Growth Triggers: Content Marketing & AI

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Why the Podcast Celebrity Effect Creates More Cash Flow For Your Business & PIF's Feb 12, 2021

Show notes

PDS #159

One of our new clients shared a great story with me recently of how he was called a "podcast celebrity" on a sales call and it made step back to think about what exactly that is and how to recreate it for others.

If you've ever gotten on a call with someone who is a total fan of your work, you'll know what I'm talking about here.

People..

- sound a bit nervous

- speak fast

- there's instant rapport

- they are happy to be on the call

This celebrity effect makes sales calls easier, gives you more room for error and a higher likelihood closing the sale with a PIF.

Specifically there's two ways podcasting helps increase your odds of landing more of these kind of calls if you're a coach, consultant or service provider.

#1 You can use your podcast to crush the limiting beliefs of your audience and break through objections before they come up.

#2 Teaching and speaking on your podcast creates a better fluid display of expertise when your on the phone selling or talking online or in person

This puts people at ease when b/c they know you know what you talking about.

The end benefit for your as a business owner is that you have:

- Better cash flow

- Your Cost per acquisition was zero

- No affiliate commissions

- A happier more trusting client (b/c they were indoctrinated via the podcast)

THE ONE THING I WANT YOU TO REMEMBER IS that when you have a well put together podcast can make PIF's a regular thing, give you more cash flow and ultimately help you scale faster.

Resources:

- Growth & Monetization Podcast Workshop - https://www.podcastdomination.co/offers/Lg67fVHg/checkout

- The Start Scale and Monetize Podcast Community -

https://www.facebook.com/groups/startscalemonetize/

- Talk 1 on 1 About Launch and Scaling Your Podcast -

https://www.podcastdomination.co/momentumcall

5 Podcast Insights For Marketers and Biz Owners to Capitalize on in 2021 Feb 08, 2021

Show notes

PDS #158

Key Takeaways:

- If you want to stand-out then it's not about creating radically amazing content most podcasters just need to rethink how they are presenting it.

- Episode structure + better hooks

- Clubhouse will be a new way to interview people with an audience

1. Podchaser - ability to see your competition's numbers, get contact info and see how big their potential audience it

2. Listennotes - the ability to see your competition's numbers, get contact info and see how big their potential audience it

3. New growth ad platforms - Like Podcast Republic and EarplugPR and more are coming

4. Amazon Trying to Buy Wondery for 300M means their in the game with Spotify and Apple. Buying up media assets is a thing now so if your show blows up it could be a very profitable asset for you.

5. Spotify buying Megaphone = A better ad experience for those looking to run ads on podcasts :)

Resources:

Growth & Monetization Podcast Workshop

The Start Scale and Monetize Podcast Community

Talk 1-on-1 About Launch and Scaling Your Podcast

Unlocking Podcast Profits with Hiro.Fm for Coaches, Course Creators and Experts with Carla White Dec 28, 2020

Show notes

PDS #156

Are you in the info business but not converting your content or offers into what you have envisioned it to be?

I am excited about today's episode because our guest Carla White, is not only a life and business coach but is known as the “Top Women in Tech''. She is the first woman to launch a mobile app which has been in the top charts for over 11 years. Today we are going to dive-in at the killer app she has created that has helped and will help podcasters, course creators, influencers, authors and all those in the info business to increase the consumption of their content, increase lead magnets and revenue streams or even resell access to their audio products.

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

In this episode:

Carla White’s background in the tech space, her amazing story and her pivot from the corporate world to become an entrepreneur.
What brought Carla in the podcast space?
How has Covid become the light under the fire and create the app Hiro.fm
How can the app give infopreneurs or the businesses as much information about their listeners
Other ways that people are leveraging on Hiro.fm
New stuff that will come with the app in its re-release by January 2021 that Carla is excited about.

Resources:

Join Hiro Private Audio Feed Podcast for Course Creators, Influencers, Coaches, etc

Connect with Carla White:

https://carlawhite.org/

Connect with Luis:

How to Use Vulnerability to Build Authority and Influence with Your Podcast Audience with Lillian So Dec 22, 2020

Show notes

PDS #155

Do you remember the time when you have to stand up in front of the class to give a speech or say something? There is fear right? For podcasters, getting on the mic is scary because they do not know what the outcome is going to be. To give us insights on the benefits of vulnerability, we have Lillian So as our guest in this episode. Lillian is a San Francisco based holistic life coach, a healer and a personal trainer, and she helps people live their best life by having that inner confidence.

Enjoy!

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

In this episode:

The common denominator of most successful podcasters are the ones who are vulnerable. (... And why is that?)
Vulnerability is scary, but how do we overcome that fear?
What is the best way to tell your story?
What is the difference between over-sharing and being vulnerable?
Using vulnerability as a tool to open space for other people to come in, to connect.
Action steps in creating a memorable podcast.

Connect with Lillian So:

Website (You can DM her from the website)

FB group

Connect with Luis:

Grow Your Email List With Your Podcast with Kennedy and Rob from ResponseSuite Dec 14, 2020

Show notes

PDS #154

In this episode, we are going to talk to Rob and Kennedy of Response Suite and they are going to share how they’ve messed up on their two prior podcast shows, what they have learned from it and what they did to fix it. Now they have grown their email list through the integration of their tool, ResponseSuite and their podcast show. So, if you’re asking if you can grow your podcast with email marketing, make sure to not miss this episode.

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

In this episode:

Hear the birth of the League of Marketing Heroes
The importance of having a script and timing of the Call to Action.
What are some of the best practices they do in their lead generation
How do they move the listeners of their podcast into their email list
How do they use their podcasts episodes to pre-frame expectations and beliefs and have the people think before they can buy a product
Why did they ditch episode numbers in their podcasts
How does the ResponseSuite tool help in the segmentation of your email list

Resources:

Hypnotic Marketing: A Collection of the World's Most Successful Hypnotic Marketing Techniques by Joe Vitale

Connect with Rob and Kennedy of ResponseSuite:

Website

FB Group

Podcast

Connect with Luis:

Getting 6x to 10x the Life Span of Your Podcast Content With One System Nov 30, 2020

Show notes

PDS #152

We are having a training in this episode so that you can maximize your podcast promotion and implement it into your own business. I have seen it all and believe me, most podcasters have a problem with - what happens after the podcast goes live. Does it stop there? Definitely not! There are yet several things to do, like checking how your podcast can get into the hands of the people who are going to want to listen because your podcast episode can solve a problem that they have. How do you get it into the hands of your customers? Or, how do you nurture the existing leads that you have with your podcast, to be able to close a sale. I have a great tool that you can use so that you can see growth in your organic marketing. So listen to the very end and check how to avail of this great system to maximize your podcast promotion.

In this episode:

The problems that most podcasters face after their podcast goes live.
The spreadsheet that I am using which is a linear process to go from idea, the recording phase, to launch and then ultimately, promotion

Resources:

Profit Ready Launch Masterclass -
https://www.podcastdomination.co/masterclass
To get a free download of the Spreadsheet of the Podcast Promotion Maximization System, just click on this link

Connect with Luis:

How Our Agency Clients Generate 10k Plus with the C.A.P. Sponsorship Model Nov 18, 2020

Show notes

PDS #150

In this episode I will share with you a cool conversation with a client who implemented the C.A.P. Sponsorship Model and has started to generate 10k plus monetizing his podcast. If you are about to launch your podcast or already into podcasting but want to scale more, this episode is for you. You will know why I recommend C.A.P. (Custom Advertising Packages) vs C.P.M. (Cost Per Mille) and what’s the difference between the two. Plus information on the live training special that I will conduct this coming Black Friday. Don’t miss out on this episode because this is really loaded.

In this episode:

What is the CAP model and how to use it in your podcasts?
C.A.P. (Custom Advertising Packages) vs C.P.M. (Cost Per Mille)
In-depth explanation of the CAP in my book, "How to Get Your First 100K Downloads in 100 Days" with a video module
My Two Options/Recommendations as to whom you can do the CAP model with
Information on the Black Friday Special Live Training to share what we have learned from launching our 55 podcast and generating over 6M downloads
The Price Levels and what are included in the package

Resources:

Profit Ready Launch Masterclass - https://www.podcastdomination.co/masterclass

Exclusive offer for the Book, "How to Get Your First 100K Downloads in 100 Days" - https://www.podcastdomination.co/5-Key-Podcast-Monetization-Models-Training

The Book - How to Get Your First 100K Downloads in 100 Days

Connect with Luis:

Website- https://www.podcastdomination.co/
The Book - How to Get Your First 100K Downloads in 100 Days
Facebook Group- The Community For Biz Owners Who Want to Launch A Profit Ready Podcast - https://www.facebook.com/groups/startscalemonetize/

3 Tools To Create High Converting & Relevant Content Create Nov 12, 2020

Show notes

PDS #149

Step 1: Identify the END GOAL. We want to always reverse engineer the desired ACTION we want people to take first before recording. If planning an interview show then have the guest involved if possible.

Step 2: Come up with an EXCITING title/ Keywords that are going to get people to click.

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

*Book a Call with Luis*

Tools for Content Research

Answer the Public
BuzzSumo
title-generator.com

Other Tips for Research

- Research top podcast competitors in Apple Podcasts

- Google 'Top 10 __ (your topic) Podcasts

- Search Facebook groups and poll potential listeners

- Look at your competitors BEST performing Instagram and Facebook Posts

- Search Facebook Ads Library for long-running ads that have been running for your competitors

Connect with Luis:

Is Gary Vee Wrong About Podcasting? Nov 04, 2020

Show notes

PDS #148

My thoughts..

I don’t think most people want to want to wait for people to magically find out what you do. I think you should give them great tips but then provide a clear next step for them the take.

-----> Create a green light offer on the back end of the each episode and tease it at the beginning by opening loops

-----> WHAT I do think he’s right about is that truth that if you talk about what they actually care about they will pay attention.

------>TRUTH If you want to do a podcast that only talks what you care about then good luck you'll have an audience of one.

Summary:

- Focus all your content on WHAT THEY CARE ABOUT.

- Use a greenlight offer to get people who are ready right now what they want in a non-salesy

Resources:

How to Make a Podcast People Want

Connect with Luis:

5 Things I WISH I Knew Before Launching My Podcast Oct 07, 2020

Show notes

PDS #144

Are you planning on launching a podcast or starting a new one? This topic will help you throughout your journey in podcasting. In this episode I will speak about the minor things you need to know that will make a huge difference over the long-term.

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

In this episode:

Going narrow and then growing your podcast
Tips on getting sponsorships
What smart goals to set when starting a podcast
Discover the smart ways of getting more listeners to your podcast.
Find out how to mobilize and incentivize your audience to support your growth

Connect with Luis:

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