How to Succeed Podcast

Latest Episodes:

How to Succeed at Sandler Rule #41 - There Are No Bad Prospects, Only Bad Salespeople Oct 16, 2020

Show notes

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

How to Succeed at Better Selling through Storytelling Oct 12, 2020

Show notes

Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling. Find John Livesay at: https://johnlivesay.com/ In this episode:

Best attitude, behavior, and technique to succeed at better selling through storytelling
Turn a case study into a case story and people will listen and remember you
The key to dealing with rejection is, don't reject yourself or what you're selling
"No" now doesn't mean "no" forever
Make your customer the hero in your stories
Four points to the story:
1) Expository - Who, what, where, when
2) Problem – Tell the customer's problem as part of the story
3) Solution – How you fixed the problem
4) Resolution – What life is like for the customer after your solution
Closing question: Does that sound like a journey you'd like to go on with us?
The more empathy you have for the problem the more the client thinks you can solve it
Tell your story of origin, your company's story of origin and then what you're selling
John's definition of success
What are you willing to do that the competition isn't?

Find John Livesay at: https://johnlivesay.com/

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

How to Succeed at Sandler Rule #40 - Fake It 'Til You Make It Oct 09, 2020

Show notes

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

It is also available in Spanish here: Reglas Sandler

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

How to Succeed at Gold Medal Selling Oct 05, 2020

Show notes

Mike Montague interviews Anneli Thomson, Sandler trainer and member of Team Great Britain in the triathlon, on How to Succeed at Gold Medal Selling. Get the new Sandler Book at: https://shop.sandler.com/books/gold-medal-selling In this episode:

Best attitude, behavior, and technique to Succeed at Gold Medal Selling
Train to sell the way Olympians train to compete
Belief in affirmations takes time and training
Check-in on your goals and update them
Create a vision board
You need a monthly, weekly, and daily plan to reach your goal
Do the behaviors you commit to every day
Take control of the sales process
Remember you're not always going to like all your tasks all the time
Keep pushing past your comfort zone to do things differently for different results

Get the new Sandler Book at: https://shop.sandler.com/books/gold-medal-selling

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

How to Succeed at Sandler Rule #39 - When All Else Fails, Become a Consultant Oct 02, 2020

Show notes

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

It is also available in Spanish here: Reglas Sandler

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

How to Succeed at Selling More by Listening More Sep 28, 2020

Show notes

Mike Montague interviews Dr. Mark Goulston, podcaster, speaker, and author of Just Listen, on How to Succeed at Selling More by Listening More. Find Mark at https://markgoulston.com/ Find his book Just Listen at https://www.amazon.com/gp/product/0814436471/ In this episode:

Best attitude, behavior, and technique on How to Succeed at Selling More by Listening More
Listen without memory or desire
People want to choose to buy, not feel pushed to buy
The Miracle on 34th Street strategy
To sell more never answer a question in your first conversation
Notice when the prospect uses emotionally charged language and ask them to tell you more about that
Compelling vs Convincing
Mark's definition of success

How to Succeed at Sandler Rule #38 - The Problem the Prospect Brings You Is Never the Real Problem Sep 25, 2020

Show notes

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

It is also available in Spanish here: Reglas Sandler

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

How to Succeed and Stay Mentally Healthy Sep 21, 2020

Show notes

Mike Montague interviews Oksana Esberard, author of Next Level You and mental health advocate, on How to Succeed and Stay Mentally Healthy. Find Oksana at https://www.sattva.me/ Get her book at https://www.amazon.com/Next-Level-You-transformed-mindfulness-ebook/dp/B082DJCF3H/ In this episode:

Best attitude, behavior, and technique on How to Succeed and Stay Mentally Healthy
You don't have to trade your health for success
Mindfulness and wellbeing defined
The first step is to be aware of your stress
Sit in stillness and silence to reset between tasks
Prioritize your sleep to improve your productivity
What are you actually doing to improve your mental health? How often?
Schedule your mental health activities or you won't do them
What you eat and drink has a huge impact on how you feel and work

How to Succeed at Sandler Rule #37 - All Prospects Lie, All the Time Sep 18, 2020

Show notes

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

It is also available in Spanish here: Reglas Sandler

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

How to Succeed at a Side Hustle Sep 14, 2020

Show notes

Mike Montague interviews Mark Hayward on How to Succeed at Having a Side Hustle. Find Mark and his podcast at https://absolutebusinessmindset.com/ In this episode:

Best attitude, behavior, and technique on How to Succeed at at Having a Side Hustle
What is active fundraising?
Who this episode is for
You don't have to go "all in" you can dip your toe in the water
Your side hustle evolves over time
A humble attitude is great to start with
Play the long game
Get your tools and techniques in place before you launch
Do something you enjoy
Just get started
Mark's favorite quote

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected