Growth Triggers: Content Marketing & AI

Latest Episodes:

Referrals on Repeat with Jodi and Darryl Bueckert Aug 11, 2021

Show notes

Need Help Launching a Top 100 Ranking Podcast?

Visit: Top10podcasts.com

Generating referrals and repeat customers is probably the most effective way to build your business. So today, I'm super excited to have Jodi and Darryl, co-founders of The Trust Method, talk about what they do. If you have a company that uses referrals or you want to expand your referral system, you’re gonna want to download this episode and listen to it multiple times. Then, just follow Jodi and Darryl’s tips to turn your programs and businesses into retention and referral engines. I hope you enjoy this episode!

In this episode:

[6:35] Discover the UNIQUE reason and motivation WHY people do what they do

[12:46] What causes other people NOT to refer you (and what you can do about it)

[19:36] How do you ASK for referrals without sounding desperate or pushy

[25:59] Practice AUTHENTIC ways to show gratitude for people who refer you

[31:57] What is the first step to creating a referral SYSTEM

🎁 Free Resources 🎁

🎙️ All of My Podcast Equipment & Software: https://www.podcastdomination.co/equipment

😃 My Best Episode For “Soon To Be” Podcasters: http://bit.ly/PreLaunchMode

➡️ Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482
How to Grow a Podcast: https://pod.link/1541653113
Podcasting for Fun and Profits (co host with Yann Ilunga): https://pod.link/1557901626

Need Help Launching or Scaling Your Podcast Downloads?

🚀 Get Your Podcast Launched in14 Days with Our Step by Step System Without Creating New Content

→ http://bit.ly/14RapidPodcast

Resources Mentioned In This Episode

- Referrals on Repeat Workshop: https://thetrustmethod.com/?v=a25496ebf095

Connect with Jodi and Darryl

- Website: https://thetrustmethod.com/

- Facebook: https://web.facebook.com/thetrustmethod/; https://www.facebook.com/bueckert.jodi

How to Build Influence with your Podcast with Neal Schaffer Jul 06, 2021

Show notes

Some podcasters do not realize the power in the number of people listening week in and week out and forget that they are influencers in their own right. A podcast is such a compelling medium that if done right can reach more people to create a highly effective, sustainable influencer marketing plan. By collaborating with influencers, you borrow on their credibility so that you can reach targeted audiences and build your network and community.

In today's episode of the Podcast Domination show, I am joined by Neal Schaffer who is an expert in digital marketing. Neal helps businesses and professionals through his expertise and he is the author of the book, The Age of Influence: The Power of Influencers to Elevate Your Brand. In this episode, Neal offers a wealth of valuable insights, so make sure you listen through to the very end.

In this episode:

- The best practices podcasters do to maximize the platform of podcasting. (...What are the 3 benefits of the Guest Approach?)

- What are the ways to bring in ideal guests to your podcast?

- After the podcast is published, how do you reach out to your guests as a matter of reciprocity?

- More on nurturing the relationships with past guests on your podcast.

- What should a podcaster have according to Neal?

Resources:

- The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer

https://www.amazon.com/Age-Influence-Power-Influencers-Elevate/dp/1400216362

- Join Neal’s community: https://nealschaffer.com/membership

Connect with Neal Schaffer:

- Website: https://nealschaffer.com/

- Podcast: Maximize Your Social Influence

- Podcast with co-host Amanda Russell: School of Influence

🎁 Free Resources 🎁

🎙️ All of My Podcast Equipment & Software: https://www.podcastdomination.co/equipment

😃 My Best Episode For “Soon To Be” Podcasters: http://bit.ly/PreLaunchMode

➡️ Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482
How to Grow a Podcast: https://pod.link/1541653113
Podcasting for Fun and Profits (co host with Yann Ilunga): https://pod.link/1557901626

Need Help Launching or Scaling Your Podcast Downloads?

🚀 Get Your Podcast Launched in 14 Days with Our Step by Step System Without Creating New Content

→ http://bit.ly/14RapidPodcast

🎤 DFY Services with Podcast Domination: High Level Podcast/Video Production | Podcast Ads | YouTube

→ https://www.podcastdomination.co/

💣 Results: https://www.podcastdomination.co/proof

📞 Chat With Luis About Launching Your Podcast or Scaling Your Show with Ads → http://bit.ly/ChatwithLuis

Get Media Features and Build an Unforgettable Brand with Sabah Ali Jun 30, 2021

Show notes

PDS#186

Creating an irresistible brand people can't say NO to is the expertise of Sabah Ali. In today's episode of Podcast Domination Show she brings with her fresh insights and perspective on personal branding that is unforgettable. So listen up and see how you, too, can be a success by showing your personal brand. People can start to connect with you because of how they see you in your post, in your social media accounts, or when they hear you speak. They may not engage with you right away but because your personal brand has left an imprint in their minds, they will connect with you sooner or later. Personal branding could be the main thing that is missing in your business strategies.

In this episode:

- The myths and misconceptions about ‘Personal Branding’.

- How can they create content if they do not want to expose themselves to vulnerability

- How does Sabah help someone who is taking her program define their identity through the questions she asks

- Is there a way to get people on stage or podcast guesting

- What is the process for media features

- What has changed in Instagram for organic marketing to succeed there?

- Strategies on content creation with Facebook vs Instagram.

Resources:

Enrolling In Confidence: How to Live the Lifestyle You Want in College

Connect with Sabah Ali:

- Unforgettable Coaches - https://www.facebook.com/groups/unforgettablecoaches

- Facebook: https://www.facebook.com/realsabahali

- Instagram: @thesabahali

🎁 Free Resources 🎁

🎙️ All of My Podcast Equipment & Software: https://www.podcastdomination.co/equipment

😃 My Best Episode For “Soon To Be” Podcasters: http://bit.ly/PreLaunchMode

➡️ Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482
How to Grow a Podcast: https://pod.link/1541653113
Podcasting for Fun and Profits (co host with Yann Ilunga): https://pod.link/1557901626

Need Help Launching or Scaling Your Podcast Downloads?

🚀 Get Your Podcast Launched in 14 Days with Our Step by Step System Without Creating New Content

→ http://bit.ly/14RapidPodcast

🎤 DFY Services with Podcast Domination: High Level Podcast/Video Production | Podcast Ads | YouTube

→ https://www.podcastdomination.co/

💣 Results: https://www.podcastdomination.co/proof

📞 Chat With Luis About Launching Your Podcast or Scaling Your Show with Ads → http://bit.ly/ChatwithLuis

How to Speak for Profit with Evolve Benton Jun 24, 2021

Show notes

PDS #185

Speaking is one of the talents that some of us possess that can enable us to earn a sustainable income either as a side hustle or full-time job. It does not matter if you are a new speaker or someone who has spoken for years; what counts is, you are passionate about sharing a message and if you are comfortable in front of people you can get paid for solving a problem through your speaking.

Our conversation with Evolve Benton, will definitely give you important insights on how to use your voice for profit, determine how much money you want to come in and leverage it to create an impact. Evolve is a speaker, educator and has an MA in Clinical Psychology and LGBTQ Studies and an MFA in Creative Writing, definitely an authority in the speaking space.

In this episode:

- What is the first step you should take in order to find out if speaking engagements will be profitable for you?

- How do you filter through your potential speaking gigs

- Why are discovery calls important

- The three biggest misconceptions people have when it comes to speaking for profit

- What is the best place to begin pitching and finding speaking engagements

- How to leverage your podcast when reaching out to prospects for speaking engagements

Connect with Evolve Benton:

- Facebook: https://www.facebook.com/EvolveBentonCreates/

- FB Group: https://www.facebook.com/groups/347714636462719

- Website: https://www.evolvebenton.com/

- Podcast: BOI (Born Obviously Incredible) Meets Wellness - https://www.boimeetswellness.com/

🎁 Free Resources 🎁

🎙️ All of My Podcast Equipment & Software: https://www.podcastdomination.co/equipment

😃 My Best Episode For “Soon To Be” Podcasters: http://bit.ly/PreLaunchMode

➡️ Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482
How to Grow a Podcast: https://pod.link/1541653113
Podcasting for Fun and Profits (co host with Yann Ilunga): https://pod.link/1557901626

Need Help Launching or Scaling Your Podcast Downloads?

🚀 Get Your Podcast Launched in 14 Days with Our Step by Step System Without Creating New Content

→ http://bit.ly/14RapidPodcast

🎤 DFY Services with Podcast Domination: High Level Podcast/Video Production | Podcast Ads | YouTube

→ https://www.podcastdomination.co/

💣 Results: https://www.podcastdomination.co/proof

📞 Chat With Luis About Launching Your Podcast or Scaling Your Show with Ads → http://bit.ly/ChatwithLuis

Advanced Facebook Organic Marketing Session with Sean Kemp Jun 18, 2021

Show notes

PDS #184

Sean Kemp is an expert direct response copywriter and has generated 8-figures online for clients in 3 years with his copy and marketing strategies. In this episode we will have an in-depth conversation with him on how to use organic marketing concepts in Facebook. We will discuss preparing your offers, conducting research, monetizing your content by using other people's pages, and so much more. If you are listening to this on a replay, be sure to write down notes because this is going to be massive.

In this episode:

- How to create offers that monetize on other people's audiences?

- How can the 'done for you content' put your offer into the next level?

- What is the 'Two Steps' concept and how can creating it push people to go on the buyer's journey?

- If you are to create a new Facebook group, what are the ways that you can do to fill it in with members?

- How do you combine email and social media to create a storm of new buyers?

- What is the process or engagement sequence when pitching using the emails that you have collected?

Resources:

- To get FREE access to 40+ expert interviews on how to grow and monetize your audience, join Sean Kemp's Facebook Group -

https://www.facebook.com/groups/minimalistmethods/

Connect with Sean Kemp:

- Facebook - Facebook - https://www.facebook.com/seanmkemp.140

- Facebook Group - https://www.facebook.com/groups/minimalistmethods/

- Instagram - @sean.kemp

🎁 Free Resources 🎁

🎙️ All of My Podcast Equipment & Software: https://www.podcastdomination.co/equipment

😃 My Best Episode For “Soon To Be” Podcasters: http://bit.ly/PreLaunchMode

➡️ Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482
How to Grow a Podcast: https://pod.link/1541653113
Podcasting for Fun and Profits (co host with Yann Ilunga): https://pod.link/1557901626

Need Help Launching or Scaling Your Podcast Downloads?

🚀 Get Your Podcast Launched in 14 Days with Our Step by Step System Without Creating New Content

→ http://bit.ly/14RapidPodcast

🎤 DFY Services with Podcast Domination: High Level Podcast/Video Production | Podcast Ads | YouTube

→ https://www.podcastdomination.co/

💣 Results: https://www.podcastdomination.co/proof

📞 Chat With Luis About Launching Your Podcast or Scaling Your Show with Ads → http://bit.ly/ChatwithLuis

How To Use Social Media To Grow Your Podcast and Create Viral Content with Andrea Jones Jun 01, 2021

Show notes

PDS #182

In this episode you will learn a ton of cool things from our guest, Andrea Jones, a social media strategist and host of Savvy Social Podcast. Over the past months, we've seen a lot of changes in the social media landscape and how the pandemic has shifted our behaviors online. This became an opportunity to be able to use social media to grow your business and more specifically growing your business through podcasts. Be sure to listen to the end of this episode because truly, you will learn so much.

Enjoy!

In this episode:

- How she become the successful social media strategist that she is today

- How has the social media plane changed during the pandemic and how it is still evolving through 2021?

- The next step in building connections and relationships to your potential podcast listener, potential client or customer

- What is “connection content”, and does it work on every platform

- Why Andrea loves the algorithm of TikTok

- How can Tiktok be used for business, to connect potential clients and customers, from a marketing perspective?

- The process of transcribing episodes and turning it into posts for promotions.

- Tips to encourage people to listen to your podcast

Resources:

- Transcription App:

https://www.rev.com/

- A free course to grow your business with a simple social media strategy: https://onlinedrea.com/free

Connect with Andrea Jones:

- Instagram: @onlinedrea

- Website: https://savvysocialschool.com/

- Podcast: https://onlinedrea.com/category/podcast/

🎁 Free Resources 🎁

🎙️ All of My Podcast Equipment & Software: https://www.podcastdomination.co/equipment

😃 My Best Episode For “Soon To Be” Podcasters: http://bit.ly/PreLaunchMode

➡️ Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482
How to Grow a Podcast: https://pod.link/1541653113
Podcasting for Fun and Profits (co host with Yann Ilunga): https://pod.link/1557901626

Need Help Launching or Scaling Your Podcast Downloads?

🚀 Get Your Podcast Launched in 14 Days with Our Step by Step System Without Creating New Content

→ http://bit.ly/14RapidPodcast

🎤 DFY Services with Podcast Domination: High Level Podcast/Video Production | Podcast Ads | YouTube

→ https://www.podcastdomination.co/

💣 Results: https://www.podcastdomination.co/proof

📞 Chat With Luis About Launching Your Podcast or Scaling Your Show with Ads → http://bit.ly/ChatwithLuis

From 0 to Interviewing Legends With Frank Rich: Where Are They Now Series May 18, 2021

Show notes

PDS #181

In this episode of our 'Where Are You Now Series', we are going to have a conversation with Frank Rich, a former client and friend, whom I’ve helped structure his podcast. He is a body building muscle transformation coach and we will talk about his journey in the podcasting space. Through his podcast he was able to create a direct impact from people reaching out to him for help in regaining control of their lives. With due diligence and doing the right pitches, he was able to reach out to big names and legends to come into his show for interviews.

Enjoy listening!

- What is his goal from every guest he brings on to his show?

- What makes the people he invites to his show say yes?

- How does the podcast play a role in helping men get their breakthrough in their lives?

- How do people looking out for help reach out to him?

- What's next for Frank with his podcast?

🎁 Free Resources 🎁

🎙️ All of My Podcast Equipment & Software: https://www.podcastdomination.co/equipment

😃 My Best Episode For “Soon To Be” Podcasters: http://bit.ly/PreLaunchMode

➡️ Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482
How to Grow a Podcast: https://pod.link/1541653113
Podcasting for Fun and Profits (co host with Yann Ilunga): https://pod.link/1557901626

Need Help Launching or Scaling Your Podcast Downloads?

🚀 Get Your Podcast Launched in 14 Days with Our Step by Step System Without Creating New Content

→ http://bit.ly/14RapidPodcast

🎤 DFY Services with Podcast Domination: High Level Podcast/Video Production | Podcast Ads | YouTube

→ https://www.podcastdomination.co/

💣 Results: https://www.podcastdomination.co/proof

📞 Chat With Luis About Launching Your Podcast or Scaling Your Show with Ads → http://bit.ly/ChatwithLuis

Is It Too Late to Start a Podcast in 2021? May 12, 2021

Show notes

PDS #180

It's too late to start a podcast. Yes or NO?

Not too late to start a BAD podcast.

So...

The real question is..is what I am going to produce going to help me achieve whatever it is I want to achieve or will it just be a waste of time???

But the REAL reason people falter is often due to a misalignment issue...

Meaning what they ultimately want from the podcast is in alignment with how they are designing the show.

From the

- the guests

- the content

- The offers

- the repurposing of the podcast

- The growth strategy

- The marketing plan etc..

A lot of times people will design the wrong podcast for the goal they want to achieve....

Meaning your podcast is more set up to build your name in the industry but you want it to primarily bring your leads and sales...

that's a misalignment issue...

For example if you're a coach who's helping people lets say...

Remove the mental block from their subconscious mind....

and your offer price point is 3k then

If you're a coach, a podcast could be a great lead nurture tool even if you only have 30 to 100 people listening and the 2 sales you close all year from it could mean 20 to 50k extra to your bottom line.

So no it's not too late but you've gotta have to design the podcast around the result you want to achieve.

If that's just to help people then just on the mic and go don't say you want to "just help people" but then get mad because it's not building your audience or making you extra sales....

🎁 Free Resources 🎁

🎙️ All of My Podcast Equipment & Software: https://www.podcastdomination.co/equipment

😃 My Best Episode For “Soon To Be” Podcasters: http://bit.ly/PreLaunchMode

➡️ Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482
How to Grow a Podcast: https://pod.link/1541653113
Podcasting for Fun and Profits (co host with Yann Ilunga): https://pod.link/1557901626

Need Help Launching or Scaling Your Podcast Downloads?

🚀 Get Your Podcast Launched in14 Days with Our Step by Step System Without Creating New Content

→ http://bit.ly/14RapidPodcast

🎤 DFY Services with Podcast Domination: High Level Podcast/Video Production | Podcast Ads | YouTube

→ https://www.podcastdomination.co/

💣 Results: https://www.podcastdomination.co/proof

📞 Chat With Luis About Launching Your Podcast or Scaling Your Show with Ads → http://bit.ly/ChatwithLuis

Use the Prescription Method to Close More Deals and Create Super Fans May 07, 2021

Show notes

I was texting a seasoned podcaster the other day when he shared with me this amazingly simple but highly effective way of getting your podcast out there...It takes a little work but if your coaching, consultant or a service provider selling high end service then this can literally be the exact system you and your team use to turn the podcast into a client generating machine

Let's hop in!

Context:

So I was texting a friend the other day asking him some questions about marriage. I'm a new husband and I personally feel I make a lot of mistakes being a newbie at this I always look to seek out an expert to shorten my path and with the end hope of making LESS mistakes and learning from someone else!

So .... He and I were going back and forth and when he knew what I needed help with he used what I'm going to call the podcast prescription method...

Let me explain - since he's going hundreds of podcasts he's talked about just about every know problem there is in marriage lol

So instead of explaining is again to me in a text he simple prescribed 3 episodes of his podcast to me and said listen to these it will give you some deep thoughts on this topic these episodes were from last year and some were from 2 or 3 years ago...

He does that ALL THE TIME with people who have questions on SM or people who ask him questions via email...

ALL day he and his team are "Prescribing" the podcast to people...

This does 4 things,

Makes it easier for his team to support their followers with deep answers
Increases his downloads
Gives the listener a better answer than a quick 2 sentence explanation in a IG Chat
And it makes it feel like they are listening with intentions b/c he told them aka prescribed that episode for their situation...

He's leveraging the podcast as a GIANT FAQ board that also serves people at a deeper level and warms them up!

Genius...

Now for you if you have a sales team or you're jumping on the phone or zoom with prospects all the time you should have some episodes that you think would help people or answer objections or simple show people that you can help them BEFORE they speak to you or your team...

For example, a simple way to do this is to interview your success stories

so next time you get on the phone with someone who is SIMILAR to a past client you can send them the podcast episode and actually get them to listen

Now they may or may not listen but you can have it there as a piece of pre-call content to increase your conversions...

Content

Now practically what you can do is model something we call our podcast tracker which is a google sheet FULL of all our podcast episodes..

IF you have a google sheet with the names, episode number, link and some info for who this is for your team then your sales setters and sales team can SEND it prior to the call.

You can also use it for an FAQ.... this serves your clients better and increases

🎁 Free Resources 🎁

🎙️ All of My Podcast Equipment & Software: https://www.podcastdomination.co/equipment

😃 My Best Episode For “Soon To Be” Podcasters: http://bit.ly/PreLaunchMode

➡️ Other Shows About Podcasting I Host:

How to Launch a Podcast: https://pod.link/1541656482
How to Grow a Podcast: https://pod.link/1541653113
Podcasting for Fun and Profits (co host with Yann Ilunga): https://pod.link/1557901626

Need Help Launching or Scaling Your Podcast Downloads?

🚀 Get Your Podcast Launched in14 Days with Our Step by Step System Without Creating New Content

→ http://bit.ly/14RapidPodcast

🎤 DFY Services with Podcast Domination: High Level Podcast/Video Production | Podcast Ads | YouTube

→ https://www.podcastdomination.co/

💣 Results: https://www.podcastdomination.co/proof

📞 Chat With Luis About Launching Your Podcast or Scaling Your Show with Ads → http://bit.ly/ChatwithLuis

Client Case Study- 0 to 500k Downloads in Less Than 1 Year with Katie Ferraro Apr 21, 2021

Show notes

PDS #175

If you are launching a podcast now, you will learn tons in today's ’Where Are They Now Series’, a catch up episode with one of my clients. We linked up early in 2020 and around Mother's Day and amidst the pandemic, she dauntlessly launched her podcast, Baby Led Weaning. Now her podcast continues to rank no. 2 in the parenting category and has been crushing in on 500K downloads in less than a year. You’ll be amazed at how Katie Ferraro took on the strategies that she has learned in the program and how she has created her own initiatives to leverage the success of her podcast.

In this episode:

- Discover the strategies Katie uses to grow her podcast

- Hear from an experienced podcaster and learn what helped them make it as big as they have

- What’s keeping them at #2 in the parenting category

- How does she monetize your show?

Resources:

Podetize

Captivate.fm

Connect with Katie: