Hanson & Hunt

Latest Episodes:

111: Hot Topics/Instagram Stories Apr 25, 2019

Show notes

Our latest “Hot Topics” edition focuses on Instagram Stories. We’re joined by Michelle Voss, director of social media for the University of Minnesota Athletics Department; Caitlin Hannah, social media strategist at Explore Minnesota Tourism; and Carrie Wyman, director of marketing at Brandpoint.
In this discussion, we cover: how they are using Instagram Stories, how they’re creating them, their strategy, measurement, length of a Story, the use of links, advice for getting started using Stories, and more.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSOR
Brandpoint

110: The untapped influencer marketing opportunity for PR, Bud salutes Dwyane Wade, the CEO view of brand reputation, plus the mental health concerns facing communicators Apr 18, 2019

Show notes

The Quick News & Quick Takes segment this month includes stories about “Gullennials” who trust people online more than their parents (3:25), a website making it more clear when articles are old (5:15), and an “unpopular” list of marketing trends for 2019 (6:50).
The Talking Points Spotlight features Budweiser’s tribute to NBA great Dwyane Wade (10:10).
And, the Talking Points in this episode feature discussions about the PR industry’s involvement with influencers, is PR missing the boat? (16:15). Also, what the annual Global Communications Report from USC Annenberg says about PR trends and the CEO’s view of PR (22:35), and there’s a renewed focus on mental health concerns facing the comms profession (31:40).
Plus, the Talking Points Shoutout for this month goes to Bianca Jones, associate manager in External Communications at Best Buy (39:55). She talks about her role there, and what she does with the Minnesota PRSA.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

109: Why social media lurkers are an important audience, Instagram is spreading hate, trends in corp comm and PR Mar 28, 2019

Show notes

The Quick News & Quick Takes segment this month includes the latest data on podcast consumption, and a Facebook exodus too (2:50), how Instagram is being used to spread hate (4:50), and media trends highlighted at SXSW (7:55 ).
The Talking Points Spotlight features a timely basketball-themed event from Land O’Lakes (11:00).
And, the Talking Points in this episode feature discussions about how newsrooms are handling their metrics and what communicators can learn from their approach (13:00), the true value of social media engagement and the importance of “lurkers” (25:00), and a survey with some interesting trends in corporate communications and PR (35:55).
Plus, the Talking Points Shoutout for this month goes to Sue Serna, global director of social media at Cargill (42:30). She talks about her role guiding Cargill’s social social footprint and the challenges that work can offer at a large company, her involvement in industry networking and how she made the move from journalism to the corporate world.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Brandpoint

Minnesota PRSA

108: Interview with Ron Zywicki of the David James Group Mar 21, 2019

Show notes

Our interview episode for March features Ron Zywicki, managing director and partner at the David James Group. He talks with us about working with nonprofits on rebranding, what to take into account with those projects, and more.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSOR
David James Group

107: Data journalism for content marketing, why email could be the best answer for reaching external and internal audiences, and Edelman puts trust in employees Feb 28, 2019

Show notes

The Quick News & Quick Takes segment this month includes discussions about the 2019 Edelman Trust Barometer’s emphasis on employees and their employers (4:40), a survey that suggests CEOs want to talk sales, not social issues (6:45) and a Facebook report on what Instagram users expect from brands (8:10).
The Talking Points Spotlight features a social media-friendly destination in Puerto Rico that Kevin recently saw firsthand (10:25).
And, the Talking Points in this episode feature takeaways from Buffer’s 2019 State of Social Report (12:55), why a data journalism approach should be considered by companies and brands in their content (18:00) and the “hot new channel for reaching real people,” for both internal and external comms purposes (27:15).
Plus, the Talking Points Shoutout for this month goes to Gretchen DeSutter, formerly in media relations at Thomson Reuters (36:00). She shares some great advice for cultivating and managing relationships with reporters.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

106: Interview with John Lucas of the University of Wisconsin Feb 07, 2019

Show notes

Our interview episode for February features John Lucas, assistant vice chancellor for Communications at the University of Wisconsin. He talks about his work managing internal and external projects, which focuses on helping UW tell its own story on a variety of channels. He also highlights his team and the content they produce, the university’s use of social media, his vision for guiding various communications efforts in the face of trends in digital and social, ongoing support for the UW chancellor’s communications, and more.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Brandpoint

105: Fake sponsored content, why businesses should podcast, and LinkedIn’s benefits as a comms channel Jan 17, 2019

Show notes

The Quick News and Quick Takes segment this month includes stories about research into the true pace of the spread of a technology platform or behavior online (4:55), a new AI tool for reporters at Forbes to provide thought-starters for their stories (6:20), and a survey of public attitudes about what the social media platforms serve up in their algorithms (7:45). The Talking Points Spotlight features one brand’s unique tiered-approach to influencer marketing (10:00). And, the Talking Points in this episode feature discussions about podcasting by businesses, brands or organizations (12:30), how fake sponsored content could cause problems for communicators (20:25), why we should be paying more attention to LinkedIn as a comms channel (29:00), and can Facebook right the ship by being more like Instagram? (33:15). Plus, the Talking Points Shoutout for this month goes to Bridget Jewell, social creative director at Periscope (37:00). She talks about her role and recent brand-related projects, as well as her previous work at Mall of America.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Minnesota PRSA

104: Hot Topics/The Social CEO, with Tom Buchheim of American Family Insurance Jan 10, 2019

Show notes

Here’s our first “Hot Topics” edition of 2019. The focus of this one is on executive use of social media. We’re joined by Tom Buchheim of American Family Insurance in Madison, Wisconsin, a company whose program with CEO Jack Salzwedel is recognized as one of the most dynamic and successful among Fortune 500 brands. Buchheim and Salzwedel’s work earned a 2017 PR Daily Award for Best Executive Visibility. In this interview, we cover: How Salzwedel became more active in social media, how Buchheim supports him and other executives at American Family, advice if you think social media isn’t the right fit for your CEO or executives, the opinion that some people have that executives shouldn’t be on social media, why a CEO using social media is not the norm and what prevents them from getting involved, how to plan and produce content for a CEO, choosing the right channels for a CEO and leadership team, the use of ghostwriting, lessons Buchheim has learned and advice for a first step to get an executive social media program up and running. For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!

103: On the road again, talking about our careers, advice for getting started/promoted, and leadership Dec 31, 2018

Show notes

This road trip episode from our recent visit to Madison, Wisconsin, gave us a chance to reflect on some lessons from the various stops on our career path. Also, we tackle a few career questions we’ve received recently: advice for the college student who feels like they’ve done a lot to prepare for a communications career but still can’t quite get their foot in the door, advice for experienced communicators seeking a promotion, and how can you become a better leader in your role. Our show page is TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!

102: A road trip edition, featuring our answers to a few questions from communicators Dec 20, 2018

Show notes

Our first-ever road trip episode, recorded in the car on the way to Madison, Wisconsin. So It’s a much different format than you’re used to from us. We asked you for questions related to your work in communications, so we took them one by one as we made our way through the Badger state. Pardon the in-car road noise! Topics include: Email marketing, paid social, managing digital communications during a crisis, millennials as a misguided focus of advertisers, content measurement dashboards, hashtag use on Instagram, graphic design, internal company-wide email newsletters, slow change in transforming internal communications and structuring a corporate communications team. Plus, we have some fun with a few extra non-comms questions to help you get to know us better. We’ll post another road trip episode - from the ride back to Minnesota - on December 31, where we focused on career advice for communicators. Our show page is TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!

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