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Hanson & Hunt — Arts
Hanson & Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content and channels at General Mills.

Latest Episodes:

131: Being social and working in social, COVID-19 comms, blog post dates dilemma Mar 12, 2020

Show notes

Note: One of our discussion items this month is about the communications aspects of the coronavirus (COVID-19). This episode was recorded before March 11, before the most recent developments (the classification of the virus as a pandemic, the restrictions on U.S. travel related to Europe, the NBA's decision to suspend its season, etc...)
In our March 2020 episode, we discuss:

The impact of the coronavirus on communications (5:30)
New data from Shareablee on brand social engagement (7:40)
The "State of Writing 2020" report (8:55)
Spotlight: McDonald's teams up with Oreo (10:50)
The date-less blog post dilemma (12:50)
Jessica Smith's 2020 outlook for content strategy (19:15)
The connection between being personally active on social media and working in social media (28:10)

OPENING
Twitter: Mary Worley at UWEC
Greg Swan/WTF is Social Media in 2020? (Video)
QUICK NEWS & QUICK TAKES
Lead your business through the coronavirus crisis
A working guide to communicating about coronavirus
How to communicate COVID-19 information in your organisation
Are brands getting smarter about social?
State of Writing 2020
SPOTLIGHT
The Shamrock Shake is back at McDonald's along with a brand-new dessert
TALKING POINTS
The top arguments for and against including dates on blogs and content
Things to consider and remember in social + sport in 2020
Personal social media as a job requirement/Christian Lowery tweet
CLOSING
IABC Minnesota's Convergence Summit (March 19)
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

130: Bonus/Shahbaz Khan, Timberwolves/Lynx Feb 27, 2020

Show notes

Arik interviews Shahbaz Khan, director of digital content for the Minnesota Timberwolves and Minnesota Lynx.
LINKS

Shahbaz Khan - Twitter
Timberwolves - Twitter

Timberwolves - Instagram
Timberwolves - Facebook
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint

129: The role of comms in trust, job-hopping, plus antisocial social media Feb 13, 2020

Show notes

In our February 2020 episode, we discuss:

Is it time for brands to hold their tongues on hot topics? (2:05)
Poppulo's Employee Communications Report 2020 (3:55)
LinkedIn's growth (5:40)
Spotlight: An IG account mocking influencers (8:55)
Spotlight: Winona, Minnesota's response to Winona Ryder (10:40)
Are we in the era of antisocial social media? (16:25)
Lessons from the 2020 Edelman Trust Barometer (24:00)
Job-hopping in communications (31:00)

QUICK NEWS & QUICK TAKES
Time for brands to hold their tongues on (some) hot topics
Poppulo Employee Communications Report 2020
LinkedIn reaches 675 million members
SPOTLIGHT

Influencers in the Wild
This new Instagram account is dedicated to capturing the hilarious fourth wall of people taking photos for Instagram
BONUS SPOTLIGHT
Watch Winona Ryder's Super Bowl commercial, a love note to Winona, Minn.
Long-form version of Winona Ryder's video feature
Winona Ryder commercial (Super Bowl)
Winona Ryder commercial (Extended)
Welcome to Winona website
Winona, Minnesota's "Welcome to the rest of Winona" website
TALKING POINTS
The era of antisocial social media
2020 Edelman Trust Barometer
Competence is not enough
Earning trust
Millennials, Gen Z are ditching the job-hopper label
Misunderstood generations: what Millennials and Gen Z actually think about work
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

128: Bonus/Social media trends for 2020 Jan 23, 2020

Show notes

LINKS
In 2020, social media will be less social
13 top B2B social media marketing trends and predictions for 2020
12 social media trends to watch in 2020
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint

127: Gen Z's impact on the social feed, skills communicators need plus 'content chaos' Jan 16, 2020

Show notes

In our January 2020 episode, we discuss:

Facebook's ban on deepfakes (3:00)
A study that says comms directors are in “content chaos” (4:50)
How social media 'stumps' marketers (7:00)
Spotlight: Panera addresses angry tweets (9:45)
The differences between a heritage brand and an innovator brand (12:05)
Gen Z's impact on social media marketing (19:20)
The skills communicators need to succeed (26:50)

QUICK NEWS & QUICK TAKES

Facebook bans deepfakes
Study: Most comms directors are experiencing “content chaos”
Comms leaders reveal their ‘top 3’ content challenges for 2020
Social media 'stumps' marketers
SPOTLIGHT
Panera hires Phyllis from 'The Office' to address angry tweets
TALKING POINTS
Heritage brands are finally waking up
Gen Z is reinventing social media marketing
'Creativity' most in-demand soft skill for 2020
CLOSING
Arik's LinkedIn post about tough-to-spell names
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint

126: Interview with Nick Westergaard of Brand Driven Digital Dec 18, 2019

Show notes

We're closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the "On Brand" podcast, and has written two books: "Brand Now" and "Get Scrappy."
We talked with Nick in his office in Iowa City about his background, what organizations should consider if they're thinking about starting a podcast, the dangers of "checklist marketing," how brands can stand out in a crowded online world, what it means to be scrappy in your content production, the state of social media marketing heading into 2020, and more.
Nick Westergaard (LinkedIn)
NickWestergaard.com
Brand Driven Digital
MORE INFORMATION
TheTalkingPointsPodcast.com
Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint

125: South Dakota's anti-meth campaign, prioritizing earned media, plus Tom Snee Dec 12, 2019

Show notes

In our December 2019 episode, we discuss:

The FTC's new advertising disclosures guidance for online influencers (2:30)
The Spoken Word Audio Report from NPR/Edison Research (3:55)
Content marketing planning for 2020 (4:55)
Spotlight: South Dakota is on meth (7:10)
Cision and PRWeek's 2019 Global Comms Report (15:20)
The 2020 Relevance Report from the USC Center for Public Relations (18:35)
Doug Kessler's view of the state of content marketing (25:25)
Tom Snee, University of Iowa (31:00)
Social Media Breakfast MSP's employer branding event (42:30)

Quick News & Quick Takes
FTC demystifies influencer disclosure with new resources
The Spoken Word Audio Report from NPR and Edison Research
4 major content marketing trends for 2020: How to prepare for next year
Talking Points Spotlight
‘Meth. We’re on it,’ South Dakota says in ridiculed ad campaign that cost $449,000
Behind the scenes of the “Meth. We’re on it.” campaign and how it got approved
"Meth. We're On It." is a new antidrug campaign in South Dakota. Seriously.
The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”
Talking Points
3 surprising stats from PRWeek/Cision’s Global PR Report
Cision and PRWeek release 2019 Global Comms Report: The Path To Progress, Demonstrating The Rise Of Earned Media
2020 Relevance Report from the USC Center for Public Relations
Something happened
Five years of Crap content: an anniversary of sorts
Talking Points Shoutout
Tom Snee, University of Iowa
Closing
Brands being social: How to build & nurture an effective employer brand
MORE INFORMATION
TheTalkingPointsPodcast.com
Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

124: Interview with Lisa Grimm Nov 27, 2019

Show notes

Our interview episode for November features Lisa Grimm, former director of social media and influencer marketing at Whole Foods. She previously held marketing and communications at space150 and Mall of America, among others. She talks about how she's spending her time during her current sabbatical, shares some great takeaways and tips from her responsibilities and projects while navigating the evolution of social media at Whole Foods, offers a few marketing trends she's thinking about today, and more.
MORE INFORMATION
Show page and links
Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint

123: Ideas for video series, blogging data, using paid social for PR, plus Joshua Carter Nov 07, 2019

Show notes

In our November 2019 episode, we discuss:

Social Media Breakfast MSP's podcasting event (2:20)
PRWeek & Boston University's 2019 Bellwether Survey (3:10)
How to promote podcasts (4:20)
Results from a poll of B2B marketers (6:30)
Spotlight: An issue for Panera (10:00)
Ideas for a behind-the-scenes video series (12:45)
How blogging has changed (18:40)
Using paid social for PR (24:50)
Shoutout interview: Joshua Carter, Tunheim (30:50)

MORE INFORMATION
Show page and links
Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
David James Group
Brandpoint
Minnesota PRSA

122: Interview with Scott Severson of Brandpoint Oct 24, 2019

Show notes

Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization's recruiting and reputation.
MORE INFORMATION
Show page and links
Facebook Group
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

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