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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

LOL 74: Doing this ONE THING Can Get You In a Lot of Trouble Nov 08, 2019

Show notes

Do you cleanse your lashes?

You'd be surprised at just how many people don't cleanse their own (or their clients) lashes. You'd also be surprised to learn just how many lash artists think it's a good idea to sell various lash cleansers to their clients. Heck, some even whip up their own branch of DIY lash cleansers that may or may not irritate the skin and send you into a whole heap of trouble.

If you're thinking about launching your own lash cleanser line, there's a lot of things that could go wrong that results in you rocking an orange jumpsuit. Well, maybe it won't go that far but it will get you in a lot of trouble.

In this episode of Lessons of a Lashpreneur, I shed some light on this topic and put an end to some of the age-old myths circulating about the natural health of our lashes and how to preserve them.

Find out about:

The truth about baby shampoo and why it's not the best solution to cleanse natural lashes
What you should and shouldn't do when it comes to creating a DIY lash cleanser
How to calculate your profit margin and the difference between retail and wholesale prices

I'd love to challenge you to share your top tips on using a lash cleanser in your stories to educate your followers.

Be sure to tag @thelashpreneur in your stories so we can see just how you show up as the lash health expert!

Find out more and explore other episodes at thelashpreneur.com/74

LOL 73: What is "Value" on Instagram? Nov 01, 2019

Show notes

When used correctly, Instagram can help your lash business thrive. However, there's a LOT of confusion around how to utilize Instagram for business and I totally get it. If you've only ever used social media for connecting with friends and family, it can be crazy overwhelming to even know where to start for a business.

But don't worry, in this episode of Lessons of a Lashpreneur, I help you understand what true VALUE is on social media and how you can provide more of it to your followers.

Find out about:

Why you should experiment with your social media posts
How to calculate your average engagement rate on Instagram
How to know what posts will provide the most value to your audience

We have a special announcement! We have a new program launching in January of 2020 that is just for those of you high level Lashpreneurs. This elite coaching experience has been created for individuals who are doing six figures or more in their business and are looking for an opportunity to scale.

Are you interested?!

Visit thelashpreneur.com/momentum to sign up for our waitlist now!

For more information and to explore other episodes visit thelashpreneur.com/73

LOL 72: Preparing Your Lash Business for the Holidays Oct 25, 2019

Show notes

It's the most wonderful time of the year and I know like me, you may have been complaining about all the Christmas décor in the shops in September, but do you know what? Tis the season where our industry experiences the MOST demand and you need to get ready for it RIGHT NOW.

It is ESSENTIAL that you start to plan how you want your lash business to operate. You need to be strategically working out your marketing well in advance of that busy holiday season.

That's why in episode 72 of Lessons of a Lashpreneur I'm going to share with you 5 of my TOP TIPS for getting your business holiday ready.

Find out about:

Why you need to take a leaf out of the big retailers' play book and start priming your marketing campaign now
How to get your business ready for that increase in demand
How to reach new customers on social media, all in time for your holiday promotions

Check out more lash biz tips at thelashpreneur.com or you can follow us:

If you would like to find out more and listen to the full episode and/or read the blog post, then head over to thelashpreneur.com/72

LOL 71: Why you MUST do an Instagram Cleanse Oct 18, 2019

Show notes

Have you got 1,000 followers? If bet if I looked at your Instagram account right now, your followers will be tweezer manufacturers, lash brands and suppliers? Am I right?

I get DMs all the time telling me that social media is not working for Lashpreneurs. Why? Fake followers are affecting your ability to reach REAL POTENTIAL CUSTOMERS.

In episode 71 of Lessons of a Lashpreneur, I dish out some brutal advice about why you need to cleanse your Instagram account right now! You need to start prioritizing profitability over-popularity.

Cutting your followers from 1,000 to 100 will increase your engagement. It will also drive more traffic to your website. You can start to make your social media profitable. But you can only do it if you have the right, targeted audience.

Find out about:

Why you need to eliminate ANYBODY and EVERYBODY who is not a potential customer from Instagram
Why fake followers and spammy manufacturers are hurting your business
How to get rid of the WRONG audience and start engaging ACTUAL CUSTOMERS
How an Instagram cleanse will transform your business

If you would like to find out more or read the blog post, then head over to thelashpreneur.com/71

LOL 70: How Do You Approach a Stranger About Your Business? Oct 11, 2019

Show notes

How can you avoid being a sleazy salesperson but still make those sales?

Well - avoid the tactics that this Tweezer manufacturer used in my recent Instagram Live for starters! My story is a GREAT example of what not to do when trying to market or make a sale.

It fit in with a question I also received from Monik Dismute about how to sell to strangers? Well getting in a stranger's face with your brand or product, is not what we recommend in The Lashpreneur Society. We recommend marketing your business based on relationships and solving a problem for people.

I share some tips about how to approach selling in an AUTHENTIC way and making it about a SERVICE – about what you can do for them - not a cold hard sell.

Find out about:

Top 3 mistakes to avoid becoming a sleazy tweezer marketer
How to not fear selling, not fear rejection and to connect with people in an authentic way
Top tips on how to reframe selling into a service that will help you build relationships and grow your lashpreneur business.

Subscribe and start every Monday off on the path to Lash Business Success!

I would love it if you could leave me a review and your thoughts on any of the 70 episodes of the Lessons of a Lashpreneur Show! I love reading those reviews and seeing your takeaways!

If you want to get more tips about improving your selling strategy visit us at www.thelashpreneur.com or you can follow us:

For information or to explore other episodes click here.

LOL Bonus Episode: What is The Lashpreneur Society? Sep 27, 2019

Show notes

The Lashpreneur Society is OPEN! Registration for new members is only open a few times a year and many of you have been waiting for this moment for months!

If you're new here or you've been waiting on the edge of your seat for our doors to re-open for a while and you want to learn more about The Lashpreneur Society, you've come to the right place.

In this episode and blog post, I unveil what you can expect to find inside the society and how it can help you to start, build, and grow a thriving lash business.

So, are you ready to make this YOUR BEST YEAR EVER?

Find out about:

What The Lashpreneur Society is and why you should join
What to expect if you decide to become a member of The Lashpreneur Society
How much it costs to join

Enroll in The Lashpreneur Society TODAY and learn how to really make money with your artistry and skill and get more clients!

To find out more, head over to: thelashpreneur.com/jointhesociety

LOL 69: Your Relationship with Money Matters Sep 20, 2019

Show notes

Do you have a healthy or unhealthy relationship with money?

If you have no idea how to answer that question, you're in the right place. In this episode of Lessons of a Lashpreneur, I reveal how you can tell if you have a healthy or unhealthy relationship with money and what you can do to feel more empowered about your finances.

Find out about:

Understanding the power of your thoughts and how to change them for the better
How to identify whether you have a healthy or unhealthy relationship with money and how to improve it
Tips to help you regain control of your finances and make intentional choices around money

If you want to have a killer lash business that allows you to have flexibility in your schedule and an abundance of wealth, you can have that. All you have to do is sign up for our FREE workshop – Your Best Year EVER!

This workshop starts on September 23rd and includes 4 video trainings created for lash artists, where you'll learn:

The three ways to make more money in your business
Where to focus your attention to grow your business
The step by step path successful lashpreneurs take to go from overlooked to fully booked
The #1 way you can create the business of your dreams easier and faster

This workshop is totally FREE to join, and the videos will only be available for a limited time starting on September 23rd.

To get registered for this workshop - head over to thelashpreneur.com/yourbest2019

For more information and to explore other episodes, click here.

LOL 68: Change Your Perspective, Change Your Life Sep 13, 2019

Show notes

Have you ever experienced a moment in your life that completely changed your perspective?

After attending a two-day retreat for a business coaching program, I challenged myself to break through some obstacles that were holding me back. Mainly, money.

For as long as I can remember, I always thought that I'm irresponsible with money. This limiting belief has crippled me in so many ways when it comes to running my own business because an unhealthy relationship with money in your business can be disastrous both professionally AND personally.

I've since realized that you don't have to let your limiting beliefs hold you back from stepping into your true potential. I learned a lot from my last coaching retreat, and I'm going to share a few of the key takeaways I got from the retreat in hopes that it can trigger a subtle or even a powerful shift in your life too!

Find out about:

Understanding that there are no absolutes, and everything is a belief
Why everyone's moral compass is different and how to stop your morals from holding you back
How to attract positivity in your life

My most popular video training is back on September 23rd! This free video workshop, "Your Best Year Ever," is a four-part video training series that teaches you…

Three ways to make more money in your business
Where to focus your attention to grow your business
The step by step path successful Lashpreneurs take to go from overlooked to fully booked

…And the #1 way you can create the business of your dreams easier and faster!

This workshop is totally free to join, and the videos will be available for a limited time starting on September 23rd.

To register for this workshop, head over to: thelashpreneur.com/bestyearever

For more information and to explore other episodes go to thelashpreneur.com/68

LOL 67: If You're Doing This, You're Running Your Business WRONG Sep 06, 2019

Show notes

Are you too worn out, overwhelmed and even scared to work on your business and not just in it?

I get it. Believe me when I say I've been there too. Having days where you just want to quit and find an easier way to make a living is normal. I have never met a single successful business owner (from any industry) who hasn't had a few "I want to quit" moments in their careers.

Check out this episode of Lessons of a Lashpreneur to learn top tips from successful entrepreneurs that have been there, done that and come out on the other side more successful and happier than ever.

Find out about:

How to set healthy business boundaries
Why being successful is all about your current mindset
Why you need to make time to do things that actually move your business forward

If you want a business that lights you up inside and makes you genuinely excited and happy to go to work every day and live the lifestyle you've dreamed of, you've got to be that 'successful' version of yourself TODAY.

And that my friends, is why we're bringing back our most popular video workshop series called Your Best Year EVER and it kicks off September 23rd 2019, so MARK YOUR CALENDARS!

The #1 way you can do all of this easier, faster and with a lot less stress is to sign up for our waitlist to be notified of when registration opens up for this free workshop at thelashpreneur.com/society

For more information and to explore other episodes go to thelashpreneur.com/67

LOL 66: To Work on Other Artists' Work or Not? Aug 30, 2019

Show notes

Is it okay to work on another lash artist's work?

This is a question I see pop up inside lash forums time and time again. A simple scroll through the answers and you'll see a heated debate where everybody has a VERY strong opinion of whether it's "right" or "wrong" to work on another artists' work.

I understand why this topic is so controversial in our industry. When I first started, I really bought into the whole "you should never work on other artists' work" thing. That is until I realized that by not working on other artists' work, I wasn't just doing a disservice to a potential client by turning them away, I was doing myself a disservice by turning away business.

Most of my favorite clients over the years have come from how I approach the topic of whether or not you should work on other artists' work. On this episode of Lessons of a Lashpreneur, I share my top tips on why you should be saying yes to filling other lash artists' work!

Find out about:

Four key stipulations to help you set expectations and healthy boundaries
How working on other lash artists' work can help challenge your artistry
Why you shouldn't be afraid to work on another lash artists' work

MARK YOUR CALENDARS… September 23 - my most popular video series - YBYE is coming back and it's totally FREE!

I'd love for you to join me inside this free video workshop series to finish out 2019 and make it YBYE (Your Best Year EVER).

Head on over to our society waitlist page to be notified when we release these FREE video trainings!!!

For more information and to explore other episodes go to thelashpreneur.com/66

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