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    Business

    Leveling Up with Eric Siu

    Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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    Latest Episodes:
    The Best Marketing Skills to Master in 2020 Dec 27, 2019
    Show notes

    If you're planning a marketing career path, it can be overwhelming to decide which digital marketing skills to focus on first.

    Tune in to hear Eric Siu share his top 5 marketing skills to learn in 2020.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    How to Find the Perfect Market-Fit for Your Product Dec 23, 2019
    Show notes

    Hey everyone! Today, I share the mic with Michael Litt, Co-Founder and CEO of Vidyard. This is his second time being a guest on Leveling Up podcast! Check out the first episode with him here.

    Tune in to hear how Vidyard found their market-fit, find out their current conversion rates and how the Vidyard is growing with collaborations and integrations with other companies.`

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
    • Get the non-iTunes RSS Feed

    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter

    How CEO and Founder of Pattern89 RJ Taylor Uses AI Like No Marketer Has Before Dec 22, 2019
    Show notes

    Hey everyone! Today, I share the mic with RJ Taylor, the CEO and Founder of Pattern89, the AI platform for digital ads.

    Tune in to hear how Pattern89 uses AI unlike any other marketer, how RJ uses his B2B SaaS background to grow his business and why he makes sure to go to bed by 9pm.

    Click here for show notes and transcripts

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
    • Get the non-iTunes RSS Feed

    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter

    Gilles Bertaux on How He Quickly Scaled Livestorm After Just One Change Dec 21, 2019
    Show notes

    Hey everyone! Today, I share the mic with Gilles Bertaux, CEO of Livestorm, a browser-based webinar software service.

    Tune in to hear how Livestorm expanded their business exponentially by operating in multiple languages, why Gilles sets aside 4 hours to talk to other industry leaders and how Livestorm is facing their biggest challenge yet: scaling.

    Click here for show notes and transcripts

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
    • Get the non-iTunes RSS Feed

    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter

    A Behind-the-Scenes Look Into Disney's Digital Marketing Strategy Dec 19, 2019
    Show notes

    The Disney empire started as a small animation studio with one visionary and a few believers and now it's arguably the most recognizable brand in the world. How does this entertainment giant continue to grow and market themselves? Tune in to hear Eric Siu share his insight into Disney's website to look deep at one of the best marketing campaign strategies around.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    How This $55M Company Continues to Grow After 8 Years Dec 16, 2019
    Show notes

    Hey everyone! Today, I share the mic with Sydney Sloane, the CMO at SalesLoft. SalesLoft is a sales engagement platform.

    Tune in to hear the factors that have contributed to SalesLoft's speedy growth, how to make sure you're recruiting the right people at the right time and how the $55M company structures their pricing model.

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
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    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter

    How Sam Parr Went From Owning Hot Dog Stands to Becoming the CEO of an 8-Figure Company Dec 15, 2019
    Show notes

    Hey, Everyone! Today, I share the mic with Sam Parr, the CEO of The Hustle, a daily email newsletter with tech and business news. Tune in to hear Sam discuss why how he went from owning a hot dog stand chain to becoming the CEO of an 8-figure company, how The Hustle newsletter got to ~1.5 million subscribers, and how his successful conference, Hustle Con, has never lost money. Click here for show notes and transcripts

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
    • Get the non-iTunes RSS Feed

    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter

    Alternative Ways to Fund Your Business FAST Dec 13, 2019
    Show notes

    Do you want to accelerate your business growth with investors?

    Tune in to hear Eric Siu share his discoveries around investment and funding for businesses that you might not have explored. Some of the traditional startup funding methods like VC and Angel investment might not be the best course for your business, but these methods might provide a new unique way to get capital.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    How ZipRecruiter Does Marketing (They Have 7M Active Monthly Users!) Dec 10, 2019
    Show notes

    Excited look inside one of the best marketing campaign examples out there? This week, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for ZipRecruiter.

    Tune in to hear Eric Siu share his insight into ZipRecruiter's website to look deep at one of the best marketing campaign strategies around.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    CEO Tim Ash on How SiteTuners Stays Relevant in the Current State of Digital Marketing Dec 08, 2019
    Show notes

    Hey everyone! In today’s episode, I share the mic with Tim Ash, the CEO of SiteTuners, a strategic conversion rate optimization agency. Tune in to hear why testing doesn’t matter if you’re not personalizing your website, what you must do to prevent your website from failing, and why he believes the system is too corrupt right now for entrepreneurism to be unleashed. Click here for show notes and transcripts

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
    • Get the non-iTunes RSS Feed

    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter

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