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    Marketing

    Grow Law Podcast

    The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

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    Latest Episodes:
    How to Build a Sellable Law Firm with Ryan Kimler, Owner at Net Profit CFO Feb 22, 2023
    Show notes

    Join Sasha Berson as he speaks again with Ryan Kimler, Owner of Net Profit CFO


    👉Sasha and Ryan explore:

    — Selling a law firm depends on financials, projections, and current economic conditions, which can affect its value, especially during a downturn, making it a potential opportunity for buyers with cash.

    — People buy law firms that have effective client-attraction (marketing) systems to make more profits.

    — Maximize the sale value of your law firm by developing a predictable client-attraction system and a smooth transition plan for the new owner.

    — A strong marketing and intake system, along with a referral network, is essential for the success and growth of a law firm, particularly during a change in ownership.

    — Having the right experts, such as a tax expert with an EA certification, helps navigate the tax implications of selling or buying a business and saves you thousands of dollars by doing it the right way.

    — Building a sellable law firm is key for future sales and avoiding tax implications, as demonstrated in John Warrillow's book "Built to Sell," which emphasizes the importance of creating an easily sellable business.

    — Finding the right buyer is important for a successful business transition and involves evaluating compatibility, finances, and readiness, as well as building a relationship and aligning values.

    — It's crucial to do due diligence and have a strong relationship with all parties involved in buying or selling a practice for a successful transition and growth.


    👉References:

    Built to Sell: Creating a Business That Can Thrive Without You’ by John Warrillow


    📞Connect with Ryan Kimler:

    • Email: ryan@netprofitcfo.com

    • LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/

    • Facebook: https://www.facebook.com/rkimler

    • Net Profit's website: https://netprofitcfo.com/

    • LinkedIn: https://www.linkedin.com/company/netprofitcfo/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    An Accountability Partner to Help Grow Your Firm with Lori Pulvermacher at Atticus Advantage Feb 15, 2023
    Show notes

    Join Sasha Berson as he speaks with Lori Pulvermacher, Certified Practice Advisor at Atticus Advantage


    👉Sasha and Lori explore:

    — Helping lawyers successfully make the switch to business ownership and leadership with a combination of training, education, and accountability.

    — Companies like Atticus help lawyers take control of their time, focus, and priorities to achieve greater impact and business growth by zeroing in on three crucial elements: knowing their numbers, making the most of their team and time, and effectively promoting their brand to attract new revenue and increase profitability.

    — The majority of lawyers, 67%, work for small law firms, which provide more freedom and flexibility, but also require more responsibility and can result in losing control and flexibility if not managed properly.

    — Lawyers must delegate, build a team, and plan for the future to maximize their practice success, navigate communication and conflict challenges, and see team members as valuable assets, not just costs.

    — Lawyers must define their vision, plan their path to success, and seek outside support to balance their roles as manager, leader, and technician, so they don't get sidetracked by daily tasks and stay committed to their goals and strategy.

    — Planning for retirement can be tough for attorneys, who may not see enough profit to feel secure, love their job too much to leave, and feel like they'll be working forever, leading to uncertainty about what comes next.

    — To drive growth and boost profits, focus on improving billing and collection processes, maximizing the use of top income-generating team members, and streamlining processes through automation and documentation.

    — Lawyers often shy away from marketing because of ethical concerns, bad past experiences, or a lack of strategy. But a solid and expertly executed marketing plan can bring greater control, flexibility, and stability to their practice through more reliable cash flow.


    📞Connect with Lori Pulvermacher:

    • Email: lorip@atticusadvantage.com

    • LinkedIn: https://www.linkedin.com/in/lori-pulvermacher/

    • Website: https://atticusadvantage.com


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    De-Risking Law Firms with Heinan Landa at Optimal Networks, Inc. Feb 01, 2023
    Show notes

    Join Sasha Berson as he joins Heinan Landa, Founder of Optimal Networks, Inc.


    Heinan shares how rewarding it is for law firms to embrace technology and the growing importance of taking care of the security side of the business.


    👉 Main takeaways from the episode:

    — The technology operational maturity model Heinan shares in his book, “The Modern Law Firm.”

    — The importance of benchmarking yourself in security and operations but also innovation and client interaction.

    — How technology is not simply a cost but rather an investment.

    — How to find ways to use technology to improve the client experience, which will result in more business.

    — The importance of tracking your data so you can make better decisions in your optimization process.

    — The 2 primary lines of business Optimal Networks provides: managed services provider and strategic consulting.


    👉References:

    “The Modern Law Firm” book by Heinan Landa - https://modernlawfirmbook.com/


    📞Connect with Heinan Landa:

    • Heinan Landa’s Facebook: https://www.facebook.com/heinanlanda

    • Optimal Networks Website: https://www.optimalnetworks.com

    • Email: hlanda@optimalnetworks.com

    • Clio Website: https://www.clio.com/

    • Streamlined.legal Website: https://streamlined.legal/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


    Using Technology To Increase Billable Hours, Cut Workload and Increase Profitability with Joshua Lenon at Clio Jan 25, 2023
    Show notes

    Join Sasha Berson as he speaks with Joshua Lennon, Lawyer in Residence at Clio


    👉Sasha and Joshua explore:

    — How the practice of law and technology intersect.

    — Joshua’s role at Clio and how he translates tech to lawyers.

    — The dichotomy between being a lawyer and running a business: Running a practice can feel overwhelming and full of distractions.

    — How Clio can free up 1-2 hours of admin work per day or approximately 380 hours per year.

    — How saved time can be reinvested: At the average rate of $300/hour, this could potentially generate an additional $36,000 in revenue.

    — Clio’s 3 key features: client portals, online client intake forms and online payment systems.

    — The average rate increase for law firms per year is around 4%; not enough to offset inflation.

    — Lawyers implementing Clio are collecting 30% on average more revenue than before.


    📞Connect with Joshua Lennon:

    • Facebook: https://www.facebook.com/joshua.lenon1

    • Clio Website: https://www.clio.com/

    • LinkedIn: https://www.linkedin.com/in/joshualenon/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.


    Better Cash Flow Management for Plaintiff Law Firms with Paul Myers at Advocate Capital, Inc. Jan 18, 2023
    Show notes

    Join Sasha Berson as he speaks with Paul Myers, Chief Executive Officer and Chairman at Advocate Capital, Inc.


    👉Sasha and Paul explore:

    — Advocate Capital’s mission of giving plaintiff law firms’ clients access to capital they have tied up in case expenses.

    — The main factors that determine the amount of capital that can be secured.

    — The reasons a prospective borrower might be rejected; it’s usually less about a credit score than one might think.

    — How the cost of capital for the cases you win is zero.

    — Important things to consider when making a switch from working as a defense lawyer to the plaintiff side.

    — The best way to obtain operating capital.

    — What a properly financed firm looks like.

    — The importance of having financial discussions around borrowing so you can act before the acute need arises.


    📞Connect with Paul Myers:

    • Advocate Capital Website: https://www.advocatecapital.com/

    • Email: pmyers(@)advocatecapital.com

    • Direct line: (615) 577-5445

    • Pinnacle Financial Partners Website: https://www.pnfp.com/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.


    Build Boldness for a Better Life and Business with Fred Joyal at the Fred Joyal Company Jan 11, 2023
    Show notes

    Join Sasha Berson as he speaks with Fred Joyal, President at the Fred Joyal Company


    Fred talks about how impactful the skill of confidently connecting with people can be for your life and business success.


    👉 Main takeaways from the episode:

    — Fred’s journey from a shy person to someone who can comfortably talk to strangers and speak confidently to thousands of people on stage.

    — How lawyers benefit from developing the skill of meeting new people with confidence and charisma.

    — How not developing this skill will lead to a life of regrets and missed opportunities.

    — Fred’s 5-step PRIDE system to develop confidence: Preparation, Relaxation, Insight, Dosage and Every-day-action.

    — The importance of losing an agenda and just enjoying the human connection.

    — The reason why expanding your comfort zone is so vital to success in your business.


    👉References:

    Superbold Exercises (PDF) - https://fredjoyal.com/exercises/

    How to Win Friends and Influence People by Dale Carnegie


    📞Connect with Fred Joyal:

    • Website - https://fredjoyal.com/

    • Facebook - https://www.facebook.com/fredjoyal

    • Book a free consultation with Fred - https://calendly.com/fredjoyal/consulting-interview?month=2022-11


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.


    Improve Your Memory, Get Better Results With the International Man of Memory, Chester Santos Jan 04, 2023
    Show notes

    Join Sasha Berson as he speaks with Chester Santos, otherwise known as the International Man of Memory.


    They discuss techniques for improving your memory and Chester runs through a real-life example of memorizing 13 objects with Sasha.


    👉Sasha and Chester talk about:

    — The events that led up to Chester becoming the 2008 U.S. Memory Champion.

    — How anybody can improve their memory at any point in time.

    — 3 overarching principles that can help you achieve a better memory, the first of which is turning something you want to remember into a picture in your mind.

    — If you want to remember that somebody is called Mike, you might want to picture a mic, or him singing into a mic to create an effective visual.

    — The more senses you involve, the more your brain will be activated.

    — Chester’s Memory School, which teaches you the methods he used to become a national memory champion.


    👉References:

    Eric Kandel Nobel Prize winner in Physiology or Medicine: https://www.nobelprize.org/prizes/medicine/2000/kandel/facts/


    📞Connect with Chester Santos:

    • Website - https://www.internationalmanofmemory.com/

    • Facebook - https://www.facebook.com/TheInternationalManofMemory/

    • Twitter - https://twitter.com/ChesterJSantos

    • YouTube - https://www.youtube.com/IntlManofMemory

    • Memory School Website - https://www.memoryschool.net/

    • David Pogue Website - https://davidpogue.com/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.


    Leveraging Email Marketing for Your Law Firm with Kelsey Johnson at AWeber Dec 21, 2022
    Show notes

    Join Sasha Berson as he speaks with Kelsey Johnson, Product Marketing Manager at AWeber


    Kelsey will open your eyes to the powerful tool of email marketing.


    👉Sasha and Kelsey explore:

    — How the majority of attorneys are missing a huge opportunity by not implementing email marketing.

    — Kelsey’s 3 tips on how to make (more) money with email marketing.

    — How automating the process of obtaining email addresses from your leads is a game changer.

    — Why an effective email marketing strategy can tip the scales in your favor.

    — Why it’s a good idea to use a lead capture tool and a follow-up sequence to automate the process.

    — How hiring a lawyer is intimidating for most people and how email marketing can make the process easier for your potential leads.

    — The value of educating your clients.

    — When it makes sense to give away your best information for free by positioning yourself strategically.


    📞Connect with Kelsey Johnson:

    • Twitter: https://twitter.com/kelseycolorado

    • Email: kelseyj@aweber.com

    • AWeber Website: https://www.aweber.com/

    • YouTube: https://www.youtube.com/AWeber

    • Smith.ai Website: https://smith.ai/

    • Zapier Website: https://zapier.com/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.


    Boosting Your Case Flow With Virtual Services with Maddy Martin Dec 14, 2022
    Show notes

    Join Sasha Berson as he talks with Maddy Martin, Senior Vice President of Growth at Smith.ai


    Maddy helps businesses supercharge their conversions by combining live virtual agents with AI.


    👉Sasha and Maddy explore:

    — How various roles in Maddy’s youth enabled her to leverage technology to help businesses grow.

    — The value of customer engagement tools in allowing business owners to focus on their priorities.

    — How to leverage virtual services to ensure your lead acquisition is taking place 24/7.

    — How proper delegation can be a game-changer for your legal practice.

    — The fact that law schools don’t prepare you to run the business side of law firms.

    — The importance of being able to accept text messages from potential leads.

    — Realizing how many opportunities are wasted by not making the most of each channel at your disposal.

    — The limitations of using a standard receptionist.

    — How a service like Smith.ai pays for itself through the resulting increase in revenue.


    📞Connect with Maddy Martin:

    Twitter - https://twitter.com/MadelaineMartin

    Website - https://smith.ai/

    United Way Website - https://www.unitedway.org/

    Food 52 Website - https://food52.com/

    TechCrunch Website - https://techcrunch.com/?guccounter=1

    YourMechanic Website - https://www.yourmechanic.com/


    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLaw.co.


    How to Get a Lot More Referrals with Stacey Brown Randall Dec 07, 2022
    Show notes

    Join Sasha Berson as he speaks with Stacey Brown, award-winning author, speaker, podcast host and creator of numerous successful business growth coaching programs.


    👉Sasha and Stacey explore:

    — Stacey's easy-to-implement system for obtaining sustainable growth through referrals.

    — The tendency of lawyers to overcomplicate the business growth process.

    — How Stacey's clients have gone from a few referrals to 30 or 40 within just 12 months.

    — The 5-step approach to creating growth.

    — How dedicating only 20 to 30 hours a year can maintain Stacey's system for continued growth.


    👉 Main takeaways from the episode:

    — Referrals are a valuable source of business growth, with a higher closing rate than leads from other sources. Identifying and nurturing relationships with referral sources is crucial for generating more referrals.

    — Properly thanking referral sources is essential for building and maintaining relationships. Handwritten thank-you notes are a powerful way to show appreciation and create a lasting impression.

    — Nurturing relationships with referral sources is key to generating more referrals. This involves creating a plan to take care of them, using the right language, and being memorable and meaningful in interactions.


    đź“°About Stacey Brown Randall:

    Stacey Brown Randall is a referral expert who believes in ditching outdated strategies that cause discomfort, stress, and procrastination when it comes to generating referrals. With a detailed, non-salesy plan of action, Stacey teaches business owners everything she wishes she had known about referrals, empowering them to attract a steady flow of quality clients. Her journey began in 2007 when she took the entrepreneurial leap, partnering with a small company that aligned with her expertise. Despite facing challenges and a business failure, Stacey learned from her experiences and discovered the power of generating referrals without asking. Beyond her work, Stacey is a Red Sox-loving Southern girl from South Carolina, a wife, and a mother of three.


    📞Connect Stacey Brown Randall:

    • Website: https://www.staceybrownrandall.com/

    • LinkedIn: https://www.linkedin.com/in/staceybrandall

    • Instagram: https://www.instagram.com/staceybrownrandall/

    • Twitter: https://twitter.com/staceybrandall

    • Generating Business Referrals Without Asking Book: https://www.staceybrownrandall.com/freechapter/

    • Referring Machines Program: https://www.staceybrownrandall.com/referring-machines/



    📞Connect with Sasha Berson:

    • LinkedIn: https://www.linkedin.com/company/grow-law/

    • Instagram: https://www.instagram.com/grow_law/

    • YouTube: https://www.youtube.com/@growlaw

    • Facebook: https://www.facebook.com/growlaw

    • Email: info@growlaw.co

    • Phone: (312) 854-7724


    #LawyerWebsite #LawyerSEO #LawFirmMarketing


    If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/.


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