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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

If I Started Over, Here's What I Would Do First May 28, 2024

Show notes

In today's episode, Shannon takes on a frequently asked question: what would she do if she had to start her business all over again from scratch? Drawing from her extensive experience as a CPA and business owner, Shannon shares key strategies she would prioritize, such as focusing on solving clients' problems over educating them and refining her product for maximum impact. She also delves into the importance of niching down, setting clear client expectations, and leveraging client testimonials for steady growth. Get ready to dive into actionable advice that can help you streamline and scale your business more effectively, whether you're just starting out or looking to simplify your processes.

What you'll hear in this episode:

07:01 Focus on chosen activities, find revenue quickly.

08:28 Help clients make money for a cut.

If you like this episode, check out:

Why You May Not Want to Start a New Business

CFO Q&A - Naming Your Business

What Actually Happens If I Commingle Business and Personal Finances?

Want to learn more so you can earn more?

Get $50 off your HR audit with People Principles by using code SHANNON50 here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Takeaways from Steps for Success with Junior Achievement May 27, 2024

Show notes

In today's episode, Shannon dives deep into a heartwarming collaboration with Junior Achievement. Shannon shares her inspiring journey of sponsoring the "Steps for Success" program, which provides crucial financial education to local students.

Join us as Shannon recounts the enthusiastic participation of these young minds eager to learn about saving, investing, credit, debt, and even the nuances of financial trust. Hear firsthand how these lessons are transforming students' understanding of money and their own financial futures. Plus, Shannon emphasizes the power and responsibility of entrepreneurs to make tangible impacts in their communities and beyond. Get ready for an episode filled with inspiration, education, and actionable advice on how to leverage your skills for the greater good. Stay tuned to discover how you can also make a difference and perhaps find new ways to engage with your community.

What you'll hear in this episode:

05:00 Teaching young teens about trust and money.

08:33 Encourage involvement, make a true impact.

10:44 Resources to help start and manage business.

If you like this episode, check out:

What's the Best Way to Pour Money Into Your Business?

Introducing Money to Kids: Where Do You Start?

3 Things You Need to Know Before Buying a Business

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Not Having This Can Ruin the Sale of Your Business May 24, 2024

Show notes

Today, Shannon connects the dots between pristine bookkeeping and securing the best possible deal when selling your business. We'll explore why understanding your financial statements isn't just about ticking boxes for tax purposes but is a powerful tool in evaluating the true worth of your money-making venture. Whether you're eyeing that exit or just planning ahead, understanding your business's financial narrative is your ticket to maximizing value and negotiating confidently. Stick around as we unravel these financial intricacies and more, ensuring you're well-prepared for that momentous sale day.

What you'll hear in this episode:

04:43 Know your business's worth before selling.

07:34 Consider timing and financials for successful business exit.

If you like this episode, check out:

Breaking Down CFO On Demand

Stop Trying to Scale Everything

The Steps to Selling a Business

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Discovering the Untapped Blue Oceans in Your Market May 23, 2024

Show notes

Today, Shannon will take you on a journey from the bustling streets of Boston to the serene coastline of Guanacaste, Costa Rica, exploring the boundless potential of untapped markets. Shannon shares captivating personal stories and key insights on identifying blue ocean opportunities—markets ripe for innovation and free from fierce competition, creating a plethora of opportunities for entrepreneurs willing to think outside the box. Whether it's a local bagel venture that thrives against the odds or introducing calendly to a lawyer, today's episode is all about expanding your horizon and discovering lucrative, underserved markets that could transform your business. Get ready to dive deep into strategic market positioning and learn how you can apply these principles to scale your own business and keep what you earn.

What you'll hear in this episode:

04:21 Discovering rare food & resources; different attitude.

08:48 Expand market, find unsaturated opportunities, serve needs.

If you like this episode, check out:

Investing in Businesses - What You Need to Know

Pricing Blunders That Could Cost You Thousands

How to Build Trust with Your Customers

Want to learn more so you can earn more?

Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The Power of Positivity and Mindful Habits Kristen Butler May 22, 2024

Show notes

Welcome back! In today's episode, we continue our inspiring conversation with the incredible Kristen Butler, best-selling author and CEO of Power of Positivity. Yesterday, we learned about Kristen's journey, rising from the ashes of a bankrupt business to building an online community with over 50 million followers. Today, we delve deeper into the mindful habits that powered Kristen's remarkable transformation, exploring how positivity can reshape our lives and identities. From discussing the importance of self-care and financial literacy to embracing the power of positivity in personal and professional realms, Kristen shares insights that are both actionable and uplifting. Whether you're an entrepreneur at the beginning of your journey or someone looking to inject more positivity into your life, this episode is packed with valuable lessons on growth, resilience, and the transformative power of a positive mindset.

Kristen Butler is a bestselling author and the CEO of Power of Positivity, a community with over 50 MM followers globally. Kristen was awarded SUCCESS Magazine's Emerging Entrepreneur in 2022. She is a leader, writer, and visionary in personal development with a huge heart and captivating authenticity. Her mission is to uplift the planet! Kristen passionately started Power of Positivity in 2009

Website: powerofpositivity.comCurrent Offers: https://positivekristen.com/offerings/ Instagram: https://www.instagram.com/powerofpositivity/ YouTube: https://www.youtube.com/channel/UCC4pMlNP2qkj1sLnaDdSwQw

What you'll hear in this episode: 03:19 Increasing nonfiction reading, building financial literacy, healthier lifestyle.

08:50 Started blog on food and wellness science.

11:37 Desire for positivity amid challenge of negativity.

14:46 Realized burnout was a self-generated choice.

18:43 Outsourcing growth, reinvestment, and staying in expertise.

19:30 Hired editor creates positive video content ripple.

24:31 Embracing new things can lead to enjoyment.

If you like this episode, check out:

How Can You Shake Off Business Boredom and Thrive?Stop Shrinking Yourself in the Name of Saving Maximize Your Income with the Help of a CFO

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How Kristen Butler Went From Bankrupt Business to 50MM Followers May 21, 2024

Show notes

Today's episode features an incredible story of resilience and transformation with our guest, Kristen Butler. Kristen, a best-selling author and CEO of Power of Positivity, shares her journey from the depths of bankruptcy to building a global community with over 50 million followers. We'll explore how a mindset centered around positivity and constructive habits helped her rebuild her life and business. Kristen's story is not just inspiring—it's a testament to the power of positivity and the tangible impacts it can have on both personal and professional realms. Join us as we delve into the values of positivity, healthy habits, and the importance of adapting and thriving through life's financial challenges. Make sure to listen in, as this episode is packed with insights and inspiration for anyone looking to turn their struggles into success.

Kristen Butler is a bestselling author and the CEO of Power of Positivity, a community with over 50 MM followers globally. Kristen was awarded SUCCESS Magazine's Emerging Entrepreneur in 2022. She is a leader, writer, and visionary in personal development with a huge heart and captivating authenticity. Her mission is to uplift the planet! Kristen passionately started Power of Positivity in 2009

Website: powerofpositivity.comCurrent Offers: https://positivekristen.com/offerings/ Instagram: https://www.instagram.com/powerofpositivity/ YouTube: https://www.youtube.com/channel/UCC4pMlNP2qkj1sLnaDdSwQw

What you'll hear in this episode:

04:45 Recognize difficulties, open doors, embrace positivity.

09:34 Positive mindset led to action and growth.

12:39 Balancing work and joy for better productivity.

15:56 Diversify income, pursue passion, self-discovery lessons learned.

18:15 Fear of failure and lack of control.

20:07 Downsizing led to understanding abundance and adaptability.

If you like this episode, check out:

How Can You Shake Off Business Boredom and Thrive?

Stop Shrinking Yourself in the Name of Saving

Maximize Your Income with the Help of a CFO

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Do I Sell More or Spend Less? May 20, 2024

Show notes

In today's episode, we dissect the critical decision every entrepreneur faces: should you increase sales or decrease spending to boost profits? Shannon shares key strategies for focusing on one goal at a time, the importance of operational efficiency, and why cutting costs isn't always the answer. Discover how to streamline your business for profitability and for an opportunity to deeply analyze your finances. Stay tuned to learn more about ensuring your business's financial fitness.

What you'll hear in this episode:

06:56 Optimize sales, plug leaks, focus on drivers.

09:17 Cost cutting, revenue generation, focus, profitability improvement.

If you like this episode, check out:

Is Productivity the Same as Profitability?

Building a Business with Exit Strategy in Mind

The Best Places to Look to Find Cost Savings

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

My 3 Most Expensive Mistakes May 17, 2024

Show notes

Today, Shannon is turning the tables on herself to share something a bit personal and immensely valuable—her three most expensive mistakes in business. Yes, even as a CPA and CFO, Shannon's not immune to the occasional financial mishap. Just like a personal trainer can't resist a slice of cheesecake, she, too has weaknesses when it comes to business decisions. From overpaying the wrong hires to saying 'yes' too quickly and neglecting constant sales focus, Shannon dives deep into these costly lessons. The hope is that by sharing these, you'll be able to sidestep similar pitfalls and strengthen your own financial strategies. So, let's learn, grow, and transform our mistakes into wisdom together.

What you'll hear in this episode:

04:05 Extracting lessons from mistakes is an expensive tuition.

06:48 Team accountability drives conscious decision-making and consistency.

10:37 Continuous marketing, content creation, and sales strategy.

If you like this episode, check out:

How Can You Shake Off Business Boredom and Thrive?

3 Voices You Need to Silence to Succeed

Never Let Your Scarcity Show

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What Makes Finding a Reliable Tax Professional So Challenging? May 16, 2024

Show notes

Today, Shannon will not only explore why securing a qualified tax pro feels like an insurmountable task, but she'll also share some insider tips—consider them your cheat codes—to help you navigate this process with confidence. From the pitfalls of prioritizing convenience over quality to the struggles of aligning expectations, we'll uncover the barriers in the accountant-client relationship. Shannon's candid discussion addresses the communication gaps, the importance of sales skills for accountants, and the vastly differing interpretations of what "good" really means when it comes to tax services.

What you'll hear in this episode:

03:27 Find a partner who can articulate tax issues.

08:46 Developing sales skills improves communication and trust.

12:29 Mismatched expectations can lead to mislabeled services.

16:11 Podcast aims to simplify complex business concepts.

If you like this episode, check out:

Best Practices to Collect Cash from Customers Faster

How to Generate Cash Without Increasing Price

Want to learn more so you can earn more?

Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How to Hire Top Talent with Jamie Van Cuyk May 15, 2024

Show notes

In today's episode, we continue our chat with Jamie Van Cuyk, the reputable hiring strategist behind Growing Your Team. Join us as we unlock the secrets to hiring top talent without the trial and error that can cost small business owners dearly. From crafting compelling job postings to conducting insightful interviews and eventually making confident hiring decisions, we cover it all. Don't miss out on the strategies that could save you from costly hiring mistakes and help you build the dream team that propels your business forward. Stay tuned till the end to learn how you can connect with Jamie and tap deeper into expert strategies for hiring success.

Jamie Van Cuyk, the owner and lead strategist of Growing Your Team, is an expert in hiring and onboarding teams within small businesses. Drawing from 15 years of leadership experience, Jamie teaches her clients how to hire their first team members, including employees and long-term contractors. By learning the dynamics of each company and their specific needs, she helps them find their perfect-fit

Webinar to Three Tips for Having Employees Who Are Worth Their Paycheck - https://growingyourteam.com/worththeirpaycheck

Facebook - https://www.facebook.com/GrowingYourTeam

Instagram - https://www.instagram.com/growingyourteam/

LinkedIn - https://www.linkedin.com/in/jamievancuyk/

Website - https://growingyourteam.com/

What you'll hear in this episode:

05:21 Short interviews are like dating - essential.

07:11 Interview carefully, evaluate each candidate individually.

12:40 Some clients need sample work for assessment.

16:01 Assessing problem-solving skills through communication and reaction.

17:12 Assess video submissions and candidate quality effectively.

23:30 All-in-one business setup tool for success.

If you like this episode, check out:

Compensation Plans - Commission or Flat Rate?

Is Hiring Your Family the Right Thing to Do?

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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