Leveling Up with Eric Siu

Latest Episodes:

How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation Jun 21, 2022

Show notes

Avalanche is one of the fastest smart contract platforms in the blockchain industry and recently received a staggering $5.2B valuation. Today on the show we sit down With Phillip Liu Jr., Head of Strategy at Ava Labs, the company behind Avalanche, to discuss the company’s recent fundraising efforts and how their unique marketing strategy was able to build brand awareness and raise capital. Tuning in you’ll hear Phillip break down the Avalanche Rush Incentive Program, as well as some key highlights from their most recent summit in Barcelona. Later, Phillip explains the function of sub-networks, how they function in Avalanche, why they are attracting Triple-A games, and what this means for Avalanche. He also shares Avalanche’s plans to scale and what to expect from the company in the coming months. Join us for a thought-provoking conversation on blockchain technology, investment, marketing, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s Topic: How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation.
[00:48] Introducing today’s guest Phillip Liu, how he got involved with blockchain technology and his role at Avalanche.
[02:40] How Phillip went from being an investor to a high-level employee at Avalanche.
[04:59] An overview of Avalanche, how it works, and what they do.
[06:39] Why Avalanche is a layer one blockchain.
[06:56] The Avalanche Bridge and how it allows for interoperability with Ethereum.
[07:36] An overview of Avalanche’s unique marketing strategy.
[09:58] The Avalanche Rush Incentive Program and how it broadened brand awareness.
[11:10] An overview of Avalanche’s recent summit.
[12:41] The role of subnetworks, how they function in Avalanche, and why they are attracting Triple-A games.
[15:00] Insights into Avalanches’ plans to scale.
[15:43] A breakdown of Phillip’s current crypto investments.
[16:41] Phillip’s favorite book and how it applies to business.
[19:15] Phillip’s fondness for productivity management tools and his top picks.
[19:55] Find out how to learn more about Phillip and Avalanche online.

Resources From The Interview:

Must read book: Thinking, Fast and Slow

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Eric Siu:

Eric Siu on Instagram

Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole Jun 14, 2022

Show notes

Today on the show we get together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:24] Why Kat chose Athletic Greens for her next chapter.
[02:42] An overview of Athletic Greens and their incredible growth.
[06:17] The high quality of Athletic Greens’ comprehensive flagship product AG1.
[06:49] Why AG1 is more than just a green drink and the marketing challenge this poses.
[07:47] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category.
[09:59] Learn what AG1 tastes like and different ways to drink it.
[12:36] A breakdown of Athletic Greens’ marketing strategy.
[13:16] The success they’ve found partnering with creators and influencers.
[14:06] How being largely referral-based made the iOS 14 update less difficult for them.
[14:28] How being a bootstrapped company has affected their marketing strategy.
[15:24] The rapid rate of growth based on the merits of the product.
[18:00] Insights into how marketing is changing.
[19:13] Kat’s advice to anyone who wants to pursue a similar career path.
[24:24] Kat’s monthly process for checking in with her loved ones.
[27:06] How Kat does a similar check-in with her work relationships.
[28:48] Learn where you can find Kat online.

Resources From The Interview:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

How To 10x Your NFT Sales Jun 10, 2022

Show notes

In this episode, Eric discusses how it's increasingly difficult to sell out these days, and what you can do about it to level up your NFT Project and overcome this challenge!

TIME-STAMPED SHOW NOTES:

[00:00] - How To 10x Your NFT Sales
[01:04] - 1. Allow List Collaborations
[02:22] - Types of Collabs You Can Try
[03:00] - Be Creative with Your Marketable Moment
[03:26] - Stay Engaged with People
[04:25] - Join Other NFT Podcasts
[05:12] - Create an Email Lists
[06:03] - Go to Events and Connect with People
[06:25] - Make Sure Your Team is Ready
[06:56] - Make Sure Your Message is Clear

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project Jun 06, 2022

Show notes

In this episode, Eric talks about why relationship building is important and how hosting a simple dinner with other creators can make a big impact on your NFT Project!

TIME-STAMPED SHOW NOTES:

[00:00] - If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project
[01:23] - Hosting a dinner with like-minded people (CEO, Founders, Creators)
[03:40] - Tip: Make sure everyone is on the same level
[05:40] - Have a brief introduction, and be a moderator!
[07:30] - Tip: Putting an extra mile means better results.
[08:13] - Help people do business with people!

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

THE Marketing Product for 2022 - How Mutiny Decreases Ad Costs By 60% Jun 02, 2022

Show notes

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mutiny, what you can expect when you sign up and how small changes to personalization can result in unexpectedly high conversion rates. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+.
[00:53] Get to know Jaleh Rezaei, founder and CEO of Mutiny, and how she started the company.
[03:46] How Mutiny is different from other customer data platforms that are out there.
[06:00] How Mutiny advises customers on actionable steps to drive conversion and personalization.
[08:15] The playbook that Mutiny offers its users and how it benefits the customers.
[10:14] Examples of how customers are using Mutiny to drive inbound conversion and target account-based marketing (ABM).
[11:00] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
[12:40] Examples of the outsized impact that small changes can have on conversions.
[13:01] The unexpectedly simple elements that shape personalization.
[17:27] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
[18:34] A breakdown of Mutiny’s ideal customer.
[20:14] Mutiny’s plans for future outbound integrations.
[20:53] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
[21:24] Discover Jaleh and her team's favorite tools: MadKudu and Segment.

Resources From The Interview:

Mutiny
Try out the Mutiny Demo: https://demo.mutinyhq.com/
Gusto
Notion
Amplitude
Livestorm
Qualtrix
HubSpot
MadKudu
Segment
Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Eric Siu on Instagram

6 Critical NFT Career Roles To Launch A KILLER Project May 31, 2022

Show notes

In this episode, Eric Siu talks about why building the perfect team and hiring the roles you need is imperative to launch an NFT Project that can sustain the community and its purpose for the long-term goal!

TIME-STAMPED SHOW NOTES:

[00:00] - Build for the long term
[00:54] - 1. Project Manager
[01:42] - 2. Community Manager for your NFT Community
[02:35] - 3. Social Creator for Organic Content
[03:10] - 4. Moderator
[03:45] - 5. Influencer Relations
[04:28] - 6. Web3 Developer
[04:57] - 7. NFT Artist

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

How A Founder Sold Over $11.5M In NFTs While Running His Startup May 24, 2022

Show notes

In today’s episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking tool. To learn more about how Alex balances his time, his insights on Web3, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup.
[01:26] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT.
[03:24] How Alex and his team decided to go all-in on Upstream.
[04:51] How Alex became involved with Web3, NFTs, DAOs, and dApps.
[08:06] A breakdown of Upstream: how it works and how it’s priced.
[08:53] Some of the use cases that Upstream is currently being used for.
[10:15] How Upstream is growing, and what it means to be a leader in the Web3 space.
[12:36] Insights into the marketing strategy for Upstream.
[14:31] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream.
[15:17] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream.
[17:52] The time and investment you need to start an NFT project.
[19:31] How Illuminati has sold over $11.5M in NFTs.
[21:47] The story of how they first marketed Illuminati by giving out pins at an event.
[22:46] What Alex learned from the launch of Illuminati and their sales plan.
[25:54] Alex shares why Twitter is his favorite business tool.
[26:08] Learn about Alex’s favorite business book, Zero to One: Notes on Startups, or How to Build the Future.
[26:50] Alex’s favorite NFTs — that aren't Illuminati or Bored Apes!

Resources From The Interview:

Upstream

Illuminati NFT

Twitter

Knights of Degen

Alex Taub on Twitter

Must-read book: Zero to One: Notes on Startups, or How to Build the Future

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

The 5-Step NFT Marketing Strategy That Will Sell Out ANY Project May 23, 2022

Show notes

In this video, we will discuss 5 NFT marketing strategies that will help you sell out your NFT Project. Find out why it's imperative to go for a long-term NFT strategy instead of doing it for cash grabs!

[00:00] - 1. Your NFT Project’s Mission and Vission
[01:38] - Is your NFT greed-based or community-based?
[06:14] - Finding your own NFT Artist
[06:38] - 2. Building relationships and NFT collabs
[08:15] - 3. Building your own NFT Team (Hiring People)
[10:46] - 4. Think about how you blitz
[13:28] - 5. Work begins after your NFT launch

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

7 Fatal NFT Marketing Sins (Avoid if You Want To Sell Out) May 15, 2022

Show notes

In this episode, we are going to talk about 7 deadly mistakes when launching an NFT based on our own journey!

TIME-STAMPED SHOW NOTES:

[01:16] - NFT Messaging “Keep It Simple and Stupid”
[01:52] - Having not enough offer
[03:33] - Not Launching NFT with PFPs
[05:10] - Waiting “Too Long” to Launch
[06:09] - Not enough collaboration
[07:26] - Working with the wrong person!
[08:00] - Not enough content (Youtube, Podcasts, Twitter Spaces)

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

How to make money with NFTs in 2022 (the right way) May 14, 2022

Show notes

In this episode, we are going to talk about how you can make money with NFTs and what are the crucial things you need to consider when investing in one!

TIME-STAMPED SHOW NOTES:

[00:32] - My own NFT Wallet (Ft. Space Doodles, WOW, 8sian)
[01:34] - Buying and Verifying NFTs
[02:30] - Long-term hold
[03:17] - Invest what you can afford to lose!
[04:12] - NFT Project checkbox
[08:00] - (Veefriends) Do I believe in Gary V?
[11:00] - Get involved!

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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