Grow Law Podcast

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**Grow Law Podcast**

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

Latest Episodes:

How to Retain Employees in Law Firms with Laurie Gilbertson, CEO of Tribeca Blue Consulting Jan 31, 2024

Show notes

Join Sasha Berson as he speaks with Laurie Gilbertson, CEO of Tribeca Blue Consulting

👉Sasha and Laurie explore:

— The need for law firm owners to develop leadership and communication skills beyond legal education.

— Ways for lawyers to assess their communication style from both their own and others' perspectives.

— Why firms that recognize the importance of communication are good to work with.

— How everyday micro-communications are opportunities to practice communication skills.

— Techniques for improving communication amongst business partners such as asking open-ended questions.

— The importance of making employees feel heard, seen, and valued through communication to improve retention and advocacy.

👉Main Takeaways from the Episode:

— Law firm leaders struggle most with communication within their own organizations, not with opposing counsel or judges. Improving internal communication is critically important.

— Developing leadership and communication skills is essential for law firm success but these soft skills are rarely emphasized in legal education which focuses more on technical skills.

— Fostering a culture of openness, transparency and authentic engagement where employees feel truly valued and heard is key to increased advocacy, productivity, retention and the long-term health of the organization.

📰About Laurie Gilbertson:

Laurie Gilbertson is a former New York City sex crimes, organized crime, and homicide prosecutor, television legal analyst, educator, and entrepreneur. She is the CEO & Founder of Tribeca Blue Consulting, a firm that specializes in helping professionals communicate with clarity, confidence, and creativity in public speaking, presentations, sales pitches, trial, and media appearances.

With her diverse background and unique skills, Laurie combines a lawyer's attention to detail, insider tips and tricks from her decade in New York City courtrooms, and expertise in helping top attorneys and judges develop compelling material.

📞Connect with Laurie Gilbertson:

• Website - https://www.tribecablueconsulting.com/

• LinkedIn - https://www.linkedin.com/in/lauriegilbertson

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

How Investing in Employee Happiness Multiplies Your Law Firm's Value with Joey Coleman, Founder at Design Symphony Jan 24, 2024

Show notes

Join Sasha Berson as he speaks with Joey Coleman, Founder at Design Symphony

👉Sasha and Joey explore:

— The correlation between employee happiness and a law firm's financial success for improved bottom-line results.

— Why law firms should prioritize creating a remarkable employee experience.

— The onboarding and training processes for new employees and how they need improvement if the firm lacks structured onboarding processes.

— The importance of client and employee experience and their interconnection.

— The need for law firms to adopt a human-centered approach to human resources.

👉Main takeaways from the episode:

— The annual attorney turnover rate in law firms in the United States is 18.4%, resulting in substantial financial losses due to the cost of replacing employees and lost productivity.

— Law firms should shift their focus from being merely competitive to becoming employers of choice by investing in employee happiness and well-being.

— Many law firms lack a structured onboarding process, leading to a less-than-ideal experience for new employees. Implementing a well-designed onboarding program can enhance employee engagement and retention.

📰About Joey Coleman:

Joey Coleman is a renowned expert in customer experience design and the Chief Experience Composer at Design Symphony, a customer experience branding firm. With almost twenty years of experience, Joey has helped numerous organizations retain their best customers and employees, transforming them into enthusiastic advocates. As an award-winning speaker, Joey has delivered captivating keynotes and workshops at national and international conferences, competing against top authors, business leaders, and internet celebrities. He is the author of the highly acclaimed book, "Never Lose a Customer Again," which reached the #2 spot on the Wall Street Journal bestseller list. Joey's diverse background includes working in the White House, defending "alleged" criminals and traveling to over 51 countries. He is passionate about assisting businesses in creating remarkable experiences for their customers and employees.

📞Connect with Joey Coleman:

• Website: https://joeycoleman.com/

• LinkedIn: https://www.linkedin.com/in/joeycoleman1/

• Facebook: https://www.facebook.com/joey.coleman.18/

• Twitter: https://twitter.com/thejoeycoleman

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

How to Gain the Most Profitability from Your Law Firm with Moshe Amsel, Founder of Profit with Law Jan 17, 2024

Show notes

Join Sasha Berson as he speaks with Moshe Amsel, Founder of Profit with Law

👉Sasha and Moshe explore:

— How to grow a law firm from $500K in revenue to $3-4M by hiring more attorneys. Each additional attorney can bring in $1M in revenue.

— The importance of setting goals to create generational wealth through a profitable law business, instead of just achieving a comfortable lifestyle.

— How most lawyers remain relatively "poor" by overcomplicating growth and just drifting without purposeful plans.

— Why law firm owners should focus on profitability (40-50% margins) instead of just revenue growth.

— Investing in people (attorneys, marketers) and marketing is essential for scaling, even if it seems risky initially due to perceived costs.

👉Main takeaways from the episode:

— Law firm owners need to shift their focus from just revenue growth to profitability, aiming for 40-50% profit margins rather than drifting and assuming 3-4% growth is successful.

— Growing a law firm means investing in people like additional attorneys who can each generate $1M in revenue, even if it seems risky initially due to perceived hiring and marketing costs.

— Be willing to invest in your business, such as hiring attorneys and investing in marketing, even if it means taking on some level of risk.

— Get out of the mindset of being an "attorney" and embrace your role as a business owner unlocking your firm's full potential.

📰About Moshe Amsel:

Moshe Amsel, the founder and CEO of Profit with Law, is a seasoned business executive with over 20 years of experience in the IT industry. With an MBA degree and a proven track record in Sales and Marketing, having closed over $30 million in sales in a single year, Moshe brings a wealth of expertise to the legal industry. He is passionate about helping law firm owners achieve substantial growth and profitability, with a focus on creating generational wealth. Moshe also owns DreamBuilder Financial, an accounting practice where he provides business advisory and tax strategy services to his clients.

📞Connect with Moshe Amsel:

• Website: https://www.profitwithlaw.com/

• LinkedIn: https://www.linkedin.com/in/mosheamsel

• Facebook: https://www.facebook.com/profitwithlaw

• Twitter: https://twitter.com/moshe_amsel

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Scaling Your Law Firm with Social Content Marketing with Jay Ruane, Founder of Ruane Attorneys at Law LLC Jan 10, 2024

Show notes

Join Sasha Berson as he speaks with Jay Ruan, Founder of Ruane Attorneys at Law LLC

👉Sasha and Jay explore:

— The importance of having the right systems in place to help a law business scale and provide better customer service.

— The significance of creating a brand of authenticity on social media for building relationships and sharing valuable content is more effective than just trying to generate leads.

— The approach to social media marketing, which involves sharing stories about the positive impact the law firm has had on people's lives, as well as donating to local charities and involving clients in the process.

— The value of building relationships with other law firms and professionals in the industry is stressed to develop a network of referral sources and lead to more business opportunities.

— What prioritizing customer experience and providing value to clients does for a law firm.

👉Main takeaways from the episode:

— Implementing systems allows lawyers to take themselves out of the equation for delivering services and delegate tasks to others, which enables them to service a greater number of people faster.

— Social media platforms offer an opportunity to develop an authentic brand and build relationships with potential clients. Instead of solely focusing on obtaining leads, the goal should be to establish a genuine connection with the audience.

— Engaging with other law firm owners and business owners provides valuable insights and solutions to common challenges.

📰About Jay Ruane:

Jay Ruane is an experienced Chief Executive Officer and DUI defense lawyer with over 24 years of experience at Ruane Attorneys at Law. He has also worked as a Public Defender and DUI Defense Lawyer at the Office of Connecticut Public Defenders. With a Doctor of Law degree from the University of Connecticut School of Law and a Bachelor of Arts in History from the University of Scranton, Jay Ruane combines legal expertise with a dedication to his client's defense.

📞Connect with Jay Ruane:

• Website: https://www.ruaneattorneys.com/

• LinkedIn: https://www.linkedin.com/in/jayruane/

• Facebook: https://www.facebook.com/attorneyjayruane

• Twitter: https://twitter.com/ruaneattorneys

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Law Firm CEO Success: Everyday Habits for Maximum Achievement with Mike Alder, Founder of AlderLaw Jan 03, 2024

Show notes

Join Sasha Berson as he speaks with Mike Alder, Founder of AlderLaw

👉Sasha and Michael explore:

— The importance of unconditional giving without expectations of how your money will be used or whether people will take advantage.

— Having no ego is difficult, but focusing on your blessings rather than being better than others helps.

— Building a supportive network by thanking others, helping without expectations, and connecting people.

— Developing consistent habits, behaviors, and mindsets to improve oneself rather than competing with all others.

— How focusing on competing with just the top 5-10% in your industry who maintain consistency can lead to success.

👉Main takeaways from the episode:

— Develop an attitude of unconditional giving and helping others. Focus on serving people's needs rather than conditions or personal gain.

— Cultivate self-awareness by reflecting on areas where you can improve and recognizing there are always people better than you in some way.

— Build a strong foundation through healthy routines of mindset, behaviors, self-care, and gratitude. Outperform just 5-10% of your industry by consistently maintaining a dedication to excellence.

📰About Mike Alder:

Mike Adler is a top trial attorney and owner of AlderLaw, a leading Los Angeles firm representing plaintiffs in personal injury, business torts, and employment litigation cases. He is known for his unwavering commitment to his clients and dedication to pursuing justice. As an underdog advocate, Adler takes pride in being personally involved in every case his firm takes on and has earned a reputation for achieving significant settlements and verdicts.

He is also a well-renowned speaker and published author on trial strategy. He is dedicated to supporting other trial attorneys, maintaining a 9,000-deposition database and an expert witness directory that he provides to up-and-coming lawyers at no charge.

📞Connect with Mike Alder:

• Website: https://alderlaw.com/

• LinkedIn: https://www.linkedin.com/in/michaelalder/

• Facebook: https://www.facebook.com/mike.alder.58

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Growing Your Law Firm with Social Media with Taly Goody, Founder of Goody Law Group Dec 27, 2023

Show notes

Join Sasha Berson as he speaks with Taly Goody, Founder of Goody Law Group.

👉Sasha and Taly explore:

— TikTok is a great platform for lawyers to grow their brand and reach a younger audience.

— Content creation is key to growing your law firm, but it's important to prioritize quality over quantity.

— Investing in a creative team to help create and repurpose content across different platforms can be beneficial.

— Consistency is key when it comes to posting content, with the goal of posting at least four videos per week.

— The content you post on TikTok should be valuable, educational, and entertaining to capture the audience's attention and keep them engaged.

👉Main takeaways from the episode:

— Create content that helps other people in your industry, not just direct advertisements.

— Be relatable, share struggles and educational content, and show vulnerability to connect with your audience.

— Be mindful of the quality of your content, even if you're posting less frequently.

📰About Taly Goody:

Taly Goody is a Los Angeles native and founder of Goody Law Group, LLP. Raised by Iranian immigrant parents, she's fluent in Farsi and graduated from UC Irvine with a BA in International Studies. She attended Thomas Jefferson School of Law and graduated cum laude in 2014. Taly worked at a boutique law firm in Century City before opening her own firm in 2019, focusing on personal injury and employment law. She mentors aspiring attorneys and conducts mock law school classes and webinars.

📞Connect with Taly Goody:

• Website: http://goodylawgroup.com/attorneys/taly-goody/

• LinkedIn: https://www.linkedin.com/in/talyesq/

• Facebook: https://www.facebook.com/goodylawgroup/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Building Converting Law Firm's Intake System with Richard James & Michael Strauch, Founders of Your Practice Mastered Dec 20, 2023

Show notes

Join Sasha Berson as he speaks with Richard James and Michael Strauch, Founders of Your Practice Mastered

👉In the podcast Sasha, Richard, and Michael discussed:

• Intake starts with the mindset of the firm's owner and management, who must have a clear understanding of the goal and the job of intake.

• The goal of the intake process should be to set appointments and retain clients, rather than simply generating leads and making sales calls.

• Knowing your numbers is crucial to understanding how your business is performing, and bottom-line profits are more important than top-line revenue.

• Running a law firm is harder than running a business, and being intentional about profitability is essential.

• A lack of a structured intake system leads to inconsistent and inefficient handling of incoming calls.

👉 Main takeaways from the episode:

• Building a profitable law firm requires strategic and intentional management.

• Although digital leads are increasing, phone calls still account for around 80% of clients' leads.

• Systems run law firms, and people run those systems, emphasizing the importance of having a well-structured intake system.

📰About Richard James:

Richard James is a law firm consultant specializing in helping small law firms achieve rapid growth through automated marketing and legal business systems. With 20+ years of experience across multiple industries, Richard has developed a program called "The DNA of the 7 Figure Law Firm" that delivers real, measurable results.

📰About Michael Patrick Strauch:

Michael Strauch, a legal sales expert, specializes in optimizing sales processes and closing rates for law firms. In just 2 years, he has helped clients generate over $6.5 million in additional revenue. Through his proven structure, he achieved higher close rates than established firms, leading to the launch of The Closing Room. This program has seen tremendous success across 10+ practice areas, with clients achieving a significant increase in close rates within just one month.

📞Connect with Richard James:

• Website: https://therichardjames.com/

• LinkedIn: https://www.linkedin.com/in/richard-james-partners-club-leader/

• Facebook: https://www.facebook.com/TheRichardJames/

📞Connect with Michael Strauch:

• Website: https://www.theclosingroom.com/

• LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/

• Facebook: https://www.facebook.com/michaelpatrickstrauch/

• Twitter: https://twitter.com/mpsthesalesguy

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Winning Strategies for Acquiring Legal Clients with Ian Altman, B2B Growth Advisor Dec 13, 2023

Show notes

Join Sasha Berson as he speaks with Ian Altman, B2B Growth Advisor

👉Sasha and Ian explored:

— Conceptualizing the legal industry as a "client vision pyramid" to help clients better understand their options for service levels.

— The importance of identifying your firm's niche and focusing on clients that are the right strategic fit.

— The use of "same-side selling" to build trust and help clients make faster decisions. This involves asking the right questions, disarming the prospect's defenses, and showing that you understand their problem.

— Structuring initial conversations to discover key information that informs the next steps and potential solutions.

— Helping clients make faster decisions by ensuring they understand differences in service providers.

— Building trust by providing recommendations even when not in your direct interest through expertise.

👉Main takeaways from the episode:

— Qualify leads by determining mutual fit using "same side selling" and focusing first on understanding the client's unique situation and needs.

— Focus business development efforts on identifying your firm's niche and cultivating an expert reputation among ideal client types through strategic conversations.

— Use an approach of "disarming" prospective clients by displaying you want to learn about the problem before determining if you can directly help, building trust in the process.

📰About Ian Altman:

Ian Altman is a leading growth advisor and bestselling author recognized globally as one of the top sales experts. He applies the insights gained from founding multiple companies to billion-dollar valuations in his work helping clients modernize sales and marketing.

As founder of the top-ranked Same Side Selling Academy and author of the book of the same name, Ian teaches strategic methods for determining fit with leads and building trust. Through energetic keynotes, he inspires audiences to transform their approaches.

📞Connect with Ian Altman:

• Website: https://ianaltman.com/

• LinkedIn: https://www.linkedin.com/in/ianaltman/

• Facebook: https://www.facebook.com/GrowMyRevenue

• Twitter: https://twitter.com/IanAltman

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Reaching Out to the Hispanic Market with Hugo E. Gomez's Advise, Founder of Abogados NOW Dec 06, 2023

Show notes

Join Sasha Berson as he speaks with Hugo E. Gomez's Advise, Founder of Abogados

👉Hugo and Sasha Explore:

— The Hispanic market is a mobile-first market, with over indexing on mobile usage as their primary internet device.

— That legal needs span beyond labor law to include estate planning, business law, and other areas as the Hispanic community becomes more multi-generational.

— Bilingual staff, especially for client intake, is important to gain Spanish-speaking clients' trust even if attorneys don't speak the language.

— Marketing to the Hispanic market can be cost-effective, with lower media costs compared to the English-speaking market, and attorneys can use various mediums such as social media and video content to reach out to clients.

👉Main takeaways from the episode:

— The Hispanic market is a growing and diverse market opportunity for law firms, with a projected 40% growth by 2060.

— Attorneys can use various mediums such as social media and video content to reach out to clients in the Hispanic market.

— The Hispanic market is not a one-size-fits-all market, and attorneys should be prepared to address the realities of the demographic shifts in the market.

📰About Hugo E. Gomez:

Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys reach underrepresented communities. With a passion for empowering marginalized communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns that help attorneys grow their firms and connect with the communities they serve.

As a thought leader in Spanish-speaking consumer behavior in the U.S., Hugo has developed a custom bilingual marketing plan that helps attorneys reach a market that other firms are missing. Under his leadership, Abogados Now has increased the average client ROI by 3.8x and published upwards of 10 million ads per month.

📞Connect with Hugo E. Gomez:

• Website: https://www.abogadosnow.com/

• LinkedIn: https://www.linkedin.com/in/bilingualmarketing

• Facebook: https://www.facebook.com/abogadosnow/

• Twitter: https://twitter.com/abogados_now

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

Building a Thriving Law Practice with Insights from Omar Ochoa, the Founder of Omar Ochoa Law Firm Nov 29, 2023

Show notes

Join Sasha Berson as he speaks with Omar Ochoa, the Founder of Omar Ochoa Law Firm

👉Omar and Sasha explore:

— The importance of having a growth mentality and continuously investing in people, technology, and services to scale a law firm over time.

— Leveraging strategic partnerships and joint ventures to fill gaps in expertise while maintaining autonomy and flexibility.

— Anchoring a law firm with a clear sense of purpose beyond just making money or gaining prestige.

— Setting ambitious long-term goals and visions for the future size and success of a firm but developing realistic strategies and actions to achieve them step-by-step over the years.

— How mentors and advisors can help translate broad visions and purposes into concrete plans and guide growth throughout the journey from present to future goals.

👉Main takeaways from the episode:

— A successful law firm business plan requires continuously investing in people, technology, and strategic partnerships to achieve growth over time.

— The plan must define clear short and long-term goals as well as a strategy and action points for achieving ambitious visions and purposes.

— Outside mentors and advisors can help translate broad visions into realistic strategies and guide the implementation of the business plan over multiple years.

📰About Omar Ochoa:

Omar Ochoa is a founding attorney with extensive experience in complex litigation, including antitrust, class actions, and securities cases. He has recovered hundreds of millions of dollars for clients and has been nationally recognized as one of the best young trial lawyers in the country.

Omar graduated from the University of Texas at Austin with degrees in business administration, accounting, and economics. He later earned his law degree from the university, serving as editor-in-chief of the Texas Law Review. He has clerked for two federal judges and has worked at the prestigious law firm Susman Godfrey L.L.P. Omar is dedicated to seeking excellence. He has been recognized for his outstanding achievements in antitrust litigation.

📞Connect with Omar Ochoa:

• Website: https://www.omarochoalaw.com/

• LinkedIn: https://www.linkedin.com/in/omar-ochoa-799395/

• Facebook: https://web.facebook.com/omarochoalaw/

• Email: oochoa@omarochoalaw.com

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724