Growth Triggers: Content Marketing & AI

Latest Episodes:

One Easy Way to Rank Higher In iTunes Jan 18, 2019

Show notes

PDS #10

Ever wonder what the secret to ranking higher in Itunes/Apple Podcasts? Well, I don’t know all the answers but I might be able to offer you some tips and strategies to help you get some traction!

This episode goes into ONE key metric I am 99.99% sure weighs heavily into ranking your podcast high. Make sure your launch strategy factors this metric. Now, this episode also goes into why its important and what it could lead to, such as access to better interview opportunities, higher paid speaker gigs and more. Enjoy!

Want me to help you grow your podcast? Connect with me on FacebookTimestamps:

2:15 - The number one key metric to rank high in Apple Podcast

3:22 How being a top-rated show in Apple Podcast can help you land a speaking engagement

4:23 Being on the top 10 podcasts will increase your potential to become a sought after coach or consultant

5:37 Why is a top ranking podcast host can make you a guest to shows that fit your niche

7:22 One way of encouraging more subscribers to your show

8:08 Easy ways to launch your show with a contest

People Mentioned

Resources

Ben Greenfield Fitness by Ben Greenfield

Sleep Smarter: 21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success by Shawn Stevenson

Connect with Luis:

4 Ways to Find Sponsors Jan 11, 2019

Show notes

PDS #8

As more and more business turns to audio as another place to seek attention from there customers the opportunities for finding, and fostering a sponsorship relationship is a possibility. Now it is not my favorite way of creating revenue from a podcast, but it's a possibility especially if you are covering a very niche topic. Today I share some tips and overlooked and unexpected places you can look to find a potential sponsor for your show. Let me know if you need help finding a sponsor here in the facebook group!

Make sure that the sponsors you're going to get are people you want to be associated with long term.

-Luis Diaz

Want me to help you grow your podcast? Connect with me in FacebookTimestamps:

3:15 Gentle reminder before finding a sponsor for your show

5:03 The one place you’ve overlooked in your quest to find a great sponsor for your show..?i

6:26 Unlocking the revenue streams with industry events trade shows, how to use them

6:35 Simple and practical tips to use before contacting a sponsor.

8:03 The third place you can spot a sponsor….?

9:30 How Amazon could help you find a sponsor?

Resources:

FREE Contract Template

People Mentioned:

Connect with Luis:

Five Biggest Launch Mistakes People Make When Starting a Podcast Jan 07, 2019

Show notes

PDS #7

The launch (and pre-launch) phase of your podcast (about the first eight weeks) is critical to its ultimate success. On this episode, I’m going to reveal five killer launch mistakes, that can impede the growth of your podcast. I’m also going to share with you tips to actually put your content and podcast on the best path to success during the launch period.

Just wanted to send a huge shoutout to Vince Del Monte for putting on an amazing 7Figure Mastermind, and for supplying out his pre-workout Preload to all attendees. And thank you to Craig Ballantyne for hosting a hugely-inspirational Perfect Life Retreat, and to all entrepreneurs, this annual retreat can really put you on the next level for business success.

So sit back, pull out a pen and paper and learn all about what-not-to-do when launching your podcast.

“Put more effort into the content you’re going to create, make it something really worth sharing and then promote the shit out of it.”

-Luis Diaz

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What do you want to hear from Podcast Domination Show? Tell us here!

Timestamps:

:50 Luis gives a shoutout to two of his coaches Vince Del Monte and Craig Ballantyne for putting on spectacular growth events

2:35 Podcast growth tool of the week Repurpose.IO

5:21 DO NOT make the mistake of launching without any incentive. If no-one knows who you are, then you need to give an audience a reason to listen

7:38: Context is critical from the beginning, so have an intro video so your audience can know who you are, and what value you are bringing to them

9:08 One catastrophic mistake? Not doing any market research: Put in the effort to know who your audience is, and what they need

10:10 Podcasts need to be fun: Don’t be completely info-based: Turn your podcast into a party with exciting guests, and crazy-cool content11:56 Promote more, create less. Do the work to get content promoted across platforms, build your email list, and guest-star/post to build up the hype

Key Highlights:

Learn all about the most common mistakes podcasters make in the beginning and how to avoid them
Context (and fun content) really are the keys to build and maintain an audience
Promoting content across several platforms can drive better overall results

People Mentioned:

Connect with Luis:

How to Position Yourself Like a Pro to Get on Any Podcast with Kelly Glover Jan 04, 2019

Show notes

PDS #6

A few months ago, I had the pleasure of spending a few hours in a coffee shop with one of the most brilliant minds in podcasting. Seriously, with over 17 years experience in media and has worked with some of the biggest brands in TV and Radio Kelly is an expert in what I call finding the “damn” factor in people through her ninja-like interviewing process.

In this episode, Kelly and I cover tools, tactics and practical strategies you can leverage to pitch your story to hosts with higher success rates, land big-name guests for your show and get more media exposure. How? As Kelly shares today, everyone has a story it's just how you present it and position it, Start landing more interviews and getting more press today with Kelly’s expert insights.

About Kelly

Kelly Glover is a Podcast Talent Booker and award-winning podcast producer with 17-years experience in media, entertainment, radio, and podcasting.

Based in New York, Kelly books high-profile and fascinating guests across multiple podcasts.

With a media career launching in 2001 as an intern at Miramax (Los Angeles & London), Kelly worked her way up the entertainment industry ladder earning her stripes as an entertainment reporter on the red carpets in Hollywood (Zap2it) and talent agent (Mollison Keightely).

She started podcasting in 2006 prior to attending The Australian Television and Radio School (AFTRS) and landed her own syndicated radio show (New FM/ Super Radio Network).

Before launching The Talent Squad podcast agency, as the Senior Podcast Producer at Mamamia Women's Network, Kelly produced six shows including two branded podcasts (Westpac/ Philips Avent).

Time Stamps

4:00 The next level podcast marketing tool you aren’t using..

9:24 Simple proven effective ways to help podcasters grow their show

12:05 The most common mistakes podcasters make when building a podcast website

14:01 Expert best practices to get people to listen to your show

15:09 The #1 hack to hook people to listen more of your show

18:02 Is C - T - A an absolute must for every podcast….

21:04 What makes one a great guest….do you have these critical elements?

33:15 How to make a killer one sheet and how to make one and why is it essential for every podcaster.

Resources

Connect with Kelly

Connect with Luis

Insider Tips To Grow A Massive YouTube Channel with Mike Piet Dec 21, 2018

Show notes

PDS #4

Luis with Podcast Domination asks Mike Piet to share the secrets to growing your YouTube channel with the 4-step framework. Included below is the link for the tools for keyword research for YouTube. Mike left his job as a radiographer to marketing after seeing Tony Robbins at an event.

Mike says to just go Live on YouTube. People would rather watch raw and unedited videos rather than edited ones. Plus, who has time for edits? YouTube ads are less expensive than Google SEO and with videos you can have a more direct impact than you can with just clickable ads.

Timestamps:

5:54 Where did Mike Piet begin?

6:13 - Attended a Toastmaster event on how to get traffic to websites where Tony Robbins was a guest speaker

11:27 - Mike is discovering that the most success his clients are having is doing “in-stream ads”

15:07 - What is the USP (Uniques Selling Proposition)

15:52 - The 4 step framework

21:46 - When it comes to the YouTube algorithm, watch time is very important

26:02 - Tools for Keyword search for YouTube

38:45 - YouTube has a bigger listening base than all of the Podcasts.

References and books:

“How to become a radiographer”

ToastMaster Event

Tools for Keyword search for YouTube

Tony Robbins

Connect with Mike Piet

YouTube

Connect with Luis

How to Get on Other Podcasts to Increase Your Authority and Top Line Revenue with Tom Schwab Dec 14, 2018

Show notes

PDS #2

Today on the show I have the "podcast guesting wizard" Mr. Tom Schwab from interviewvalet.com. Tom is a veteran in podcast guest and today he shares with us his formula for building your authority and driving sales with podcast guesting. I really learned a lot from this podcast interview for my own podcast guesting journey that my team and I will be sharing with our partners. You'll discover how to pick a pitch and overdeliver on every guest appearance after you're done here today. Enjoy!

Timestamps:

4:14 - Tom's Know-Like-and-Trust Process in podcast interviews6:52 - The Definition of Marketing in Business7:27 - How can a podcast interview turn the listener to a hot lead

9:50 - Four reasons why podcast interview out beats blogs 13:17 - Big Show Vs. Better Show; why it is important to know which one is for you17:54 - The number one rule in writing an email pitch to be a podcast guest

20:51 - The four algorithm on finding the right show for you

21:40 - Another method to reach out to a podcaster

25:00 - Three red flags when approaching a podcast host

26:13 - Two best practices that work well to get a yes to be a podcast guest

32:16 - Three simple ways to get people to say Yes to you

Resources:

https://interviewvalet.com/domination/

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks

Connect with Tom

Website

Facebook

Twitter

Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Dec 14, 2018

Show notes

PDS #1

I had the pleasure to connect with “the nicest guy” in podcasting, Yann llunga. He’s a wealth of knowledge, and in this episode, we break down the mistakes, tools and audience growth strategies Yann uses for his show and his clients.

You can learn more about Yann here.

Timestamps:

4:29 - How Yann becomes a polyglot/multilingual

14:01 - The biggest podcasting mistakes

15:10 - Yann's Three T's principle for a successful podcast

16:25 - Podcast Episodes are evergreen content

19:01 - The advantage of using a Social Bee to promote your show27:22 - Essential podcasting tool that gets overlooked31:53 - Why having your own website is important in promoting your show36:11 - How to get feedback from your listeners43:30 - What are Content Upgrades and Why you need to implement it

Resources:

Connect with Yann:

Welcome to the Podcast Domination Show Nov 25, 2018

Show notes

PDS #1

Welcome :)