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Hanson & Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content and channels at General Mills.

Latest Episodes:

141: Bonus/Brands taking a stand Aug 31, 2020

Show notes

Arik examines the complex topic of companies and brands making the decision to take a public stand on politics and key societal issues.
LINKS
Most Loved Brands 2020
Survey reaffirms consumers are serious about brands taking stands
Best Buy says 30% of 1,000 new tech hires will be people of color or women
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

140: How to brag, our "hills to die on," mixternal comms Aug 13, 2020

Show notes

In our August 2020 episode, we discuss:
Instagram Reels (3:00)
Cision’s State of the Press Release (5:50)
Employee perspectives on COVID-19 (9:05)
Spotlight: Country Time's bailout relief fund (13:25)
Our "hills to die on" (15:10)
The benefits of mixternal collaboration (28:55)
How to brag better (35:45)
QUICK NEWS & QUICK TAKES
Facebook launches its new TikTok clone, Instagram Reels
Let’s be Reels! Can Instagram’s newest feature take on TikTok?
We tested Instagram Reels, the TikTok clone. What a dud.
Cision’s State of the Press Release
Employee perspectives vary on COVID-19 as companies chart the next normal
SPONSOR EVENT
Career Coffee: Creating and Energizing a Personal Advocacy Network
SPOTLIGHT
Country Time launches littlest bailout relief fund for kids’ lemonade stands
TALKING POINTS
Hot takes wanted: What's a marketing/advertising hill you're willing to die on?
11 benefits of mixternal collaboration
“Brag Better” by Meredith Fineman
Brag Better: Master the art of fearless self-promotion.
Brag Better x INGO: How to brag better from home and online
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

139: The burnout is real, Facebook backlash, what consumers want from brands Jul 23, 2020

Show notes

In our July 2020 episode, we discuss:
Edelman's Trust Barometer Special Report: Brand Trust in 2020 (3:40)
What Black Lives Matter supporters want brands to do (4:45)
What companies and employees are posting on LinkedIn (5:55)
COVID-19’s impact on marketing (7:00)
Spotlight: Arby’s audio tweets (9:05)
The impact of the Facebook boycott (11:15)
Andy Krall of Brandpoint (18:00)
Reuters Institute Digital News Report 2020 (20:30)
Preventing comms burnout (28:45)
OPENING
CONVERGENCE Summit 2020
QUICK NEWS & QUICK TAKES
Trust Barometer Special Report: Brand Trust in 2020
What Black Lives Matter supporters want brands to do
Companies continue to speak up as the conversation on LinkedIn shifts to injustice
Four points about COVID-19’s impact on marketing
MINNESOTA PRSA EVENT
The Power of Language: Understanding Complexities when Communicating with Diverse Audiences
SPOTLIGHT
Arby’s audio tweets
TALKING POINTS
Facebook's future keeps getting murkier
Facebook has a PR problem, not a long-term revenue problem
Walmart, McDonalds, and Geico are the latest companies to reportedly pull advertising from Facebook amid a growing boycott
Facebook and Instagram to study racial bias against African Americans, Hispanics on their platforms
Reuters Institute Digital News Report 2020
You can’t do everything so slow yourself down
Microsoft analyzed data on its newly remote workforce
I Started a New Job in a Pandemic
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

138: Bonus/Marsha Pitts-Phillips, Minnesota PRSA Jun 25, 2020

Show notes

Arik interviews Marsha Pitts-Phillips, the Diversity and Inclusion Officer for the Minnesota chapter of the Public Relations Society of America, and the president and founder of MRPP & Associates Communications.
They discuss a variety of topics relevant to the communications landscape right now, including what companies are saying during this period of social unrest, the vulnerability of leaders, increasing diversity in PR and communications, and more.
LINKS
Town Hall (Video): Ethical Public Relations, Press Conferences, and Public Engagement During Crisis
Other Town Halls from the University of Minnesota's Hubbard School of Journalism and Mass Communications
Minnesota PRSA helps establish National Multicultural Endowment Scholarship Fund
Marsha Pitts-Phillips
MRPP & Associates Communications
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

137: The impact of George Floyd, politics and PR, virtual job interviews Jun 11, 2020

Show notes

In our June 2020 episode, we discuss:

The aftermath of the death of George Floyd and the communications aspects (2:30)
Instagram's new payouts for influencers (12:00)
How podcasting has weathered the pandemic (14:00)
Muck Rack's "The State of Journalism 2020" (16:35)
Spotlight: 'Your job seems too boring' (20:05)
The impact of partisan politics on PR and comms (21:20)
The return of the video news release (31:10)
Preparing for virtual job interviews (37:40)

QUICK NEWS & QUICK TAKES
Instagram will (finally) pay influencers
Podcasting: Connection and Community During Quarantine
The State of Journalism 2020
SPOTLIGHT
'Your job seems too boring'
TALKING POINTS
Partisan politics complicates PR and comms for business
Amazon’s TV package about warehouse safety puts an old practice back in the spotlight
How to make a good impression in a virtual job interview
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

136: Bonus/Casey Hall, Lumberjack Social May 22, 2020

Show notes

Arik interviews Casey Hall of Lumberjack Social. They discuss several trends in social media to pay attention to during the COVID-19 pandemic: Executive use of social media, brand journalism, Instagram, TikTok, pandemic-related content from brands, and Twitch.
LINKS
Lumberjack Social
Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more
U.S. consumers are flocking to TikTok
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

135: "Disastertising," preparing now for normal, remote micromanagers May 07, 2020

Show notes

In our May 2020 episode, we discuss:

Cision's 2020 Global State of the Media Report (3:50)
CEOs seeing record engagement on LinkedIn (5:20)
The role of social during COVID-19 (7:50)
Spotlight: Kaiser Permanente's TikTok win (10:10)
Disastertising (12:55)
Ideas to prepare for the pandemic rebound (24:50)
Bosses who micromanage remote workers (30:35)

QUICK NEWS & QUICK TAKES
Cision's 2020 Global State of the Media Report
CEOs see record engagement on LinkedIn during pandemic
CEO social profiles critical comms tools during COVID-19
Do The Right Thing: The role of social In COVID-19
SPOTLIGHT
How Kaiser Permanente owned TikTok with its #OwnTheCurve COVID-19 campaign
TALKING POINTS
How to advertise in a pandemic
Every COVID-19 commercial is exactly the same
Leading with action can reduce the risk of a COVIDwashing backlash
26 ways to get ready for the rebound: A playbook for what to do right now
How to deal with a boss who micromanages your work from home
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

134: Bonus/GlobalWebIndex social media report Apr 28, 2020

Show notes

GlobalWebIndex Social media flagship report: The latest social media trends to know for 2020
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

133: The reality and future of comms, the PESO model, imposter syndrome Apr 07, 2020

Show notes

Thank you for listening. We understandably devoted most of our time in this episode to discussing various aspects of COVID-19 communications.
Please take note of a Minnesota PRSA event you also may find helpful, that we mention toward the end of the show: "Communicating during COVID-19: A virtual town hall for communicators by communicators."
In our April 2020 episode, we discuss:

COVID-19: Observations (6:40)
COVID-19: Internal comms (8:25)
COVID-19: Brands and social media (14:25)
COVID-19: Scott Severson of Brandpoint (22:15)
COVID-19: The aftermath (24:45)
COVID-19: Job hunting (29:05)
COVID-19: Our last few weeks (34:10)
The updated PESO Model (42:55)
Imposter syndrome (47:15)
Minnesota PRSA event: Communicating during COVID-19 (57:30)
Spotlight: The Getty Museum's social media challenge (58:00)

TALKING POINTS
2020 Edelman Special Report on COVID-19
People want to hear from brands during the pandemic
When this is over: The comms community’s 10 hopes for the post COVID-19 world
PRSA resources for communicating in a time of COVID-19
COVID-19 resources - International Association of Business Communicators
COVID-19 resources for PR professionals - The Institute for Public Relations
The newly refreshed PESO Model graphic and process
Imposter syndrome or incompetence? How do you know the difference?
EVENT NOTE
MINNESOTA PRSA: Communicating during COVID-19: A virtual town hall for communicators by communicators
SPOTLIGHT
Getty Museum challenges quarantined people to recreate famous works of art, with hilarious results
Getty Museum - Twitter
CLOSING
Leading from home
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

132: Bonus/Brands and COVID-19 Mar 29, 2020

Show notes

LINKS
How social networks are surging and changing during the COVID-19 outbreak
Content marketing that is truly making a difference during the COVID-19 outbreak
Blue Cross joins Allina to launch skilled volunteer effort to create masks for hospitals and clinics
LinkedIn: Life Time Inc.
How to take your next conference call from your "tent"
Brands are creating Zoom backgrounds to class up your quarantine
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

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