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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

How Childhood Financial Education is Changing Lives with Jeremy Race Apr 16, 2024

Show notes

Today we have the honor of chatting with Jeremy Race, president and CEO of Junior Achievement of Southwest New England. Together, we'll delve into the vital role childhood financial education plays in shaping future generations.

Jeremy will share his passion for providing young students with the financial knowledge they need to succeed through Junior Achievement's engaging programs like Biztown and Finance Park. You'll hear about the organization's global impact, their exciting plans for a new financial literacy center, and touching success stories of students who've thrived thanks to JA's curriculum.

If you're inspired to take action, stay tuned as we discuss how easy it is to get involved with Junior Achievement, whether through volunteering your time or supporting their mission. Get ready for an episode that promises to be as enlightening as it is empowering.

Jeremy D. Race is President and CEO of Junior Achievement of Southwest New England, Inc. (JASWNE). He is responsible for the organization's sustainability, strategic direction, board development, and overall program effectiveness.

Jeremy joined JASWNE in 2002 as an Education Manager, and became President and CEO in 2016.

LinkedIn: https://www.linkedin.com/in/jeremy-race-86b4287/ Website: www.jaconn.orgJA BizTown: https://www.youtube.com/watch?v=eEDjKdai96A

What you'll hear in this episode:

06:05 Helping young people achieve success through education.

09:00 Launching JA facility in downtown Hartford for kids.

12:39 Junior achievement nominated for Nobel Peace Prize.

16:04 Early exposure to financial concepts mitigates fear.

18:27 People believe, support our mission and trust.

20:21 Biztown program offers extended classroom and field trip.

23:35 Introducing kids to financial concepts makes them confident.

29:31 Prioritizing impactful conversations and meaningful student impact.

30:24 Get involved with local chapters for impact.

If you like this episode, check out:

Blue Oceans are All Around Us

Never Let Your Scarcity Show

Stop Shrinking Yourself in the Name of Saving

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How to Read Your Tax Return Apr 15, 2024

Show notes

In this episode of Keep What You Earn, Shannon delves into the topic of how to read your tax return. She emphasizes the importance of understanding and taking responsibility for your tax return before signing off on it. Shannon breaks down the key components of the tax return, simplifying the process and empowering listeners with the knowledge they need to comprehend their financial story. By guiding listeners through the two-page tax return and encouraging them to ask questions if something doesn't make sense, Shannon aims to demystify the often daunting world of taxes. Whether you're about to file, have already filed, or are simply curious, this episode is designed to help you make sense of the core pieces that really matter. Tune in to gain a deeper understanding of how to read and interpret your tax return, and take the first step towards financial empowerment.

What you'll hear in this episode:

05:47 Calculate income, deductions, and taxable income.

06:42 Taxable income determines tax bracket and rate.

10:52 Clear, patient finance guidance for non-experts.

If you like this episode, check out:

How to Play in the Gray When it Comes to Your Taxes

Minimizing Tax Season Anxiety with Three Simple Steps

Determining the Appropriate Salary for an S Corp Owner

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What to Do if You're Behind on Doing Your Taxes Apr 12, 2024

Show notes

In this episode, Shannon discusses what to do if you're behind on doing your taxes. As the tax deadline approaches, Shannon provides a detailed blueprint for handling the situation, covering various scenarios and offering valuable advice for business owners. She emphasizes the importance of taking ownership of the communication with your accountant, filing the necessary extensions, and paying any taxes owed. Additionally, she encourages showing gratitude and empathy towards tax professionals who are working diligently during this busy season. Tune in to gain insight on navigating the process of getting your taxes filed and learn how to approach reading your tax return in an upcoming episode.

What you'll hear in this episode:

05:27 Ensure clear communication with the accountant for tax filing.

07:42 Be grateful and consider accountants' busy schedules.

10:48 Tax deadline on Monday. Stay tuned for assistance.

If you like this episode, check out:

Are Quarterly Taxes Necessary For You?

Tax Implications of Digital Product Sales

How to Play in the Gray When it Comes to Your Taxes

Want to learn more so you can earn more?

Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Is Productivity the Same as Profitability? Apr 11, 2024

Show notes

In this episode, Shannon discusses the mindset shift from valuing productivity to prioritizing profitability in entrepreneurship. She shares personal experiences and insights on how to focus on tasks that generate real results and revenue for your business. Shannon emphasizes the importance of understanding your profit drivers and making strategic decisions to allocate your time effectively. If you've ever found yourself getting caught up in busyness without seeing financial returns, this episode is a must-listen. Stay tuned to gain valuable insights on how to shift your focus from productivity to profitability in your business.

What you'll hear in this episode:

05:22 Focus on profitable activities to grow business.

07:16 Prioritize tasks, outsource, focus on profitability.

If you like this episode, check out:

Building a Business with Exit Strategy in Mind

The Best Places to Look to Find Cost Savings

Supercharge Your Income Goals for Real Results

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Building an Aesthetic-Driven Brand with Tori Kruse Apr 10, 2024

Show notes

In this episode of Keep What You Earn, Shannon continues her conversation with Tori Kruse, a personal stylist and founder of a mindset and confidence coaching company. Tori shares her journey from competing in Miss USA to founding her company, emphasizing the importance of internal discovery and personal development. Together, they discuss the power of energy and how a wardrobe can serve as a conversation starter and a reflection of one's brand. Tori also shares insights on relationship building and the unexpected opportunities that come from getting attention. Stay tuned to learn more about Tori's book and how to connect with her. This episode is packed with valuable insights for entrepreneurs looking to build an aesthetic-driven brand.

Tori is an entrepreneur, author, podcast host, and a highly sought-after speaker. As the Founder and CEO of Tori Kruse Enterprises, she is dedicated to partnering with female speakers and leaders, to align their internal power with their external image.

Tori firmly believes that an individual's presence mirrors their true essence – personality, aspirations, and inner beliefs. With an abundant mindset to her core, Tori empowers women to embrace their unique confidence. From speakers and authors to executives and podcast hosts, Tori guides a diverse range of individuals and businesses toward elevated personal and professional images.

Tori's been featured on ABC, CBS, FOX, NBC, E!, INSIDER, and Cosmopolitan Magazine.

Website: www.torikruse.com Instagram: @officialtorikruse YouTube: www.youtube.com/torikruse

What you'll hear in this episode:

09:00 Being a brand ambassador brings unexpected clients.

11:25 Love for relationships and conversation starters.

14:59 Create wardrobe that reflects and starts conversations.

17:54 Clothes won't define you; energy and connection will.

If you like this episode, check out:

Blue Oceans are All Around Us

Never Let Your Scarcity Show

Stop Shrinking Yourself in the Name of Saving

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Investing in Brand Presence with Tori Kruse Apr 09, 2024

Show notes

Today, Shannon interviews Tori Kruse, founder and CEO of Tori Kruse Enterprises. Tori shares her expertise in helping female speakers and leaders align their internal power with their external image. They discuss the importance of confidence in wardrobe choices and how it can impact one's performance on stage. Tune in as they unpack the deeper meaning behind styling and how it goes beyond just the visual aspect. Stay tuned for insights into Tori's background, how she built her business, and her experiences in pageantry. If you're ready to elevate your presence and embrace your unique confidence, this episode is for you.

Tori is an entrepreneur, author, podcast host, and a highly sought-after speaker. As the Founder and CEO of Tori Kruse Enterprises, she is dedicated to partnering with female speakers and leaders, to align their internal power with their external image.

Tori firmly believes that an individual's presence mirrors their true essence – personality, aspirations, and inner beliefs. With an abundant mindset to her core, Tori empowers women to embrace their unique confidence. From speakers and authors to executives and podcast hosts, Tori guides a diverse range of individuals and businesses toward elevated personal and professional images.

Tori's been featured on ABC, CBS, FOX, NBC, E!, INSIDER, and Cosmopolitan Magazine.

Website: www.torikruse.com Instagram: @officialtorikruse YouTube: www.youtube.com/torikruse

What you'll hear in this episode:

05:27 Assisting women with confidence and event styling.

08:15 Seek confidence by dressing aligned with your brand.

10:23 Help individuals define vision and boost confidence.

16:35 Nervous about doing it, didn't want attention.

18:34 Facing fear, embracing self-confidence, ignoring judgment.

20:58 Supporting introverts in sharing their gifts and purpose.

If you like this episode, check out:

Blue Oceans are All Around Us

Never Let Your Scarcity Show

Stop Shrinking Yourself in the Name of Saving

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Who Do I Ask? Apr 08, 2024

Show notes

In this episode of Keep What You Earn, Shannon discusses the common dilemma faced by business owners of not knowing who to ask for important business and financial advice. She addresses the challenges of finding the right professionals to answer questions about setting up a business bank account, forming an LLC, and handling personal finances. Shannon provides insights on when to consult a lawyer, accountant, or financial advisor, emphasizing the importance of understanding the scope of services provided by each professional. She also hints at future guest appearances by experts to provide additional guidance. If you're navigating the complexities of entrepreneurship and finance, this episode is packed with valuable advice to help you make informed decisions.

What you'll hear in this episode:

06:35 Consult lawyer and tax advisor on restructuring.

08:49 Identify your accountant's role and seek specialists.

10:49 Consult money coach for personal budgeting advice.

If you like this episode, check out:

Is Hiring Your Family the Right Thing to Do?

Mastering Recruitment: Marketing Strategies with Shannon

How My Dad's Advice Shaped My Career and Business Success

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

S Corp Salary Explained Like a 3rd Grader Apr 05, 2024

Show notes

In this episode of Keep What You Earn, Shannon breaks down the complex topic of S Corp salary in a way that's easy for anyone to understand. She explains the important requirement for S Corp owners to pay themselves a reasonable salary and delves into the internal and external factors that come into play when determining this salary. Shannon shares expert tips and real-life examples, emphasizing the importance of thorough documentation to support your salary decisions. Plus, she offers listeners a valuable free resource to help them navigate the world of S Corporations with confidence. Tune in to gain a deeper understanding of this crucial aspect of business finance and learn how to optimize your S Corp salary to keep more of what you earn.

What you'll hear in this episode:

03:14 Salary corresponds to business work, profit distributions.

08:24 Use screenshots, consider internal time allocation. Determine reasonable salary based on profession and time allocation.

10:52 Support claims with evidence for successful audits.

If you like this episode, check out:

Determining the Appropriate Salary for an S Corp Owner

Maximizing Finances: Tax & Accounting Synergy

How to Play in the Gray When it Comes to Your Taxes

Want to learn more so you can earn more?

Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How Can Three Simple Steps Ease Tax Season Anxiety? Apr 04, 2024

Show notes

Today, Shannon shares three simple steps to ease tax season anxiety. She emphasizes the importance of proactive bookkeeping and offers practical tips to make it more manageable. Additionally, she discusses the significance of organizing tax-related documents and suggests strategies to effectively communicate with your tax professional. Dive into this episode to learn how to alleviate tax season stress and take control of your financial journey.

What you'll hear in this episode:

04:30 Reducing stress through timely financial tracking and understanding.

08:52 Organize and store documents for effortless tax preparation.

12:02 Customizing professional services requires clear communication.

15:42 Support and comfort are key to success.

If you like this episode, check out:

Are Quarterly Taxes Necessary For You?

Tax Implications of Digital Product Sales

Everything You Need to Know About Sending and Receiving 1099s

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What to Expect as a Franchisee with Liz Leonard Apr 03, 2024

Show notes

In this episode of "Keep What You Earn," Shannon continues her insightful conversation with franchise expert Liz Leonard on the intricacies of being a successful franchisee. They delve into the challenges and experiences of franchise owners, including the importance of working capital and building a strong team. They also discuss the support provided by franchise companies, ongoing requirements, and the significance of having an exit strategy. Liz shares valuable insights from her book "Franchise Fastpass," designed to guide aspiring entrepreneurs through the process of evaluating and selecting the right franchise. Additionally, they explore the potential for leveraging the franchise model as a strategic step towards entrepreneurship and building a legacy for future generations. With valuable advice and expertise on offer, this episode promises to illuminate the path for those considering franchise ownership.

Liz rose through the ranks of the corporate world over a 22-year journey, only to be laid off as a casualty of a merger. As a corporate employee, she had the illusion of security which vanished based on a decision taken by others. That decision afforded her the space to reflect upon what she wanted. She was able to take back control of her future and never put herself in that position again.

Liz now splits her time between running her own business and advising others who are at the same crossroads she was years ago.

Twitter: https://twitter.com/franchisefastInstagram: https://www.instagram.com/franchisefastpass/Facebook: https://www.facebook.com/yourfranchisefastpass Website: http://www.franchisefastpassbook.com

What you'll hear in this episode:

04:07 Franchise systems offer benefits and conveniences.

07:04 Exploring royalty and franchise structures for success.

12:12 Franchise model offers easier entry to brand.

13:17 Understanding McDonald's operations, leverage for franchise owners.

18:56 Educational book promotes franchising and entrepreneurial success.

If you like this episode, check out:

The Power of Diverse Mastermind Groups for Comprehensive Growth

How to Break Free from the Corporate 9 to 5

Best Ways to Negotiate Business Deals

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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