Leveling Up with Eric Siu

Latest Episodes:

Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth Apr 07, 2022

Show notes

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth.
[00:53] An overview of Sheth’s career and the function of Metasys.
[03:08] How Sheth recognized a need for a company like Metasys to support the rapidly growing gig economy.
[05:48] A breakdown of Sheth’s workflow and how he integrates his business with his investment activity.
[07:51] What Twitter means to Sheth and how he has recently grown his following.
[09:27] Why Sheth approaches Twitter as if he were building an online honeypot.
[11:36] The typical amount of time Sheth spends on a Twitter thread.
[13:42] Sheth’s top two pieces of advice for anyone who is entering the Twitter space, blogging, or any kind of content marketing.
[14:11] Learning to strike the balance between authenticity and providing useful information online and how that helps you maintain a practice of posting.
[15:44] Sheth’s experience of direct message conversations on Twitter and why they tend to be more substantive than on other platforms.
[16:51] Why it’s valuable to view Twitter as an accelerator.
[18:48] What Sheth means by Clarity of Thought and how he has been honing that skill.
[22:13] Sheth’s learning habits and the important integration of reading, critical thinking, and application.
[24:41] Sheth’s definition of the Renaissance Decade and the massive amounts of change he is anticipating in the coming decades.
[29:07] The investments and areas of interest that Sheth is most excited about.
[32:23] The average amount of time Sheth spends reading per day and how it supports his investing.
[33:40] Sheth’s book recommendations and profound insights into self-knowledge and what society encourages you to aspire towards.
[37:13] Sheth’s favorite personal and business tools.
[38:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Resources From The Interview:
Romeen Sheth on LinkedIn
Romeen Sheth on Twitter
Metasys Technologies
Square One: Conversations with the Best in Business
Longreads
Must read book: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Must read book: How Will You Measure Your Life?
Must read book: Wanting: The Power of Mimetic Desire in Everyday Life
Oura Ring
Eight Sleep

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Eric Siu on Instagram

How Milo Is Helping People Get Mortgages by Using Crypto with Josip Rupena Apr 05, 2022

Show notes

As the world of crypto continues to evolve and grow, there is a vast array of associated new possibilities that are available to investors on a regular basis. On the show today, we welcome Josip Rupena, the CEO and Founder of Milo, a company that is bringing together the worlds of digital assets and real estate. Milo is here to give all of our listeners a few reasons why you should consider this avenue for yourself! We speak about the company's focus, what exactly they are trying to provide for their customers, how their application process works, and who is best suited to work with Milo. We also get some great book and tool recommendations from Josip and hear about his own real estate investment aspirations, so join us today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:10] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:51] Josip's professional background and foundation in financial services.
[01:40] Our guest explains the interest rates associated with crypto mortgages.
[03:57] How to view digital investments and holding appreciating assets.
[04:50] The periods associated with Milo's processes.
[05:19] Who gets approved? Josip explains what it takes to get through the application process.
[05:58] The transferral of cryptocurrency to a custodian.
[06:28] How the funding at Milo has worked so far.
[06:57] The most common amounts for the loans that Milo deals with currently.
[09:05] Suitable customers for Milo; Josip explains their vetting process.
[10:08] Important elements that Josip and his team look at in applications.
[11:25] How the Milo team is spread out geographically.
[11:44] Two business book recommendations from Josip.
[12:11] Josip's personal approach to real estate investing at the moment.
[13:04] Why Josip loves the white-boarding tool from Miro for collaborating and workflow.
[13:19] How to find Josip and Milo online and learn more!

Resources From The Interview:

Must-read books: Reminiscences of a Stock Operator and Liar's Poker

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

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Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon Mar 31, 2022

Show notes

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon.
[00:15] Introducing today’s guest Matt Colon, Global President of Music at YMU.
[01:02] Matt’s background and some of the figures he’s worked with like Steve Aoki.
[02:12] An overview of how the world of NFTs relates to the music industry in general.
[04:48] What NFTs can accomplish for musicians.
[06:58] Matt’s perspective on the value of NFTs and the concept of ownership in the digital age.
[10:23] How Steve Aoki is tackling NFTs and mobilizing his fanbase.
[12:10] Steve’s broad reach and his incredible touring record.
[12:43] A breakdown of the tokenized community they have built for Steve Aoki.
[14:25] A0k1verse and the long-term goals of their NFT project.
[18:20] The documentary I’ll Sleep When I’m Dead, which Matt produced, about Steve Aoki, and how it has affected Steve’s brand.
[19:59] How its Netflix release changed the documentary’s impact.
[21:14] Steve’s relationship with the director and how the documentary became a father-son story.
[24:06] Matt shares his ten-year outlook on NFTs, Web3, and the accompanying paradigm shift.
[28:45] Matt shares his favorite book of the moment.
[29:06] Why you shouldn’t have to micromanage your employees.
[31:44] That’s it for today! Don’t forget to rate, review and subscribe!

Resources From The Interview:

I’ll Sleep When I’m Dead

Must-read book: No Rules Rules: Netflix and the Culture of Reinvention

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

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Connect with Eric Siu:

Eric Siu on Instagram

Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau Mar 24, 2022

Show notes

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he's learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau.
[00:15] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau.
[00:59] How Justin co-founded Royal and how it allows fans to invest in musicians they love.
[01:36] Justin’s unique journey from studying finance and being a DJ to co-founding Royal.
[03:48] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model.
[04:46] An overview of Justin’s past and upcoming NFT projects.
[06:16] Some of the biggest challenges that Royal will be facing as they grow.
[06:30] Why Justin refers to Royal as a Web2.5 platform.
[07:41] How Justin balances being a musician and a startup co-founder.
[08:52] Justin’s insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants.
[10:26] How Justin put together an exceptional team for his startup.
[11:17] An overview of how Justin went about selling his NFT for 11.7 million dollars.
[12:56] How Royal is currently being marketed and why most of its growth has been organic.
[14:09] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets.
[15:07] The time it took Justin to grow his reach at the start of his music career.
[17:03] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more.
[17:58] That’s it for today; Don’t forget to rate, review and subscribe!

Resources From The Interview:

Justin Blau on LinkedIn

3lau on Twitter

3lau on Instagram

3lau on Facebook

3lau

Royal

Oura Ring

Oculus

Must-read book: The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

My $1M NFT Investing Strategy (As an Entrepreneur) Mar 21, 2022

Show notes

In this video, I am going to talk about my NFT investing strategy and why utility is more important than art for me!

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to my NFT investing strategy!
[00:27] - Some of my NFTs (Cryptopunk, BAYC, Doodles, Etc)
[01:00] - Steve Aoki’s NFT (Design, Brand, Utility)
[02:44] - The Community (A0K1VERSE)
[03:17] - Leveling Up Heroes
[04:30] - Long-term mindset in investing
[05:55] - Let us know your strategy!
[06:20] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal Mar 17, 2022

Show notes

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. TTune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal.
[00:21] Introducing today's guest, Justin Kan.
[01:10] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace.
[02:06] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming.
[04:55] An overview of Fractal and how it works.
[05:47] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building.
[08:19] How Justin built and launched the Fractal brand.
[09:13] Why Justin continues to build start-ups: it’s creative and fun.
[09:53] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable.
[11:37] Justin’s dedication to living holistically and consciously and how that informs his decision-making.
[13:26] Some of the executive coaches that Justin has worked with over the years.
[15:35] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.
[19:23] How to take action and break the everyday patterns of your life.
[20:17] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life.
[21:50] The trappings of the hedonic treadmill and focusing on external goals.
[22:57] The level of internal work and dedication that has helped Justin achieve calm in his life.
[24:13] Justin’s current goals behind his content output.
[27:06] How Justin is keeping track of the Web3 space and what he’s most interested in.
[27:57] The games that Justin is most excited about.
[29:13] The potential use cases for land in the metaverse.
[30:26] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain.
[32:52] Justin’s angel investing and what he’s interested in right now.
[34:16] An overview of Justin’s current investments in crypto and why he does it through investment funds.
[36:23] Some of the daily practices that help Justin get a good start to the day.
[37:34] Hear about Justin’s favorite current business tool.
[38:25] That’s it for today! Don’t forget to rate, review and subscribe!

Resources From The Interview:

Justin Kan
Justin Kan on Twitter
Fractal on Twitter
Twitch
Fractal
Fractal Radio
Solana
The Sandbox
NFT Worlds
Decentraland
Notion
Signal
Justin Kan’s Notion Hacks Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup
Must-read book: Shogun by James Clavell

How to Get Deal Flow to Invest in The Best Companies in The World Mar 15, 2022

Show notes

In this video, I am going to talk about strategies based on my experience in getting a deal flow to invest in the best companies in the world, and why you should have a long-term view in terms of investing!

TIME-STAMPED SHOW NOTES

[00:00] - Intro to getting a deal flow
[00:51] - Defining deal flow
[02:17] - Be a part of different communities (YPO, EO, NFT Community)
[03:32] - Start hosting events and dinners
[04:02] - Creating content on different platforms (Podcast, Twitter, Instagram)
[07:14] - Have a long-term view in investing
[07:47] - Twitter DM (Some of the smartest people are on Twitter!)
[08:59] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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NFT Lessons from 3lau, Justin Kan, and Steve Aoki's Manager Mar 10, 2022

Show notes

In this video, let's talk about NFT lessons from some of the biggest players in the NFT world - 3lau, Justin Kan, and Steve Aoki's Manager

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to NFT lessons from 3lau, Justin Kan, and Steve Aoki's Manager
[00:49] - Quick Background
[01:46] - NFT is part of the future
[02:02] - NFT of Justin Kan
[02:57] - Fractal - Gaming NFT
[04:53] - NFT from Justin David Blau (Royal)
[05:56] - NFT from Steve Aoki (AOK1VERSE)
[07:39] - Steve Aoki's "I'll Sleep When I'm Dead"
[09:03] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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Alex Lieberman: The Main Reason Why Ads Don’t Cut It Anymore Mar 08, 2022

Show notes

In this video, learn how to create media platforms as marketing layers and how you can monetize them with your own content and products, not just through advertisements but using merch, educational courses, and even NFTs!

TIME-STAMPED SHOW NOTES:

00:00 - Intro to monetizing media platforms
00:22 - Where There’s an Audience, Money Follows
01:53 - The media is the marketing layer
02:30 - Founder's journal as a franchise for career and growth
02:40 - Monetize it based on your audience (Merch, NFTs, etc)
03:57 - Alex's favorite book!

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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Morning Brew co-founder on 3 steps on Starting A 7-figure Newsletter Business Mar 04, 2022

Show notes

In this episode, Alex Lieberman of Morning Brew will talk about the 3 steps on starting a 7-figure newsletter business and how digital media continue to evolve!

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to starting a 7-figure newsletter business (Morning Brew)
[00:33] - How did they create a newsletter?
[01:47] - Taking advantage of paid acquisition
[03:04] - Morning Brew referral program
[04:28] - Final thoughts

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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