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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

LOL 84: How to Run a Business When You Don't Have Enough Time Jan 24, 2020

Show notes

The number one excuse I hear from lash artists that are hesitant to start their own business: I DON'T HAVE ENOUGH TIME. The oldest excuse in the book! In this episode I talk about time management hacks that every successful lashpreneur NEEDS to run a business.

Highlights you don't want to miss:

>>> [2:00] Time is always the source of overwhelm

>>> [3:10] Time is an illusion

>>> [5:00] The victim mindset

>>> [6:40] Sacrificing your dreams is setting a bad example

>>> [9:20] You are in control of your time

>>> [12:20] Commit yourself to spending time on your business

Let me help you take control of your time! Download my top ten time management hacks for busy lashpreneurs at www.thelashpreneur.com/timemanagement

LOL 83: How to Stand Out in Your Saturated Market Jan 17, 2020

Show notes

If you are a lash artist, you've likely heard the term "saturated market." If you're using this an an excuse as to why you aren't able to build a clientele, you are doing yourself a disservice. In this episode, I talk about why working in a saturated market IS NOT the reason you haven't been able to build a successful business.

Highlights you won't want to miss:

>>> [2:20] Running a lash business in a saturated market

>>> [3:45] The "saturated market excuse" IS NOT AN EXCUSE

>>> [9:44] Market saturation vs. Market sophistication

>>> [15:00] Educating your target audience about your value

>>> [16:50] Word of mouth advertising is the best form of marketing

>>> [18:45] How exactly to stand out in your saturated market

Head to www.thelashpreneur.com/usp to get your FREE DOWNLOAD about 20 ways to stand out in your saturated market!

LOL 82: Why Lower Prices are Turning Off Potential Clients Jan 10, 2020

Show notes

While giving away free things might work in other industries, you offering endless promotions and discounts trying to get new clients in the door is counterproductive. It will not get you the result that you want. In this episode, I talk about how discounting your prices might actually be TURNING OFF POTENTIAL CLIENTS.

Highlights you wont want to miss:

[2:00] >>> Offering endless discounts will not get you the results you want

[2:29] >>> How do you build a clientele?

[3:53] >>> SPOILER ALERT: MARKETING

[6:50] >>> Does your social media paint an accurate picture of your value?

[9:25] >>> Marketing is constantly evolving

[13:22] >>> Targeting the right audience

[20:10] >>> Raise your prices to eliminate your competition

Listen to LOL episode 2 "How You're Killing Your Chances With The Algorithm" and LOL episode 71 "The Instagram Cleanse" to get some clarity on how to utilize social media for marketing your business effectively.

www.thelashprenuer.com/2

www.thelashpreneur.com/71

LOL 81: Running a Business is Overwhelming and Expensive Jan 03, 2020

Show notes

A thought that crosses the mind of every business owner: RUNNING A BUSINESS IS OVERWHELMING AND EXPENSIVE.

I get it, I've been there! But this kind of mindset is not going to give you the kind of motivation and direction that you need in order to become a successful lash artist. In this episode, I will give you the crucial mindset shift you need in order to be a successful lash artist.

Highlights you won't want to miss:

[1:16] >>> Most disempowering belief: It takes money to make money

[5:00] >>>The crucial mindset shift from service provider to business owner

[9:20] >>> Past mistakes do not determine your future success

[11:11] >>> How much money do you really need to start a lash business?

[17:51] >>> The absolute musts to starting a lash business

Download my FREE prep and planning guide here at www.thelashpreneur.com/prepandplanning

LOL 80: How to Goal Plan For a Successful 2020 Dec 28, 2019

Show notes

The one thing that is simply non-negotiable as a business owner: PLANNING! In this episode I explain how powerful goal planning can be when running a business.

Highlights you won't want to miss:

[2:20] >>> Planning is NON-NEGOTIABLE as a business owner

[4:00] >>> Procrastination will kill your business

[6:30] >>> Brain Dumping: The wants, the goals, and the dreams

[11:09} >>> Prioritize your top three goals: hone in on them

[15:00] >>> Connect with your why

[16:55] >>> Get specific about your goals

[18:33] >>> Map it out

[23:28] >>> Check in with your goals

So to SMASH your 2020 goals - Dump, Prioritize, Connect, Specify, Map, Execute and Check in! And if you need help in doing that - download my free goal planning workbook at www.thelashpreneur.com/2020goalplanning

LOL 79: The January Slump & What To Do About It Dec 20, 2019

Show notes

Talk about a holiday hangover! January is usually the slowest month in our industry, and before you freak out on me and claim that the lash industry is starting to decline, I want to share with you some way's to make January a GREAT month in your business - even if the volume of clients slows down.

Highlights you won't want to miss:

>>> [1:40] How to overcome January aka the slow season in the lash industry

>>> [2:50] Planning out your year: Extra time = More time to plan

>>> [6:30] TAKE A BREAK: Refueling your mind an body

>>> [8:26] Creating and getting back into good habits that will make your business thrive in 2020

Let me know one way YOU will take advantage of a slower month on Instagram stories - send me a DM or tag me in your stories and let me know what you're up to next month!

LOL 78: Instagram-ageddon - RIP Likes Dec 13, 2019

Show notes

Likes on Instagram are going away...AHHH! I know this is the part where you are probably about to freak out but I am here to tell you why I think likes going away on Instagram might actually be a good thing for business owners.

Highlights you won't want to miss:

>>> [1:17] NO MORE LIKES: But before you freak out... It might actually be a good thing

>>> [2:40] The number of likes per post are going away, but are the actual likes?

>>> [4:00] We prioritize likes, yet, they are the MOST PASSIVE from of engagement

>>> [6:20] Bearer of bad news: Like bots

>>> [9:57] Which forms of engagement you should actually value the most

>>> [16:12] I want to know YOUR biggest social media struggle! Help me, help you

Although we have been led to believe that likes are the most important form of engagement, listen to find out why they should actually be the least of your worries.

I want to know your fears, struggles, and questions about likes going away on Instagram. You can share your questions and struggles with me at www.thelashpreneur.com/coffeechat

LOL 77: A Happy Adhesive Requires a Great Location Dec 06, 2019

Show notes

RETENTION ISSUES: The nightmare of every lash artist. I'll be sharing some crucial tips on how troubleshooting your client's poor retention may be 100% out of your control… but probably not in the way you're thinking.

Highlights you won't want to miss:

>>> [1:13] Retention issues: The nightmare of every lash artist

>>> [2:20] Clients show up with a ziplock bag full of lashes - NOW WHAT?

>>> [5:30] Controlling the AC/heat is essential for good retention

>>> [8:47] Monitoring humidity: How it affects retention and how you can help control it

>>> [14:56] Working out of a hair salon: Ammonia WILL negatively affect retention

>>> [18:28] Protecting yourself when signing a lease

Find out how the environmental factors of you lash space are poorly affecting your retention... AND HOW TO FIX IT.

Download our commercial lease questionnaire to know what questions you need to have answered before ever signing any lease or agreement. I go more into detail about a lot of other factors you need to consider when it comes to renting out a location to ensure you're set up for success. You can download this questionnaire at www.thelashpreneur.com/LeaseQuestions

Happy lashing!

LOL 76: How to Lower Stress with Gratitude Nov 22, 2019

Show notes

We all have good and bad days. Personally, I struggle with anxiety and overwhelm. Well, I used to until I came across a quote that helped me to move past my anxiety:

"If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present." ― Lao Tzu.

After reading this quote and thinking about it carefully, I suddenly realized what I had to do to free myself from my anxiety. Gratitude. When you're anxious and overwhelmed about something, you lose sight of what's important.

So, that's what I'm going to talk about in this episode of Lessons of a Lashpreneur, including some actionable gratitude practices to help you out and how all of this affects how you show up in your business.

Find out about:

Why you should live in the present moment
Understanding that control is just an illusion
How to practice gratitude in your life

What is the one thing that your most grateful for about your business?

Please share your answer with me on Instagram Stories by screenshotting an image of yourself listening to the podcast or reading this post and tag me @thelashpreneur so that I can see it!

For more information and to explore other episodes go to thelashpreneur.com/76

LOL 75: Closing Your Books - Will Close Your Doors Nov 15, 2019

Show notes

When you close your books and stop accepting new clients, you go into hibernation mode. You become so busy with your current clientele that you barely have time to use the restroom, let alone anything else.

One of the worst things that you can do for your business is not only close your books but to follow it up by broadcasting the news to the world via your social media channels. When you do this, potential clients gradually begin to drop off your radar like flies. Then, January comes along, or a recession hits, and all of a sudden, your so-called 'loyal clientele' aren't so loyal.

When you start telling everyone that you've closed your books, it becomes so much harder to re-build your clientele when something unpredictable happens and you end up losing a bunch of clients. If you ask me, closing your books will close your doors faster than anything else and in this episode of Lessons of a Lashpreneur, you'll find out why!

Find out about:

Why you should never stop marketing your business
Why you should raise your prices instead of closing your books
How to raise your prices

What are your thoughts on all of this?

I would love to hear from you! So, please take a screenshot of you listening to this episode and share it on your Instagram stories and tag me @thelashpreneur so I can see your opinion on the matter!

For more information and to explore other episodes go to thelashpreneur.com/75

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