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    Grow Law Podcast

    The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

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    Latest Episodes:
    Key Questions to Ask a Digital Marketing Agency with Kevin Daisey, Managing Partner of Array Digital Nov 22, 2023
    Show notes

    Join Sasha Berson as he speaks with Kevin Daisey, Managing Partner of Array Digital


    👉Sasha and Kevin explore:

    — The importance of being visible where clients are searching, like on Google searches for specific legal services in their location.

    — The need to focus on agencies with experience in your specific area of law and location.

    — The importance of choosing an agency that asks questions about your brand and goals, rather than simply selling you a package.

    — The value of working with an agency that has a strong team, positive client testimonials, a clear strategy, and well-defined processes.

    — The benefit of asking for a plan upfront, even if it means paying for it, to ensure that the agency has a clear strategy and direction.


    👉 Main takeaways from the episode:

    — Research what percentage of revenue industry averages recommend for marketing spend, as many law firms likely underinvest.

    — Focus digital efforts on search engine visibility to reach clients actively searching for your services. Consider Google ads, local service ads, and law firm SEO to get in front of searchers.

    — Thoroughly vet potential agencies by looking closely at their experience and success in your industry/location, approach to understanding your brand and goals, systems and processes, and requesting a customized marketing plan rather than just a package.


    đź“°About Kevin Daisey:

    Kevin Daisey is a digital marketing expert and co-founder of Array Digital, with over twenty years of experience in the digital marketplace. As Chief Marketing Officer, Kevin helps law firms establish and lead in their respective fields through his expertise in website design and online growth strategies. In addition to his work at Array Digital, Kevin is the host of "The Managing Partners Podcast," where he shares insights on innovative marketing strategies and leadership dynamics with top legal professionals.


    📞Connect with Kevin Daisey:

    • Website: https://thisisarray.com/

    • LinkedIn: https://www.linkedin.com/in/kevindaisey/

    • Facebook: https://www.facebook.com/kevin.daisey/

    • Twitter: https://twitter.com/kevindaisey/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    Optimize Legal Processes with Dorna Moini, CEO and Creator of AI-powered Gavel Toolkit for Law Firms Nov 16, 2023
    Show notes

    Join Sasha Berson as he speaks with Dorna Moini, CEO and founder of Gavel


    👉Sasha and Dorna explore:

    — How to use no-code technology like Gavel to scale your law practice by automating workflows and documents. This saves time and allows firms to take on more clients and cases.

    — Specific examples of workflows estate planning and bankruptcy attorneys have built-in Gavel to streamline repetitive tasks. This frees up lawyers to focus on higher-value work.

    — Tips for turning your legal expertise into products and services using tools like video explainers and client portals. This allows you to serve more clients in an efficient way.

    — Pricing strategies to make legal services more affordable and accessible to reach a wider audience just like Gavel's pricing model. Volume with lower pricing expands your market.

    — The power of systems and automation for gaining flexibility and planning for retirement or selling your firm. With processes that don't rely on you, you open up options.

    — How efficiency and automation enable attorneys to work less and practice law on their own terms, whether that's spending more time on cases or with family.


    👉 Main takeaways from the episode:

    — Gavel provides a no-code platform that allows lawyers to efficiently automate workflows for client intake, document generation, client portals, and billing to scale their practice.

    — Automating routine legal tasks like estate planning documents can reduce the time spent per case from 5 hours to just 30 minutes, translating to hundreds of hours saved per attorney annually.

    — The time savings enable firms to take on more clients each month, pursue more complex cases, or generate new revenue streams through online legal service products built on Gavel's platform.


    đź“°About Dorna Moini:

    Dorna Moini is the founder and CEO of Gavel.io. As an attorney herself, Moini found that much of her time was spent on routine and repetitive tasks rather than practicing law. This frustration led her to build the initial version of what became the Gavel platform. The product allowed Moini to automate document drafting and realize significant time savings in her practice within the first weeks. Through her experience, Moini identified legal automation as key to enabling attorneys to focus more on client services and complex work.


    📞Connect with Dorna Moini:

    • Website: https://www.gavel.io/

    • LinkedIn: https://www.linkedin.com/in/documentautomation

    • Twitter: https://twitter.com/dorna_moini

    • Email: dorna@gavel.io


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    Balancing Parenthood and a Successful Legal Career with Miriam Airington-Fisher, Founder of Airington Law Nov 08, 2023
    Show notes

    Join Sasha Berson as he speaks with Miriam Airington-Fisher, Founder of Airington Law


    👉Sasha and Miriam explore:

    — Practical strategies for balancing parenthood with a successful law career.

    — Setting boundaries to create a healthier work-life balance.

    —The importance of seeking support as a lawyer and parent.

    — Managing guilt associated with balancing your law career and parenting responsibilities.

    — Resources designed to assist busy lawyers in achieving work-life balance.

    — Navigating the unique challenges of balancing your legal career with parenthood.


    📞Connect with Miriam Airington Fisher:

    • Website: https://www.airingtonlaw.com/

    • Podcast: https://podcasts.apple.com/us/podcast/accessory-to-justice/id1601832073

    • LinkedIn: https://www.linkedin.com/company/airington-law/

    • YouTube: https://www.youtube.com/channel/UCSqJEivnENlXzVkDiQBoHCg

    • Facebook: https://www.facebook.com/airingtonlaw


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    Mastering the Transition from Attorney to Coach with Wendy Witt, Creator of the Million Dollar Attorney System Nov 01, 2023
    Show notes

    Join Sasha Berson as he speaks with Wendy Witt, creator of Million Dollar Attorney


    👉Sasha and Wendy explore:

    — Transitioning from attorney to coach: Learn how to leverage your legal expertise and skills to build a successful coaching business.

    — Overcoming fear and self-sabotage: Uncover powerful techniques to overcome fear and self-doubt.

    — Focus, rest, and delegation for success: Master the art of focusing on what matters most, finding balance through rest and self-care, and delegating tasks effectively to maximize your productivity and achieve success as a coach.

    — Building a successful law firm: Discover the essential strategies and tactics to design and grow a thriving law firm that aligns with your goals and values.

    — Finding personal fulfillment in the journey: Explore the keys to finding fulfillment and purpose in your transition from attorney to coach, creating a fulfilling and rewarding career that aligns with your values.


    📞Connect with Wendy Witt:

    • Website: https://www.milliondollarattorney.com/

    • LinkedIn: https://www.linkedin.com/in/wendywitt

    • Facebook: https://www.facebook.com/MillionDollarAttorney/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    How to Create a Legal Podcast with Robert Ingalls, CEO and Founder at Law Pods Oct 25, 2023
    Show notes

    Join Sasha Berson as he speaks with Robert Ingalls, CEO and Founder at Law Pods


    👉Sasha and Robert explore:

    — The importance of creating a legal podcast for law firms.

    — The challenges of making a podcast with general appeal versus targeting a specific audience.

    — The significance of providing unique insights and content as a lawyer in the podcasting space.

    — Three of the most beneficial ways that lawyers specifically use their podcasts.


    👉 Main takeaways from the episode:

    — Setting clear goals is crucial when starting a lawyer podcast to provide direction and measure success.

    — A unique perspective on your topic will help your podcast stand out.

    — Consistency is important - commit to a regular schedule for releasing new episodes.


    đź“°About Roger Ingalls:

    Robert Ingalls is the CEO and Founder of LawPods, LLC, a company specializing in podcast production for lawyers. LawPods is passionate about taking the hassle out of podcast creation and ensuring that podcasts sound amazing while providing valuable content for listeners. He is a seasoned expert in podcasting and has helped law firms create world-class podcasts. Furthermore, Robert Ingalls has over 10 years of experience in the legal field as a legal clerk and managing attorney (business and civil litigation).


    📞Connect with Robert Ingalls:

    • LinkedIn: https://www.linkedin.com/in/robertingalls

    • Facebook: https://www.facebook.com/robertbingalls/

    • Website: https://lawpods.com/

    • Email: robert@lawpods.com


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    How to Get to Top-of-Mind with Brand Marketing with Luis Scott, Founder of 8 Figure Firm Consulting Oct 18, 2023
    Show notes

    Join Sasha Berson as he speaks with Luis Scott, founder of 8 Figure Firm Consulting


    👉Sasha and Luis explore:

    — The power of branding and its impact on long-term success

    — The distinction between branding and direct response marketing

    — The role of brand recognition when clients actively search for legal services

    — Combining branding and direct response advertising for a comprehensive marketing strategy

    — Luis Scott's experience with successful branding at the eight-figure consulting firm


    👉 Main takeaways from the episode:

    — Branding requires time and investment, but it can have a powerful impact on long-term success.

    — The emphasis on branding or direct response should shift depending on the size of the law firm and its specific goals.

    — A well-rounded marketing strategy should incorporate branding and direct response tactics to build recognition and trust, as well as generate immediate leads.


    đź“°About Luis Scott:

    Luis Scott is the Managing Partner of Bader Scott Injury Lawyers, a personal injury law firm. With a focus on strategic planning and guiding all aspects of the firm, Luis excels in the mission of standing up for clients, standing by their work, and standing with each other. He has over 20 years of legal experience and has helped thousands of families in need of legal representation.

    He previously managed another civil litigation firm. Luis has expertise in workers' compensation and auto accident claims, having also suffered first hand injuries. He strives to stand up for clients by getting them the compensation they deserve in the face of failed systems. Luis believes in the power of a dedicated team to achieve justice and is positively impacting communities through his firm.


    👉References:

    Purchase Luis’ book “The King of Growth: How to Dominate Your Market, Increase Predictability, and Unleash the Power of Your Law Firm for Personal and Financial Freedom” on Amazon

    Or get a free copy by emailing Luis@eightfigurefirm.com and mentioning that you heard him on the GLF podcast.


    📞Connect with Luis Scott:

    Website: https://luisscottjr.com/

    LinkedIn: https://www.linkedin.com/in/luis-scott-bader-law/

    Instagram: https://www.instagram.com/luisscottjr/?hl=en

    YouTube: https://www.youtube.com/channel/UC6oIGw-4RcEmNP1rFM799OQ

    Facebook: https://www.facebook.com/luis.scott.98


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    Streamline Your Small Law Firm's Operations Featuring Nathan Sumekh VP of Operations at Legal Soft Oct 11, 2023
    Show notes

    Join Sasha Berson as he speaks with Nathan Sumekh, VP of Operations at Legal Soft


    👉Sasha and Nathan explore:

    — The importance of tailoring service delivery in the rapidly evolving legal software business.

    — The significance of individualized service in revolutionizing the legal software sector.

    — The power of a well-run law firm and its prospects for escalated revenues.

    — The pivotal role of personalized service in shaping the landscape of the legal software industry.

    — The benefits of the legal incubator program, notably for law firms.

    — The unique challenges faced by small law firms as compared to larger firms.

    — The transformative power and profitability of a well-managed law firm.


    📞Connect with Nathan:

    • Website: https://legalsoft.com/

    • LinkedIn: https://www.linkedin.com/in/nathan-sumekh

    • Instagram: https://www.instagram.com/legal.soft/

    • YouTube: https://www.youtube.com/channel/UCTXc_IDoUsMrnhEd9-niNOg

    • Facebook: https://www.facebook.com/legalsoftsolution

    • Email address: support@legalsoft.com


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    Law Firm Marketing Fast Track with Nick Jervis, Owner of Samson Consulting Oct 04, 2023
    Show notes

    Join Sasha Berson as he speaks with Nick Jervis, owner of Samson Consulting


    👉Sasha and Nick explore:

    — How to transition from law practice to law firm marketing, and how the insights could transform your approach.

    — Embracing imperfections in marketing strategies.

    — How to lean into your firm's genuine side that clients will appreciate.

    — The importance of office decor and physical visibility to hook potential clients in an otherwise virtual world.

    — The details of the 'Easy Life' client acquisition approach.

    — How to attract potential clients actively seeking your services.

    — Decoding the process of creating a law firm website.

    — The importance of “old-school” office signage and physical advertising tools to attract clients in the digital age.


    👉References:

    Free Guides: https://www.samsonconsulting.co.uk/free-guides/


    📞Connect with Nick:

    • Website: https://www.samsonconsulting.co.uk/

    • Website: https://www.nickjervis.com/

    • LinkedIn: https://uk.linkedin.com/in/nickjervis

    • Email address: hello@nickjervis.com


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    Why Your Firm Needs a CFO Featuring Brooke Lively, Co-Founder of Cathedral Capital Sep 13, 2023
    Show notes

    Join Sasha Berson as he speaks with Brooke Lively, Co-Founder of Cathedral Capital


    👉Sasha and Brooke explore:

    — Discover how a law firm CFO functions as a growth catalyst and profitability accelerator.

    — Why marketing is the key to attracting potential investors and clients for law firms.

    — The unique challenges and high-cost implications of broadcast advertising for law firms.

    — The influence of private equity firms in shaping the landscape of the legal industry and the implications for smaller firms.

    — The benefits of establishing a partnership with a law firm CFO for better financial planning and operational guidance.


    👉References:

    The King of Growth Lewis Scott: https://www.amazon.com/King-Growth-Dominate-Predictability-Financial/dp/1942221401


    📞Connect with Brooke Lively:

    • Website: https://www.cathcap.com/

    • LinkedIn: https://www.linkedin.com/company/cathedralcapital/

    • Instagram: https://www.instagram.com/cathedralcapital/

    • Facebook: https://www.facebook.com/CathedralCapital/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing

    

    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    The Art and Science of Renaming Your Law Firm Featuring Alexandra Watkins, Chief Executive Boss Lady of Eat My Words Sep 06, 2023
    Show notes

    Join Sasha Berson as he speaks with Alexandra Watkins, Chief Executive Boss Lady of Eat My Words


    👉Sasha and Alexandra explore:

    — The potential impact a memorable name holds in attracting clients and setting your firm apart.

    — The strategic use of SEO and keyword integration for elevated online visibility.

    — The immense potential for successful rebranding through inspiring examples in the legal sphere.

    — How your firm's name can be a powerhouse for client attraction and make your firm synonymous with excellence.

    — The captivating stories of rebranding triumphs within the law industry.



    👉References:

    Free brand name mini-masterclass: https://eatmywords.com/learn-about-brand-names-class/

    Get Alexandra’s book “Hello MY Name is Awesome” here: https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1523099984/ref=sr_1_1?keywords=9781523099986&qid=1560895910&s=books&sr=1-1&pldnSite=1


    📞Connect with Alexandra:

    • Website: https://eatmywords.com/

    • LinkedIn: https://www.linkedin.com/company/eat-my-words/

    • Twitter: https://twitter.com/eatmywords

    • Facebook: https://www.facebook.com/EatMyWordsNames


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


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