Hanson & Hunt

Latest Episodes:

Talking Points #91 - 6/14/18 Jun 14, 2018

Show notes

Thanks for listening! Here’s our June episode: The Quick News & Quick Takes segment this month includes stories about how Facebook is hiring people to help combat fake news (4:35), the huge increase in the creation and consumption of the story format, like Instagram Stories (5:20) and a study on journalists’ options of the press release (7:30). The Talking Points Spotlight highlights how Macy’s is using employees in a role usually reserved for third party influencers (9:05). And, the three Talking Points in this episode feature discussions about content workflows with some advice for creating and managing content (14:05), an article that seeks to explain why most social media manager jobs are filled by women (22:05) and the takeaways for communicators in Mary Meeker’s 2018 Internet Trends Report (36:55). Plus, the Talking Points Shoutout for this month goes to Martha McCarthy Krueger of The Social Lights. She talks about her agency and how it got started, and their future (43:10). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #90 - 6/8/18 (Interview: Brad Ruiter) Jun 08, 2018

Show notes

Thanks for listening! Here’s a bonus episode for June, as Kevin and Arik talk with Brad Ruiter, vice president of communications for the Minnesota Timberwolves and Minnesota Lynx basketball teams. In this interview, he talks about his role and how his staff is structured, the day-to-day work for professional sports, and offers advice for anyone looking to get into sports PR, among other topics. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #89 - 5/17/18 May 17, 2018

Show notes

Thanks for listening! Here’s our May episode: The Quick News & Quick Takes segment this month includes stories about the rise of Reddit (3:20), the 2018 USC Annenberg survey on Global Communications and PR (4:45), and the end of the Klout era (7:40). The Talking Points Spotlight highlights the conference calls that The New York Times is hosting for certain subscribers (9:45). And, the three Talking Points in this episode feature discussions about an article Arik wrote about why agency experience is so valuable (12:05), the 10 year anniversary of the book “Groundswell” and what it got right about social media and where we go from here (24:30) and why there’s an overemphasis on content tools over content creation and strategy (38:25). Plus, the Talking Points Shoutout for this month goes to George Fiddler of Olson Engage. He tells us about his work and career as a creative director (48:50). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #88 - 4/26/18 (Interview: Vineeta Sawkar) Apr 26, 2018

Show notes

Thanks for listening! Here’s a bonus episode for April, as Kevin talks with Vineeta Sawkar, senior media relations manager for the University of St. Thomas. Vineeta spent the first part of her career in television news, as an award-winning reporter and anchor (she worked with Kevin at KSTP-TV in Minneapolis/St. Paul). In this interview, she talks about her work in TV, making the transition away from journalism to a corporate role and her latest position at St. Thomas. She also offers advice for PR pros and communicators for working with journalists. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #87 - 4/19/18 Apr 19, 2018

Show notes

Thanks for listening! Here’s our April episode: The Quick News & Quick Takes segment this month includes stories about the response by companies and brands to Facebook’s controversy (2:45), LinkedIn’s decision to open up video uploads for companies (4:40) and why communicators everywhere need to pay attention to GDPR (7:00). The Talking Points Spotlight highlights how H&R Block handled “National Shred Day” (9:15). And, the three Talking Points in this episode feature discussions about a study that said employees would leave their company because of poor workplace communications (12:00), corporate storytelling (21:40) and alarming data about bots on Twitter (31:50). Plus, the Talking Points Shoutout for this month goes to Andy Jacobson, director of strategic communications at HealthFitness (37:55). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #86 - 3/22/18 (Hot Topics: "Fake news") Mar 22, 2018

Show notes

Thanks for listening! Here’s a bonus episode for March, the first edition of our “Hot Topics” series. The focus of the discussion is the impact of “fake news” (or more appropriately, misinformation) being shared online. What can communicators and marketers do to make sure the truth about their companies, brands and organizations is not manipulated? We’re joined by Bruce Anderson and Susan Beatty. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #85 - 3/15/18 Mar 15, 2018

Show notes

Thanks for listening! Here’s our March episode: The Quick News & Quick Takes segment this month includes stories about what YouTube creators really earn from their content (2:40), new data from the Pew Research Center about social media use (4:20) and the takeaways from the 2018 Infinite Dial study (5:25). The Talking Points Spotlight highlights an interesting podcast from McDonald’s (8:15). And, the three Talking Points in this episode feature discussions about the death watch for Facebook (12:45), a post that says companies and brands focus too much on their existing fans and customers (23:30) and why social sharing has continued to decline (30:05). Plus, the Talking Points Shoutout for this month goes to Kristin Zima, social media director at Optum. Arik talked with her about her role, what she looks for in hiring for her team, and more (36:30). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #84 - 2/28/18 (Interview: Heidi McGuire) Feb 28, 2018

Show notes

Thanks for listening! Here’s a bonus episode for February, as Arik talks with Heidi McGuire, communications business partner for the Trane Commercial business, within Ingersoll Rand,. Their conversation covers her career path, the trends in communications that she’s paying attention to, how executives and employees have a stronger voice online, the Super Bowl activations in Minneapolis, and the challenge of engaging employees in internal communications. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #83 - 2/22/18 Feb 22, 2018

Show notes

Thanks for listening! Here’s our February episode: The Quick News & Quick Takes segment this month includes stories about the social media activity of CEOs (2:00), Facebook’s declining user count (3:10) and the 2018 Edelman Trust Barometer (6:05). The Talking Points Spotlight highlights the marketing activity in Minneapolis for the Super Bowl (8:40). The Talking Points in this episode feature discussions about why it’s a good time to work in internal communications (12:45), a new criticism of brands aiming to be publishers (17:55), the investigation by The New York Times into fake social media followers (31:10) and a roundup of several articles exploring trends in influencer marketing (39:20). Plus, the Talking Points Shoutout for this month goes to Jen Bowring-McDonough of the Center for Victims of Torture. Kevin talked with her about what she does for CVT and the variety of experiences she’s had in her media relations career (51:10). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

Talking Points #82 - 1/18/18 Jan 18, 2018

Show notes

Thanks for listening! We kick off 2018 with a jam-packed show: The Quick News & Quick Takes segment this month includes stories about a new study of consumer opinions about brands taking a stand (5:30), the newest features and user stats about Instagram (8:00) and there’s new data about the decline of TV news viewership so we ponder if PR pros should even pitch local TV stations anymore (10:40). The Talking Points Spotlight shines on Explore Minnesota’s latest use of its #OnlyInMN hashtag (12:45). And, the three Talking Points in this episode feature discussions about Arik’s eight realistic social media trends for 2018 (13:55), what the data says about the sustainability of content marketing and “Content Shock” and why you may want to adjust your distribution strategy (20:55) and we share our thoughts on the impact of Facebook’s announcement that it will favor posts from your friends and family instead of from news outlets and companies/brands (29:20). Plus, the Talking Points Shoutout for this month goes to Danny Olson of Weber Shandwick. He tells us about his work on Super Bowl 52’s Digital Marketing Committee, for the Host Committee (38:30). In the close of the show, we share details about the next event in Arik’s “sparked” digital and social media training series (46:10). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group.” Or, find each of us on LinkedIn.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected