And you're never too young to teach." ~ Les Brown

In This Episode:

Is it nature or is it nurture? Les's insights on learning optimism
How do you raise a child to be prepared in today's world?
The value of being unreasonable in a world too full of reason
'A man's life is to supersede his grasp or what are the heavens for' ~ Socrates
How does someone stay motivated? Unpacking the power of ritual
How to build routine to show commitment and really succeed
If you don't have an agenda for your life, then you are part of someone else's agenda
Is our collective work ethic getting better or worse?
How does Les train speakers to live out of their imagination rather than their 'story'?
Mindset and mastery: amplifying your story to speak to the masses
What relationships do you need to walk away from?
How to show up in the 'distraction economy'

Connect with Les Brown:

Connect with Rudy Mawer:

#1 Lifehack to Happiness (Having Hard Conversations) Aug 24, 2023

Show notes

How can you be a better leader, communicator, partner, and boss – and get more results out of everyone around you?

Having hard conversations is one of the core values that Rudy ascribes to as an entrepreneur who's always looking to improve. Welcome to 'Real Talk With Rudy'!

Rudy is giving us his #1 Hack to Happiness with the rationale you need to kick things up a notch by making healthy confrontation part of your habit and routine.

Whether it's with the missus or your staff, sometimes you need to clear the air, get an idea of each others' expectations, and work out a healthy compromise from there.

It's part of our evolutionary process to do better and to be better.

And with Rudy's instructive formula on the 'How To' of having hard conversations, hopefully, you too can think of those people in your life that you need to sit down with, and hash it out with them in a healthy way, and grow from there.

Show someone you care by having that hard conversation. Welcome to Wonderland.

"I really do believe that one of the best things you can do for people is have hard conversations." ~ Rudy Mawer

In This Episode:

Why conflict is important
Understanding that it's part of our evolutionary process to be better
Why having that hard conversation is a way of showing that you care
How society has turned constructive criticism into a bad thing
How to pick what's urgent and affecting your quality of life to challenge
What happens when you have that Hard Conversation
Getting into the habit and routine of having hard conversations
Why it's okay to have different expectations
Getting rid of 'the trash': a Call To Action

Connect with Rudy Mawer:

Creating a Legacy Using AI with Manuel Suarez Aug 22, 2023

Show notes

What is your definition of legacy? Manuel Suarez jokingly refers to himself as the Latin American version of Rudy Mawer. Like Rudy, Manuel has a big agency (The AGM Marketing Agency) working with top influencers and entrepreneurs.

And for Manuel, legacy means living a life that is worth leaving behind. A life that goes beyond your life. Rudy and Manuel are going toe to toe on some of the big themes of the day as they look at what AI can mean for your legacy as you create a voice and a personal brand that can live long after you're gone.

Manuel has built a $100 Million dollar company with over 50 million subscribers and he's sharing his Top 3 Steps to help you grow your personal brand in this highly informative and entertaining episode of Living The Red Life.

Learn how to stay committed to your message, then work on the quality of your content, and then work on improving the quantity as your hard work and preparation will meet with the right opportunity. That powerful opportunity is right here, this side of Wonderland. Please join us.

Get involved early on! Check out Rudy’s AI Event and be dazzled by an AI Rudy that teases just some of the things you can expect to learn about if you tune into Rudy's live AI demonstration. Things are about to get next level in Wonderland. Upping your AI game starts here and now!

"Your brand is solving people's problems. So you gotta have that commitment to your message." ~ Manuel Suarez

In This Episode:

How Manuel built Natural Slim with his father
The Birth of Attention Grabbing Media
The power of entrepreneurial impact
AI as a self-learning tool
Considering how to use AI to your advantage
Staying Committed to Your Message with actionable steps
Working on the quality of your message
Moving from quality to quantity (once your quality is in place)

Resources:

Join us for a FREE one day workshop on Mastering A.I. here:

https://mawercapital.com/ai-event

Or, master A.I. in our 10-week intensive program working 1-1 with us to build A.I. into your business and become A.I. certified here:

https://www.RudysAi.com

Connect with Manuel Suarez:

Connect with Rudy Mawer:

7 Crazy Ways I'm Using AI With Amazing Results! Aug 17, 2023

Show notes

How can you leverage AI for your business? Today Rudy is bringing his own personal brand of astute Human Intelligence to the fascinating subject of Artificial Intelligence as he looks at the future of AI, marketing as we know it, and how to embrace AI successfully so that you and your business can thrive, Red Life Style.

There’s a new and different way for you to write high-converting Facebook ads (without being a copywriter). And that is ChatGPT. After hours of experimenting with the platform, Rudy can now confidently offer us seven super-slick ways that you should be using ChatGPT to grow your business faster and smarter.

Learn about how to generate content creation, product, and funnel ideas, and how to clean up your production process as well! Did a mic not work properly in an important live recording with a guest? No worries, there's AI software that can sort that out!

"Brick and mortar companies think like brick and mortar. And digital think like digital. But what they fail to realize is that nobody's going to see me better and faster than if I have a digital presence. Because I can attract and attach myself to anybody, anywhere, right now." ~ Jeff Fenster

In This Episode:

Understanding the cascading effect of ChatGPT
Why it's important to be an early adopter of AI
Appreciating AI as a self-learning machine
How Rudy is using AI
Using ChatGPT for business meeting brainstorming
Are you using ChatGPT to publish your content?
Rudy creates an AI video that fools his team
Using AI to clean up sound (and other post-production hacks)
How AI is growing so fast with its intuitive adaptions

Resources:

Join us for a FREE one day workshop on Mastering A.I. here:

https://mawercapital.com/ai-event

Or, master A.I. in our 10-week intensive program working 1-1 with us to build A.I. into your business and become A.I. certified here:

https://www.RudysAi.com

Connect with Rudy Mawer:

Selling 400 Stores, 3 Exits & The Power of Branding w/ Jeff Fenster Aug 14, 2023

Show notes

Why would you go 'all-in' on your personal brand when you're already a millionaire? Well, doesn't 100Xing your opportunities by staying connected to your tribe sound better than a 10X sales funnel side hustle?

Jeff Fenster is the founder of the health food chain Everbowl and he's in conversation with Rudy Mawer in what is hands down one of THE BEST Red Life episodes to date!

Learn from these two entrepreneurs at the very peak of their powers as they discuss how your personal brand allows you to teach, educate, and achieve a level of storytelling that ensures your community remains your biggest support network.

Jeff's origin story illustrates what a shrewd salesman he naturally is, and he's here selling us on the power of vertical integration in your company as a fast and reliable way to expand.

Seeing supply challenges that can be overcome by owning those parts of the business that you can then turn into your strength (and even outsource to competitors) is all expertly unpacked by Jeff and Rudy as they discuss the perfect balance between a digital and physical presence.

Stop what you're doing now! Download this valuable episode and tune into some of the smartest business advice for aspiring entrepreneurs looking to grow their brands and their business.

This episode of Living The Red Life perfectly articulates just what Rudy is offering us all, this side of Wonderland.

In This Episode:

How Jeff built his vertical integration empire
Understanding the successful integration of digital and physical presence
How do you measure the ROI of creating an in-house brand experience?
The value of the vertical integration franchise model
Why do most restaurants fail? Understanding the power of branding
Going 'all-in' on your personal brand
Appreciating your tribe as your extended support group
How your sphere of influence keeps you growing and winning
You never know who you're talking to – keep making those friends in the Red Life

Connect with Jeff Fenster:

Connect with Rudy Mawer:

How To Build the Perfect Daily Routine Aug 10, 2023

Show notes

What does the perfect daily routine look like for you? How do you optimize brain function, sleep function, increased productivity, and balance so that you can become an entrepreneurial superstar?

Rudy is assisting us with building the perfect routine to start (and then continue) crushing it for years to come. There's a lot of great direction and guidance from our Man in Red, along with some of his sports science education being thrown into the mix.

The good news is that your routine is your routine. So it's not all about cramming in ice bath cold plunges and long morning meditations while it's still dark. The best routine is the one that YOU can stick to. What Rudy is demanding of us though – if we want that success – is to remain consistent and disciplined.

If we do that, the results will come and we can start to live a more high-functioning lifestyle where we make those hours of productivity count.

From morning caffeine and lots of water to sunshine, some basketball, daily work huddles, and biohacking suggestions, this episode will give you some great ideas to learn from one of the best at being productive.

Amp up your ambition with this aspirational episode of Living The Red Life. Welcome to Wonderland, baby.

"That's what I want you guys to achieve: build an aggressive routine that will get you the best results, but something that you also love, you enjoy, and have some sort of a balance." ~ Rudy Mawer

In This Episode: