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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

LOL 56: How to Afford More Trainings to Further your Lash Business Jun 14, 2019

Show notes

As lash artists and lashpreneurs, most of us are no strangers to taking the occasional training course to help further our careers. It's pretty much a 'must-do' in our industry, which is still relatively new with updated products, techniques, educators and everything in-between being released all the time.

If you don't keep up and prioritize continuing education, you'll become outdated. But, how can you further your training without burning a hole in your pocket?

In this episode of Lessons of a Lashpreneur, I reveal how to look at continuing education in your business, how to plan a budget for it and where to spend your money first to help ensure you get the greatest return on investment.

Find out:

Why you should look at the ROI of a training course and not the cost
How to plan and budget for continuing education
How to decide where to spend your money and what course to invest in

If you're interested in learning more about The Lashpreneur Society, my group business coaching program where I teach you how to get more clients, make more money and get a POSITIVE ROI - head on over to the website here to get on our waitlist so you can start to really transform from lash artist… to lashpreneur!

For more information and to explore other episodes go to thelashpreneur.com/56

LOL 55: Overcoming Overanalyzing and How to Make Better Decisions Jun 07, 2019

Show notes

Are you living life by your decisions or are you living life by default?

In this episode of Lessons of a Lashpreneur, I break down why so many of us get stuck and why making decisions is so damn difficult! I also share making quick decisions is one of the top three traits of successful entrepreneurs and how you can start making better decisions without letting fear hold you back.

Find out about:

Why you shouldn't let fear stop you from making decisions
The value of making decisions ahead of time
How to get more comfortable with making decisions without overanalysing it

If you have decided that you want a more successful lash business and the action you need to take to get that result is learning how to operate, market and grow a profitable lash business… my business coaching program would be a fantastic place for you to do JUST that.

We only open up the doors a few times a year and we're closing in on our next opening. But you'll need to get on the waitlist to know more about the what and the when of this program that's transforming lash artists into lashpreneurs.

Sign up for our waitlist here !

For more information and to explore other episodes go to: thelashpreneur.com/55

LOL 54: When Should You Raise Your Prices? May 31, 2019

Show notes

Most lashpreneurs will inevitably reach the stage in their business when they need to consider raising their prices.

But, how can you raise your prices?

And, when do you know it's the right time to increase them?

On this episode of Lessons of a Lashpreneur, I reveal how you can dictate your pricing to make sure it covers your expenses while still paying yourself a great wage. You'll also discover the questions you should be asking yourself when it comes to deciding when to raise your prices and if your talents or services are worth paying more for.

Find out about:

Why you shouldn't be afraid to increase your prices
How to know it's time to raise your prices
How to raise your prices and earn more while working less

If you're fully booked, I want you to download my free guide on how to raise your prices strategically including the email template I used to inform my clients of the price increase and the to do's and what not to do's in raising your prices. You can get this guide here.

All of this is just a taste of what I teach inside of The Lashpreneur Society. If this gave you some ideas of how you can be working towards the next phase in your business, you'll find major success with our training and support inside of the society.

To sign up for the waitlist to make sure you're notified of the next time we open up registration to new members, click here.

For more information and to explore other episodes go to: thelashpreneur.com/54

LOL 53: What if Your Lash Biz Fails? May 24, 2019

Show notes

Our inner thoughts can be a real buzz kill. They have the power to bring you down so fast you won't know what hit you. I've been getting a lot of questions from fellow lash artists lately who ask things like, "What if I fail?" and, "What's the worst thing that can happen to me if my business fails?"

I can see that some of you are overflowing with anxiety and instead of avoiding difficult questions like this, I'm going to go head first and tackle them right here, right now. In this episode of Lessons of a Lashpreneur, I'm finally going to stick a pin in this conversation about failure and reveal what would be the worst case scenario for you.

Find out about:

The worst case scenario for a lashpreneur or aspiring business owner
How to pick yourself up from rock bottom
Why (and how) you need to change your perspective

I want to hear from YOU. I want to hear all about your positive perspective shift because first of all, I love it when people think positively about their businesses and secondly, it'll help give you some accountability to actually make this positive change in your life.

All you have to do is share a screenshot of you listening or watching this with me on Instagram stories so I can see that you're doing the hardest work we have to do as entrepreneurs… and that's our mindset. Tag me in your stories (@thelashpreneur) and let me know you're doing that work!

For more information and to explore other episodes go to thelashpreneur.com/53

LOL 52: The Controversy of Giving Away FREE Info with Jamie Butler of LashBase UK May 17, 2019

Show notes

Are you afraid to give away knowledge for free? Is it something you've done in the past, or is it something you avoid like the plague?

On this episode of Lessons of a Lashpreneur, I'm joined by Jamie Butler of Lash Base UK to talk about the controversial topic of whether you should (or shouldn't) give away information for FREE.

We look at both sides of the argument and really explore the idea that by helping others and sharing your best stuff with them, the more people that will actually want to pay you for it.

Find out about:

How giving away free information can help grow your business
Arguments for and against giving away free value to your audience
Why you shouldn't be afraid to share free information

If you want to learn more about Jamie and LashBase, you can visit the website at www.lashbase.co.uk and follow him over on Instagram @lashbase_jamie

For more information and to explore other episodes go to thelashpreneur.com/52

LOL 51: A Guaranteed Way to Find More Time to Work ON Your Business May 10, 2019

Show notes

Are you spending too much time working in your business instead of ON it?

Finding the perfect balance between the two can be pretty difficult. You've got all of these wonderful dreams, ideas, and aspirations for your business. But you don't have the time to turn any of them into tangible things. At least, you don't think you have the time.

On this episode of Lessons of a Lashpreneur, I bust some myths about time and how we should or shouldn't spend it. I also reveal everything you need to know about our exciting 5-day challenge to help fellow lashpreneurs get more time back. It's absolutely FREE to join the challenge and by the end of it, you'll feel not only empowered, but in complete control of where your time is best spent.

Find out about:

How to find more time to work on your business and not just in it
Why it's important to know that YOU are in control of how you spend your time
Tips for getting more time back and working smarter, not harder

I'm launching a FREE 5-day "Ditch Your Phone Challenge," which walks you through how to set healthy boundaries around your phone, your social media usage, and teach you to be intentional about being on your phone with purpose.

I can almost guarantee that by the end of the 5 days, you'll have found AT LEAST an extra hour a week if not more to use to either relax, take up a hobby, take up some self-care or have an extra hour or two to work ON your business and not just in it.

I'd love for you to join me inside of this free 5-day "Ditch Your Phone Challenge" and you can sign up here.

For more information and to explore more episodes go to thelashpreneur.com/51

LOL 50: What to do When Running a Business Gets Tough May 03, 2019

Show notes

How many times a week (or a day) do you think about quitting?

If you're a lash artist, I'm going to take a wild guess and assume you think about quitting periodically throughout the day. If you own your lash business, you probably think about quitting even twice as much.

But, we lash artists are NOT quitters and in this episode of Lessons of a Lashpreneur, I reveal how you can break through thoughts of quitting and take a new, positive (and powerful) perspective the next time you feel overwhelmed, stuck and desperate to quit.

Find out about:

How to ensure your own success as a lashpreneur
The mindset you need to have to make your success inevitable
How to turn 'failures' into important life lessons

If you want to learn how to become more business savvy and identify the blind spots in running a business, I invite you to join me inside of The Lashpreneur Society.

You can join our waitlist and be the first to know when we open up the doors again to the most transformational business training the lash industry has to offer. You can do that here.

For more information and to explore other episodes go to: thelashpreneur.com/50

LOL 49: Is Running a Lash Business All Just Online Marketing? Apr 26, 2019

Show notes

Knowing how and where to market your lash business is important. As a business owner, you probably already knew that. But, are you putting your marketing budget dollars to good use?

On this episode of Lessons of a Lashpreneur, I share the essentials to create a well-balanced marketing plan to help ensure you've got a long-term plan for marketing your business.

Find out about:

The role of online marketing in the overall success of your lash business
The least expensive way to get in front of your ideal clients
How to find the right balance between traditional and online marketing

Want to learn more about online and in-person marketing strategies?

Join The Lashpreneur Society waitlist and be the first to know when we open up the doors again to the most transformational business training the lash industry has to offer. You can do that here.

For more information go to thelashpreneur.com/49

LOL 48: What to do When You're New to Being a Lash Artist? Apr 19, 2019

Show notes

If you're new to lashes, I'm going to go out on a limb and assume you've probably got a lot of questions roaming around in your head right now.

Deciding to embark on this lashing journey is exciting, but it's also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don't know where to look.

I was bitten by the lash bug in 2013 and I'd like to think I've got enough experience and credibility to be able to offer advice for new lash artists. So, check out this episode of Lessons of a Lashpreneur to discover my top tips for what to do when you're new to life as a lash artist!

Find out about:

Why you need to ditch synthetics and practice on real human lashes
The importance of finding a supportive community where you can learn and evolve as a lash artist
How to develop your lashing skills long after 'graduation'

If you're new to the lash world and you're wanting to learn how you can start to prepare yourself to go into business if that's your goal, be sure to download my free prep and planning guide here to learn the steps you need to do to get yourself ready for Lashpreneur-ship!

For more information go to thelashpreneur.com/48

LOL 47: The Lie You've Believed About Success Apr 12, 2019

Show notes

We all have a different idea of what real success looks like. For some of us, it's having lots of zeros at the end of our bank account. For others, it's good health, a supportive family and undeniable happiness. Whatever success looks like to you, one thing is for sure. You'll never reach it. Not really.

Even when you achieve your old definition of success, you take the picture out of the frame and replace it with something new. Something better. You realize that your previous expectations pale in comparison to your new perception of success.

The sad truth is that you've been lied to by everyone. Heck, you even lie to yourself. You've got this warped idea that success is out there somewhere and it's up to you to go after it. But, it isn't.

It's time to shine the light on the biggest entrepreneurial lie you've ever heard. And, in this episode of Lessons of a Lashpreneur, I reveal all in a truth spilling whirlwind!

Find out about:

The lie that most lashpreneurs believe about success
Why you should view success as a journey, not a destination
How to find happiness and joy in the present moment

I would love for you to take a screenshot of you listening to this episode and share one thing about your business that "sparks joy" for you on social media.

Be sure to tag me (@thelashpreneur) in it so I can share it too!

For more information and to explore other episodes go to thelashpreneur.com/47

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