Leveling Up with Eric Siu

Latest Episodes:

Why Data is the Future of SEO Nov 20, 2019

Show notes

In 2020, the same SEO techniques and SEO hacks that used to work for 2019 are going to change, but if you are prepared for what is changing in SEO you can dominate the future of marketing by playing smart.

Tune in to hear Eric Siu share how to grow website traffic in 2020 and plus new SEO strategies for using data to dominate and more!

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How Former Apple Employee Guy Kawasaki Passed the ‘Steve Jobs’ Test and Later Became Chief Evangelist of Canva Nov 17, 2019

Show notes

Hey, everyone! Today I share the mic with Guy Kawasaki, author of Wise Guy: Lessons from a Life and the Chief Evangelist for Canva.

Tune in to hear how Guy passed the "Steve Job test” (and what that is), what the difference between evangelism and sales is, and why building a brand might not be the right focus.

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The Alter-Ego Effect Author Todd Herman on What Corporate Leaders and Professional Athletes Have in Common Nov 16, 2019

Show notes

Hey everyone! In today’s episode, I share the mic with Todd Herman, author of The Alter-Ego Effect. Tune in to hear how Todd built his career by helping athletes improve their performance, how he’s now helping corporate leaders in much the same way, and why developing an alter ego can help you level up your business and career.

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How to Create Ads that Convert More Sales Nov 14, 2019

Show notes

Looking for the latest advertising strategies? The best tricks to optimize your campaigns for converting more sales is to improve your copywriting.

Tune in to hear Eric Siu go over how to get inspiration from other campaigns for the best results in your 2020 Google Ads campaigns. Follow these strategies and you'll be ahead of the competition.

Click here to watch the full YouTube video

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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The Best Marketing Careers for 2020 Nov 13, 2019

Show notes

Are you ready to start your digital marketing career and wondering which specialty to focus in? How do you set yourself up to find a great job in 2020?

Tune in to hear Eric Siu share his favorite jobs in marketing for 2020, the different marketing specialties out there plus let you in on how to get a good salary!

Click here to watch the full YouTube video

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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How CoSchedule’s Co-founder Garrett Moon Started the Company with Only 4 People Nov 10, 2019

Show notes

Hey everyone! Today, I share the mic with Garrett Moon, one of the Co-founders of CoSchedule, a marketing management platform. Tune in to hear about Garrett’s 10 years' experience in the advertising/marketing industry, how he believes he’s solved the makeshift marketing problem and why it’s important to have a separate growth marketing team from the content marketing team.

Click here for show notes and transcripts

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How CEO David Barrett Gained 6 Million Users for Expensify Through Word-Of-Mouth Advertising Nov 09, 2019

Show notes

Hey everyone! In today’s episode, I share the mic with David Barrett, CEO of Expensify, the world’s leading application for expense management with 6 million users.

Tune in to hear David share why Expensify relies only on word-of-mouth advertising, why he believes that focusing on top-line revenue growth isn’t actually good for business, and how the Expensify team proved the naysayers wrong when they said the business couldn’t scale.

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How Nike Does Marketing: How Nike Ranks #1 on Google Nov 07, 2019

Show notes

Excited look inside one of the best marketing campaign examples out there? Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the brand and how marketing works for Nike.

Tune in to hear Eric Siu share his insight into Nike's website to look deep at one of the best marketing campaign strategies around.

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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How to Get Your First (Paid!) Speaking Gig Nov 06, 2019

Show notes

Do you think you have what it takes to start getting paid to speak? Not sure how to get started? Getting speaking opportunities starts opening up a lot of doors and opportunities.

Tune in to hear Eric Siu share his favorite tactics to help you learn to speak at conferences and score paid speaking gigs.

Click here to watch the full YouTube video

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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How Founder Mike Roberts Started With Only $3K But Grew SpyFu To $7M ARR and 11K Customers Nov 03, 2019

Show notes

Hey everyone! In today’s episode, I share the mic with Mike Roberts, the founder of SpyFu and Nacho Analytics, software that is called the “Holy Grail of Competitive Intelligence”. Tune in to hear how Mike built SpyFu with only $3,000, why historical data matters when it comes to digital marketing and how the company was able to make over $7 million in annual revenue. Click here for show notes and transcripts

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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