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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

LOL 65: Behind the Scenes at The Lashpreneur Part 2 Aug 23, 2019

Show notes

Have you ever wondered what goes on behind the scenes at The Lashpreneur HQ?

Well…wonder no more! I'm about to take you for an exclusive behind the scenes look inside not just the business side of The Lashpreneur, but also the personal side of the business too.

My husband, Chris, joins me for an in-depth and insightful Q&A session where he reveals his perspective of being married to a lashpreneur, growing a business and raising a family.

Find out about:

Whether Chris ever had any doubts about my business
How Chris and I support each other
Advice for anyone who is in a relationship with a budding lashpreneur

For more information and to explore other episodes go to thelashpreneur.com/65

Megacast with LashCast Podcast and Lash Boss Radio Aug 20, 2019

Show notes

Want to find out how you can really grow your lash business and turn it into a long-term, profitable career?

Well, have I got a special treat for you! I've teamed up with my friends over at LashCast Podcast and Lash Boss Radio to bring you a MEGA podcast episode (and blog post) all about growing your lash business which we recorded live at IBS/IECSC Las Vegas

We share some amazing tips and answer frequently asked questions that we all get as podcasters. Since we wanted to support each other, we decided to break the giant episode into three parts, with each of us sharing one on our own podcasts/websites.

So, if you haven't caught part one yet, you can check out part one over on the LashCast Podcast with Paul Luebbers, Tussanee Luebbers and Erika Ross and then check out part two with Shelby Tarleton from Lash Boss Radio.

Once you've caught up, come right back here to finish off the series with part three!

In this episode, we dive into common questions that we get asked all time from starting a new lash business to building a clientele and more.

Find out about:

How to promote a new lash business
Tips for building your clientele from scratch
How to respond to negative feedback the right way

For more information visit thelashpreneur.com

LOL 64: Behind The Scenes at The Lashpreneur Part 1 Aug 16, 2019

Show notes

Managing a lash business is tough. You've got good days and then you've got the not so good days where you feel like throwing in the towel and re-starting your entire career from scratch. The good news is that you're not alone. We all feel like giving up sometimes. Heck, there was a time in my life when every day felt like a battle just to survive.

So, I wanted to share some of these stories with you and give you a "behind the scenes" look into my personal life and the journey that lead me and The Lashpreneur Society into what it is today.

But…I didn't want to recall the whole story myself. What would be the fun in that?

Instead, my husband Chris Walsh opens up in this episode of Lessons of a Lashpreneur about what it was like to witness the journey of The Lashpreneur, including the good times, the bad times and the really bad times.

Find out about:

How my husband's struggle with PTSD almost tore our family apart
What we did to work on our marriage including our experience with therapy
How I managed to build a business despite the tough times and financial struggles

Running a business and parenting two kids and supporting a husband with PTSD isn't easy, but it is worth it and there is help out there, all you have to do is be willing to ask for it!

Part two of this two-part series, where Chris and I take part in a very revealing Q&A session is coming up soon!

To make sure you don't miss it, follow me on Instagram and Facebook for regular updates and subscribe to the podcast on your favorite app.

For more information go to thelashpreneur.com/64

LOL 63: Google Ads Strategy with SEM Expert Deirdre Andrews Aug 09, 2019

Show notes

Attracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy.

I'll be honest, I'm not an expert in SEM, but I do know someone who is. Deirdre Andrews of Define Marketing joins me in this episode of Lessons of a Lashpreneur for an in-depth discussion all about SEM and how to utilize Google Ads for advertising your lash business.

Find out about:

What SEM is and how Google Ads differs from Facebook marketing
How to use Google Ads if you're on a tight budget
Why Google Ads should be a part of your online marketing strategy

Want to learn more about how you can use Google Ads to grow your lash business?

Deirdre is offering a FREE Cheat Sheet sharing 8 Smart Strategies to Start a Profitable Google Ads Campaign that Turns Clicks into Customers – Grab yours today for FREE!

For more Google Ads tips and business motivation, you can follow Deirdre on Instagram @definemarketingblog

For more information and to explore other episodes go to: thelashpreneur.com/63

LOL 62: My Biggest Takeaway from Coaching in Australia Aug 02, 2019

Show notes

I recently found myself down under for a conference for Lash Vision Leaders with my good friend and fellow lashpreneur, Kimberley Haworth.

Lash Vision Leaders is the cream of the crop of Australian business owners looking to set some regulations and standards for lash artists in Australia. At the moment, it's an unregulated industry in not only Australia but in many places across the world.

One major concern that kept popping up throughout the length of the conference was the shared fear amongst lash artists that cheap prices are dragging down the value of eyelash extensions. So, in this episode of Lessons of a Lashpreneur, I reveal why lash artists who charge low prices are not really your competition and why cutting your prices is not the answer.

Find out about:

Why you shouldn't view cheaper lash artists as your competition
How to attract the right type of clients
Why you should experiment with your marketing

Are you stuck? Maybe you're not sure what direction to take your marketing strategy next or perhaps you're fearful that your prices are what's keeping clients away? Whatever it is that's holding you back, I'd love to hear from you.

You can message me on Facebook or Instagram with your problems or any questions that you may have! I can't wait to hear from you!

For more information and to explore other episodes go to thelashpreneur.com/62

LOL 61: Creating a Brand and Reputation on Social Media with Lana Wyer of Lux Uncut Jul 26, 2019

Show notes

Lana is just 21 years old and has already accomplished more on her entrepreneurial bucket list than many of us could ever hope to achieve. She's not only a very successful lash artist, but a lash educator with a social media presence that has helped grow her business into what it is today.

She has inspired thousands with her driven and ambitious personality, and she's broken the mold for our industry in how we brand ourselves online.

So, as you can imagine, I jumped at the chance to have a chat with Lana on episode 61 of Lessons of a Lashpreneur about building a brand and reputation on social media. She was happy to share valuable insights about how she uses social media to engage with her audience, attract new clients and scale her business.

Find out about:

How to use social media to build authority and trust
Common mistakes lash artists are making with their social media
Career advice for beginner lash artists and lashpreneurs

If you would like to find out more about Lana and the amazing work she's doing, you can visit Lux Uncut and follow her on Instagram at @luxuncut.

For more information and to explore other episodes go to thelashpreneur.com/61

LOL 60: Balancing Your Lash Obsession with Having a Life Jul 19, 2019

Show notes

Do you find it difficult to balance work with actually having a personal life?

As business owners, we're always thinking about the next thing we need to do to keep the business moving forward. But the problem is that we can become so addicted to the 'hustle,' that we don't have time for anything else.

Since I don't want you guys to put your business before your family or your own health, I've decided to share a few effective strategies on episode 60 of Lessons of a Lashpreneur that will help you to find that balance you've been looking for.

Find out about:

Why you need to rethink your priorities
How to know when something is truly urgent vs. something that can probably wait
The importance of knowing when enough is enough

If you want to stop wasting your time and get some more clarity on all of this and how to run a business without letting it take over your personal life, I'm releasing a FREE workshop series very soon that's going to help you do just that and more.

Interested? Follow me @thelashpreneur on Instagram and Facebook to keep up with the latest updates and be notified when the new video workshop series is released!

For more information and to explore other episodes go to: thelashpreneur.com/60

LOL 59: Creating a Business that Serves a Greater Purpose in your Life with Kimber Jaynes of Borboleta Beauty Jul 12, 2019

Show notes

I don't often think that our industry is in any way, shape or form like a fairy tale. But if it was, Kimber Jaynes of Borboleta Beauty would be the Cinderella in our story!

I'm a HUGE fan of Kimber and I couldn't wait for the chance to get her on the show. It's not every day you get to interview a lash celebrity!

Kimber and I had an inspiring and at times, tear-jerking discussion on this episode of Lessons of a Lashpreneur about what it took for her to create a business as successful as Borboleta Beauty. We also explored how her team has stepped up in ways Kimber and her husband Craig couldn't have imagined.

Find out about:

How to create a business that serves a greater purpose
Dealing with imposter syndrome and the importance of staying humble
Why it's important to cultivate a supportive team culture

If you'd like to get in touch with Kimber, you can connect with her via her personal Instagram account @KimberJaynes and/or follow the Borboleta Beauty Instagram account via @BorboletaBeauty

To learn more about Borboleta Beauty and their amazing product line, click here.

If you would like to find out more and listen to the full episode and/or read the blog post, head over to: thelashpreneur.com/59

LOL 58: Why Someone Charging Less than You is Actually a GREAT THING! Jul 05, 2019

Show notes

When it comes to running a lash business, price is often placed at the forefront. How much you charge for your services is somehow linked to your credibility and even legacy as a lash artist.

You only have to take a look at any lash forum to see this type of conversation on blast. You know, the constant dialogue that rips cheap lash artists apart like they're the scum of our industry.

But as I've said many times before, being the cheapest lash artist in town doesn't mean you'll get more clients than your higher priced competitors.

Join me in this episode of Lessons of a Lashpreneur to discover the truth about price points and why someone else charging less than you is a FANTASTIC thing for your business.

Find out about:

How low priced Vs high priced services impacts the volume of clients needed
Why having a variety of price points in the lash industry is actually a good thing
How to attract more higher paying clients

These are all the strategies, biz principles and how to's I teach inside the Lashpreneur Society where on average - our students are charging an average of 66% MORE than industry averages because they are approaching their lash artistry as a business and are learning how to market themselves to any client at any price point!

If you want to confidently be one of the highest priced lash artists… or heck, even THE highest priced lash artist in your area - I invite you to join me inside of my business coaching program - The Lashpreneur Society! We only open up registration to new members a few times a year and will be opening up the doors in the fall.

If you want to be notified FIRST of when we're opening the doors again - you HAVE TO GET ON THE WAITLIST! Join the waitlist here.

For more information and to explore other episodes go to: thelashpreneur.com/58

LOL 57: Behind the Scenes of a Massively Successful Product Line with Lindy Williams of EBL Lashes Jun 28, 2019

Show notes

Do you have a favorite adhesive you reach for every time you do lashes? Or, maybe you dream of starting your own lash product line someday?

Whatever the case, I'm sure you've heard about my guest on this episode of Lessons of a Lashpreneur because she's making waves in the lash industry. That's right, Lindy Williams of EBL Lashes joins me on episode 57 for a chat about her MASSIVELY successful product line.

We talk about what it's like for her to work with her husband, the truth about running a successful product line and how you can make your next trade show an affair to remember.

Find out about:

The relationship between the visionary and integrator in business
Common misconceptions of running a product line
How to make sure your trade show is a success

For more information and to explore other episodes go to: thelashpreneur.com/57

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