Grow Law Podcast

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**Grow Law Podcast**

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

Latest Episodes:

Maximizing Profitability Through Your Law Firm Advertising with Kyle Hebenstreit, the CEO of PMP May 15, 2024

Show notes

Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect

👉 Sasha and Kyle explore:

— The different stages of growth for law firms and how marketing strategies should be tailored to each stage.

— The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, paid social media, and paid search.

— The importance of brand awareness and recognition for law firms and how media platforms can help achieve this goal.

— The importance of having a holistic marketing strategy that includes multiple elements or platforms designed to capture clients as they're coming to find the law firm and seek services.

— The importance of being aware of when potential clients are looking for a law firm and giving them exactly what they're looking for.

👉 Main takeaways from the episode:

— Marketing budget ranges can vary widely depending on the stage of the law firm and the media platforms used, with larger firms in the Harvest stage having budgets in the six figures or higher.

— The three golden rules of effective marketing and advertising are: be aware and be there when people are looking for you or someone like you, give them exactly what they're looking for, and be the one they think of when they need someone in your category.

— Marketing strategy for law firms should also include a focus on local SEO and creating content that speaks to the client's target audience, with the goal of building trust and credibility with potential clients.

📰 About Kyle Hebenstreit:

Kyle Hebenstreit is the CEO of PMP Strategic, a legal marketing agency. Prior to PMP, he worked at Deloitte Consulting, where he helped large companies transform operations to enable growth. Prior to that, he worked in the media and entertainment industry at Skydance Media, supporting creative development for their feature film department and eventually becoming Chief of Staff to the CEO.

During his tenure at Skydance, the company expanded its business to include television, gaming, and fashion and produced several major motion pictures. Kyle received his BS from the University of Southern California and his MBA from Indiana University's Kelley School of Business.

📞 Connect with Kyle Hebenstreit:

• Website: https://www.pmpmg.com/

• LinkedIn: https://www.linkedin.com/in/hhebenstreit/

• Facebook: https://www.facebook.com/pmpmg

• Twitter: https://twitter.com/hkhebenstreit

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Getting More Law Firm Leads with Matt Spiegel, the CEO of Lawmatics Apr 24, 2024

Show notes

Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics

👉 Sasha and Matt explore:

— The importance of effective attorney-client communication.

— The need for law firm owners to understand business concepts like valuations and recurring revenue.

— The dual value proposition of Lawmatics is saving attorneys time while helping them generate more clients.

— The potential impact of non-lawyer investment and private equity consolidation of law firms.

— The types of practice models that might be more appealing for investment and acquisition are explored.

— The significance of focusing on the business side rather than just legal practice for long-term success.

👉 Main takeaways from the episode:

— Law firms need to start measuring key metrics like marketing ROI, cost per lead, and conversion rates to optimize campaigns and understand what's truly driving their business.

— As the legal industry evolves with potential non-lawyer investment, the firms that understand business fundamentals and have scalable, data-driven models will be more appealing acquisition targets.

— Attorneys should view themselves as building a business, not just practicing law, and focus on the operational aspects to facilitate greater long-term success and exit options beyond simply retiring.

📰 About Matt Spiegel:

Matt Spiegel is a serial entrepreneur and CEO of Lawmatics. Before launching his startups, he practiced as a criminal defense attorney, where he observed pain points that later inspired his ventures. His first legal tech company, MyCase, became one of the most popular cloud-based practice management tools before being acquired. Matt then spearheaded other software businesses like ExpoGuru and Cammy.

For Lawmatics, he tapped into his legal expertise to develop an innovative client relationship platform. Lawmatics empowers firms to maximize efficiency and grow their businesses by streamlining intake to case management. Under Matt's visionary leadership, Lawmatics has transformed the delivery of legal services.

📞 Connect with Matt Spiegel:

• Website: https://www.lawmatics.com/

• LinkedIn: https://www.linkedin.com/in/mattspiegelesq/

• Facebook: https://www.facebook.com/lawmatics/

• Twitter: https://twitter.com/lawmatics

• Email: matt@lawmatics.com

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Boosting Your Law Firm's Bottom Line with Eda Rosa, the Founder of Eda Rosa LLC Apr 17, 2024

Show notes

👉 Sasha and Eda explore:

— The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success.

— The challenges associated with a lack of proper systems and processes in legal practices.

— The importance of marketing and targeting the right clients to increase the number of leads and closings

— The impact of underutilized staff and the importance of training them to increase productivity

— The benefits of integrating software solutions like Clio and MyCase to enhance efficiency and profitability.

👉 Main takeaways from the episode:

— Law firms need to focus on developing highly optimized internal processes and proper communication between different stakeholders, such as attorneys and paralegals, to increase productivity and profitability.

— It's important to treat staff members properly and provide them with the tools and training they need to be effective and productive. This includes communicating changes and involving them in the process.

— Missing deadlines and poor productivity are red flags that indicate a lack of effective processes and communication. Regular staff meetings with an agenda can help identify and address these issues.

📰 About Eda Rosa:

Eda Rosa is a highly experienced paralegal and legal professional development trainer who founded Eda Rosa LLC, a paralegal service and legal professional development training company. With over 20 years of experience, Eda has worked with attorneys nationwide, delivering high-quality support and helping firms save millions of dollars with her operational management analysis plans.

Eda's expertise has allowed her to support portfolios with the best possible outcomes within the confines of the law. She is also the host of the Let's Talk Paralegal podcast and author of the Let's Talk Paralegal book. Eda is a member of the Lean In Organization and Namati Global Legal Empowerment Network, and she is dedicated to training legal professionals and spreading her knowledge to make a positive impact in the world.

📞 Connect with Eda Rosa:

• Website: https://edarosallc.com/

• LinkedIn: https://www.linkedin.com/in/eda-rosa-law/

• Facebook: https://www.facebook.com/EdaRosaLLC

• Twitter: https://twitter.com/EdaRosa12

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Streamlining Your Legal Practice with AI Technologies with Douglas Lusk, the Founder of the National Society for Legal Tech Mar 27, 2024

Show notes

Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT

👉 Sasha and Douglas explore:

— Why small law firms often don't have access to technology training or know about useful tools that could help them.

— How AI can help solos and small firms handle more cases and be more efficient against larger opponents.

— Different ways AI is being applied to improve legal research, document review, and other tasks.

— The National Society for Legal Technology's approach to providing affordable, modular technology training resources.

— The best practices for ongoing training to continuously improve efficiency as software evolves.

— Tips for prioritizing regular, bite-sized training to maximize the benefits of legal technology.

👉 Main takeaways from the episode:

— With proper training, one attorney armed with technology can do the work of multiple attorneys without it.

— AI and legal technology can significantly reduce costs and increase efficiency for small law firms.

— Prioritizing technology skills and proficiency is as important as legal expertise for modern legal practice.

— Small, consistent investments in training yield major returns in the form of saved time and money through increased productivity.

📰 About Douglas Lusk:

Douglas Lusk, founder and CEO of the National Society for Legal Technology (NSLT), launched the organization as a student club in 2015. NSLT software quickly replaced outdated law school textbooks, earning Douglas national recognition as a legal technology education expert. His work has been featured in USA Today, and the NSLT is now used in over 200 universities across the US and Canada. Douglas holds Adjunct Professor positions at multiple institutions.

📞 Connect with Douglas Lusk:

• Website: https://legaltechsociety.org/

• LinkedIn: https://www.linkedin.com/in/douglas-lusk-j-d-a365a967/

• Facebook: https://www.facebook.com/LegalTechSociety

• Twitter: https://twitter.com/lusk_doug

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Becoming an Effective Leader of Your Law Firm with Dan Warburton, Executive Coach Mar 20, 2024

Show notes

Join Sasha Berson as he speaks with Dan Warburton, Executive Business Coach

👉 Sasha and Dan explore:

— The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities.

— The concept of the Eisenhower matrix and the significance of focusing on both urgent and important tasks to avoid burnout and manage a sustainable law firm.

— The value of clear requests, including measurable goals, deadlines, and mutual agreement, to ensure accountability and effective communication within the team.

— The role of one-on-one meetings in mentoring, providing feedback, and fostering a collaborative work environment where team members can learn and grow.

— The importance of setting clear boundaries, being proactive rather than reactive, and building a network of professionals to support workload management and client satisfaction.

— The significance of pricing strategy, raising rates based on the value of services, and focusing on quality clients to achieve financial success and work-life balance.

👉 Main takeaways from the episode:

— Law firm owners can significantly increase profits by delegating work to associates and building a reliable team rather than taking on all billing hours themselves.

— Regular one-on-one meetings with associates provide an opportunity for coaching, feedback, and accountability, which helps associates improve their performance over time.

— Framing the relationship as a mentorship where the law firm owner helps associates progress in their careers creates buy-in and motivation from associates to meet billing and quality targets.

📰 About Dan Warburton:

Dan Warburton's journey is an inspiring story of perseverance and transformation. As a young man struggling in school with low grades, he went on to fail in launching over thirty business ideas. Facing depression from years of little success, he invested in over 200 education courses to find answers. His commitment led to remarkable change. Dan now enjoys success as an entrepreneur and transformational coach. With his popular book becoming an Amazon bestseller, he has coached over 1,000 ambitious clients. Dan is living proof that ongoing learning and refusing to give up can help anyone turn struggles into achievement against all odds.

📞 Connect with Dan Warburton:

• Website: https://www.danwarburton.com/

• LinkedIn: https://www.linkedin.com/in/coachdanwarburton/

• Facebook: https://www.facebook.com/coachdanwarburton/

• Twitter: https://twitter.com/coachdwarburton

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

Mastering the Million-Dollar Law Firm Formula from Ken Hardison, Founder of PILMMA Mar 06, 2024

Show notes

Join Sasha Berson as he speaks with Ken Hardison from PILMMA.

👉 Sasha and Ken explore

— Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers.

— Ken emphasizes the importance of learning from others and being willing to invest in oneself.

— He shares his belief in the power of betting on oneself and taking calculated risks.

— Ken Hardison shares his insights and experiences on building a successful law firm and enjoying a great life.

— He emphasizes the importance of having a winning character and the impact it has on achieving success.

— Ken also discusses the key elements necessary for building a successful law firm, including grit, good people, strategy, execution, and cash flow.

— He highlights the significance of focusing on what you love and the importance of measuring and managing your marketing efforts.

👉 Takeaways

— Starting a law firm with limited resources is possible with determination and hard work.

— Grassroots marketing and cross-selling can be effective strategies for growing a law firm.

— Learning from other successful lawyers and experts can accelerate growth and save money.

— Believing in oneself and taking calculated risks is essential for success in the legal industry. Having a winning character is crucial for achieving success in any endeavor.

— Building a successful law firm requires grit, good people, a sound strategy, effective execution, and proper cash flow management.

— Focus on what you love and enjoy doing to ensure long-term success and fulfillment.

— Measure and manage your marketing efforts to maximize their effectiveness.

— Cash flow is essential for the survival and growth of your business.

📰 About Ken Hardison

Ken Hardison, the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association), has an impressive background in the legal field. With over 27 years of experience practicing injury law, he built one of the largest Personal Injury Law Firms in North Carolina. Although retired from practicing law, Ken remains actively involved, consulting with his former partner Ben Cochran on firm marketing. PILMMA, the organization he created, has become a multi-million-dollar association exclusively for injury and disability lawyers, with members spanning the United States, Canada, and Australia.

📞 Connect with Ken Hardison:

• Website: https://www.pilmma.org/

• LinkedIn: https://www.linkedin.com/in/kenhardison/

• Twitter: https://twitter.com/PILMMAorg

• Email: info@pilmma.org

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Growing Your Law Firm Through Networking with Jonathan Fitzgarrald, Founder of Equinox Strategy Partners Feb 28, 2024

Show notes

Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners

👉 Sasha and Jonathan explore:

— The importance of networking and building relationships in the legal profession.

— The follow-up process: the need for persistence and multiple interactions to secure new business.

— The nonlinear nature of relationship building and the time it takes to develop trust.

— The difference between suspects and prospects in networking.

— The role of accountability partners and the challenges of being accountable without external pressure.

👉 Main takeaways from the episode:

— Successful relationship building takes persistence over many interactions, not just isolated meetings. Building trust is a long-term process.

— Lawyers should focus on a select few (around 15) key connections who can provide work or referrals. It's not necessary to network with a large number of people.

— Following up consistently is crucial in securing new business. While only 50% of lawyers follow up after an initial meeting, it takes an average of 12 to 15 interactions for a potential client to hire a lawyer.

— Relationship building requires varied and consistent interactions to stay top of mind with key connections. Different methods such as lunches, emails, social media engagement, events, and webinars should be used.

📰About Jonathan Fitzgarrald:

Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, provides strategic counsel to help lawyers and law firms drive revenue and increase market visibility. With over 15 years of experience in sales and marketing at top law firms, he has developed proprietary strategies resulting in up to 20% increases in firm revenue. Jonathan is a renowned presenter and quoted expert in major publications, empowering others through motivational coaching and leveraging his background in international humanitarian work and high-tech leadership.

📞Connect with Jonathan Fitzgarrald:

• Website: https://equinoxstrategy.com/

• LinkedIn: https://www.linkedin.com/in/jonathanfitzgarrald/

• Facebook: https://www.facebook.com/EquinoxStrategy

• Email: JFitzgarrald@EquinoxStrategy.com

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Driving Sales through Content with Expert Insights from Marcus Sheridan, Owner of IMPACT Feb 21, 2024

Show notes

Join Sasha Berson as he speaks with Marcus Sheridan from IMPACT

👉 Sasha and Marcus explore:

— The power of addressing customer concerns, fears, and issues through text and video content.

— How creating valuable content can lead to increased website traffic, phone calls, and revenue.

— The importance of lawyers becoming media companies and utilizing video content to stand out in the competitive legal industry.

— The impact of AI, such as ChatGPT, on the legal industry and the importance of creating authentic and valuable content to win clients' trust.

— The challenges of choosing the right attorney and the importance of building trust through effective communication and showcasing human qualities.

— The value of creating content consistently and being a part of the content creation process to ensure authenticity.

👉 Main takeaways from the episode:

— Creating engaging content that addresses common client questions and concerns through various formats like text and video can help build trust and generate more business leads.

— In the current digital landscape, law firms need to view themselves as media companies to expand their online presence and services in order to stay relevant and competitive.

— Potential clients will research firms online through websites before contacting them. Hence, the content and experience on a website are important for standing out from other options and orienting clients during the vetting process.

📰About Marcus Sheridan:

Marcus Sheridan is an internationally renowned keynote speaker known for his transformative business philosophies. In the late 2000s, he helped turn around a struggling pool business by developing its online presence and obsessively answering customer questions through blogs. This led him to advocate his "They Ask, You Answer" content marketing strategy.

His book of the same name has inspired thousands of entrepreneurs globally. With a gift for storytelling and a passion for helping others succeed, Sheridan speaks vividly about how focusing on customers and creating engaging content can boost any business. He continues disseminating his philosophies through presentations, writing, and his marketing agency IMPACT.

📞Connect with Marcus Sheridan:

• Website: https://www.impactplus.com/

• LinkedIn: https://www.linkedin.com/company/1210178

• Facebook: https://www.facebook.com/impactbnd

• Twitter: https://twitter.com/Impactbnd

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

How Implementing Practice Management Software Streamlines Your Law Firm's Success Feb 14, 2024

Show notes

Join Sasha Berson as he speaks with Melanie Leonard, CEO of streamlined.legal

👉 Sasha and Melanie explore:

— The advantages of using Clio as a practice management software, highlighting its user-friendly interface, excellent customer support, and ease of extracting and migrating data.

— The underutilization of features within practice management software and the significant impact they can have on a law firm's business.

— The benefits of complete implementation of practice management software and specific examples of how it has improved law firm operations.

— The efficiency achieved through document automation and the time saved in drafting documents.

— The need for continuous improvement and the ongoing value of investing in the development of AI systems to stay competitive in the legal industry.

👉 Main Takeaways from the episode:

— Implementing document automation, particularly in closing documents, significantly reduces drafting time, leading to substantial time savings.

— Integrating workflow functions, such as task lists, can shift law practice from reactive to proactive, resulting in a better quality of life for themselves and their team.

— Automation can change the valuation of a law business, making it more attractive for potential buyers or investors.

— Efficient use of AI and practice management software can replace the need for hiring additional lawyers, leading to increased productivity.

📰About Melanie Leonard:

Melanie Leonard is a renowned attorney, entrepreneur, and expert in legal practice management software. After graduating from Chicago-Kent College of Law in 2002, she practiced at mid-sized firms before founding her successful real estate law practice in 2006. As an early adopter of Clio, Melanie became one of the first Clio Certified Consultants, helping firms optimize their use of practice management software. In 2018, she sold her law practice to focus on her passion and established streamlined.legal. Within two years, it became a highly sought-after consulting firm, earning Clio's Partner Led Excellence Award in 2019 and 2020.

📞Connect with Melanie Leonard:

• Website: https://streamlined.legal/

• LinkedIn: https://www.linkedin.com/in/melanieleonardesq/

• Facebook: https://www.facebook.com/streamlined.legal/

• Email: melanie@streamlined.legal

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

How Writing a Book Can Boost Your Revenue as a Lawyer with Steve Gordon, Founder of Million Dollar Author Feb 07, 2024

Show notes

Join Sasha Berson as he speaks with Steve Gordon, Founder of Million Dollar Author

👉Sasha and Steve explore:

— Successful book launches and leveraging professional networks for support.

— Building an effective marketing process ("book ATM") to maximize the book's impact through advertising and social media.

— The power of books as lead generation tools, offering value, low risk, and cost-effective client capture.

— How books can attract new clients and boost revenue for law firms.

— Unveiling the "unique mechanism" concept in a book, guiding clients from problems to a better future.

— Efficient book writing strategies, including roadmap creation, focused writing sessions, and the subconscious mind's contribution.

👉Main takeaways from the episode:

— Books are one of the most effective marketing assets for lawyers because they build trust and credibility with potential clients by demonstrating subject matter expertise in a low-risk, low-cost format.

— A well-executed book launch can immediately generate new leads and clients by activating a lawyer's professional network and revealing "hidden deals" within their referral sources.

— Treating the book like a long-term marketing asset by continually repurposing and promoting its content provides an ongoing stream of leads that requires little ongoing work from the lawyer, paying dividends for years to come.

📰About Steve Gordon:

Steve Gordon is an accomplished entrepreneur who achieved the position of CEO at the age of 28. Over the past two decades, he has dedicated his expertise to mastering the art of selling high-value services. As the editor of four highly regarded business newsletters, Steve's insights reach a global audience of CEOs, professionals, entrepreneurs, and sales experts. He provides consultancy services to companies spanning 30 industries, all of which specialize in selling premium products and services within trustworthy selling environments. As the founder of The Unstoppable CEO, he also hosts a popular podcast. He has authored four bestselling books, including "Podcast Prospecting," "Unstoppable Referrals," "Exponential Network Strategy," and "The Follow-Up Formula."

📞Connect with Steve Gordon:

• Website: https://milliondollarauthor.io/

• LinkedIn: https://www.linkedin.com/in/gordonsteve/

• Twitter: https://twitter.com/steve_gordon

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing