Living The Red Life

Latest Episodes:

4 Deadly Sins Of Entrepreneurs & Small Businesses Dec 21, 2023

Show notes

What are the biggest mistakes that entrepreneurs make? Fresh from a course where our Man in Red has been teaching entrepreneurs how to get their young businesses to hit the million-dollar mark, Rudy Mawer is serving up his financial and marketing insights to us on a platter in an episode of Living The Red Life that you're not going to want to miss!

For every mistake that entrepreneurs make, there's a lesson to be learned.

From shifting to mindset to knowing where to focus your time and energy, and from spending on sales, marketing, and promotion to fuelling your hunger so that you stop playing small, Rudy's breaking it down for us so that we don't need to break down ourselves before hitting that million dollar milestone.

Ask yourself: do you have a way to make money off your customer after that first sale? If the answer is NO, then you need to tune into this episode right now and learn what mistake you're making.

Rudy ain't messing around no more. Entrepreneurship is tough and takes a lot of sacrifices to succeed. The doors to Wonderland are open, but it's you who has to run the 4-minute mile to get inside! Please join us.

"Shift your mindset on what you do when you wake up. Shift your mindset on what you think about and obsess about all day, every day. Sales. Marketing. Promotion." ~ Rudy Mawer

In This Episode:

The scary statistics of entrepreneurial success
The importance of investing in sales and marketing
Is your focus in the wrong place?
Lessons from the 4-minute mile
Why you need more than one product (understanding the ascension model)

Connect with Rudy Mawer:

Winning In The Game of Business with Sean Castrina Dec 18, 2023

Show notes

In this enlightening episode of "Living the Red Life," host Rudy Moore welcomes Sean Castrina, a renowned entrepreneur and business strategist, to share his valuable insights on growth and hiring strategies.

The Expensive Hire

Sean Castrina delves into the idea that significant growth often requires making expensive, yet game-changing hires. He emphasizes the impact of these strategic decisions on the overall trajectory of a business.

Strategic Leadership

The conversation highlights the importance of the roles within a business, drawing an analogy with chess. Rudy and Sean discuss how, just like in chess where the king is crucial, a business leader is central to success. However, the queen, symbolizing a strategic hire or a key team member, can often be the game-changer in this dynamic.

Sean's Experience

Sean shares personal anecdotes and experiences from his journey, providing listeners with practical advice and real-world examples of how making bold hiring decisions can propel a business forward.

Tips for Entrepreneurs

The episode is packed with tips and strategies for entrepreneurs looking to scale their businesses. Sean provides actionable insights on identifying when and whom to hire to make a significant impact.

"Sean Castrina brilliantly reminds us that the cornerstone of transformative growth in business often lies in making bold, strategic hires. It's not just about being the king in the game of entrepreneurship, but recognizing the queen - that pivotal hire who changes the entire game. This is a game-changer for any entrepreneur aiming for the next level of success." - Rudy Mawer, Host of "Living the Red Life" Podcast.

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How To Crush Your Goals Dec 14, 2023

Show notes

What does it take to crush your goals? We're talking about setting better goals, and having the discipline to actually stick to them?

Having a vision for your business, and then setting goals according to that vision, and then measuring the success of those goals from a KPI standpoint are all fundamentally important.

As Rudy explains, every morning he and his team have a 'Level Up' meeting where they address their goals and provide each other updates.

Rudy is also outlining his personal goals for next year, and you wouldn't bet against our Man in Red being on bigger stages, on TV, and with more celebrity partnerships to his name! So we can learn from the best as Rudy shows us just how to create your own deliverable plan with actionable steps.

What are your goals? What will happen if you achieve your goals? And what is needed to achieve these goals? With 2024 just around the corner, it's time for a wake-up call from Wonderland! Let's get to work crushing our goals! You got this. Keep Living the Red Life!

"2024 can be an amazing year. But it's going to take discipline, it's going to take a year of focus. It's an interesting year, so I wish you the best of luck. But make sure you have clear goals and a clear plan to achieve it and bring it to life." ~ Rudy Mawer

In This Episode:

Understanding the 2 types of goal setting
Writing down your goals to solidify them
What is needed to achieve your goals?
Creating quarterly plans for each goal (and making those plans visible)
Sharing your goals with the people that make an impact on your goals
Creating your own deliverable plan to achieve your goals

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Is Perfectionist Syndrome Killing Your Business? Dec 07, 2023

Show notes

Is Perfectionist Syndrome keeping YOU broke? Many entrepreneurs are unsuccessful because they try to get everything done perfectly.

As a coach to thousands of businesses, our Man in Red sees the problems associated with Perfectionist Syndrome rear their ugly heads time and again. And today Rudy is helping us do something about it!

When you’re cooking up your next business idea are you agonizing over every piece of spaghetti, or are you throwing that spaghetti against the wall to see what sticks? Rudy is reminding us that done is better than perfect – if you stall for too long deciding on each piece of spaghetti, you’re never gonna eat!

Where are you over-obsessing? How is your Perfectionist Syndrome hiding behind a limiting belief? And what can you do, today, to get your Minimum Viable Product to launch?

You need eyeballs, clicks, sales, and traction before you iterate on your idea, improve your brand, and beef up your product offering.

Rudy is kicking us out the door, telling us that it’s time to get a move on. Otherwise, we’re just killing time. Wonderland will be here when you’re done. Come and get it.

“How do I get that correct blend, that correct balance, between good products and good marketing? Versus obsession around a product that may never even see the light of day.” ~ Rudy Mawer

In This Episode:

Why experts/industry leaders fall victim to Perfectionist Syndrome
Will your market even notice the small edits you obsess over?
How to create your Minimum Viable Product (and start impacting lives)
Where are you over-obsessing? What are your limiting beliefs?
Creating a personal sense of urgency to get things done
Rudy’s t-shirt example to unpack your perfectionism as an entrepreneur

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Are You A Hamster On The Hamster Wheel Of Biz? Nov 30, 2023

Show notes

Are you stuck in the hamster wheel? Or are you creating the hamster wheel?

Fresh off a successful event in Miami, Rudy is coming in red hot with advice on how successful entrepreneurs should be creating new hamster wheels – machines that people can run for them.

Are you working ON your business or are you working IN it? And how can you learn to tell the difference in your daily tasks? Join the Man in Red as he encourages you to really look at what you're doing and where you're spending your time.

Tear down the wheel if you have to. Build a new wheel. Hire someone smarter than you and learn the power of automation in your business.

If you run on your own hamster wheel too fast for too long, chances are you'll crash and your business will suffer.

Rudy's ruthless approach to evaluating your own time spend is a game changer. Please join us in Wonderland.

"The key to building a successful business is building a machine that continues to run, that's efficiently run, and then finding people to run it for a continued, prolonged period of time." ~ Rudy Mawer

In This Episode:

Understanding the business skill of creating your own hamster wheels
How to work ON your business and not IN it
Are you optimizing your own time in terms of ROI?
Automation: how to outsource what you do when screening new clients
Why you need a good mentor to support you as you critique yourself

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Joe Foster, The Founder of Rebook, Reveals His Life Lessons Nov 27, 2023

Show notes

Only a Handful Of Companies Make It To The 1 Billion $ Mark. Rudy believes that one of the best ways to learn is to study Billion $ Brands, the outliers, and reserve engineer how they did it.

In today's episode, Rudy does exactly this, the incredible story of a world-leading apparel brand - Reebok. Join its founders Joe Foster and Rudy as they dive into the story and how they once conquered Nike and Adidas to race to the top. Learn the lessons going from 9 million to 900 million in just 4 years, how they expanded globally, and the failures along the way.

During this episode, Rudy breaks down practical lessons Joe and Reebok experienced you can apply to any new or small business, and, the lessons that kept Reebok on track over several decades before Joe's exit. Just a few gems you'll learn in this episode include:

The growth from 9 million to 900 million in 4 years (crazy!)
The ups and downs of a global, billion-dollar $ brand.
The BIG breaks, and big setbacks during Reebok's journey,
Everyday lessons you can take from the giants, and apply to your business or start-up.
What's happening now for Reebok?
What's next for Joe, the founder, and what he's working on right now (Maybe you can help with?!)

Grab your favorite Reebok swag and take a seat, this episode is a sprint to the top! (Literally!)

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Lesson from my Celebrity Clients Nov 23, 2023

Show notes

What can we learn from our favorite celebrity influencers? Our Man in Red Rudy Mawer gets to rub shoulders and work with some of the major industry players, from sports stars to entrepreneurs and everyone famous in between.

And today he's sharing what he's learned from being in the same room as these game-changers with us!

What are the traits that a celebrity marketer like Rudy is able to identify in A-list influencers? People like Richard Branson, Floyd Mayweather Jr., Hulk Hogan, and Les Brown? Rudy has identified the 5 key things that all his celebrity friends share.

Learn how to live the character 24/7 if you really want to live the dream. Double down on that with an obsession showing you're passionate about your work. Always keep the 'deal flow' flowing, even if not every business opportunity works out. And value your time.

Right now there's no smarter way to value your time than by listening to today's red hot episode, also filled with some personal insights on Rudy's move to Miami and how he separates success from what it means to 'be a good person'.

This one's a cracker! Come on in, Wonderland is waiting for you.

"One of the biggest traits that I see in all of the celebrities I work with is an obsession around what they do." ~ Rudy Mawer

In This Episode:

Understanding WHY you need to be OBSESSED
Living the Character, Living the Dream
What does your Lifestyle of Success involve?
How to Value Your Time (Becoming Disciplined)
Appreciating Deal Flow

Connect with Rudy Mawer:

How To Learn from Trump's Controversy Nov 16, 2023

Show notes

Are you ready to keep an open mind and learn from one of the greatest personal branding experts alive? Trigger warning! It's Donald Trump.

Love him or hate him, if you've watched his documentary or spent any time understanding his journey as an entrepreneur, you'll have to admit that the way he's built his personal brand has been pretty fascinating, from The Apprentice and "You're Fired" all the way to The White House and President of the United States.

Having a strong personal brand can open lots of doors for you, from business partnerships to product endorsements, and from podcasts to TV and affiliate deals. So how are you thinking about growing your personal brand so that it can lead to greater business opportunities?

For Donald Trump, fixing the ice rink in New York's Central Park wasn't about making money. It was a chance to enhance his reputation with New Yorkers and in turn, Americans. When you have an air of success and ambition about you, good people will be drawn to you and want to work with you.

Learn how to create the perfect narrative for your brand in this controversial and coherently argued episode of Living The Red Life that proves yet again why Rudy Mawer's analytical marketing mind is one that we are lucky to have access to.

It's the Red Pill, it's Wonderland. It's all here, come and get it!

"What will I invest in myself to grow my brand and personal brand, even if it doesn't have a direct ROI?" ~ Rudy Mawer

In This Episode:

Why you need a personal brand
How Trump reverse engineered his personal brand growth (using controversy)
Rudy's personal approach to taking his personal brand to the next level
How to be intentional about the projects you choose to grow your reputation
How Donald Trump used to leak stories to the press
How do you create the perfect narrative for your brand?
Understanding how to monetize your fame and controversy
Being more controversial and polarizing in your messages
The importance of playing big and going 'all in'

Connect with Rudy Mawer:

Big Picture Thinking (from Rudy’s Castle!) Nov 09, 2023

Show notes

Have you heard about Rudy's castle? Or better yet, been lucky enough to get invited? Rudy is coming to us live today from the place where he hosts his inner circle and executive retreats. This is where the million-dollar-plus ideas are born, this is where the magic happens.

It took some pretty big 'Big Picture Thinking' for Rudy to get to where he is today, in front of his castle. And, so what better time for the rest of us to learn that skill ourselves?

The Man in Red is taking us through some of the exercises that he does with his executive team, as well as for clients who'll pay $150K just to be in the right room. Well, today some of those lessons are free!

Learn how to get out of your day-to-day, how to put your Elon hat on, and how to envisage a blueprint for success by imagining yourself as a $100 million dollar company.

You already have what it takes to get to where you want to go. Now it's time to draw the line between your dreams and your daily hustle so that you can get a castle of your own. It's Wonderland, baby!

"You have the mindset, and the skills, and the knowledge to think way bigger." ~ Rudy Mawer

In This Episode:

Why you need to get outside of your day-to-day
Ask yourself: What Would Elon Do?
You have the mindset, knowledge, and skills to think way bigger
How to brainstorm new ideas
How to narrow down your ideas
Envisaging your $100M Company

Connect with Rudy Mawer:

The Secret to Webinar Success with Jason Fladlien Nov 06, 2023

Show notes

How do webinars work, exactly? Rudy is going straight to the top to find out! Please meet the man on the webinar throne, 'The Webinar King', Jason Fladlien.

Today Jason is giving advice that is worth its weight in gold on how to structure your webinar so that you lead with value, show authenticity, and then make those big sales.

Jason Fladlien has recently helped Alex Hormozi, been brought in to train ZOOM employees on their own software, and he's been in the information, coaching, affiliate, and software space since 2008 when he first understood the novelty factor of live on-screen interaction.

From the nuts and bolts of how to price your webinar and target the serious 20% of customers willing to spend money on your offer, to what you do before the webinar airs (and then most importantly what you do after), this is a veritable masterclass on how to engage with your ideal customer, make money, and grow your brand.

There's a fascinating psychological framework that underpins the success of a good webinar and Rudy is smart to access Jason's thoughts on how best to get your webinar clients to commit to the offer. Learn what you can from 'The Webinar King' - this is Red Life content at its royal best!

"That's how I always look at my webinars Rudy: my goal is to help you make the decision that is best for you." ~ Jason Fladlien

In This Episode:

Welcome to The Webinar King's Journey to Success
The power of webinars to engage with your customer (and build your brand)
How webinars work (and where you can make your money)
Using the webinar replay to lure and lock in your new client
Who do webinars work for?
How should you price your webinar?
Why 'done is better than better'

Connect with Jason Fladlien:

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