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    Business

    Idea to Startup

    A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We’ve helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

    “This is, without a doubt, the best podcast for people trying to build startups out there.”

    “If you aren’t listening to this podcast and you’re considering building a business (or you’re already building one), what are you doing?”

    “Must listen for first-time entrepreneurs – excellent storyteller.”

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    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Niche if You're Afraid of Niching Oct 30, 2025
    Show notes

    Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow.

    • Podcast Insider Sign Up
    • Tacklebox
    • Kurt Vonnegut Shape of Stories
    • Slice Podcast - How to Get Your First 1,000 Customers

    1:00 Kurt Vonnegut - The Shape of Stories
    2:38 The Niche Question
    4:15 The Jiro Problem
    5:20 Act 1 - A Chef's Startup
    7:48 Smooth Jazz
    8:15 Act 2 - What's a Niche For?
    8:44 A Niche is a Shortcut to Trust
    11:49 A Niche to Seed Future Growth
    13:40 What a Good Niche Looks Like
    14:25 The Cook By Smelling Niche
    16:38 Act 3 - How to Grow From a Niche
    17:29 Grow Vertically or Horizontally?
    19:20 Grow through Influential Customers
    20:00 Spice Smelling Niche
    21:14 Act 4 - The Real Villain, and the Real Hero
    22:11 Trust in Future You


    How to Find and Solve Hard Problems (feat. a used car salesman and The Problem Hunters) ITS classic Oct 23, 2025
    Show notes

    Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.

    Also, I'm writing a book! Want to help me? Sign up here.

    • Tacklebox

    Why You're Struggling with the Easy Stuff as a Founder Oct 16, 2025
    Show notes

    Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book!

    • HELP BRIAN WRITE A BOOK
    • Tacklebox

    00:30 - Brian’s Writing a Book
    02:34 - Why Easy Stuff is Hard
    05:02 - Your Risk Threshold
    07:15 - The Riskiness Equation
    11:27 - Why This Is So Bad and What To Do
    14:14 - The End


    How to Engineer Luck (ITS classic) Oct 09, 2025
    Show notes

    Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.

    • Tacklebox (code Holiday for 50% off month one)
    • Graham Weaver


    Timestamps:
    00:30 How to get lucky
    03:11 Story Time: Getting Press for 3Degrees
    11:06 Tacklebox
    12:32 The Five Types of Luck
    15:05 Luck for a Date Planning Service
    16:25 Luck Gatekeepers
    17:45 Luck Routines and your Luck Budget


    An SOP for Testing a Startup Idea (ITS top 1%) Oct 02, 2025
    Show notes

    Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.

    • Tacklebox

    00:00 Tacklebox
    00:30 Pros and Amateurs
    02:08 Homeschool Idea
    05:47 The Story of Future You
    06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams
    07:42 Tacklebox
    08:50 SOPs
    14:19 An SOP for a Problem Worth Solving
    14:46 Customer Language
    15:55 SOP Problem Doc
    19:40 The Stakes
    23:00 The Startup Journal


    Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%) Sep 25, 2025
    Show notes

    Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.
    We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language.

    • Tacklebox
    • The Brain Audit


    00:00 Tacklebox
    00:37 How to Speak Problem
    01:21 The Brain Audit
    01:55 Farm Stand Problem Language
    06:03 The Idea: AI to Get Out of Debt
    07:38 Smooth Jazz
    08:07 Why You Won’t Use Problem Language
    10:31 Signs in NYC
    15:00 AI for Debt
    17:41 Landing Page Test
    19:18 The End: This Is Everywhere - Cold Email Examples


    How to Nail One-Sentence Marketing (ITS Classic) Sep 18, 2025
    Show notes

    Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.

    • Tacklebox
    • Idea to Startup Newsletter

    00:33 One Sentence Marketing
    01:10 Train to NYC
    03:04 The best marketing Brian’s seen in a while
    06:42 Smooth Jazz
    07:28 Choosing a Customer and the Knowledge Spectrum
    08:54 Air Quality Idea
    13:07 Inflection Points + The Conference Exercise
    14:09 The End - Vietnamese Coffee


    How to Name Your Startup (a No Whisper Ideas pod) Sep 11, 2025
    Show notes

    Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian.

    • Customer Interviews Workshop (Starts Sep 15)
    • No Whisper Ideas Weekly Post

    How to Run Customer Interviews with AI (Part 1) Sep 03, 2025
    Show notes

    Today, we build a machine to help you actually run customer interviews.

    We’ll use AI to tackle the big blockers—accountability, CRM setup, outreach, transcription, and even how to pick your first customer. You’ll hear the idea Brian is testing with the interview machine, and we’ll walk through exactly how AI can make the process faster, more uncomfortable (in the right way), and a lot more effective. Plus, a bit on creativity and being human.

    • Tacklebox Customer Interview Workshop (starts 9/15)
    • Claude
    • Calendly
    • Granola

    00:00 Intro
    00:30 Avoiding Criticism
    04:08 The Job of Customer Interviews
    09:12 Smooth Jazz
    09:30 Whisper Ideas
    11:35 The Idea:
    15:35 The AI Interview Machine
    17:34 Accountability
    19:13 Top of Funnel Outreach
    21:18 Interview Execution
    22:39 Synthesis
    23:43 The End


    A Four Part System to Generate Ideas (aka how to let your brain be a brain) - ITS Classic Aug 28, 2025
    Show notes

    Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup.

    • The Tacklebox Customer Interviews Workshop - Sept. Session is OPEN
    • Idea to Startup Newsletter
    • Fermenting Ideas
    • Pod: Customers speak Problem
    • Pod: How to Create a Strategy for your Startup
    • Readwise
    • Idea to Startup Bot

    00:26 Idea People
    02:47 A Baseball Training Facility
    04:45 Inversion
    07:46 Smooth Jazz
    9:24 Part 1: Identifying the Problem
    12:34 Part 2: Collecting
    17:22 Part 3: Chewing
    20:14 Part 4: Testing
    21:37 The End + How to Start


    Previous 1 2 3 4 5 29 Next

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