Grow Law Podcast

Latest Episodes:

Insider Tips for Building a Standout Law Firm Brand with Jonathan Merel, Founder and Managing Principal at The Law Offices of Jonathan Merel May 25, 2023

Show notes

Join Sasha Berson as he speaks with Jonathan Merel, Founder and Managing Principal at The Law Offices of Jonathan Merel

👉Sasha and Jonathan explore:

— Grasp the value of treating employees well for a thriving work environment and team.

— Master the art of focusing on a niche to differentiate your firm.

— Appreciate the power of referrals for attracting new clients.

— Recognize that persistence and ongoing education are keys to achieving success as an entrepreneur.

— Understand the vital role that branding and storytelling play in law firm marketing efforts.

“Building a brand requires creating an emotional connection with potential clients through storytelling.“

— Jonathan Merel

— Discover the significance of nurturing employees and cultivating a formidable team.

— Uncover the influence of branding and storytelling in the realm of law firm marketing.

— Learn how to specialize and set your firm apart from the competition.

— Realize the immense potential of referrals in generating new business.

— Embrace the importance of tenacity and lifelong learning in the pursuit of entrepreneurial victory.

“To grow to 20 attorneys, you have to be gutsy. You have to have business acumen or develop it. Nobody is born with it, and you have to take risks.”

— Sasha Berson

📞Connect with Jonathan Merel:

• Website: https://www.merelfamilylaw.com/

• LinkedIn: https://www.linkedin.com/in/jonathan-merel-6629353/

• Instagram: https://www.instagram.com/merelfamilylaw/

• Facebook: https://www.facebook.com/merelfamilylaw

• Yelp: https://www.yelp.com/biz/law-offices-of-jonathan-merel-chicago-7

• Twitter: https://twitter.com/merelfamilylaw

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/.

Revolutionizing Your Law Firm with Tech featuring James Grant, Founding Partner at Georgia Trial Attorneys May 24, 2023

Show notes

Join Sasha Berson as he speaks with James Grant, Founding Partner at Georgia Trial Attorneys

👉Sasha and James explore:

— Apprehend the vital importance of entrepreneurial expertise for legal practitioners launching their own firms.

— Unravel the promising outcomes of concentrating on a specific niche for superior growth and victory in law offices.

— Realize the potential of adopting technological advancements and automation processes for exceptional performance.

"The riches are always in the niches."

- James Grant

— Crack the code to generate a self-governing business by onboarding proficient specialists.

— Attain proficiency in artificial intelligence to remain up-to-date and secure a distinct advantage in the legal profession.

“This is about survival of the fittest, or rather survival of those who can adapt to the change that's already here. It's not coming, it is already here.”

- Sasha Berson

📰About James Grant:

Meet James Grant, an experienced attorney and co-founder of Georgia Trial Attorneys. With a specialization in personal injury litigation, James has carved out a niche by offering his expertise as an outsourced litigation department for other law firms. Embracing technology and automation, James has been able to achieve operational excellence by streamlining processes within his firm. Since its inception in 2015, Georgia Trial Attorneys has experienced significant growth, with James at the helm guiding the firm's vision for the future.

📞Connect with James Grant:

• Website: https://www.gtakg.com

• LinkedIn: https://www.linkedin.com/company/georgia-trial-attorneys-at-kirchen-&-grant-llc/

• TikTok: https://www.tiktok.com/@accidentattorneyjg

• Instagram: https://www.instagram.com/accidentattorneyjg/

• YouTube: https://www.youtube.com/channel/UCc6YLXt4TEKCgZluDLkzwOQ

• Facebook: https://www.facebook.com/georgiatrialattorneys

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

How to Unlock the Power of Focused Practice with Hunter Garnett, Managing Partner at Garnett Patterson Injury Lawyers May 10, 2023

Show notes

Join Sasha Berson as he speaks with Hunter Garnett, Managing Partner at Garnett Patterson Injury Lawyers

👉Sasha and Hunter explore:

— Acknowledge the rewards of sustained commitment to effective branding and fostering a sense of community on social media

— Appreciate the long-term benefits of consistently building your brand and social media community

— Gain knowledge of methods to establish connections and rapport within your community

— Learn strategies for forming meaningful connections within your local community

“I think one of the keys to success is boiling down to the smallest niche that you can.”

— Hunter Garnett

— Identify specific target markets and tailor content accordingly, such as sponsoring a Men's Rec soccer league for a Hispanic community

— Stay top of mind with former clients by checking in with them at least six times a year to increase referral potential

— Acquire expertise on harnessing Google My Business to enhance your local SEO presence

— Comprehend the vital importance of choosing a niche and staying on course for business growth

“Number one, you do not need a very large market to be successful. And the other thing is you need to stay focused.”

— Sasha Berson

📞Connect with Hunter Garnett:

• Website: https://huntsvilleinjurylawyers.com/

• LinkedIn: https://www.linkedin.com/in/hunter-garnett-56895876/

• Facebook: https://www.facebook.com/GarnettPattersonLaw/

• YouTube: https://www.youtube.com/@GarnettPattersonInjuryLawyers

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

How to Make Business Development EASY and Get a Lot More Business with David Ackert, Founder and CEO of PipelinePlus Apr 19, 2023

Show notes

Join Sasha Berson as he speaks with David Ackert, Founder and CEO of PipelinePlus

👉Sasha and David explore:

— Why most lawyers are reluctant to consistently do business development

— The impact of business development on growth and success in the legal profession

— Prioritizing personal connections for relationship-building among lawyers

— Strategies for building strong business relationships as a lawyer

— Organizing and simplifying business development with PipelinePlus and other tools for lawyers

— Easily creating a referral network by using a resource like PipelinePlus

— Overcoming risk-averse tendencies in lawyers for effective business development using PipelinePlus videos

— Developing business skills and relationships as the pathway to becoming a successful rainmaker in the legal industry

— The importance of confronting challenges and discomfort for achieving personal growth and goals.

📞Connect with David Ackert:

• LinkedIn: https://www.linkedin.com/in/davidackert/

• Twitter: https://twitter.com/DavidAckert

• Instagram: https://www.instagram.com/pipelineplus_com/

• Facebook: https://www.facebook.com/pipelinepluspoweredbyackert

• Website: https://pipelineplus.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

How to Amplify Your Law Firm's Talent with Deb Knupp, Managing Partner at GrowthPlay Apr 05, 2023

Show notes

Join Sasha Berson as he speaks with Deb Knupp, Managing Director at Growth Play

👉Sasha and Deb explore:

— To see growth and success, law firms can center on using methods that work for those who are responsible for both selling and providing services.

— To help a law firm increase its revenue, there are six building blocks it needs to develop, including mindset, strategy, targeting, and communication with priority relationships to achieve predictable sales growth by understanding the essential ingredients required for business development.

— It's crucial to be intentional with messaging, focus on specific services and specialties, and ignite fresh conversations with compelling "what's new" messages to activate networks and avoid missing business opportunities.

— Fostering genuine connections with current clients can accelerate and enhance business growth, compared to prioritizing new prospects and personal gain.

— Good consultants are always free, and the ROI usually keeps compounding over the years after you have worked with them, so it's super important to get the right people in the right places without necessarily blowing up your payroll.

— Investing in business development can result in profitable growth by building a strong sales engine within your firm.

— Viewing sales as a helpful service rather than a self-centered pursuit fosters long-term loyalty and encourages you to approach interactions with others in a different way.

— Successful sales require the ability to determine if you can be of assistance and if the customer would like you to help them, which can be achieved by asking better questions, telling engaging stories, and using vocal inflection effectively, all of which can be learned.

📞Connect with Deb Knupp:

• Email: dknupp@growthplay.com

• LinkedIn: https://www.linkedin.com/in/deb-knupp-2694a21/

• Website: https://www.growthplay.com/

• YouTube: https://www.youtube.com/channel/UCAJcAGfLq_F51-3ACKPxgIQ

• Twitter: https://twitter.com/growthplay

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

How to Work Smart, Scale Fast, and Enjoy Life with Sam Mollaei, Founder of My Legal Academy Mar 29, 2023

Show notes

Join Sasha Berson as he speaks with Sam Mollaei, Founder of My Legal Academy

👉Sasha and Sam explore:

— A virtual law firm offers lawyers control over their work, role selection, and location, addressing common complaints of overwork, stress, and lack of control in the legal industry.

— Getting advice from an advisor, coach, or trainer is vital for success, particularly for experts who may find it challenging to accept not knowing everything. Collaborating with someone can help clarify goals and save time and money in the long run.

— Learning through books and even YouTube, filtering through information, and being strategic in implementing what's learned can give you a competitive edge in standing out and achieving success.

— Most people who attend conferences and hire high-end consultants only implement 2% of the advice they receive, so it's crucial to have a sense of urgency, take actionable notes specific to your firm, and delegate tasks quickly to increase implementation rates.

— A successful virtual law firm needs experienced directors and virtual assistants managing daily tasks, with clear goals and performance managers for accountability, and should consider hiring overseas for expanded talent.

— My Legal Academy is a revamped program that offers lawyers comprehensive training on law firm mastery, covering traffic, automation, team building, and financial management, along with virtual classes and resources on various topics like health and fitness, mental health, and taxes.

— Through programs like Sam's, enhancing your business skills can lead to compounding growth, enabling you to transition from case management to CEO, resulting in a more fulfilling and sustainable lifestyle.

— Developing business skills and assembling a competent team are crucial for building a reliable marketing and sales system, and even though it's challenging to devote several hours daily to learning, there's value in self-improvement without comparing yourself to others.

📞Connect with Sam Mollaei:

• LinkedIn - https://www.linkedin.com/in/sammollaei/

• Twitter - https://twitter.com/mollaeilaw?lang=en

• Instagram - https://www.instagram.com/sammollaei/?hl=en

• YouTube - https://www.youtube.com/@mylegalacademy

• Facebook - https://www.facebook.com/MollaeiLaw

• Website - https://mollaeilaw.com/

• My Legal Academy’s website - https://mylegalacademy.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

How to Build a Life and Practice You Love with Ali Katz Founder of The New Law Business Model Mar 22, 2023

Show notes

Join Sasha Berson as he speaks with Ali Katz, Founder of The New Law Business Model

👉Sasha and Ali explore:

— Create a law practice that you enjoy by utilizing appropriate metrics, prioritizing high-value offerings, attracting the correct number of clients at the appropriate fee, and acknowledging the finite nature of your time, energy, and attention.

— Estate planning lawyers can create a fulfilling business by serving a select number of clients each month, charging an average fee of $4,000 to $6,000, and engaging with 80% or more of their clients, resulting in a practice they love and clients they enjoy working with.

— Ali's approach to life and legacy planning helps lawyers connect with clients on a personal level to determine what's important to them, resulting in a transformative experience for both parties, and it's applicable beyond just estate planning.

— Ali's team offers a unique approach called relational law that uses legal services to build connections and relationships with clients, helping them become the best versions of themselves, with plans to expand beyond estate planning lawyers.

— In order to succeed in the estate planning industry, it's essential to not only have knowledge in the field but also possess business acumen and implement effective systems to offer a valuable service and differentiate oneself in a crowded marketplace.

— Ali's program, which teaches lawyers how to build a successful practice by engaging clients with a unique heart-centered counseling-based methodology, has transformed the lives of over 460 licensed lawyers who now have access to its resources for their own professional success.

— Effective client interaction and retention systems, coupled with internal operations for goal setting, metric management, and team building, are vital for a successful business with diverse operational models and varying sizes.

— To build a successful law business, set your goals and metrics in alignment with your capacity and operational model, whether you are a solo practitioner or an empire builder with a team and systems in place.

👉References:

The New Law Business Model: Build a Lucrative Law Practice That You (and Your Clients) Love by Ali Katz

📞Connect with Ali Katz:

• LinkedIn: https://www.linkedin.com/in/thealikatz/

• Instagram: https://www.instagram.com/thealikatz/?hl=en

• YouTube: https://www.youtube.com/channel/UCZpEm5Hmtdh-U12jcifXBNA

• Facebook: https://www.facebook.com/TheAliKatz/

• Website: https://www.thealikatz.com/

• New Law Business Model’s website: https://newlawbusinessmodel.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

How to Effectively Market Your Law Firm on Social with Blake Harris Founder of Blake Harris Law Mar 15, 2023

Show notes

Join Sasha Berson as he speaks with Blake Harris, Founder at Blake Harris Law

👉Sasha and Blake explore:

— To market themselves successfully, attorneys need to take charge of social media and showcase their real, nonchalant, and authentic selves, and connect with potential clients, even if it means taking some risks.

— To be successful on TikTok, it's important to have fun, create a lot of content, and enjoy the process, even if the return on investment is only sometimes significant. Once you taste that first bit of success, it will motivate you to work even harder.

— When marketing for a specialized business, it's essential to have diverse skills like speaking, writing, and personal connections, while being adaptable to new approaches and prioritizing client satisfaction.

— Focusing on one area simplifies marketing, sales, operations, and management, but it's also possible to achieve success by finding the right mix of practice areas and revenue sources.

— To create social media content, be the social media content, and utilize cross-platform strategies while balancing work, family, and friends and taking time off from phone addiction.

— For successful TikTok content, it's important to create drafts and post them on different days to ensure a regular flow of content. While repeating the same message is fine, it should be presented in a fresh and distinct manner without being too frequent.

— A new law firm can expand by prioritizing exceptional client service, social media engagement, public speaking, and establishing a trustworthy network of attorneys to maintain a modern online presence and foster a positive reputation.

— Blake is passionate about his entrepreneurial venture and prioritizes guiding younger family members, cultivating a positive work environment, and achieving growth and sustainability in his business.

📞Connect with Blake Harris:

• Email: Info@BlakeHarrisLaw.com

• Website: https://blakeharrislaw.com/

• LinkedIn: https://www.linkedin.com/in/blake-harris-08a106b/

• Twitter: https://twitter.com/blakeharrislaw

• Instagram: https://www.instagram.com/blakeharrislaw/?hl=en

• YouTube: https://www.youtube.com/channel/UCk4AgsyoBEZPkUKTq1a86mQ

• Facebook: https://www.facebook.com/blakeharrislaw/

• TikTok: https://www.tiktok.com/@blakeharrislaw

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Accelerate Law Firm Growth Through Coaching with Alay Yajnik Founding Partner at Law Firm Success Group Mar 08, 2023

Show notes

Join Sasha Berson as he speaks with Alay Yajnik, Founding Partner at Law Firm Success Group

👉Sasha and Alay explore:

— When a young attorney sets clear financial goals for their law firm, it's essential to dig deeper and understand their motivations to propel their marketing efforts forward and achieve success much faster.

— Achieving financial success for a law firm depends on finding the right practice area, as well as personal motivation and skill development.

— Discovering the passion behind why lawyers choose their specific practice area can be the key to unlocking marketing success, as it allows for more personalized and impactful marketing strategies that connect with clients on a deeper level.

— Successful lawyers focus on developing business acumen in marketing, sales, and people management. At the same time, top earners are motivated by more than just money, such as a sense of obligation to clients and people.

— Lawyers often reach a breaking point of exhaustion, burnout, and feeling overwhelmed due to staffing, marketing, strategy, systems, or culture problems, and turning to legal consulting firms like Alay's can help solve those issues and maximize success.

— Hiring an advisor early on in your business can save you time and make you money, and it's often a return on investment rather than an expense, but many people hold off due to inertia and only realize the benefits in retrospect.

— Alay's group measures success by ensuring clients get more income than they would have without the coaching program, positioning it as a return on investment rather than an expense, and considering both tangible and intangible benefits.

👉References:

Staffing Up: The Attorney's Guide to Hiring Top Talent Paperback by Alay Yajnik

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy

📞Connect with Alay Yajnik:

• Email: alay@yajnikgroup.com

• LinkedIn: https://www.linkedin.com/in/alayyajnik/

• Twitter: https://twitter.com/alayyajnik

• Law Firm Success Group’s website: https://www.lawfirmsuccessgroup.com/

• Podcast: https://podcasts.apple.com/us/podcast/lawyer-business-advantage/id1500525201

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Creating Profitable Relationships on Social Media for Your Firm with Jessica Aries at By Aries Mar 01, 2023

Show notes

Join Sasha Berson as he speaks with Jessica Aries, Founder and Digital Marketing Strategist at By Aries

👉Sasha and Jessica explore:

— Posting on social media without a strategy or understanding of your audience is ineffective - build relationships by creating platform-specific content and engaging with potential customers.

— Simplify lawyer's marketing by creating touchpoints with potential clients through social media, email marketing, and advertising to increase awareness and build relationships for better chances of legal representation.

— Purposeful social media content simplifying legal concepts can establish credibility and authority, connecting lawyers with potential clients and increasing conversion rates in the long run.

— If law firms want to see real progress in social media marketing, attorneys should prioritize short-form video content like TikTok and Instagram reels since stagnant posts are no longer compelling and engagement is key.

— To drive significant growth, most law firms should invest at least $3,500 per month in video marketing and test various strategies for 90 days while consistently answering clients' common questions on social media to build trust and credibility.

— As a business owner, shifting your focus to serve the company, not just customers, and becoming a rainmaker through marketing and relationship building can boost your income and net worth, especially if you are a lawyer or own a law firm.

— To make an impact and shape values, it's essential to build a thriving business. For lawyers who feel nervous about creating video content, it can be helpful to approach it as if they were explaining legal concepts to a friend.

— Use LinkedIn to establish credibility with referral sources by sharing content about your approach to practicing law, business principles, and unique values to assure them that you won't drop the ball when handling high-value clients.

📞Connect with Jessica Aries:

• Email: jessica@byaries.com

• LinkedIn: https://www.linkedin.com/in/jessicaaries/

• Twitter: https://twitter.com/thejessicaaries

• LinkedIn: https://www.linkedin.com/company/byariesmarketing/

• YouTube: https://www.youtube.com/c/ByAries

• Instagram: https://www.instagram.com/byariesmarketing/

• Facebook: https://www.facebook.com/byariesmarketing

• TikTok: https://www.tiktok.com/@byariesmarketing

• Website: https://www.byaries.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/