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    Business

    Idea to Startup

    A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We’ve helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

    “This is, without a doubt, the best podcast for people trying to build startups out there.”

    “If you aren’t listening to this podcast and you’re considering building a business (or you’re already building one), what are you doing?”

    “Must listen for first-time entrepreneurs – excellent storyteller.”

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    Latest Episodes:
    Mailbag! Beating Idea FOMO, The Best Stories for Founders, and Simple Startup Math Jun 11, 2025
    Show notes

    Today, we're digging into the mailbag to answer some common questions. We hit on how to actually commit to a startup idea when you aren't confident it'll work (featuring the Discipline + Strategy Levers), the most frequent advice I give (feat. Monkeys and Pedestals and Sell the Position), and a question on the startup decision - should you do a thing that'll take 10 years?

    • Tacklebox
    • Good Strategy Bad Strategy

    00:30 Mailbag
    01:53 Question One: How to Commit to an Idea
    03:57 Discipline - Levers and Hooks
    05:42 Marathon Programs
    11:30 Strategy - Where to Run
    19:00 Smooth Jazz
    19:21 Question Two: The Key Stories
    20:22 Monkeys and Pedestals
    23:00 Sell the Position
    25:07 The $10K Prompt
    25:53 Question Three: How Old Will You Be?


    Testing an Idea's Potential Using the ERP Rubric: FODMAPs May 28, 2025
    Show notes

    Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm.

    • Tacklebox (test your startup idea)
    • No Whisper Ideas (weekly newsletter, sign up to get a Notion copy of the ERP Rubric)
    • How to Pick Which (of your many) Ideas to Pursue (ERP Rubric Part 1)
    • Jon Hamm Show

    00:30 ERP Rubric Part Two
    03:52 The Ideas - Mold and FODMAPs
    06:27 ERP Intro: Choose a Specific Customer
    09:12 Part 1: Can You Find Your Customer?
    12:59 Part 2: Can You Convert Customers?
    17:01 Part 3: Can You Build a Solution?
    21:12 Part 4: Collecting Feedback
    23:19 Part 5: Organic Growth Potential
    25:23 The Final Two Questions
    28:00 The End


    A Startup Misogi (A No Whisper Ideas Post) Apr 29, 2025
    Show notes

    Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year.

    • Tacklebox
    • No Whisper Ideas
    • The North Fork Century
    • The Ride
    • Misogi
    • Jesse Itzler
    • Proof That You Can Do Hard Things


    00:00 Intro - What This Is
    01: 34 A 100 Mile Bike RIde
    02:22 A Misogi Challenge
    04:16 Startup Misogis


    How to Pick Which (Of Your Many) Ideas to Pursue Apr 24, 2025
    Show notes

    Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here.

    • Tacklebox
    • No Whisper Ideas

    00:30 When You’ve Got Lots of Startup Ideas (Meet Erica)
    02:32 The Two Types of Entrepreneurs
    07:13 Erica’s Ideas
    12:40 Smooth Jazz
    13:05 Reps
    16:20 The ERP Rubric
    22:51 The ERP in Action


    Giving Your Startup an Identity Apr 04, 2025
    Show notes

    Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.

    • Tacklebox
    • Hero

    Timestamps

    00:30 Your Startup Identity
    01:30 How to Swim
    04:17 How to Learn Something New
    06:34 Re-learning How to Make Decisions
    08:45 Tacklebox - two week free trial
    09:15 Carl’s Idea - AI for Learning Spanish
    13:13 The Decision Equation
    14:15 Picking a Customer
    19:30 Identity: Your Decision Filter
    21:30 Four Identity Exercises
    24:13 The End: What Do You Want?


    Extreme Quality Mar 20, 2025
    Show notes

    We're Back! Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael.

    • Tacklebox (new free 2-week trial)
    • Byldd - $10k one month MVP


    00:27 Anxious People
    04:17 Email Opportunity
    08:20 Extreme Quality
    10:00 Byldd - a development agency we trust
    11:10 The Quality Misunderstanding
    12:20 The Quality Equation
    14:43 Example: The Car Guy
    19:09 The Six Components of a Moment
    23:33 A Clarification, and The End


    How I'd Start a Startup in 2025 Jan 10, 2025
    Show notes

    Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots.
    We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while.

    • Tacklebox - code "MuchAdoAboutStuffing" for 20% off month one
    • How to Engineer Luck
    • A Weekly Prioritization and Audit Framework for Entrepreneurs

    Timestamps

    00:30 Intro - A Listener Email
    02:59 A Note on Idiots
    06:33 Part 1: Actually Make Time For A Startup
    08:23 The Life Audit Exercise
    11:33 The Budget Audit Exercise
    12:23 Smooth Jazz
    12:54 Part 2: Plan for Luck
    16:38 Part 3: Focus on One Person
    20:16 Part 4: A System
    24:30 The End: Enthusiasm


    Testing an Idea Live on the Pod, Part Two: AI for Parenting Jan 02, 2025
    Show notes

    Today is episode two of testing an idea (AI for Parenting) live on the pod. We use a second round of interviews to go deep on the actual problem we're solving for parents, pull inspiration from an AI tool in the dementia care space, and end up with a Wedge product that'll use voice notes to reduce the pain of handoffs. We also hit on one of my favorite tactics - The Pain Text. Hot Frosty is in there, too, because why not.

    • Tacklebox Customer Interview Workshop
    • You And Your Research - Richard Hamming
    • How to Find Your Wedge


    00:30 Intro
    01:20 Part 1 Recap
    06:00 Picking the Problem
    07:44 Interviews Round Two
    10:54 The Text Prompt Tactic
    14:51 What are the Stakes?
    15:52 Customer Interview Workshops
    16:20 The Wedge
    21:01 Problems and Pain
    22:20 The Stakes, Part Two
    23:30 What’s Next


    A Live Idea Test: AI for Parenting Dec 11, 2024
    Show notes

    Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars.

    • Tacklebox
    • Granola

    00:30 Intro - Testing a Startup Idea Live
    03:01 The Three Questions for Any Startup
    04:40 Where Magic Comes From
    07:44 Smooth Jazz
    08:16 Who’s it For + What’ll it Help Them Do?
    12:32 The Four Potential Problems
    13:52 Problem Selection


    Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill should I focus on? Nov 27, 2024
    Show notes

    A special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy with pumpkin pie). We tackle the one thing you should actually be doing with AI right now, why competition is often the best thing that could happen to your startup, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome, and we break down why choosing the right TV show might make you a better entrepreneur. Come for the smooth jazz transitions, stay for the actionable startup advice. #MuchAdoAboutStuffing

    • Tacklebox - "muchadoaboutstuffing"
    • Claude
    • How to Engineer Luck
    • Slow Horses


    Timestamps:
    00:30 Intro - The Mailbag
    02:08 Question One: How to Actually Use AI Right Now
    06:00 Electric Vehicle Problem Language
    08:52 Question Two: Which Tactic?
    14:09 Question Four: Are All The Good Ideas Taken?
    19:24 The End - how to help


    Previous 1 3 4 5 6 7 29 Next

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