Leveling Up with Eric Siu

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Larry Kim's Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond Jul 19, 2019

Show notes

A couple weeks ago, Eric Siu and Neil Patel hosted their first live event for their Marketing School podcast. There, they welcome guest keynote speakers that are marketing leaders to talk about the latest and greatest in marketing trends. Today's featured keynote speaker is Larry Kim, CEO of MobileMonkey.

Tune in to hear Larry talk about Facebook Ad hacks for 2020 and beyond!

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GE Ep 37 [2014]: KISSmetrics' Founder Hiten Shah On How He Built 3 Successful Companies With The Same Partner Jul 18, 2019

Show notes

Today I'm excited to share my talk with Hiten Shah of KISSmetrics, Crazy Egg and Hello Bar. Hiten and his Co-founder (who is also his brother-in-law) Neil Patel teamed up just as Neil was graduating high school. Together they built nearly a dozen products that failed, but "got lucky" with Crazy Egg in 2005. The product creates a heatmap to show where people are clicking so companies can get more insights about their website and improve it.

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GE Ep 186 [2017]: How Klout Founder Joe Fernandez Sold His Business for $200M and Started Joymode Jul 17, 2019

Show notes

Hey everyone, in today’s episode I share the mic with Joe Fernandez, co-founder of Joymode, a business that lets you access everything you need for great experiences. Joe previously founded Klout, an app that measures social media influence.

Listen as Joe shares the journey from launching Klout to selling it for $200M, the lessons he learned from pitching Klout to 200 small investors to later raising $3M for Joymode from big-name investors, and how Joymode consistently sees 25% monthly growth with just word-of-mouth advertising.

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GE Ep 18 [2014]: AppSumo Founder Noah Kagan On Killing Your Inner Wantrepreneur & Actually Building A Legit Business Jul 15, 2019

Show notes

Today we're talking to AppSumo founder (aka Chief Sumo) Noah Kagan. Noah was employee #30 at Facebook and headed up marketing at Mint.com before it was sold for $170 million to Intuit less than 2 years later.

His popular course Monthly1K.com helps budding entrepreneurs take action, validate their idea and launch businesses. Noah keeps a personal blog at Okdork.com focused on startups, marketing, self-exploration and his very public love of tacos.

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GE Ep 38 [2014]: How to Almost Go Bankrupt 10 Times and Emerge as a $30 Million Dollar Company Jul 14, 2019

Show notes

Join me as I talk with HireVue Founder and CEO, Mark Newman. Despite counting his last summer job doing animal shows at the local zoo and completing a quick international business degree at age 20, Mark grew a nearly $30 million on demand video interviewing service courting Hilton, JP Morgan and General Electric as some of its biggest clients. He started the company back when people gave the response, "What's a web cam," and now offers a robust platform to fundamentally change how candidates tell their stories and companies get to know their candidates and team.

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GE Ep 39 [2014]: How Brian Morgan Built A Multi-Million Dollar Travel Business After Backpacking Around The World Jul 13, 2019

Show notes

Today we're talking with Adventure Life Founder and CEO, Brian Morgan. After graduating from college with a degree in English Literature, Brian bumped around Russia and South America during the mid 1990's before coming home to Missoula, Montana. Determined to make traveling a part of his career, he started offering tours and eventually grew his company to a multi-million travel company.

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GE Ep 189 [2017]: EO and Gazelles Founder Verne Harnish Reveals How To Take Your Business From $1M to $100M Jul 11, 2019

Show notes

Hey everyone, in today’s episode I share the mic with Verne Harnish, founder of the world-renowned Entrepreneurs Organization (an organization that I've joined) as well as founder and CEO of Gazelles, a global executive education and coaching company.

Listen as Verne shares how he came up with the idea of EO (hint, Steve Jobs), why you should wait until the $1M mark before scaling up, how he bounced back after losing $1M in 10 weeks, 3 simple tips for branding and marketing success, and gives specific advice about how to scale your company.

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4 Simple Ways to Crush B2B Marketing Jul 10, 2019

Show notes

Are you looking for more B2B sales strategies?

Tune in to hear Eric Siu share 4 of his favorite B2B lead gen strategies to help you close more sales and optimize your B2B sales funnel. Find out how to make the freemium model work for you.

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95% of You Will Ignore This 2019 SEO Strategy Jul 09, 2019

Show notes

Just because SEO is always changing doesn't mean that you need to reinvent the wheel every time you're hit with an SEO issue.

Tune in to hear Eric Siu explain the one SEO strategy that 95% of you probably aren't doing. When it comes down to the basics, there's a lot that can be done with what you already have that will help you rank in Google faster than anyone else.

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GE Ep 188 [2017]: How Twenty20 Burned $10M and Still Emerged as a Successful Company Jul 08, 2019

Show notes

Hey everyone, in today’s episode I share the mic with Matt Munson, founder and CEO of Twenty20, a company that provides a photography marketplace for some of the best-looking authentic stock photos and royalty-free images anywhere.

Listen as Matt shares how Twenty20 burned through $10M by trying to scale too quickly and the lessons he learned (including talking about his "failures"), how they built a massive photo catalog of 50M+ images from 300K photographers that Google, Apple & Pinterest use (without advertising for a single photographer!), and how Twenty20 got 1,000 subscribers, 170K in MRR and 10x growth in 1 year.

Click here for show notes and transcript.

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