Hanson & Hunt

Latest Episodes:

101: Things to look for in comms in 2019, Instagram Stories data and lessons from 100 episodes Dec 17, 2018

Show notes

We recorded this episode at the University of Wisconsin. The Quick News and Quick Takes segment this month includes stories about Facebook’s business and PR troubles (4:10), data about Instagram Stories (7:10), and why the news consumption habits of high school students will require big changes for the news industry (9:25). The Talking Points Spotlight features a “Mythbusters” campaign at the University of Wisconsin (12:00). And, the three Talking Points in this episode feature discussions about the optimal posting frequency for organizations on Facebook (14:05), things to look for in 2019 in internal communications, PR, social media and marketing (21:45), and we share some lessons learned from producing 100 episodes of this podcast since 2014 (30:50). Plus, the Talking Points Shoutout for this month goes to Kyle Casey, a social marketing and multimedia intern with the University of Wisconsin (43:50). He talks about some of the projects he works on and shares some advice for students interested in being a part of social media and marketing in their undergraduate years. For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening, and Happy Holidays!

100: Interview with Natalie Bushaw of Life Time Nov 29, 2018

Show notes

It’s our 100th show - thanks for listening! Here’s a bonus episode for November, as Arik talks with Natalie Bushaw, senior director of Public Relations and Internal Communications at Life Time. In this interview, she talks about her role in leading how Life Time communicates both externally and internally, her career (agency and corporate) and the importance of earned media, among other topics. For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn.

Talking Points #99 - 11/15/18 Nov 15, 2018

Show notes

Thanks for listening! Here’s our November episode: The Quick News & Quick Takes segment this month includes a great resource for employee advocacy programs (2:30), blogging stats and trends from Orbit’s annual survey (6:15) and a writer’s idea on how to fix podcasting before it jumps the shark (8:20). The Talking Points Spotlight highlights a battle of the bands in Minnesota, to help raise money to fund scholarships designed to foster more diversity in the creative industry (12:00). And, the three Talking Points in this episode feature discussions about corporate storytelling and content strategy (13:35), the 2019 Relevance Report from USC Annenberg’s Center for Public Relations (25:05) and a survey of global communicators, including their challenges (33:15). Plus, the Talking Points Shoutout for this month goes to Cameron Potts of Deluxe Corporation (39:20). He talks about what could be one of the bigger content marketing campaigns ever built. For show notes and links to the stories we talked about, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find each of us on LinkedIn.

Talking Points #98 - 10/25/18 (Hot Topics: Influencer marketing) Oct 25, 2018

Show notes

Thanks for listening! Here’s the latest edition of our “Hot Topics” series. The focus of this show is on influencer marketing. We’re joined by Chanel Schmidt from Sleep Number and Maggie LaMaack of Fast Horse. They bring their perspective, from working with influencers of all kinds, so we cover quite a bit in this conversation: How to identify and evaluate potential influencers, tools, metrics, risks, disclosure, structuring influencer marketing oversight in-house or within an agency, and some advice if you’re thinking about getting started with influencer marketing. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #97 - 10/11/18 Oct 11, 2018

Show notes

Thanks for listening! Here’s our October episode: The Quick News & Quick Takes segment this month includes stories about the use of social media by the Fortune 500 and the popularity of the platforms (2:15), what people expect when they interact with a brand or company on social media (5:25) and an interesting survey of PR and social media salaries (7:30). The Talking Points Spotlight is on a unique art display that lit up Minneapolis (10:15). And, the three Talking Points in this episode feature discussions about the rise of dark social and the impact for companies trying to break through the noise online (13:30), the new Edelman report that says people want brands to take a stand (23:30), and are there ways to make organic social media succeed? (32:10). Plus, the Talking Points Shoutout for this month goes to Monica Wiant, a director of social media at U.S. Bank (36:55). She talks about her role, the challenges of working in social media today, and what makes an employee advocacy work best. For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #96 - 9/27/18 (Interview: Felicia Johnson) Sep 27, 2018

Show notes

Thanks for listening! Here’s a bonus episode for September, as Arik talks with Felicia Johnson, social media manager with the Minnesota Vikings. In this interview, she talks about her role on the front lines of the NFL. Cool job! Johnson also talks about the fact that women are behind many of the social media accounts for professional sports teams. And, she offers advice for anyone looking to break into a social media sports job. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #95 - 9/20/18 Sep 20, 2018

Show notes

Thanks for listening! Here’s our September episode: The Quick News & Quick Takes segment this month includes stories about how people get their news in social media (5:45), a look at new data about social media advertising (7:45) and tools that aim to help increase employee engagement (9:15). The Talking Points Spotlight highlights how Land O’Lakes honored female farmers with a custom country song (11:55). And, the three Talking Points in this episode feature discussions about a unique study of the the best times to post in social media (15:00), how brands ‘surprise and delight’ fans (22:10) and the takeaways from two recent content marketing conferences (34:05). Plus, the Talking Points Shoutout for this month goes to Greg Zimprich of Medtronic (45:35). He talks about his role there in financial communications, his work with the Minnesota PRSA, and his connection to Wheaties during his time in PR at General Mills. For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #94 - 8/23/18 (Interview: Chad Mitchell) Aug 23, 2018

Show notes

Thanks for listening! Here’s a bonus episode for August, as Kevin talks with Chad Mitchell, former senior director of digital communications at Walmart, now with Perfect Sense as a VP, Corporate Practice. In this interview, he talks about his career at Walmart and the company’s approach to storytelling. He also discusses the challenges for corporate communications departments today when it comes to resources, strategy, digital assets management, and why some find it difficult to produce brand storytelling or brand journalism. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #93 - 8/16/18 Aug 16, 2018

Show notes

Thanks for listening! Here’s our August episode: The Quick News & Quick Takes segment this month includes stories about declining engagement on Facebook (5:10), a study about executive decision-making: do they go with their gut or with data? (6:45) And, the smart audio report from NPR and Edison Research (8:30). The Talking Points Spotlight highlights a PR and marketing campaign from Blue Cross and Blue Shield of Minnesota about caregivers (11:15). And, the three Talking Points in this episode feature discussions about IGTV and how organizations can put it to use (13:20), the state of corporate media relations and a reporter;s column that got communicators talking (22:55), and the “2018 Edelman Trust Barometer Special Report: Brands and Social Media” (33:20). Plus, the Talking Points Shoutout for this month goes to Christina Milanowski, social media manager at Regis Corporation (40:20). She talks about her career, and how she’s prioritizing Instagram in her work. For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #92 - 7/12/18 (Hot Topics: Gender differences and work-life balance) Jul 12, 2018

Show notes

Thanks for listening! Here’s the second edition of our “Hot Topics” series. The focus of the discussion in this show is on gender differences in the practice of public relations, and work-life balance for women in PR roles. We’re joined by Amelia Reigstad, faculty member at the University of Minnesota Hubbard School of Journalism & Mass Communication. And, Amie Hoffner, vice president and director, Corporate Communications, at TCF Financial Corporation. Reigstad recently researched how gender and different communication styles and personality traits of men and women contribute to the culture of the PR workplace. And, how PR practitioners often “perform” in their roles. While Hoffner has done research on work-life balance and the reality of what that means today for women in PR. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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