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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

How to Tell Your Financial Story with Tony Wilson Apr 30, 2024

Show notes

In this episode, we'll explore why bookkeeping should be approached not as a complex mathematical puzzle but as a narrative of your business's financial journey - with special guest, Tony Wilson. We'll discuss the common mental blocks and misconceptions that hold you back and the importance of tackling your finances monthly, if not quarterly, to craft a financial tale you'll be proud of. Whether you're a seasoned business owner or just starting, Tony's insights will equip you with practical tips and an easier, more approachable way to manage your finances. So gear up to transform your money mindset and keep what you earn—one story at a time.

Tony Wilson is a Certified Public Accountant (CPA) and Certified Management Accountant (CMA) with a passion for entrepreneurship. Since starting his first photography business in college, he knew his passion was to provide the framework for entrepreneurs to succeed. After nearly a decade combined in public accounting and Corporate America, Tony launched Accquip, an education-oriented fractional CFO and outsourced accounting services provider serving software development agencies and bootstrapped SaaS companies. By helping these tech-savvy entrepreneurs understand their numbers, Tony empowers founders with the finance and accounting acumen to make key business decisions.

Website: www.Accquip.com LinkedIn: https://www.linkedin.com/in/tony-wilson-cpa Tax-ready freelancer course: https://www.accquip.com/a/2147746288/9NJQ4ELV

What you'll hear in this episode:

03:32 Freelancers play key role in business growth.

08:21 Entrepreneurs are storytellers, not just numbers.

10:18 Approach bookkeeping like eating an elephant.

16:11 Regularly review and adjust financial storytelling monthly.

17:34 Tax preparation requires planning and financial costs.

21:10 Accessible support for using financial statements effectively.

If you like this episode, check out:

The Power of Diverse Mastermind Groups for Comprehensive Growth

How to Break Free from the Corporate 9 to 5

Best Ways to Negotiate Business Deals

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

CFO Q&A - Naming Your Business Apr 29, 2024

Show notes

On today's episode, Shannon tackles why your name might not be the best choice for your company's identity. She'll share insights on the potential risks and long-term considerations of business naming—from privacy concerns to future growth and sellability. If you're in the throes of naming your venture or rethinking your existing business name, Shannon has the actionable advice you need. Join us for a mix of practical tips and expert knowledge, all served up in our signature judgment-free style.

What you'll hear in this episode:

06:13 Avoid risks by not naming business after yourself.

07:10 Unique business names are like Taylor Swift's Easter eggs, personal and flexible.

12:25 Limited spots available for transformative business sessions.

If you like this episode, check out:

Do You Really Need a Business Plan?

3 Reasons to Separate Your Business Money from Personal

CFO Q&A - Tax Estimates

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What Actually Happens If I Commingle Business and Personal Finances? Apr 26, 2024

Show notes

In today's episode, we're diving into a topic that may make you a tad uncomfortable but hold the key to your business's financial health – separating your business and personal finances. Despite warnings you've heard, I know it's tempting to treat your business account as an emergency wallet. Yet today, I'll unpack why blending cash from both worlds can do more harm than good – from muddled tax reporting to the dreaded scenario of an audit search party knocking on every account you own. By the end of this episode, we'll have outlined a simple habit shift that could shield you against massive headaches or legal duels down the line. Plus, we'll explore how a little one-on-one time with a fractional CFO can elevate your business beyond those revenue ceilings you're knocking your head against.

What you'll hear in this episode:

06:13 Benefits of separating personal and business funds, LLC protection.

09:38 Be aware of commingling business and personal expenses.

If you like this episode, check out:

The Power of Diverse Mastermind Groups for Comprehensive Growth

How to Break Free from the Corporate 9 to 5

3 Reasons to Separate Your Business Money from Personal

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Why Should You Separate Your Business Money from Personal Finances? Apr 25, 2024

Show notes

Today's episode is all about a fundamental business practice: separating your personal finances from your business accounts. We'll be exploring three powerful reasons why keeping these entities apart is absolutely crucial, touching on better tax organization, avoiding IRS audit complications, and protecting yourself legally by not piercing your LLC's protective veil. So, if you want your business to thrive and your financial future to be secure, this is the advice you've been waiting for. Let's jump right into transforming your financial strategies and truly keep what you earn.

What you'll hear in this episode:

05:05 Maintain trust with IRS agents during audits.

09:45 Respect boundaries of business and personal finances.

11:29 Make separating business and personal transactions easier.

If you like this episode, check out:

Stop Trying to Scale Everything

The Steps to Selling a Business

How to Set a Pattern of Success for 2024

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

CFO Q&A: Should You Pay Off Loans with Extra Cash? Apr 24, 2024

Show notes

In this episode of Keep What You Earn, Shannon addresses a common question from a member of CFO on Demand: Should extra cash be used to pay off a small loan with 1% interest or placed in a high-yield savings account generating 3.5% interest? Shannon's insightful response delves into the logical and financial considerations behind this decision, challenging the traditional notion of debt as inherently negative. Her practical advice encourages entrepreneurs to carefully evaluate where their money can work most effectively for them, emphasizing the importance of making informed financial decisions. If you've ever grappled with similar dilemmas about optimizing your cash flow, this episode is not to be missed. Tune in to discover how to leverage your financial resources for maximum benefit and join in on the conversation with Shannon in the CFO on Demand community.

What you'll hear in this episode:

04:40 Be thoughtful about financial decisions for success.

If you like this episode, check out:

Best Practices to Collect Cash from Customers Faster

How to Generate Cash Without Increasing Price

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Turn Your Business Into a Cash Flow Machine with Adam Lean Apr 23, 2024

Show notes

In today's episode, we have Adam Lean joining us from the CFO Project, a pro at steering businesses toward peak cash flow and profit. Adam reveals the six pivotal drivers of cash flow and why mastering them is crucial for your company's health.

Say goodbye to just 'owning a job' and hello to a thriving, profitable enterprise. We'll explore Adam's expertise in elevating businesses beyond the day-to-day, giving you the tools and insights needed to really keep what you earn.

Adam Lean is a former accountant turned 2-time entrepreneur who built, scaled, and sold two businesses. While helping other business owners, he realized his passion was teaching and providing tools to business owners to help them make more money and have a peace-of-mind. He currently runs The CFO Project - a training company that trains financial professionals on how to offer CFO and advisory services

The CFO Project

Facebook: https://www.facebook.com/thecfoproject

LinkedIn: https://www.linkedin.com/company/thecfoproject/

Website: https://thecfoproject.com/

What you'll hear in this episode:

06:20 CFO services, business transformation program.

08:42 Positive cash flow essential for business survival.

10:54 Profit ≠ Cash Flow: Making revenue ≠ having money.

17:09 Accelerate customer collections, extend credit wisely, manage debt.

19:59 Debt can be good if used wisely.

22:10 Accountants and bookkeepers guide clients with financial strategy.

26:22 Focus on fewer things for faster results.

29:35 Focus on right things, turning data into decisions.

32:46 Train accountants to communicate effectively with businesses.

If you like this episode, check out:

Best Practices to Collect Cash from Customers Faster

How to Generate Cash Without Increasing Price

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Do You Need Business Surgery or Business Vitamins? Apr 22, 2024

Show notes

Today, we're diving deep into why waiting for a crisis to solve business problems is all too common, and how proactive, preventative measures can save you from financial pain later on. We'll discuss the importance of good financial practices from the get-go, the analogy of business vitamins versus surgery, and when it might be time to seek professional help to get back on track. Get ready to confront whether it's time to operate or to supplement as we embark on this episode, which promises to nourish your entrepreneurial spirit and get your business health in peak condition.

What you'll hear in this episode:

06:35 Improve efficiency, delegate, respect professional help.

07:41 DIY mistakes may cost more to fix.

11:17 Seek help and embrace preventive measures. Trust.

If you like this episode, check out:

The Power of Diverse Mastermind Groups for Comprehensive Growth

How to Break Free from the Corporate 9 to 5

Best Ways to Negotiate Business Deals

Want to learn more so you can earn more?

Get $50 off your HR audit with People Principles by using code SHANNON50 here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What a Balance Sheet Actually Tells You Apr 19, 2024

Show notes

In today's episode, we decode the balance sheet's mysteries and show you how this tool can guide your business decisions. You'll learn to check solvency, properly understand your assets, and ensure you're not just filling holes with bank loans. By the end, you'll have the confidence to use this info to your advantage.

What you'll hear in this episode:

03:09 Balance sheet reveals financial health in snapshot.

08:25 Pay attention to credit card, loan balances, inventory, receivables.

09:42 Are we financially healthy or relying on loans?

If you like this episode, check out:

What to Track in Your Books

What is CFO On Demand?

Taking Money Out of Your Business

Want to learn more so you can earn more?

Join Gusto today and get a $100 Visa Gift Card

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Breaking Down CFO On Demand Apr 18, 2024

Show notes

In this episode, Shannon breaks down the common challenges that entrepreneurs face when seeking financial help as their businesses grow. She addresses the issues of financial support being seen as a luxury, the high cost of hiring financial professionals, and the lack of engagement in community forums due to the shame around asking money-related questions. Shannon introduces "CFO on Demand," a membership program designed to provide accessible and personalized financial support to business owners. The program offers direct messaging with Shannon for financial guidance, monthly group training, and optional one-on-one sessions for more in-depth assistance. Shannon emphasizes the affordability and value of the program, highlighting its potential to help businesses grow to a million dollars in revenue and beyond. Tune in to learn more about this innovative solution for entrepreneurs seeking practical financial support.

What you'll hear in this episode:

03:49 Overcoming shame in asking money-related questions.

08:09 One-on-one financial advice and coaching available.

09:34 Support for building businesses to million-dollar revenue.

If you like this episode, check out:

What to Track in Your Books

Taking Money Out of Your Business

How Publishing a Book Affects Your Taxes

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How Can You Shake Off Business Boredom and Thrive? Apr 17, 2024

Show notes

Today, Shannon delves into the topic of business boredom. She addresses the common struggle of feeling bored with a successful business and offers insight into why this feeling may arise. Shannon encourages business owners to consider the true purpose of their business and explores the idea that the way to make the most money may not always be the most exciting. With personal anecdotes and practical advice, she challenges the notion that boredom should lead to abandoning a business, and instead emphasizes the value of mindful decision-making for the future of one's business. Tune in for an engaging discussion on navigating business boredom and making conscious choices for long-term success.

What you'll hear in this episode:

05:08 Caution against distraction and serial entrepreneurship cycle.

08:19 Separating work and passion to avoid pressure.

09:29 Consider business choices based on long-term potential.

If you like this episode, check out:

Compensation Plans - Commission or Flat Rate?

Is Hiring Your Family the Right Thing to Do?

How My Dad's Advice Shaped My Career and Business Success

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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