Hanson & Hunt

Latest Episodes:

121: Employee advocacy's impact on personal brands, the role of the CCO, YouTube, plus Karen Freberg Oct 10, 2019

Show notes

In our October 2019 episode, we discuss:

Social Media Breakfast MSP's podcasting event (2:05)
The Page Society's CCO report (3:40)
A PESO primer (6:15)
Why fewer people see brands as political (7:45)
Spotlight: P&G's TV show (10:40)
The impact of employee social advocacy programs on personal brands (12:30)
If YouTube should be getting more attention (20:30)
7 social media trends to be aware of before 2020 hits (25:35)
Shoutout interview: Karen Freberg, University of Louisville (30:00)

MORE INFORMATION
Show page and links
Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

120: Hot Topics/Podcasting Sep 26, 2019

Show notes

Our latest “Hot Topics” edition focuses on podcasting for businesses and organizations.
We’re joined by Gary Jordan from NASA's "Houston We Have a Podcast," Marie McGehee from Verizon's "Up To Speed" and LouAnn Berglund Haaf from Cambria's "Beyond the Surface." Kevin also joins in as a guest, to talk about the "A Taste of General Mills" podcast that he oversees at General Mills.
In this discussion, we cover: why and how our guests started their podcasts, how they plan and maintain them, advice to get a podcast underway, and more.
MORE INFORMATION
Show page and links
Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint

119: Is AP style on the decline? Also, why your audiences are ghosting you, plus Rose McKinney of Pineapple RM Sep 12, 2019

Show notes

In our September 2019 episode, we discuss:

The death of the click in Google searches (3:45)
Adobe's 2019 Brand Content Survey (5:35)
Facebook's move to remove Like counts (7:25)
Spotlight: A perhaps strategic Twitter war win for Popeye's (9:40)
The fading relevance of AP style (14:30)
Why you and your coworkers should be more active on LinkedIn (25:00)
What to do when your channel audiences "ghost" you (34:15)
Shoutout interview: Rose McKinney, Pineapple RM (39:05)

MORE INFORMATION
Show page
*Get the links for Episode 119
Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

118: Interview with Drew Navolio and Dan Jasker of David James Group Aug 22, 2019

Show notes

Our interview episode for August features Drew Navolio, vice president of Client Services; and Dan Jasker, director of Digital Services, at David James Group. They talk about their work with the Society of Women Engineers and the organization's blog: “All Together Now.” Plus, they discuss blog platforms, content strategy and blogging best practices.
MORE INFORMATION
Links and show page: TheTalkingPointsPodcast.com
Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
David James Group

117: Should you start a Facebook group? Also, the benefits of 'brave' marketing, plus Ashley Voge of Smiths Medical Aug 08, 2019

Show notes

In their August 2019 episode, Arik Hanson and Kevin Hunt discuss:

The "demetrication" trend in social media (2:00)
A lesson from news websites about how not to overwhelm your online readers (4:10)
Edelman's employee backlash (6:30)
Spotlight: REI's new magazine (9:25)
Arik's advice for your personal social media activity (10:50)
Does taking risks in a marketing campaign make it more effective? (17:25)
Facebook wants communicators to create groups, but should you? (23:30)
Shoutout interview: Ashley Voge, Smiths Medical (32:35)

MORE INFORMATION
Show page
*Get the links for Episode 117

Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

116: Lessons from the Wayfair walkout, a business owner tweaks influencers, plus Ryan Pena of Be The Match Jul 18, 2019

Show notes

Our 5th anniversary edition - Thanks for listening! The Quick News & Quick Takes segment this month includes Ogilvy's latest Global Media Influence Survey (4:00), why you're seeing posts from people you don't follow in your Instagram feed (5:40) and some mobile marketing data at the halfway point of 2019 (8:10).
The Talking Points Spotlight features an ice cream vendor who decided to do something about a deluge of influencers asking him for free ice cream (11:00).
And, the Talking Points in this episode feature discussions about some of the challenges of creating content for employees (15:00), the scary scenario presented by Wayfair's employee walkout (24:25) and how communicators can answer the question, what is PR? (34:45).
Plus, the Talking Points Shoutout for this month goes to Ryan Pena, social media strategist for Be The Match (40:00). He talks about his career, social media trends, and why we should be paying attention to TikTok.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

115: Interview with Chris Iles of the Minnesota Twins Jun 27, 2019

Show notes

Our interview episode for June features Chris Iles, senior director, Brand Experience and Innovation, with the Minnesota Twins. With the team having its best season in years, he's got a great gig. Iles talks with us about his career, role and his team with the Twins. Plus, how the Twins approach creative content and innovation for the experience fans have with the team both inside and outside Target Field in Minneapolis. He also offers some advice for anyone wanting to work in sports.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, join the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Brandpoint

114: The comeback of community in social media, the Pelosi “shallowfake” video, plus Stephanie Moncada of Ingersoll Rand Jun 13, 2019

Show notes

The Quick News & Quick Takes segment this month includes the 2019 Social Media Marketing Industry Report from Social Media Examiner (3:20), a report on podcasting behavior and podcast advertising (6:10) and a revealing study that examines the state of social media teams (8:15).
The Talking Points Spotlight features the Wikipedia drama with The North Face (13:10).
And, the Talking Points in this episode feature discussions about the comeback of the community in social media marketing (16:50), Facebook’s handling of the Nancy Pelosi “shallowfake” video (27:15), and the argument for targeting “the smallest viable audience” and also using micro-influencers (34:45).
Plus, the Talking Points Shoutout for this month goes to Stephanie Moncada, communications lead at Ingersoll Rand. (42:05). She talks about her role, earning a 2019 Women in Business Award, her advice for women in communications, and the strategic communications approach at her company.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

113: Interview with Maggie Habashy of the Minneapolis Final Four May 30, 2019

Show notes

Our interview episode for May features Maggie Habashy, director of external operations for the 2019 Minneapolis Final Four Local Organizing Committee. She talks with us about her role on the committee, what it was like to be part of the Final Four, and the lessons learned by stepping out and experiencing a big event like that in her PR/communications career.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, join the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Brandpoint

112: Saying ‘No’ in PR/comms doesn’t have to be hard, why trust in influencers is fading, plus Tom Jollie of Padilla May 16, 2019

Show notes

The Quick News & Quick Takes segment this month includes stories about Facebook’s redesign (3:05), Instagram tests hiding likes (4:45) and Cision's 2019 State of the Media report (6:55).
The Talking Points Spotlight features a milestone for Delta’s Sky magazine (9:40), plus a heads-up for our Minnesota listeners about an event the weekend of May 18-19 called “Doors Open Minneapolis” (12:05).
And, the Talking Points in this episode feature discussions about earned media’s potential for increasing sales through an owned media tactic like a blog (13:50), why there’s low trust in what influencers post in social (19:50) and advice for saying ‘No’ when a colleague or executive brings you something ‘for social’ or PR (26:20).
Plus, the Talking Points Shoutout for this month goes to Tom Jollie, senior vice president at Padilla (35:40). He talks about why it’s important for communicators to find organizations to volunteer with, the scope of his work, advice for PR grads looking for their first job, and more.
For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected