Living The Red Life

Latest Episodes:

Creating Urgency around your Live Event with Bill Hauser Oct 30, 2023

Show notes

How do you get into live events? Bill Hauser is a brilliant marketer himself (all dressed in blue!) who built his company to over $30 million in recurring revenue, with a $70 million plus valuation!

He started making sales for Yellow Pages online (before it went bankrupt) and was quick to learn the value of an irresistible offer in the right niche. He's been able to transform legal businesses with his law firm coaching and marketing company, SMB Team.

Bill Hauser clearly has Rudy's respect and in this back-and-forth interview, it's clear to see why. Even though Rudy is living the Red Life, there are lessons to be learned from Blue as Bill shows us how he goes about creating culture in his company and how he prioritizes setting his company vision above all else.

There's advice on where to start if you're looking to get into live events, the power of paid advertising, and how to create urgency with your webinar. Learning how to sell and then learning how to scale starts here. Join us in Wonderland - once you've taken the Red Pill!

"Most of the success we've seen is because this is a business transformation offer." ~ Bill Hauser

In This Episode:

The importance of learning how to sell + having a great offer
How Bill got good at selling to lawyers with a business transformation offer
The power of live events with the right celebrity speakers
Are in-person or virtual events a better way to go?
How to get into live events with a multi-day webinar
Creating urgency around your live event
How do you create and measure event anticipation?
The power of paid advertising
Team building lessons (why talent is a risk)
Why your culture is your biggest asset

Connect with Bill Hauser:

Connect with Rudy Mawer:

The Future of Money with Gary Cardone Oct 23, 2023

Show notes

What does the future of money look like? We don't need to look into a magic crystal ball when we have someone as financially astute as Gary Cardone in studio!

Today Gary is sharing his wealth of wisdom with Rudy and the rest of us lucky to be living the Red Life! Look around and you'll see that the brightest young business minds are forging careers in biogen, crypto, and AI.

And with a BlackRock Bitcoin ETF (exchange-traded fund) likely to soon be approved, if you are holding on to crypto, Gary is asking you to consider how you are protecting it.

The advice for the entrepreneur out there is that it's not just about earning in digital currency, it's about investing wisely too. Remembering to focus on the "boring stuff" as you scale in a shifting market is advice that is worth its weight in gold. Or rather, worth its weight in crypto!

Please join us on an exhilarating look into the future functionality of money with a man with a vision and understanding of how financial systems work he may as well have a crystal ball.

There's a lot of money and, more importantly, intellectual capital, moving into the (crypto) space." ~ Gary Cardone

In This Episode:

Where are the smartest minds and money all going?
Are we still too early for Bitcoin?
Unpacking BlackRock's allocation of Bitcoin
What's next for Gary Cardone?
How do you leave $1 million in Bitcoin in inheritance without the tax man taking it all?
The importance of getting a good report on your crypto position (how Gary can help you)

Resources:

Contact Gary (if you’re holding lots of crypto) - gary.cardone@node40.com

Connect with Gary Cardone:

Connect with Rudy Mawer:

6 Hidden Psychological Triggers To Sell ANYTHING! Oct 19, 2023

Show notes

How can you 10X your sales game? Whether you're selling online, over the phone, or even door-to-door, you need to understand the psychology of marketing to empower you as a salesperson.

And today our man in red is offering us 6 Hidden Psychological Triggers To Sell ANYTHING!

How do you understand your customer's pains and desires so that you can ease their pain and fuel their desire? How much thought have you given to understanding their belief system before hitting them with the hard sell?

There's a lot of work to do to understand your customer if you want to 10X your sales and services. From creating influence to understanding where they are in their buyer's journey, Rudy is laying it down for us with his 6 pillars that are absolute genius in establishing a strong foundation from which you can start marketing. The hard work has already been done.

Ethical persuasion and increased sales are yours to be had. It all starts here, this side of Wonderland, where the pillars are made of marble granite and we are winning with marketing industry secrets that we're giving away for our Red Life rockstars. Please join us.

"First thing is understanding where the people are at." ~ Rudy Mawer

In This Episode:

What is the belief system of your customer?
What is your customer's intent? Where are they in their buyer's journey?
What is your customer's mindset around making a purchasing decision?
How are you influencing a buyer's behavior?
How are you creating an identity that they want to fall into to sell your products easier?
How well do you understand your customer's pains and desires?

Connect with Rudy Mawer:

Don't Be A Victim Oct 12, 2023

Show notes

Extreme Ownership! What does it look like and mean to you? Or rather, in what ways do you still consider yourself to be a victim?

Rudy Mawer is red hot today, pointing out the pitfalls of the victim mentality that has crept into our modern society, imploring us to overcome our limiting beliefs as we take extreme ownership of our lives.

This starts with a philosophical appreciation that life is happening FOR us, not TO us, and that there is always opportunity in crisis. Learn how the sharpest entrepreneurial minds have been able to train their staff to take extreme ownership of their tasks as your company moves towards a common goal.

If it's good for the Navy Seals, chances are that it's good for you and your business too. The world needs positive thinking. Ditch the victims around you and surround yourself with the people who will push you to greatness.

Learn how you can up your game in this inspiring episode of Living The Red Life, this side of Wonderland. Please join us.

"Understanding and training your staff to have this extreme ownership is gonna be one of the best core traits and core values you can have in your company." ~ Rudy Mawer

In This Episode:

What is extreme ownership?
How can I spot the victim mentality that pervades our modern society?
How to embrace extreme ownership for increased success (for you and your staff)
Getting your team to understand (and then own) the mission
Learning that Life is happening FOR you, not TO you
Appreciating that things are never quite as bad as they seem

Resources:

Book - Amazon.com: Extreme Ownership: How U.S. Navy SEALs Lead and Win

Connect with Rudy Mawer:

How To Build Your Dream Team with Kevin Harrington Oct 09, 2023

Show notes

"If you don't make the pitch, you don't get the shark!" These are the inspirational words of entrepreneur Kevin Harrington as he dares you to play outside of your comfort zone as a hustler yourself.

Kevin was one of the original panel members and investors ("Sharks") on the hit TV show Shark Tank and so he knows a thing or two about spotting a good opportunity and then grabbing it with both hands!

Kevin has teamed up with Rudy today and an audience of Red Life's inner circle to share his insights on how he was able to build a business empire with only $25K to begin with.

This is the American Dream writ large as he becomes the "As Seen on TV" guy when he spots an opportunity to own 8 hours of dead airtime on the Discovery Channel and start producing infomercials.

Rudy is drawing parallels with the early days of TV marketing and now, where the LifeTime Value of a customer is more important than ever! Having an online following on your social media account is something that you too can leverage as you test new products and services and grow your own empire!

Discover what Kevin looks for in a partner, what mistakes he's made as a young entrepreneur, and share in the approach that he takes to bringing together his 'dream team' that will leave you inspired and ready for money-making action. Entrepreneurial enlightenment awaits! Please join us.

"This is what I love to do. Get in on the ground floor, exercise my opportunities and relationships, and bring what I call a 'dream team' to the table." ~ Kevin Harrington

In This Episode:

How Kevin got started in ‘deal flow’ with small businesses as a young entrepreneur
How to test your products in the market without overextending yourself
What mistakes did Kevin learn as a young entrepreneur?
“If you don't make the pitch, you don't get the shark!”: how to get in the room
How does Kevin prioritize his focus as an investor and partner?
Advice on if you're just starting out as an entrepreneur

Connect with Kevin Harrington:

Website - https://kevinharrington.tv/

Connect with Rudy Mawer:

Money Loves Speed - The SuperPower To Get Ahead! Oct 05, 2023

Show notes

Why does money love speed? And why do we need to move faster? Rudy is a fast-moving entrepreneur – he thinks about something and then takes action. And while it may sometimes drive his team crazy, it is a big formula for his success.

Many billionaires share the common traits of decisiveness followed by swift action. And today Rudy is reminding us that our greatest competitor isn’t necessarily other entrepreneurs — it’s Father Time. We’re all on a countdown, all on a clock.

So join the Man in Red as he dares you to take a big-picture look at your life and what you want to achieve with your time on Earth – and set some personal challenges accordingly!

This starts with asking someone ‘Why not?’ when you ask for something to be done quickly and they’re not willing to push themselves to get you what you want instantly. And it continues with how you encourage your team to keep up with you as you create business alignment with your network.

Hurry, hurry, hurry! Hustle, hustle, hustle! Learn from one of the fastest moving, sharpest marketing and entrepreneurial minds around as Rudy Mawer teaches us how to train the reflex of acting fast and decisively as if it were a muscle we need to train.

Collapse time, make money fast, and leave a lasting legacy. It’s all achievable, just this side of Wonderland. Red life living at full throttle! Come and get it.

“Our greatest competitor isn’t the other brands in our space. It’s death, it’s time. We’re all on a clock.” ~ Rudy Mawer

In This Episode:

Appreciating the skillset of moving with speed
Learning to ask “Why Not?”
Why having a hustle mentality will help you to collapse time
Beware the ‘anti-hustle’!
Realizing that you can have everything you want, faster
10Xing your productivity with a ‘can do’ attitude
How to set some personal challenges for yourself to move faster

Connect with Rudy Mawer:

The Secret Mindset Hack of The GOATs In The World - The Alter Ego Effect with Todd Herman Oct 02, 2023

Show notes

Stop whatever you're doing right now and listen to a massive mindset hack from the man who helped Kobe Bryant develop his Black Mamba persona! Today Rudy is chatting alter-egos with "Mr. Alter Ego" himself, Todd Herman.

Todd Herman is an award-winning performance expert and author of 'The Alter Ego Effect: The Power of Secret Identities to Transform Your Life". Todd has helped Rudy as part of his inspiration behind his Red Life branding and also happens to be one of his oldest American entrepreneur buddies from when he first moved to the US from England.

So, why do you need an alter ego? Well, for Kobe Bryant it was a tool that could help him separate his on-life persona (where everybody feared him) from his off-field life.

An alter ego is like a superhero outfit or Ironman suit that everyday entrepreneurs can put on and then, after a while, the suit starts blending into your skin.

Learn all about the advantages of developing your own alter ego as you set your goals and work towards meeting a future version of yourself that is good at all the things that you perhaps now struggle with.

Todd's expertise and psychological insights into the power of being curious about the work you do, the congruency between your work life and the person who goes home to a more private life, and the success that adopting a radical mindset shift is an absolute game-changer.

If it worked for Kobe on the basketball court (may he Rest In Peace), then it can surely work for you on the frontlines of business too. Red life living just went into overtime, baby. Beat the buzzer and download this episode now!

"Would it ever cost you anything to be a powerful communicator?" ~ Todd Herman

In This Episode:

What is an alter ego?
Why should you develop an alter ego?
Why do naturally gifted athletes even need to develop an alter ego?
What happens when your alter ego takes over completely?
Did you create your own persona or have you allowed your identity to be shaped by others?
How to close the feedback loop and create a better mindset for yourself

Connect with Todd Herman:

Connect with Rudy Mawer:

How To Charge 10x More (& Why You MUST!) - Premium Prices 101 Sep 28, 2023

Show notes

Pricing! How do you work out what the right amount to charge your customer is? How can you charge more? Why should you? Charging a premium for your products or services has been a life-changing lesson for Rudy in business, and today he's spilling the tea on WHY.

Charging premium prices will transform the way you do business. Over time Rudy has learned that the best paying clients are the ones that are investing the most. And that it's just as much effort to sell a $10K product as it is to sell a $500 one - so you do the math on how you want to spend your time and energy!

Do you want one thousand $500 headaches to make $50K, or do you want to deal with maybe ten $10K challenges to net the same amount? Do you want to have offers that are resilient in the face of a recession?

Rudy is giving us the answers to these questions (and more) as he breaks down how to take someone who doesn't even know about you to become a raving fan and repeat buyer. Understand the ascension model and how to create pricing tiers for your products or services.

Get your mindset right as you step through into the gates of Wonderland where Red Life Living and charging what you are worth awaits!

"There's so many benefits of upping your prices and having higher ticket offers within your brand." ~ Rudy Mawer

In This Episode:

Why you get the worst complaints if you sell cheap stuff
Why premium brands with premium offers are recession-proof
Understanding the ascension model that works for you
What are Rudy's Four Tiers of Ascension model marketing?
Understanding ‘done by you’, ‘done with you’, and ‘done for you’ offers
How to get your mindset right so that you can charge more
Do you have a clear distinction between your products?
How to do your market research to see what else is working in parallel industries

Connect with Rudy Mawer:

Entrepreneur 101 Legal Basics w/ My Attorney Sep 25, 2023

Show notes

How is your business set up from a legal perspective? As an entrepreneur are you too focused on making money, and not spending enough time protecting it? What legal hassles could you avoid if you were just a little bit more proactive?

Rudy sets out to answer these questions for us today by drawing on the experience of his attorney, Greg Christiansen. Greg has been an attorney for decades now, and has seen his fair share of problems arise over the years with online marketing, disgruntled clients, and contractual disputes.

As we've come to appreciate with Rudy, he's heading off those problems at the pass for us by letting us ride shotgun with his legal eagle while he picks his brain on how to structure your business and protect your assets.

Together they're also offering priceless insights on employee contracts, when you should worry about the FTC, and how not to be intimated by the law when you're just starting out.

Maverick businessmen need their legal eagle wingman and it's great to be privy to some of Greg's wisdom in today's awesome episode of Living The Red Life.

Contracts, if they're good, set expectations and provide clarity! Thank you Rudy, thank you Greg. Come and get it guys!

“The best advice I can give to anybody out there: have integrity in your marketing practices.” ~ Greg Christiansen

In This Episode:

How to get a good legal 'base' and the right foundation for your business structure
The importance of fulfilling your promise from a marketing perspective
Why entrepreneurs get initimated by the law early on
Are you too small for the FTC to worry about you?
Why 'happy clients make your world go round'
Red hot legal advice for staff hiring
The value of a good, clear dispute resolution process
Understanding asset protection through holding companies

Connect with Greg Christiansen:

Website - https://www.guardianlaw.com/

Connect with Rudy Mawer:

Hacks To Blow Up Your Social Media Sep 21, 2023

Show notes

How do you grow your social media following? And what are the smartest hacks to do that?

Rudy is flying solo today in Miami, sharing his insights into the future of social media and what you need to do to take control of your online destiny.

Own your platforms, own your digital space, and shape your online ecosystem so that you put the best version of yourself and your brand front and center.

Start by deciding which platform is best for your business needs, and then work on a content rollout plan that will see you consistently delivering quality content over a sustained period of time.

Going viral, making those online connections, and getting internet traction so that you too can become a billionaire YouTube celebrity who gets invited onto super yachts takes innovative thinking, hard work, and a Red Life imagination to envisage a bigger and better life for yourself.

Thanks to Rudy solidifying the thinking around how to practically go about applying some of the smarter hacks out there to grow your online audience, your imagination can be sparked by downloading this episode and joining us on this side of Wonderland. This way to the super yacht!

"If you own a business or you want to make money online, you have to be into social media. It is the future." ~ Rudy Mawer

In This Episode: