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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

LOL 27: Is Your Price Point Why You Don't Have Clients? Nov 16, 2018

Show notes

"Is my price too high?"

We've all had this thought pop into our minds at one time or another. Most likely, it raises its ugly head when you're feeling a little insecure about your business. Maybe you don't have as many clients as you would like, and you tell yourself it's because of your price.

So, you wave the white flag of business ownership and find yourself asking a string of questions to other lash artists in a Facebook forum. If you take this route and ask any of these questions, I can promise that you'll get the answer you're looking for. But it won't be the answer you NEED.

In this episode of Lessons of a Lashpreneur, I give you some honest, supportive and helpful business advice so that you can come up with your own theory as to why you may be struggling with your business.

Find out about:

How to experiment with price to help decide if your prices are indeed "too high"
Tips for experimenting on different platforms to generate more engagement and interest in your business
An in-depth look at in-person marketing Vs. online marketing
Why you should consider changing who it is you're marketing to
The importance of investing in yourself as a business owner

If you want a forum of like-minded women who are committed to learning and evolving as business owners and who give you credible, tried and true advice, join us inside The Lashpreneur Society.

One aspect of the society is Our Facebook Community. It is a highly engaged, highly impactful, and highly transformative group where we share wins, struggles, and advice on strategies that actually work and move your business forward… and no, Groupon is a banned word in our group.

It's also where I spend A LOT of time engaging with members to help them get through their hurdles and where we support what you learn through our training on how to start, build and grow a thriving lash business on your own terms. We only open registration a few times a year, so sign up for our waitlist to be notified when we open up registration to new members at thelashpreneur.com/society

Thank you so much for listening to this episode and if you haven't done so already, please subscribe to the podcast and leave a rating or review over on iTunes - I'd really appreciate your love and support!

For more information and to explore other episodes go to: thelashpreneur.com/27

LOL 26: The Top 10 WORST Pieces of Advice Lash Artists are Given Nov 09, 2018

Show notes

MOST of the advice you've received about running a successful and highly profitable lash business is complete garbage (to put it nicely).

The truth is that every lash artist, every business owner, every educator, every supplier… we're all crafting our own paths and some of us are ballsy enough to regurgitate some form of our education to share with others. But much of what is out there in the lash world is either an opinion, up for debate, straight up wrong, or actually based on truth!

In this episode of Lessons of a Lashpreneur, I dive into the TOP 10 WORST pieces of advice lash artists are given.

Find out about:

How temperature and humidity can affect your lash glue
Why the customer is not always right
Why you should never take legal or medical advice from strangers on the internet
Whether or not high prices equate to high-quality products or services
The downside of using .25 lashes on your clients
The importance of having a website and why social media isn't enough
WordPress Vs. WIX: Which is the best platform for lashpreneurs?
Why you need to take a real lash course and not depend on YouTube to learn a trade
The truth about running a six-figure lash business
Why you shouldn't be giving staff 50% commission

Thank you so much for listening to this episode and if you haven't already done so, I would love it if you would head on over to iTunes or your favorite podcast app and leave me a rating or a review. Let me know in the comments what you want to hear more of so I can create the next episode around what YOU want to hear.

For more information and a detailed article on this topic head to thelashpreneur.com/26

LOL 25: Is social media enough of an online presence to grow my lash business? Sep 11, 2018

Show notes

Whether you like it or not, we live in a digital era. Sure, we're not all racing to work on our hoverboards (yet!) but almost everything we do, is done online and this includes our lash businesses!

But let's be real, most lash artists are reluctant to build a business model for the digital era. They might dip their toes in and have a few social media accounts that they post to sparingly in hopes of attracting new clients to their business, but they don't have any social media strategy in place.

Instead, they treat their business' social media page like a personal profile! And to make things worse, they're about two cute cat videos away from calling it quits because they don't see any results from their efforts.

I wanted to address this issue in more detail in episode 25 of Lessons of a Lashpreneur, where I answer the question: "Is Social Media Enough of an Online Presence to Grow my Lash Business?"

Find out about:

Why every lash business NEEDS an online presence (i.e., a website!)
Whether or not social media can be used for SEO
How changes to Facebook's algorithm impacts your organic reach
Understanding why social media isn't enough to grow your business
Why you need a website that attracts the right type of clients
Tips for developing the perfect DIY website

If you want more clients and you know your website is not doing its job or even worse, you don't even have one… it doesn't have to cost $1000s of dollars to make a functional lash business website and you don't even have to be super tech savvy to get one set up and published. If you can access a web browser (which I'm assuming you can since you're reading this) then you can create AND maintain your own website.

We have a BRAND-NEW online course called DIY Web Design where my go to web guru and I show you, step by step, how to go from none-to-done with your website. You literally follow our click by click process of getting a WIX website built, designed, and published. It couldn't be easier or simpler for even you self-proclaimed non-techy lash artists.

Head on over to thelashpreneur.com/DIY to learn more about this course that's transforming lash businesses!

For more information and to explore other episodes, click here.

LOL 24: 4 Common Duct Taped Lash Business Boo Boos Sep 03, 2018

Show notes

Systems play a massive role in building and running a successful business. The truth of the matter is that your lash business cannot grow without systems. The more you recognize the systems you already have in place, the more you can improve those systems to grow your business and spend more time doing the things you want to do in your business and less time slaving over the stuff you don't want to do.

By being intentional in creating and refining the systems in our businesses, the less duct tape we need to keep our business (and our sanity) intact and functioning.

In episode 24 of Lessons of a Lashpreneur, I reveal the four most common duct taped strategies lash artists slap together and what it costs them to grow a business built on duct tape.

Find out about:

Why every business needs systems to create repeatable processes that help it to grow
The importance of having a website for your business
Understanding that social media is for marketing, not for closing a sale!
How to develop a marketing funnel
Why you need a booking system that works outside of business hours
How and why you should set service times to help manage your time
Using systems to help improve retention results

If you'd like to download my client record card system where I track every aspect of every client's appointment to ensure I'm getting consistent retention results, head to thelashpreneur.com/clientrecord

Click here for more information and to read the accompanying blog post.

LOL 23: How to Kick Fear to the Curb to Move Your Lash Business Forward Aug 27, 2018

Show notes

Fear is your body's way of keeping you safe. It's a survival mechanism induced by a perceived threat but nowadays, our fears are concerned less about our physical well-being and have more to do with a threat to our emotional, psychological or mental survival.

Join me on episode 23 of Lessons of a Lashpreneur, where I challenge you to identify the fears that are holding you back and teach you how you can trick your mind into not being so afraid of those fears.

Find out about:

Why you should challenge yourself to overcome the fears that hold you back in life
The connection between our fears and our survival instincts
Understanding the fear of failure and how to move past it
How to fight against the "What If? Syndrome" and replace it with "So What?"
Solutions for overcoming the fear of rejection as it relates to your lash business
The importance of finding a supportive herd
How to stop fearing success and go after what you want without fear standing in your way
Overcoming the ultimate fear of judgement and perfectionism

If you've been enjoying the Lessons of a Lashpreneur show, I'd love for you to help me spread the word and share it with a friend. I'd also really appreciate it if you'd leave a review on iTunes or your favorite podcast app and let me know what insights and "Lashpreneur Lightbulbs" you've had from the show.

I promise I read every single one! Let's make sure that every lash artist in our community has access to the information they so desperately need to be empowered to transform their business and life!

For more information and to explore other episodes go to thelashpreneur.com/23

Is a Cancellation Policy a 2-Way Street? Aug 24, 2018

Show notes

Are you Committed to Creating a Successful Lash Business? Aug 22, 2018

Show notes

Lash artists often think that if their business is struggling, it's their artistry that's the problem and if they just add on a few more services, everything will magically fall into place. But I'm here to tell you that running a successful lash business has nothing to do with how many courses you take or how many services you provide. In reality, it's all about how good you are at running and marketing your business.

In episode 22 of Lessons of a Lashpreneur, I test whether or not you're really committed to be a Lashpreneur.

Find out about:

How to know whether or not you're committed to running a successful lash business
Identifying your goals as a lash artist
Understanding that the success of your business has very little to do with your artistry and everything to do with how well you do business
Tell-tale signs you're self-sabotaging (and how to stop!)
Determining the habits you need to have now in order to achieve your goals
The importance of being honest with yourself and not beating yourself up for not doing the things you never intended on doing

If you want to live, eat, and breathe creating a successful lash business… I encourage you to get on the waitlist for my group business coaching, The Lashpreneur Society, where I take you step by step on how to start, build and grow a thriving lash business and get you from overlooked to fully booked and beyond. We only open up registration to new members a couple times a year and the waitlist is how you get notified of our next open enrolment. Sign up at thelashpreneur.com/society

Go to thelashpreneur.com/22 for more information and to read the blog post.

How to Build a Clientele in a Small Town Aug 06, 2018

Show notes

Building a successful lash business in a small town can be tough. There are a lot fewer people in a smaller community, which makes finding new clients tricky. However, building a loyal clientele in a small town is easier than you think. You just need to know how to market your services in a small-town environment.

In episode 21 of the podcast, I answer the burning question - how can you build a clientele in a small town?

Find out about:

Key differences between marketing a lash business in a small town Vs. a big city
Online strategies to establish a clientele in a saturated and non-saturated market
The importance of building personal relationships with customers in a small-town environment
Why you should always highlight your clients in your social media posts
How to build trust in your brand within a tight-knit community
Marketing tips for competing against other lash extension businesses in the same small town
How to develop an in-person strategy that's going to attract more clients for your business
The value of multi-level marketing and cross-trading with other small-town businesses
Why you need to place a heavier award on in-person referrals
The importance of finding your niche in a highly saturated market

If you'd like to learn more about how to market your lash business and how to build a clientele, I teach in depth on marketing inside of my group coaching program, The Lashpreneur Society. We only open registration up to new members a couple of times a year, so you'll want to sign up for our waitlist at www.thelashpreneur.com/society to be the first to know when doors open again!

Visit thelashpreneur.com/21 for more information on this episode.

How To STOP No Shows And Last Minute Cancellations! Jul 30, 2018

Show notes

The Lashpreneur Society Member Highlight: Anita Corder Jul 10, 2018

Show notes

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