Leveling Up with Eric Siu

Latest Episodes:

NFT Marketing Lessons from Top Projects: Bored Ape Yacht Club, CryptoPunks, Veefriends, Doodles, WoW May 13, 2022

Show notes

In this episode, I’m going to show you my NFT portfolio that contains cool NFTs like Cryptopunks, Bored Ape Yacht Club, Veefriends, World Of Women, and more!

TIME-STAMPED SHOW NOTES:

[01:05] - My NFT Wallet
[02:00] - Cryptopunks’ Historical Relevance
[02:27] - Why I like my Bored Ape Yacht Club
[05:04] - My VeeFriends NFT by Gary V
[06:49] - My World Of Women NFT
[07:40] - My Tom Bilyeu NFT
[08:36] - Some of my Coolest NFTs (Cameo, Steve Aoki)

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Growing NFT Now to 700,000 Followers in 1 Yr, Coaching, and Jackson Hole, with Alejandro Navia May 12, 2022

Show notes

In today’s episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all need a space that can help us think expansively. To learn more about NFT Now, how to grow your reach, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: Growing NFTnow to 700,000 followers in 1 yr, coaching, and Jackson Hole, with Alejandro Navia.
[00:51] Introducing today’s guest Alejandro Navia and how he founded NFT Now.
[05:48] Why Alejandro saw a need for an objective voice on NFTs like NFT Now.
[06:54] NFT Now’s reach and how they have grown as an omnichannel media company.
[10:04] The core drivers of NFT Now’s impressive growth.
[13:29] What Alejandro has learned about the dangers of being dependent on one single platform.
[13:51] The main channels Alejandro is using for NFT Now and why owning your domain is key.
[15:35] Alejandro’s approach to coaching and why he views his clients as partners.
[19:07] The distinction between coaching and educating.
[19:49] Why choosing to find a coach is a big deal.
[20:14] How to find a good coach.
[21:15] Why the interview process is crucial in finding the right coach for you.
[22:06] Why you need to ask yourself which areas of your life you want to improve on.
[25:17] Alejandro’s move to Jackson Hole and how he is splitting his time between Jackson Hole and Miami.
[29:43] The most impactful book that Alejandro has ever read.
[30:35] The most impactful tools that Alejandro has used in the past 12 months, from therapy to coaching, to authentic communication.
[32:12] If you're looking to level up in marketing or business go to singlegrain.com/leveling-up.

Resources From The Interview:

Must-read book: The Prophet by Kahlil Gibran

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review here

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How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer. May 05, 2022

Show notes

In today’s episode, we welcome back Bob Glazer, to discuss how marketing is changing, and to explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it’s such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.
[00:25] Introducing today’s guest, Bob Glazer, and his new book Moving to Outcomes.
[02:44] The lack of ROI that businesses have been experiencing with paid ads and social media.
[04:19] How Bob defines affiliate and brand marketing.
[05:53] Bob’s company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm.
[07:06] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.
[09:11] An overview of the content in Bob’s new book Moving to Outcomes.
[11:01] Some of the topics and marketing challenges that are addressed in Moving to Outcomes.
[11:51] Why Bob enjoys writing books: it’s a way to solve problems and share knowledge.
[13:29] Practical methods for instituting affiliate marketing strategies.
[15:49] Insights into Acceleration Partners’ payment structures and the benefits of a hybrid approach.
[18:08] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility.
[20:13] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element.
[21:38] Some of the ways that their clients and employees meet up in person.
[24:03] An overview of Acceleration Partners hubs in the US.
[24:47] The plans for Acceleration Partners over the next five years.
[27:19] Bob’s thoughts on current trends in wage inflation.
[29:32] The benefits of reaching out to check in on employees who left your business on good terms.
[30:13] Bob’s favorite performance marketing tool.
[30:57] Bob’s book recommendation and why he often gives it to people as a gift.

Resources From The Interview:

Robert Glazer

Robert Glazer on LinkedIn

Affiliate Partnerships

Moving To Outcomes

LinkedIn Talent Insights

Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

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Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski Apr 28, 2022

Show notes

In today’s episode of Leveling Up, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful NFT project. Hear how Brett built the Magic Mushroom Clubhouse Project, the huge profit they made, and why he has reinvested his profits into building NFT projects. Brett explains his passion for NFTs, why he created The NFT Academy, and how his projects are helping businesses leverage the power of NFTs to prepare for Web3. We also discuss why community is much more successful than influencer marketing in the NFT and Web3 space, and the value of platforms like discord for forming valuable networks. To learn more about Web3, NFTs, and how to grow your YouTube channel in a record amount of time, tune in today!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski.
[00:55] An overview of Brett’s journey from college to starting the NFT Academy.
[02:11] How Brett grew his following from scratch on YouTube.
[02:26] How timing, previous experience in the crypto space, and access to video equipment helped his channel become successful very quickly.
[03:22] A breakdown of Brett’s production process for his videos.
[04:15] Learn about Brett’s Magic Mushroom Clubhouse project.
[05:41] The huge profits Brett made and why he reinvested most of it into his Clubhouse project.
[07:08] The role of NFTs in Web3 and how investing in NFTs will help build a foundation for your business for Web3.
[08:49] The NFT Academy and why it’s a great educational tool.
[10:27] Why community will continue to remain a crucial element of NFTs and Web3.
[12:07] The role that timing has played in the growth Brett has seen on social media platforms like Twitter.
[13:50] Brett’s advice on the best PR strategy for brand new projects.
[13:55] Why community is much more successful than influencer marketing in the NFT and Web3 space.
[18:42] Brett’s approach to compensation for community members and contributors.
[21:30] How Brett is balancing his many different projects.
[23:06] A breakdown of the NFT Academy and how it is helping businesses learn about and leverage the power of NFTs.
[24:04] The Million Dollar Mint Club and why Brett is excited about it.
[25:20] Brett’s recommended resources for learning about NFTs and staying informed of the latest developments.
[25:57] Brett’s favorite NFT tools.

Resources From The Interview:

Brett Malinowski on Youtube: https://www.youtube.com/channel/UCsg20ERGZt9eHVZRXROJSqg
Brett Malinowski on Twitter: https://twitter.com/thebrettway
The Magic Mushroom Clubhouse NFT: https://magicmushroomclubnft.com/
NFT Academy on OpenSea: https://opensea.io/collection/nftacademy
Pop-In: https://www.popinpass.com/
Whiteboard Crypto: https://whiteboardcrypto.com/
Nansen: https://www.nansen.ai/
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

Why ALL Marketers Need To Use NFTs In Their Growth Playbook Apr 22, 2022

Show notes

In this video, I will discuss why NFTs have more incentive alignment and why all marketers need to use this in their growth playbook.

TIME-STAMPED SHOW NOTES:

[00:54] We are all driven by incentives
[01:42] NFT = More incentive alignment
[03:45] Gary Vaynerchuk and Vee Friends
[05:32] Brett Malinowski
[06:32] Web 3 is being able to own
[07:20] Brands using NFT (Nike, Heineken, Gucci)

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs Apr 21, 2022

Show notes

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made, and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS).
[00:25] Introducing today’s guest Jake Tran, who creates business essays on YouTube.
[01:02] Why Jake chose to focus his video essays on money, power, and crime.
[02:16] Jake’s YouTube journey, and why his latest venture started with two channels.
[04:27] How trying to imitate someone else’s YouTube channel can inhibit your growth.
[05:47] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel.
[07:43] The nature of creative work and the amount of time Jake typically spends on a video.
[08:15] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.
[08:57] How having his video shared on a prominent channel boosted Jake’s numbers.
[10:11] An overview of Jake’s comprehensive research process.
[11:12] Jake’s insights on what to avoid if you’re trying to grow your YouTube channel.
[12:22] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships.
[14:03] Jake’s economic model, his new Join button, and his long-term plan.
[16:31] Hear about Jake’s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life.
[20:16] The surprising amount of times Jake has been recognized from his YouTube channel.
[21:15] Jake’s top business tool and book recommendations.

Resources From The Interview:

Jake Tran

Kurzgesagt: In a Nutshell on YouTube

The 48 Laws of Power by Robert Greene

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Eric Siu on Instagram

4 Critical NFT Marketing Mistakes To Avoid In Order To Sell Out Apr 18, 2022

Show notes

In this episode, we will discuss some NFT marketing mistakes based on our own experience to help you avoid them!

TIME-STAMPED SHOW NOTES:

[00:58] 1. Not blitzing hard enough with Promotions
[01:35] Still, we had an amazing NFT collab with “friends”
[02:51] 2. Not having unique PFPs
[04:55] 3. Launching two tiers at the same time
[06:45] 4. Not hiring a full team ready

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More Apr 14, 2022

Show notes

Today on Leveling Up we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:07] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics.
[01:51] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive.
[04:40] What the Skyscraper Technique is and how it became so famous.
[06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more.
[07:07] How much traffic Brian was able to generate for Backlinko per month.
[07:20] The method Brian used to make money from Backlinko through courses.
[09:13] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies.
[11:33] Why Brian started Exploding Topics and the main mission of the business.
[14:17] The story of Brian acquiring what became Exploding Topics and how he went about it.
[16:06] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers.
[18:00] How Brian had to ‘eat poopoo’ initially to get ahead.
[21:34] Brian’s thoughts on the crabs in a bucket mentality on SEO Twitter.
[23:27] Brian’s experiences traveling and why he ended up in Lisbon.
[24:50] What media Brian is consuming and why he is not focusing on self-improvement.
[25:35] Lessons learned from the acquisition around due diligence and relationship with the buyer.
[28:00] Brian’s favorite tool that isn’t Exploding Topics.
[28:53] The best way to find Brian online.

Resources From The Interview:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

Accidentally Launching a Podcast: Alex Lieberman and The Founder’s Journal Podcast Apr 10, 2022

Show notes

In this video, learn how Alex Lieberman of Morning Brew accidentally launched a podcast and what is the most challenging thing in his "Founder's Journal" journey.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to “Alex Lieberman and The Founder’s Journal Podcast”
[00:30] - What is The Founder’s Journal
[02:51] - The hardest thing in Alex’s podcast journey
[04:50] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord: https://discord.gg/vbXEDP5gdM

📲Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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NFT Marketing 101 - Beginner's Guide to Selling Out Apr 09, 2022

Show notes

In this video, learn what are the key things you need to know in selling out your NFT Project and how you become a person of value!

TIME-STAMPED SHOW NOTES:

[01:41] - Build for the long-term
[02:00] - Key things: Proven Team and Road Map
[03:06] - Read $100M Offers - Alex Hormozi
[03:33] - Collabs with “Top Influencers”
[05:53] - Building NFT Project is like a Start-Up
[07:23] - Hiring People Carefully
[08:55] - Be A Person of Value
[10:20] - Join Communities

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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