Hanson & Hunt

Latest Episodes:

Talking Points #81 - 12/14/17 Dec 14, 2017

Show notes

The Quick News & Quick Takes segment this month includes stories about the rise of the “headline browser” (3:30), influencer campaigns and the use of trackable URLs (5:40), and why your podcast’s success might depend on the “super-listener” (7:50). The Talking Points Spotlight highlights Patagonia and the POTUS (10:20). And, the three Talking Points in this episode feature discussions about a presentation on the future of media that with some eye-opening stats (12:50), the not-so-secret way some brands get into Forbes, Fast Company and the Huffington Post (19:15), and the key insights in an annual study of corporate social media use by the Fortune 500 (26:10). Plus, the Talking Points Shoutout for this month goes to Jamie Plesser (31:40). And in the Talking Points “2 Cents” segment, Arik highlights a Vanity Fair article that suggests we’re all ready for the end of the social media era (33:15) and Kevin offers the three things Warren Buffett looks for in a person (40:45). For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an article or topic for the show, reach out to Arik or Kevin on LinkedIn. Thanks for listening. Join us again in 2018!

Talking Points #80 - 12/11/17 (Interview: Mykl Roventine) Dec 11, 2017

Show notes

A bonus episode for December, as Arik talks with Mykl Roventine of Orange Jackalope Creative in Minneapolis, Social Media Breakfast - Minneapolis-St Paul (SMBMSP), and Get Social Events. Their conversation primarily covers the history and evolution of SMBMSP (believed to be the longest running chapter in the U.S.), as well as where social media is headed in 2018. (Apologies for some audio difficulties in the first few minutes). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

Talking Points #79 - 11/16/17 Nov 16, 2017

Show notes

The Quick News & Quick Takes segment this month includes stories about what influencers are looking for from companies, brands and organizations (5:45), a report on employee attitudes about the workplace and what’s costing them time (7:55), and an annual survey of bloggers about their frequency, writing time and more (11:40). The Talking Points Spotlight highlights Walmart’s podcast (15:00). And, the three Talking Points in this episode feature discussions about the supposed death of organic content (17:20), the evolution of social media - 10 years after the first Social Media Breakfast-Minneapolis/St. Paul event (27:40), and an extensive report about the use and adoption of internal social media platforms (38:10). Plus, the Talking Points Shoutout for this month goes to Perry Cowen of Graco (49:30). And in the Talking Points “2 Cents” segment, Kevin highlights why many millennials are apparently very open to sharing their salary information (50:10) and Arik shares a story that seeks to explain why incompetent men make their way up the management ladder (56:00). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

Talking Points #78 - 10/19/17 Oct 19, 2017

Show notes

The Quick News & Quick Takes segment this month includes stories about Walmart using Facebook’s Workplace (5:15), the type of content that people are reading on LinkedIn (6:25), and the frequency of social posts by brands (8:30). The Talking Points Spotlight highlights the Mayo Clinic and Amazon’s Alexa (9:55). And, the three Talking Points in this episode feature discussions about content strategy and what’s changed about companies acting like publishers (12:00), Edelman’s new survey about brands speaking up on politics and social issues (18:35), and how communicators can prepare for the fake news peddlers who are ready to pounce (26:45). Plus, the Talking Points Shoutout for this month goes to Paul Maccabee (34:50). And in the Talking Points “2 Cents” segment, Arik highlights a story about the emphasis on year-round training for youth and high school athletes (36:00), and Kevin found an article that can help you answer the question most people ask the first time they meet you (48:40). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

Talking Points #77 - 9/21/17 Sep 21, 2017

Show notes

The Quick News & Quick Takes segment includes stories about how people are getting their news (31:50), an employee advocacy survey (33:50) and the latest numbers about teen use of Snapchat, Instagram and Facebook (38:10). The Talking Points Spotlight highlights an unsung hero of Hurricane Harvey (40:10). And, the three Talking Points in this episode feature discussions about the difference between commenting and conversation (42:15), why companies and brands are still having trouble staying quiet online in the middle of major news (48:30) and what reporters wish PR pros would do and not do (56:45). Plus, the Talking Points Shoutout for this month goes to Rob Koch (1:02:50), a former TV news meteorologist turned content marketer. The episode also features a conversation with Sarah Grap, senior PR manager at Mall of America (4:30). And in the Talking Points “2 Cents” segment, Kevin highlights a study that says today’s high school students are getting more A’s but doing worse on college entrance tests (1:04:30) and Arik explains the difference between an amateur and a professional (1:10:50). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

Talking Points #76 - 8/24/17 (Interview: Cydney Strommen) Aug 24, 2017

Show notes

Arik talks with Cydney Strommen of Fast Horse in Minneapolis. The conversation covers the state of influencer marketing. Strommen talks about the role of influencers today, how companies/brands can evaluate and monitor influencers, what most companies/brands don’t do right and more. For show notes, visit http://www.TheTalkingPointsPodcast.com/.

Talking Points #75 - 8/17/17 Aug 17, 2017

Show notes

Arik and Kevin recorded this month’s show after the Minnesota PRSA’s first-ever Digital Skills Workshop in Minneapolis. The Quick News & Quick Takes segment includes stories about brand use of messaging apps (16:15), a study about the technology used by communicators in their organizations (17:45) and the popularity of live-streaming (19:40). The Talking Points Spotlight highlights Cambria (20:45). And, the three Talking Points in this episode feature discussions about the current risk environment for corporations around digital/social (23:00), Arik’s disdain for popular blog post headlines (28:35) and why PR pros need to be in the room with execs and others who do media interviews (34:35). Plus, the Talking Points Shoutout for this month goes to Heather Cmiel, president of the Minnesota PRSA (39:30). The episode also features a conversation with Kristen Pechacek, senior manager of digital marketing at Self Esteem Brands (4:45). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

Talking Points #74 - 6/15/17 Jun 15, 2017

Show notes

The Quick News & Quick Takes segment this month includes stories about the popularity of interactive content (1:55), new data on smartphone use (3:45) and Instagram’s big advantage when it comes to engagement (5:10). The Talking Points Spotlight highlights the Star Tribune’s 150th anniversary in Minneapolis (6:30). And, the three Talking Points in this episode feature discussions about Mary Meeker’s 2017 Internet Trends Report (7:50), the collaboration and approval process in content production (14:10), and the death of organic social media posting (22:30). The Talking Points Shoutout goes to Brian Bellmont of Bellmont Partners PR (30:15). Plus, in the Talking Points 2 Cents segment at the end of the show, Arik and Kevin talk about the NBA Finals (31:30), the best advice from some recent commencement speeches (37:30), teenagers and summer jobs (41:15) and the potential of voice technology (46:15). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

Talking Points #73 - 5/25/17 May 25, 2017

Show notes

The Quick News & Quick Takes segment includes stories about the FTC’s recent reachout to influencers and marketers (2:35), a lack of recognition for CEOs among their employees (3:30) and new data on podcast awareness and listening (5:10). The Talking Points Spotlight highlights Mall of America (6:45). And, the three Talking Points in this episode feature discussions about the supposed demise of corporate storytelling (8:50), the effectiveness of snark by brands in social media (26:45), and the most in-demand marketing skills in 2017 (32:10). The Talking Points Shoutout goes to Zach Spanton (35:30). Plus, in the Talking Points 2 Cents segment at the end of the show, Arik and Kevin weigh in on LaVar Ball’s ongoing antics (36:45), the NBA Playoffs (39:50), “Imposter Syndrome” (43:05) and the workplace obsession with “hustle” (48:10). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

Talking Points #72 - 4/27/17 (UW-Eau Claire) Apr 27, 2017

Show notes

Arik and Kevin went on-location again, this time from the University of Wisconsin-Eau Claire. The episode features a conversation with UWEC Chancellor Jim Schmidt about his use of social media, blogging and thoughts on leadership communication (27:00). The Quick News & Quick Takes segment includes stories about the online engagement of CEOs (3:00), a Google survey about the brands that Gen Z thinks are "cool" (5:00) and the increasing use of brand stickers (6:45). The Talking Points Spotlight highlights the UWEC Instagram account (9:00). And the three Talking Points in this episode feature articles about career advice for the young public relations pro (10:45), the USC Annenberg study that predicts a convergence of PR and marketing (15:00), and why the web is still full of sites that are poorly designed for the user experience (22:55). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

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