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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

LOL 37: How to Get More Clients Jan 25, 2019

Show notes

The most challenging part of running a lash business is getting people to pay you for it and the #1 question I get asked time and time again is, "How can I get more clients?"

So, in this episode of Lessons of a Lashpreneur, I put you out of your misery and shed some light on how you can get more clients – and keep them coming!

Find out about:

How to get more lash clients
The importance of talking about your business to anyone who will listen
How to use social media to drive engagement and raise your profile
Tips for making your referral program work
Why you need to have multiple marketing platforms

If you're needing help in creating a business that gives you endless possibilities and you want to be surrounded by like-minded women who are fearless in their pursuit of big dreams, I invite you to join me and your fellow lash artist in my FREE 4 part video series called "Your Best Year Ever" where you can learn just how to make 2019 YOUR BEST YEAR EVER in this incredible industry and why there's no better time like the present to turn your passion for lashin into a full-fledged money making career.

I invite you to sign up for the workshop at thelashpreneur.com/freeworkshop

For more information and to explore other episodes go to thelashpreneur.com/37

LOL 36: 7 Reasons Why Running a Lash Business is Friggin Awesome! Jan 18, 2019

Show notes

There's something incredibly fulfilling and satisfying about being your own boss and running your own business. For one thing, there's nobody peering over your shoulder or tutting at your handy work. Plus, you don't have to answer to anyone but yourself and what could be better than that?

In this episode of Lessons of a Lashpreneur, I share seven reasons why this silly little service of gluing things to people's eyes has transformed the lives of women across the globe and allowed them to reach dreams that may otherwise have been impossible.

Find out about:

Why lashes is one of the quickest ways to run a profitable business
How to become fully booked within a year
The joys of having a flexible work schedule
Why word of mouth marketing is so important
How something as simple as lashes can change someone's life for the better
The benefits of running your own lash business

If you're needing help in creating a business that gives you endless possibilities and you want to be surrounded by like-minded women who are fearless in their pursuit of big dreams, I invite you to join me and your fellow lash artist in my FREE 4 part video series called "Your Best Year Ever", where you can learn just how to make 2019 YOUR BEST YEAR EVER in this incredible industry and why there's no better time like the present to turn your passion for lashin' into a full-fledged money making career.

I invite you to sign up for the workshop at thelashpreneur.com/freeworkshop

For more information and to explore other episodes go to: thelashpreneur.com/36

LOL 35: 3 Steps to Lash Business Success Jan 11, 2019

Show notes

From the outside looking in, the lash industry can seem like a gold mine. But in reality, it takes a lot more than a lash course certificate to run a thriving lash business.

You might feel like you're ready to take on your very own lash business with this new set of skills you've acquired, but it's going to take some time for you to become a true #bossbabe.

Don't lose hope yet, though! You can 100% climb the career ladder of business ownership. But first, you have to silence your inner "instant gratification" addiction.

On this episode of Lessons of a Lashpreneur, I share the three steps that will help set you up for lash business success. It may not happen overnight, but I assure you that if you follow these three steps, you'll win the long game of being a wealthy Lashpreneur!

Find out about:

How I went from 'overlooked to fully booked' using these same three steps
Why you need to master the foundational skills of lashes
Starting your lash business as a side hustle
How to know when you're ready to take the leap and launch your own lash business
The importance of becoming a student of marketing and business

For more information and to explore other episodes go to thelashpreneur.com/35

LOL 34: 7 Ways to Increase Your Lash Speed Today Jan 04, 2019

Show notes

Have you heard of the age-old saying that time is money?

I bet you have. In fact, you've probably heard it so many times that it's lost all meaning!

As a lash artist, time is your most valuable resource. If you're spending more than two hours on a classic set or over three hours on a volume set, you've come to the right place. I'm going to reveal seven ways that you can increase your lash speed without sacrificing quality.

So, if you want to learn all about the do's and don'ts when lashing that can help you cut down the time you spend on your fills and sets, this episode of Lessons of a Lashpreneur is for you!

Find out about:

The do's and don'ts of speeding up your lash time
Average industry standard timing for lash artists
Why you should stop the excessive talking with chatty clients
How to minimize "fluffing" and the importance of isolating lashes
The problem with excessive brushing
Why it's okay not to offer clients 100% lash coverage
The importance of preparation and setup
How to map out your lashes
Tips for improving your isolation skills

So, get to work on ways in which you're wasting precious minutes with your clients and if you want a more in-depth guide of all the suggestions I made here, PLUS a few more tips and tricks I've picked up on increasing your lashing speed, head on over to thelashpreneur.com/lashspeed to download that guide now!

For more information and to explore other episodes go to thelashpreneur.com/34

LOL 33: The Real Deal Behind Building an Epic Lash Brand with Jenelle Paris of Lash Affair by J. Paris Dec 28, 2018

Show notes

Would you like to find out how you can build an EPIC lash brand?

If so, you've come to the right place! I recently sat down for a chat with the lovely Jenelle Paris of Lash Affair by J. Paris. We talked about everything from how she started her business to the three things she believes has helped her find success in the lash industry (and how you can do the same!).

In my interview with Jenelle, I ask her lots of questions that I know a lot of you (including myself) were dying to know the answer to!

Find out about:

How Jenelle started her business, Lash Affair
What inspired Jenelle to launch her business
Why you should let your clients touch and feel the lashes to help educate them and create realistic expectations
The benefits of pursuing a lash-based product line
The importance of learning how to let go of control and delegate duties to other members of your team
Tips for building a successful lash business

If you want to find out more about Jenelle and Lash Affair, check out her website, where you can browse the shop for lash accessories and equipment, join the Lash Affair Academy and stay on top of the latest events!

You can also follow Lash Affair on Facebook or Instagram @lashaffairbyjp or follow Jenelle herself @jenelleparis.

For more information and to explore other episodes go to thelashpreneur.com/33

LOL 32: Top 5 Tips to Get New Lash Clients When You're Starting From Scratch Dec 21, 2018

Show notes

Starting from scratch is brave, but it isn't easy. For a new lash business owner, finding clients is a top priority. It can be incredibly difficult to grow your business in a sustainable way, especially in the beginning when you have a grand total of ZERO clients.

If you're taking your first step as a lashpreneur and you're already grounded in your city, you're going to find this process a lot easier. When you've got a base of core relationships established, you're able to capitalize on those relationships.

But, if you've moved to a new area and removed yourself from any support system (such as friends or family), you might have to work a little harder to reel in your first customer.

Thankfully, you won't have to work too hard because I'm going to share my top 5 tips on getting new lash clients when you're starting from scratch. Whether you're just starting out on your own or you had to pick up and move your business to a new town or city, the following tips will help you get some necessary traction in your business!

Find out about:

• How to build a clientele in a new city • Tips for getting lash clients when you've just started your business • Getting involved with your local community and building relationships with other business owners • Why every lashpreneur needs a killer website • Promoting your business with Facebook and Instagram ads • How to get more positive online reviews for your lash business

If you're thinking about starting a lash business, or you're brand new to running a business, I have a FREE Prep and Planning Guide for those that are new to business ownership where I cover everything you need to do to get your business up and running.

We're talking licenses, business name, start-up supply and equipment list plus, the 9 questions you need to ask yourself before starting a lash business and more!

To get this free guide - go to thelashpreneur.com/episode32

To explore more articles and podcast episodes go to thelashpreneur.com/32

LOL 31: The Grit Behind Getting to a 6-figure Lash Business with Lorena Ashmore Dec 14, 2018

Show notes

Do you want to learn how to build a six-figure lash business from someone who is actually living the dream?

I thought you might, which is why I got in touch with a good friend of mine, Lorena Ashmore. Lorena is a lash artist, esthetician and the owner and creative genius behind Dear Lash Love. Her lash business is unique in that it also sells lash apparel and must-have accessories. Except, it's more of an empire than a business.

I know many of my fellow lashpreneurs out there dream of reaching that six-figure sum, and although it can seem like a faraway dream that'll never come into view, Lorena is living proof that it is possible. So, in my interview with Lorena, I picked her brain and obtained as much insider knowledge as I possibly could to share with you so that you could, first of all, believe it is possible for a lash artist to make six-figures and secondly, that it might inspire you to replicate her success.

Find out about:

How Lorena built her lash business into a six-figure empire
How Lorena come up with the idea of the Lash accessories and apparel line
Overcoming confidence issues
The importance of targeting and defining a specific audience
Why it's okay to "live in the moment"
Tips for managing multiple businesses and projects
What to expect from Dear Lash Love in the future

If you'd like to find out more about Lorena and Dear Lash love, you can check out her website: dearlashlove.com.

For more information and to explore other episodes go to thelashpreneur.com/31

LOL 30: Does the Lash Industry Have an Expiration Date? Dec 07, 2018

Show notes

Although the lash industry is booming and doing better than ever, many lash artists are wracked with fear that the industry is stamped with an expiration date.

It's no secret that we're due to a recession in the US. A recession occurs every ten years, and the last one started in 2008. So, naturally, a lot of us are biting our nails in anticipation for the next one to strike. Plus, we're starting to see signs of the economy going south, so it's no surprise that this topic of recession is becoming more apparent in our forums, conferences, and anywhere two or more lash artists gather.

I have no doubts that a recession will have an impact on our industry. After all, our service is not a commodity like gas or milk. It's a luxury service. But instead of packing it in and calling it quits, I advise that you start preparing now so that when the recession raises its ugly head, you're more than ready for it.

In my latest blog post, I talk about how you can prepare for the looming recession by trying not to worry about the things that you can't control and start focusing on the parts of your life that you CAN control!

Find out about:

Will the lash industry survive a recession?
How lash artists and business owners can prepare for the recession
The benefits of saving and not living outside your means
The "lipstick effect" theory and how it effects both women and our lash industry in a financial crisis
How the recession will impact the lash industry in a positive light

If you'd like me to feature you on our next Q&A day, head on over to thelashpreneur.com/coffeechat and ask me your lash biz question there!

For more information and to explore other episodes go to thelashpreneur.com/30

LOL 29: A Raw Conversation About Mental Health Nov 30, 2018

Show notes

Anxiety and depression can make you feel helpless and alone, but neither of those things is true. If you're struggling with mental health issues, you might feel like you have to keep it hidden. And so, you push it down where nobody can ever see it because you don't want anyone to know the truth. You don't want to burden your loved ones. Or, worst of all, you're afraid. Afraid of what people will say when you tell them. Afraid that they'll judge you or brush off your struggles as if they don't matter.

But I'm here to tell you that your mental health MATTERS and you don't have to let it control you.

In episode 29 of Lessons of a Lashpreneur, I pull back the curtain and reveal a real, honest, and raw conversation about mental health. I tell my own story about my battle with depression and anxiety, sharing things that I've never said to anyone outside my inner circle.

Find out about:

My first experience with depression and how it affected not only me, but my family
My struggle with anxiety including my symptoms and dealing with the fear of losing control
The benefits of seeking therapy
Why you need to understand that you are not your thoughts
Understanding that anxiety is something you experience, and it doesn't define you
The truth about work/life balance
A final word on mental health awareness and why you need to keep fighting

I encourage you to share this episode of Lessons of a Lashpreneur with a friend who you think might need to hear this.

If you or someone you know is struggling or hurting, please reach out and ask for help. You can do so anonymously through a suicide prevention helpline (US # 800-273-8255) or you can reach out to a trusted friend or family member to say, "I need help".

For more information and to explore other episodes, go to thelashpreneur.com/29

LOL 28: The #1 Way to Get More Lash Client Reviews, Referrals, and Recommendations Nov 26, 2018

Show notes

Word of mouth marketing is the single most powerful and inexpensive way to generate new business. Countless studies have proved the effectiveness of social proof in closing sales. Over 70% of Americans say they look at product reviews before making a purchase.

This is what we call social proof. If we're going to get scientific about it, social proof is basically the concept that people will conform to the actions of others under the hypothesis that those actions represent the correct behavior.

The concept of social proof is nothing new. But if you ask me, it should be a key part of your marketing mix.

Fortunately, getting more lash client reviews, referrals and recommendations are a lot easier than you think. In this blog post, I share the #1 way to get more social proof for your lash business (you can thank me later!).

Find out about:

What is social proof and why is it good for business?
How to get more positive reviews, ratings and recommendations both online and in-person
Why you should simply ASK people for reviews
The benefits of creating a reward/incentive for referrals

Want more tips on how to get new clients into your lash business? Check out this blog post to find out how: 4 Ways to Get New Eyelash Extension Business Clients!

Thank you so much for listening to this episode and if you haven't done so already, please subscribe to the podcast and leave a rating or review over on iTunes or on your favorite podcast listening app - I'd really appreciate your love and support!

For more information and to explore other episodes go to: thelashpreneur.com/28

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