Leveling Up with Eric Siu

Latest Episodes:

GE Ep 181 [2016]: How Bryce Welker Brings In $2M Annual Revenues & Over 200k Visits/Mo Through SEO Aug 17, 2019

Show notes

Hey everyone, in today’s episode I share the mic with Bryce Welker, a CPA and the founder of Crush Empire, a diverse network of lead generation and product review websites in numerous verticals.

In this interview Bryce talks about his journey from quitting his job as an accountant to starting his own CPA exam website, how he went from bringing in $1K per month to $2M per year, the importance of hiring the right team that allowed Crush Empire to grow their revenue over 100% in the last 6 months, and how they acquire 95% of their customers.

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What to Do When Your Agency Hits a Plateau Aug 15, 2019

Show notes

Have you've been working long hours and countless days on trying to scale your agency but nothing seems to be working?

Tune in to hear Eric Siu share a few pointers on how to turn your plateaued agency into a scaling one through hiring, outsourcing and prioritizing.

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27 Tips on How to Build a Company People Want to Work For Aug 14, 2019

Show notes

If you want to build a great company, it goes without saying that the types of employees you bring on to your team are one of the most critical levers you can pull to build culture and maximize your impact on growth.

Tune in to hear Eric Siu share a compilation of some of the best hiring advice and interview tips to help you build the ultimate management style and help you hire for culture.

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How to Set a Marketing Budget to Crush it in 2020 Aug 08, 2019

Show notes

How much should you spend on marketing? Is it a percentage of revenue? The answer is surprisingly more simple than you might think: as much as possible.

Tune in to hear Eric Siu share his favorite business growth strategy to help you plan your marketing budget. You’ll learn how much you should invest in marketing and how to create a marketing plan that is not based on a percent of your revenue, but with your long term growth in mind.

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How SEO Will Change in 2020 (And You're Not Going to Like It) Aug 07, 2019

Show notes

The SEO rules that worked in 2019 will only get you so far... if you want to beat your competitors in 2020, these new tactics need to be on your radar.

Tune in to hear Eric Siu let you know how you can dominate the future of marketing by playing smart by being prepared for what is changing in SEO.

Click here to watch the full YouTube video

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The #1 Lever You Can Pull to Grow Your Business Faster Aug 06, 2019

Show notes

How much should you charge for your products or services? When it comes to sales and marketing, setting your prices can be one of the biggest drivers for growth.

Tune in to hear Eric Siu share his all time favorite pricing strategies and pricing models to help you master how to price a product and ensure that you are getting a fair rate.

Click here to watch the full YouTube video

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GE Ep 2 [2013]: Moz CEO Rand Fishkin Reveals How He Built A Company That Did $21.9 Million In Revenue Aug 04, 2019

Show notes

Today’s guest is Moz CEO Rand Fishkin. Rand was kind enough to stop by to share his journey on powering through debt to build a profitable business and thoughts on company culture. We also cover the topic of inbound marketing, a topic that has been growing in interest over the last few years.

Click here for transcript and key takeaways.

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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GE Ep 109 [2015]: How Brazil's Hotel Urbano Grew Into The Largest Travel Brand on Facebook (11M+ Fans!) Aug 03, 2019

Show notes

Hi everyone, today's interview is with João Ricardo, co-founder and CEO of Hotel Urbano, a company that lets travelers find and reserve accommodation and activities. It's the single largest travel brand on Facebook, and with well over $135 million in funding, it's one of the most heavily-funded startups in Brazil.

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GE Ep 102 [2015]: How Ankur Nagpal Made 7 Figures Selling Facebook Quizzes & Grew Online Education Platform Fedora from 3 to 12,000 Teachers Quickly Aug 02, 2019

Show notes

Hi everyone, today we're taking to Ankur Nagpal, founder of Fedora. Fedora's an online tool that lets you create beautiful classes and schools, put them on your website or any url, and takes care of the file hosting for you. But before Fedora, he started a million dollar business in college just from creating Facebook quizzes.

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GE Ep 271 [2019]: SEO Expert Kevin Indig Spills the Secret to Skyrocketing Your Google Ranking Aug 01, 2019

Show notes

Hey everyone! In today’s episode, I share the mic with Kevin Indig, the SEO Manager at Atlassian, which is responsible for a lot of great sites, apps and tools, including Trello. Tune in to hear Kevin spill the secrets to effectively optimize your blog posts, discuss growth strategies using various SEO tools, and share how he uses Google Features to reverse engineer what the user intent is.

Click here for show notes and transcript

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, leave a short review here.
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