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    Business

    Idea to Startup

    A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We’ve helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

    “This is, without a doubt, the best podcast for people trying to build startups out there.”

    “If you aren’t listening to this podcast and you’re considering building a business (or you’re already building one), what are you doing?”

    “Must listen for first-time entrepreneurs – excellent storyteller.”

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    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Three Ways to Approach Your Startup Like a Pro (Encore) Nov 21, 2024
    Show notes

    Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason.

    • XLR8 Dev
    • Tacklebox
    • Hey Jealousy
    • Put Your Ass Where Your Heart Wants To Be

    Timestamps

    • 00:30 - Listener Child Therapist Idea Email
    • 05:42 - XLR8 Dev
    • 06:50 - Live in Reality, and Choose Where You Compete
    • 10:45 - Categories
    • 12:57 - Anti-Marketing
    • 17:11 - Put Your Ass Where Your Heart Is
    • 19:45 - Bonus - Value First
    • 21:00 - The End

    How to Engineer Luck Nov 13, 2024
    Show notes

    Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.

    • PARTNER: XLR8 Dev
    • Tacklebox (code Holiday for 50% off month one)
    • Graham Weaver


    Timestamps:
    00:30 How to get lucky
    03:11 Story Time: Getting Press for 3Degrees
    11:06 XLR8dev.com
    12:32 The Five Types of Luck
    15:05 Luck for a Date Planning Service
    16:25 Luck Gatekeepers
    17:45 Luck Routines and your Luck Budget


    How to Productize Your Customer's First Step (Encore) Nov 08, 2024
    Show notes

    Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener.

    • Tacklebox (50% off with code Holiday)


    Timestamps
    00:30 The Thanksgiving Startup Idea - The Family Operating System
    05:24 Smooth Jazz, with an Offer
    06:06 Productize the First Step
    09:16 Theory + Process
    11:30 Good Customers and Good Dams
    13:30 A Writing Startup
    17:02 The First Step for the Family Operating System


    A Thing That Always Works: The 5-Minute List Oct 31, 2024
    Show notes

    Today, we dive into the Always Work and Never Work Lists to pull out a method that's immeasurably useful for our founders: The 5-Minute List. A system that helps you turn scattered pockets of time into meaningful work - rebranding "Sand" tasks (from the Sand and Stones framework) to "Pebbles." We leverage AI to break intimidating projects down and minimize transition time to remove all friction.

    • XLR8 Dev
    • Tacklebox Workshops
    • The Midnight Library
    • Sand and Stones Episode of Idea to Startup
    • Deep Work
    • Claude - my favorite current AI
    • Idea to Startup Newsletter

    00:33 Intro - The Always Work and Never Work Lists
    04:00 XLR8DEV.com
    05:22 The Five Minute List Part 1: Sand and Stones
    08:29 Revenge of the Sand - a Founder Story
    09:25 Pebbles
    12:02 Your Subconscious
    13:00 Four Steps to Build Your Five Minute List
    17:16 The End - Coworking


    Three Types of Problems Worth Your Time to Solve Oct 24, 2024
    Show notes

    Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems.

    • Tacklebox Customer Interview Workshop
    • Getting God at the Wrong Thing

    00:40 The Types of Problems Customers Will Solve
    01:00 Manhattan in 2007
    05:48 Achievement Incentives
    06:30 Be Careful What You’re Getting Good At
    07:37 Nat Eliason - Getting Too Good at the Wrong Thing
    08:21 Bad Early Decisions James Clear
    09:53 Tacklebox
    10:54 Problem Archetype 1: Hole Problems
    14:23 Baby Quip
    17:04 Problem Archetype 2: Teleporter Problems
    19:19 Problem Archetype 3: Status Level Jump


    Another Lesson at 40: Three Shortcuts for Getting Started Oct 17, 2024
    Show notes

    Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum.

    • Tacklebox Customer Interview Workshop
    • Idea to Startup Newsletter
    • Kevin running from the furnace


    00:34 Intro
    03:30 The Idea: AI for Tutors
    07:27 Jazz - Customer Interview Workshop
    07:57 Just-In-Time Prep
    11:55 Search for Hooks
    14:14 The Three Step System
    15:40 Forcing Function Examples
    18:13 Reinforcing Markers
    20:06 The End: Jump in the Ocean


    Writing Persuasive Copy That Tests Your Startup Idea Oct 11, 2024
    Show notes

    Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower.

    • Tacklebox Workshops


    00:33 When Copy Becomes Important
    02:40 Why You’re a Bad Writer
    05:40 Is This Anything?
    06:50 Byldd
    07:55 The Big Misunderstanding
    10:45 Reverse Architect Copy
    13:45 The Attention Pie
    15:48 Cold Emails
    17:20 Write to One Person


    A Lesson at 40: Happiness and Hard Things Oct 04, 2024
    Show notes

    Today, we're going to talk about one of the best things Brian has learned in 40 years of living. We'll talk through why embracing discomfort is crucial for personal growth and happiness, learn how to generate innovative ideas by adopting a "documentary approach" to life, and find out what Taco Bell has to do with prioritizing your day.

    • Tacklebox Workshops
    • The Daniel Tiger SOP


    Timestamps
    00:30 Intro - Discomfort Leads to Happiness
    01:33 Discomfort is Front-Loaded + The Happiness Equation
    07:43 Observation Number One: The Idea Comes Later
    09:26 Pivoting Isn’t Linear
    12:32 Observation Number Two: Fiction is Way Harder Than a Documentary
    15:37 Observation Number Three: Taco Bell Prioritization
    17:39 The End: Execute Through Stories


    Are You a Freelancer or an Entrepreneur? Sep 27, 2024
    Show notes

    Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other.
    We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose.

    • Tacklebox
    • Seth Godin Conversation
    • Kurt Vonnegut
    • No Lunging

    0:30 Why Entrepreneurs are unhappy
    01:14 Do you want to be a freelancer or entrepreneur?
    04:12 Seth Godin Conversation
    04:58 Our definition of a freelancer
    07:28 Our definition of entrepreneurs
    09:07 Cuban’s Definition of Entrepreneurship
    11:24 BYLDD
    12:25 The Restaurant Startup
    15:15 Rivers and Dams
    19:19 No Lunging
    22:44 Don’t Pretend
    23:10 How do you want to spend your days?


    The Exciting Part - Building a Product and The Test (Part 4 of Starting a Startup Live) Sep 20, 2024
    Show notes

    Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business.

    • Byldd
    • Tacklebox
    • Idea to Startup Newsletter
    • The Perfect Couple
    • David Allen GTD workbook
    • How to Design and Teach Workshops

    Timestamps:

    00:30 Intro - Email Team@Gettacklebox.com your concierge MVP ideas
    02:30 - Recap of Episodes 1-3 in the series
    05:15 - Part 1: What Do You Need, and What Do You Not Need?
    06:25 - Remember Scooby Doo
    09:10 - Byldd
    10:18 Part 2: Your Product Should Be Tailored, Not New
    12:45 Part 3: Customer Journey and Tell the Story
    16:30 Part 4: How Many Customers and Should You Discount?
    18:00 The Superpower: Optimism
    20:08 Part 5: How It Went
    23:25 The End: What’s Next?


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