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    Business

    Idea to Startup

    A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We’ve helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

    “This is, without a doubt, the best podcast for people trying to build startups out there.”

    “If you aren’t listening to this podcast and you’re considering building a business (or you’re already building one), what are you doing?”

    “Must listen for first-time entrepreneurs – excellent storyteller.”

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    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Running a Concierge MVP (Part 3 of Starting a Startup Live On The Pod) Sep 12, 2024
    Show notes

    In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it.

    • Episode 1 in the series: The Idea
    • Episode 2 in the series: Acquiring Customers
    • Tacklebox
    • Idea to Startup Newsletter
    • One Person Landing Page


    Timestamps:

    00:30 Intro - The Last 15%
    03:41 Episodes 1 + 2 recap
    07:02 Smooth Jazz
    07:30 The Concierge MVP
    08:56 The Four Ingredients of the CMVP
    10:17 Ingredient One: Pick Your Frank
    13:01 Ingredient Two: Find, and Convince, More Franks
    15:30 The Landing Page
    16:35 Champions and Risk
    18:19 Ingredient Three: The Wedge


    Starting a Startup Live On The Pod, Part 2 Sep 05, 2024
    Show notes

    Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach.

    • Tacklebox
    • Byldd
    • Idea to Startup Newsletter
    • Delta Four

    00:30 Intro - Last Week’s Episode
    04:18 Brute Force Customer Acquisition + The Five Startup Steps
    09:37 The best brute force acquisition I’ve seen
    10:49 Doctor Customer Acquisition
    12:44 Hunting Delta 4
    16:00 The Hunch


    Testing a Healthcare Startup Idea Live On The Pod, Part 1 Aug 28, 2024
    Show notes

    Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time.

    • 90% Wrong
    • How to Live an Asymmetric Life
    • Tacklebox
    • Idea to Startup Newsletter
    • Idea to Startup Bot

    00:25 Intro - Starting a Startup Idea Live
    02:02 The Idea - Healthcare is changing
    05:58 Smooth Jazz
    06:30 90% Wrong
    07:52 Scary and Hard
    09:30 Worst First
    10:51 The Four Story Questions
    15:45 The Two hero’s
    18:38 The End: I Hate Both Customers


    How to Spot Promising Startup Ideas (feat. the Hard Startup Myth and the Hassle Premium) Aug 22, 2024
    Show notes

    Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano.

    • Byldd
    • Tacklebox
    • Frank's Crispy Egg video + instagram
    • Personal MBA

    00:27 Intro
    01:35 Are All the Good Ideas Taken?
    05:15 Byldd
    06:22 Tinder for Jobs
    11:30 Execution vs Customer Risk
    12:30 Specific Knowledge and Leverage
    13:04 The Hard Idea Myth + Frank Prisinzano
    17:22 The Hassle Premium


    How to Choose The Right Quest Aug 15, 2024
    Show notes

    Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink).

    • Tacklebox
    • Idea to Startup Newsletter
    • Idea to Startup Bot
    • Choose Good Quests


    Timestamps:
    00:24 Intro - Becoming a Parent
    05:21 The Hard Stuff Is Easier
    07:50 Smooth Jazz
    08:16 How to Identify a Worthy Quest
    12:44 The 90 Yard Mistake
    19:06 How to Get Started - People & Success
    21:40 How to Not Be Intimidated
    24:16 Choose Worthy Quests


    How to Find Juicy Problems (ITS Classic) Aug 08, 2024
    Show notes

    Hard problems are the only problems worth your time, but they're not always easy to find. Today, we'll talk about how to root them out. We'll dig in on decisions customers avoid and how to use those decisions to anchor early traction. We'll also talk through one of Brian's favorite current businesses - a guy who buys used cars for you.

    • Byldd
    • Tacklebox
    • Idea to Startup Newsletter
    • Idea to Startup Bot


    0:27 Intro - Noticing What People Hate
    05:00 The Car Problem
    07:52 BYLDD
    09:15 Solving Hard Problems
    13:42 Decision Hunting
    15:30 Chronic Pain
    18:30 The End - Problem Hunting


    The Daniel Tiger SOP - How to Regularly Do Hard Stuff Aug 01, 2024
    Show notes

    Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist.
    The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found.

    • Tacklebox
    • Idea to Startup Newsletter
    • Idea to Startup Bot
    • Always Work and Never Work Lists Pod
    • Email team@gettacklebox.com with sub “always work never work” to get the lists
    • An SOP for Testing a Startup Idea
    • Daniel Tiger Song
    • Nate Bargatze Dumb Brain


    Timestamps
    00:35 Intro - Always Work and Never Work Lists
    02:55 The Most Useful Item from the Always Work List
    03:55 What Makes People Happy
    06:15 Smooth Jazz
    06:45 You’ll Never Sprint Again
    08:12 Repetitive SOPs and Uncomfortable SOPs
    09:30 The Daniel Tiger SOP
    11:13 Email Scam Detector Startup
    16:30 The End: Our Brains Are Dumb


    A System to Help You Become Wildly Creative Jul 25, 2024
    Show notes

    Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system.

    • Tacklebox
    • Weekly Podcast Newsletter
    • The Great Talks, Lectures, and Speeches of History
    • Notion + Notion Web Clipper
    • Readwise
    • Zapier
    • Ogilvy on Advertising

    0:30 Intro - Creativity
    2:00 What if you’re not creative?
    2:53 Creativity is Mushing
    3:39 Creativity Equation
    5:15 Summer Internship
    6:28 Bill Simmons
    7:48 In on the joke
    9:20 College Commencement Speeches
    10:07 Kenyon Commencement Speech - Two Fish
    11:20 Smooth Jazz
    11:52 The System
    14:00 The Logistics
    15:22 Intake
    17:29 Reflection
    18:30 Output
    19:30 Ogilvy on Advertising


    How to Use One-Person Landing Page Tests to Find Your Differentiator (ITS Classic) Jul 18, 2024
    Show notes

    Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.

    • Tacklebox
    • Owl City - Fireflies
    • Daniel Priestley
    • Unbounce
    • Score

    00:51 Intro - Landing Pages
    03:21 Circles
    10:00 Smooth Jazz
    10:32 The One Person Landing Page + ELU
    17:45 A Chronic Pain Startup’s One Person Landing Page Test
    24:56 System + The End


    How to Not Screw Up Pricing For Your Startup Jul 11, 2024
    Show notes

    Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently.

    • Tacklebox
    • Idea to Startup Newsletter
    • The Bear Scene
    • Tonies
    • Idea to Startup Bot

    00:34 Intro
    02:00 Taco Bell Pricing
    03:16 Forks and The Freakin’ Super Bowl
    05:02 Stubbing Your Toe on Reality
    09:00 Smooth Jazz
    09:34 Four Places to Find Margin
    11:19 Margin Comes After Pain
    13:09 Margin Comes From Removing the Worst Part of a Painful Process
    14:11 Margin Comes From a Status Level Jump
    14:50 Margin from Specificity and Problem Language
    16:35 Basketball Lesson Pricing
    19:08 Pay Yourself First
    22:56 The End - My Son Loves to Dance


    Previous 1 5 6 7 8 9 29 Next

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