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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

Becoming a Champion Delegator with Jamie Van Cuyk May 14, 2024

Show notes

Today, we dive deep into the art of delegation with guest expert Jamie Van Cuyk, owner and lead strategist at Growing Your Team. We'll explore why hiring the right team members at the right time plays a critical role in the expansion and success of your business. From overcoming challenges in delegation as small business owners to understanding when and how to scale your team strategically without sacrificing financial stability, this episode is packed with insights. Whether you struggle with relinquishing control or knowing which roles to hire for to maximize ROI, Jamie offers tactical advice and real-world examples to guide you through. Stay tuned as we uncover the secrets to becoming a champion delegator and propelling your business forward by effectively growing your team.

Jamie Van Cuyk, the owner and lead strategist of Growing Your Team, is an expert in hiring and onboarding teams within small businesses. Drawing from 15 years of leadership experience, Jamie teaches her clients how to hire their first team members, including employees and long-term contractors. By learning the dynamics of each company and their specific needs, she helps them find their perfect-fit

Webinar to Three Tips for Having Employees Who Are Worth Their Paycheck - https://growingyourteam.com/worththeirpaycheck

Facebook - https://www.facebook.com/GrowingYourTeam

Instagram - https://www.instagram.com/growingyourteam/

LinkedIn - https://www.linkedin.com/in/jamievancuyk/

Website - https://growingyourteam.com/

What you'll hear in this episode:

06:11 Neglecting self-care leads to limited growth.

09:38 Delegate behind-the-scenes client work for growth.

12:00 Small businesses often want one person to handle all marketing, but strategy and execution are different.

15:36 Salespeople neglect admin tasks, causing operational issues.

19:15 Prioritize ROI for immediate positive and long-term impact.

20:16 Delegate, prioritize, and combine tasks for efficiency.

If you like this episode, check out:

Compensation Plans - Commission or Flat Rate?

Is Hiring Your Family the Right Thing to Do?

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How to Integrate Business Development Into Habits May 13, 2024

Show notes

Today, Shannon delves into the essence of integrating business development into daily habits. She uncovers how consistent, small steps in sales, marketing, and networking can create a powerhouse of progressive movement for your business, much like training for a marathon. Shannon explores practical strategies using tools like Asana, the power of social media engagement, and the magic of in-person connections. Whether you're pitching to podcasts or simply showing up at local events, it's time to weave business growth seamlessly into your routine. So, if you're eager to learn how to propel your business every day without getting overwhelmed, grab your notepad and let's turn inching forward into miles of success.

What you'll hear in this episode:

05:30 Attend in-person networking events for professional growth.

08:04 For business development, create intentional habits locally.

If you like this episode, check out:

Investing in Businesses - What You Need to Know

Blue Oceans are All Around Us

Pricing Blunders That Could Cost You Thousands

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

My Biggest Takeaway from "10x is Easier Than 2x" May 10, 2024

Show notes

In today's episode, we're diving into a striking realization I had from my latest read by Dan Sullivan and Dr. Ben Hardy. It's a nugget of wisdom that's shifting the way I view and manage my time, and it just might do the same for you. So shake off that corporate calendar mentality and let's learn how to categorize our days for maximum productivity and peace of mind. Ready to revolutionize your routine? Let's jump in!

What you'll hear in this episode:

03:21 Structured calendar to optimize productivity and focus.

06:38 Categorize your day for better productivity.

If you like this episode, check out:

Creating an Outstanding Customer Service Experience

Reviving Business Boredom

Unlocking the Secrets of My SOPs

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Why You May Not Want to Start a New Business May 09, 2024

Show notes

In this episode, we tackle a common trend among entrepreneurs: the allure of starting fresh with a new venture. While evolving businesses to align with current trends and customer interests is wise, impulsively jumping into an entirely new entity can have unforeseen consequences. I'll discuss the risks of resetting your business's "birthday" and the harsh truth about how this affects your credibility with lenders, the maturity of your business, and your long-term financial strength. Hear a cautionary tale about a client who learned this the hard way and how you can leverage existing structures like dbas ("doing business as") to avoid similar pitfalls.

What you'll hear in this episode:

04:40 Consider business continuity when starting new ventures.

07:17 Add value, understand long term impacts, pivot.

If you like this episode, check out:

The Power of Diverse Mastermind Groups for Comprehensive Growth

How to Break Free from the Corporate 9 to 5

Best Ways to Negotiate Business Deals

Want to learn more so you can earn more?

Join Gusto today and get a $100 Visa Gift Card

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The Inner Work it Took to Scale with Kat Norton (Miss Excel) May 08, 2024

Show notes

In today's episode, we're peeling back the layers of business growth to reveal the personal transformation at its core. Fresh off her viral TikTok success, Kat Norton, joins us again to dive into the nitty-gritty of the spiritual and mental shifts that propelled her seven-figure empire forward—far beyond her remarkable Excel tutorials.

From tackling imposter syndrome to embracing practices like Kundalini yoga, Kat opens up about her remarkable inner journey. And guess what? There's nothing woo-woo about it; it's backed by science and serious results. So, grab your earbuds, find your focus, and let's explore how changing yourself can change the game for your business

Since launching Miss Excel in June of 2020, Kat Norton has grown a 7-figure course sales business and a community of over 2 million people across her social media platforms through viral Excel trick videos infused with creativity, music and dance. Her trainings are known to make Excel fun and have been featured in Forbes, Business Insider, Entrepreneur Magazine, CNBC and 50+ global news outlets.

Website: www.miss-excel.comInstagram: https://www.instagram.com/miss.excel/ TikTok: https://www.tiktok.com/@miss.excel

What you'll hear in this episode:

06:23 Book offers scientific explanation for law of attraction.

07:59 Finding resonance in kundalini yoga's practice.

11:15 Integrating spiritual practices into business for protection.

15:16 Clear limiting beliefs to reach your potential.

19:01 Act when you know, introspect when unsure.

21:56 Consistently provide free content to showcase expertise.

If you like this episode, check out:

Investing in Businesses - What You Need to Know

Blue Oceans are All Around Us

Pricing Blunders That Could Cost You Thousands

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How Kat Norton (Miss Excel) Started a 7-Figure Business Before Creating Funnels May 07, 2024

Show notes

Today, we're chatting with Kat Norton, a.k.a. Miss Excel, on how she grew her Excel training empire to seven figures without the initial use of sales funnels. Kat shares her transition from a corporate job to making waves on TikTok, her strategy for scaling without scarcity, and the shift to a visionary CEO role.

Hear about her intuitive beginnings, her spiritual approach to business, and the impact of embracing authenticity in her content. Get ready for some powerful insights on building a business that lasts!

Since launching Miss Excel in June of 2020, Kat Norton has grown a 7-figure course sales business and a community of over 2 million people across her social media platforms through viral Excel trick videos infused with creativity, music and dance. Her trainings are known to make Excel fun and have been featured in Forbes, Business Insider, Entrepreneur Magazine, CNBC and 50+ global news outlets.

Website: www.miss-excel.comInstagram: https://www.instagram.com/miss.excel/ TikTok: https://www.tiktok.com/@miss.excel

What you'll hear in this episode:

04:55 Self-improvement, manifesting desires, and embracing TikTok.

07:24 Unexpected tech opportunity led to profitable side gig.

10:42 Embrace the idea and put it out.

14:28 Content precedes business idea, find true purpose.

17:48 Excel teaching on TikTok, unique and fun.

19:01 Engaging, fun, and immersive approach to teaching.

22:51 Self-improvement led to rapid business growth.

26:40 Business expansion, sales growth, CEO transition excitement.

If you like this episode, check out:

Investing in Businesses - What You Need to Know

Blue Oceans are All Around Us

Pricing Blunders That Could Cost You Thousands

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The Little Things That Unlocked Growth in My Business and Life May 06, 2024

Show notes

In today's episode, we're delving deep into the nuances of gratitude and how appreciating simple conveniences can propel us forward. I'll share personal insights into the daily choices and investments that have significantly impacted my productivity and wellbeing – from hiring a cleaning service to prevent household arguments and stress, to ordering groceries online for the ultimate time-saving convenience.

What you'll hear in this episode:

04:53 Groceries delivered saved me valuable time.

08:29 Outsource personal tasks to reduce stress.

09:53 Delegate tasks, shed guilt, protect your energy.

If you like this episode, check out:

Creating an Outstanding Customer Service Experience

Reviving Business Boredom

Unlocking the Secrets of My SOPs

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How Do I Avoid Payment Processing Fees? May 03, 2024

Show notes

In today's episode, we're diving into a common frustration for business owners: Those pesky payment processing fees from platforms like Stripe, Square, and PayPal. They might seem small, but they sure add up, and many of you have been asking – can we bypass these fees without sacrificing service? We'll tackle why embracing a slight cut in your revenue for a fee can actually enrich your business's maturity and appeal. I'm sharing my take on how these fees are an investment, not just a deduction. So, stay tuned as we peel back the layers of customer convenience, business growth, and the magic of that 97% revenue you retain.

What you'll hear in this episode:

04:27 Business owners prioritize customer payment flexibility and value.

08:03 Accept payment processing fees as an investment.

If you like this episode, check out:

Is Productivity the Same as Profitability?

Building a Business with Exit Strategy in Mind

The Best Places to Look to Find Cost Savings

Want to learn more so you can earn more?

Get $50 off your HR audit with People Principles by using code SHANNON50 here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Should I Hire a Tax Strategist? May 02, 2024

Show notes

In today's episode, we're diving into the realm of tax strategists. I'll be sorting out the hype from the truth and guiding you on whether you genuinely need a tax strategist or if you're simply buying into the marketing noise. We'll talk about the problems that a tax strategist can solve for you, why a close relationship with your CPA might be what you truly need, and how to steer your business towards wealth without letting tax worries slow you down. And for those of you stressed about high tax bills, I've got insights that might just change your perspective. Stick around to finally learn how to make tax planning empowering, not daunting. Let's get into it.

What you'll hear in this episode:

07:04 California has high taxes, but estimation process.

09:17 Plan taxes around lifestyle, not vice versa.

12:37 Focus on earning, planning, and professional advice.

If you like this episode, check out:

How to Read Your Tax Return

S Corp Salary Explained Like a 3rd Grader

CFO Q&A - Tax Estimates

Want to learn more so you can earn more?

Join Gusto today and get a $100 Visa Gift Card

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Making Bookkeeping Simple and Affordable with Tony Wilson May 01, 2024

Show notes

In this special episode, we have the pleasure of chatting with Tony Wilson, a CPA and CMA with a passion for simplifying bookkeeping for freelancers and business owners. We'll dive into the critical role that bookkeeping plays beyond tax preparation and discover how it can be a powerful tool for making informed decisions, optimizing financial health, and avoiding common pitfalls that can sink a growing business. From the real costs and value of hiring a professional bookkeeper to strategies for maintaining your books without breaking the bank, Tony offers his expert advice and sheds light on his program "Tax Ready Freelancer." Whether you're just starting or looking to take your business finances to the next level, this episode is a treasure trove of actionable tips. So, buckle up as we learn to navigate the financial storytelling that can transform the way you understand and manage your business's finances.

Tony Wilson is a Certified Public Accountant (CPA) and Certified Management Accountant (CMA) with a passion for entrepreneurship. Since starting his first photography business in college, he knew his passion was to provide the framework for entrepreneurs to succeed. After nearly a decade combined in public accounting and Corporate America, Tony launched Accquip, an education-oriented fractional CFO and outsourced accounting services provider serving software development agencies and bootstrapped SaaS companies. By helping these tech-savvy entrepreneurs understand their numbers, Tony empowers founders with the finance and accounting acumen to make key business decisions.

Website: www.Accquip.com LinkedIn: https://www.linkedin.com/in/tony-wilson-cpa Tax-ready freelancer course: https://www.accquip.com/a/2147746288/9NJQ4ELV

What you'll hear in this episode:

04:17 Monitoring progress leads to proactive adjustments for success.

10:01 Begin S corp conversation at $50,000 profit.

11:08 Financial awareness empowers entrepreneurs to make decisions.

14:45 Specialist should have experience in your industry.

If you like this episode, check out:

The Power of Diverse Mastermind Groups for Comprehensive Growth

How to Break Free from the Corporate 9 to 5

Best Ways to Negotiate Business Deals

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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