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Freedom Focus Photography — Arts
Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.

Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.

Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.

Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we’ll explore the paths to a profitable photography business that supports the life you’ve always envisioned.

Copyright: ℗ & © 2020 Hair of the Dog Podcast

Latest Episodes:

Working through Fear with Heather Lahtinen Aug 02, 2022

Show notes

155 - This week's episode was an especially fun one to record, because my guest—the incomparable Heather Lahtinen—was sitting right by my side, a literal guest for the week here in North Carolina. And somewhere during the course of our work conversations in the office, on the boat and over Charlotte's best shrimp and grits, I confessed to a longstanding fear that left Heather shocked. So of course we had to record a podcast episode as she helped me unpack things!

What To Listen For:

The surprising fear that keeps me awake at night
What does it mean when you have a recurring dream?
The question to ask yourself once you've labeled your fear
Why repeated rejections are actually good for you
And an embarrassingly neurotic confession 😬

If you're 100% fearless—if there's simply nothing in this world that sets your amygdala abuzz—go ahead and skip this episode. But if you're an actual human being with actual human emotions, it's worth hearing how Heather suggests you handle your fear.

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The Power of Book Now with J.Nichole Smith Jul 26, 2022

Show notes

154 - J. Nichole Smith is allergic to waiting. A busy brand consultant, marketer and mom, Nic doesn't have the time or the patience for businesses that take days to get back to her. And, she says, neither do the potential clients who reach out about your photography services.

This week Nic and I discuss the single most important change you can make to your booking process—and why so many pet photographers are resistant to doing it.

What To Listen For:

How you're inadvertently killing your potential clients' mojo
What your inquiry process telegraphs to people
The part of your schedule you really need to formalize
How to leverage a potential client's momentum
The brilliant booking strategy used by one savvy (and sold-out) photographer

Nic also introduces a new solution to your booking and client-management woes: the Book Your Pet platform, with a version tailored specifically for pet photographers. It's fast, it's easy, and—best of all—it's free!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

A Horse A Day with Karinda Kinsler Jul 19, 2022

Show notes

153 - Karinda Kinsler might be the first pet photographer I've met who started her career photographing…cows. This week she shares her backstory, along with the epic project that launched her equine photography brand. We also talk pricing, mental obstacles to making money, and why you should bare it all for the camera. 😬

What To Listen For:

The urge you need to fight while building your business
What Karinda's clients feel before they hear her pricing
Why she resisted taking credit cards for so long
Karinda's beef with Dave Ramsey and his financial advice
The best way to learn about posing people with their pets

Karinda's part of the speaker lineup for our upcoming Hair of the Dog Summit—three days jammed with invaluable info on both the art and the business of pet photography. To catch Karinda's talk—Secrets of the Mythical 5-Figure Client—hop on our Summit VIP waitlist today!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Childhood Shoes and Money Mindset with Denise Duffield-Thomas Jul 12, 2022

Show notes

152 - If Denise Duffield-Thomas took out a billboard, I suspect she'd paint it with this message in G-I-A-N-T letters: You're allowed to make money doing what you love!

Denise, a money-mindset mentor based in Australia, joined me to explore how our stories around money are formed, and how they impact our businesses—sometimes many decades later. If you're struggling to reconcile having a fun career with having a lucrative career, this episode's for you.

What To Listen For:

Why undercharging and overdelivering actually lessens your impact
The Hollywood trope that set you up to struggle as a creative entrepreneur
How your birth order might be impacting your money mindset
What we all learned about politeness—and now need to unlearn
How your cultural ethos can influence your business

Want to go beyond our 45-minute convo? Pre-order a copy of Denise's upcoming book Chill and Prosper before July 19th, and you'll get a boatload of free bonuses!

Resources From This Episode:

Denise Duffield-Thomas
Chill and Prosper (with special pre-order bonuses)
Hair of the Dog Academy
Free Hair of the Dog Community
Hair of the Dog Elevate

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Building a LUXE business with Megan DiPiero Jul 05, 2022

Show notes

151 - Megan DiPiero is a force of nature. After building her Florida-based photography business into a $500k/year success, Megan shifted gears to start helping other photographers achieve similar results. Now, inside her coaching sphere, photographers regularly earn $10,000—or more—from a single session.

Instead of asking How can I get more clients?, according to Megan, you should be asking How can I get better sales? In this episode, you'll hear why she encourages photographers to provide a luxury service, and what that really means.

What To Listen For:

The two viable market segments, and the one that's dying out
What it actually looks like to provide a luxury service
Why your clients secretly prefer paying higher prices (!)
The huge advantage introverts have in networking
How to build your biz with gift credits—and the key phrase that makes it work

For more of Megan's energy and expertise (trust me, you're going to want it!), I highly recommend downloading the audiobook version of She Sells: The Empathy Advantage—Megan's free gift for Hair of the Dog listeners like you. 🎁

Resources From This Episode:

She Sells (free audio version)
Megan DiPiero Coaching
Rise to the Top! with Megan DiPiero (free Facebook group)
The Introvert's Edge, by Matthew Pollard
Hair of the Dog Academy
Free Hair of the Dog Community
Hair of the Dog Elevate

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Behind the Barka Doors with Kaylee Greer and Charlotte Reeves Jun 28, 2022

Show notes

150 - This week's podcast is a big ol' party, as I catch up with pet-photography legends Kaylee Greer and Charlotte Reeves, my partners in leading the most fun workshops on the planet. You'll hear about the previous "Barka" photography retreats we've led together, and how we've revamped things to make them even better for future students.

We didn't hold anything back in this jammed-full-of-laughs conversation: Hit play to hear about rooftop monkey ragers, bulldogs in the bathtub, Kaylee's pantsless car ride, the crush-worthy chef, and the one and only Lady Meatball.

What To Listen For:

Why Charlotte and Kaylee cried before the first Barka began
How Barka retreats have changed over the years
The exclusive new content just for retreat participants
What you can expect to learn on a Barka retreat
The one thing we won't take responsibility for (you can blame the chef)

Sad you missed the storied Barka retreats of years past? Well, that's silly. Stop being sad and snag a spot in one of this fall's Barkelona retreats!!! You'll find all the details here.

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Getting to 6-figures with Kristen Murray Jun 21, 2022

Show notes

149 - Longtime listeners might remember a June 2020 interview with Kristen Murray, celebrating giving her two weeks' notice to be a full-time pet photographer. Two years later, I caught back up with Kristen to see how things are going.

The short answer? Things are awesome! Last year she hit six figures, making more and working less than back in her 9-to-5 life. Find out how in this week's episode!

What To Listen For:

How Kristen reached a critical mass of awareness in her market
The problem she had converting inquiries—and how she solved it
How two unique offerings keep her calendar filled year-round
The bold move Kristen made with her website
What the future has in store for Kristen Murray Photography

Whether you're hoping to shift to full-time or happy shooting on the side—or you're already a full-time photographer—you'll benefit from Kristen's experience and experiments with her business.

Resources From This Episode:

Episode 19: Leaving 9 to 5, with Kristen Murray
Kristen Murray Photography
Kristen Murray on Instagram
Kristen's Facebook photography page
Squarespace 101 (included with Academy membership)
Hair of the Dog Academy
Free Hair of the Dog Community
Hair of the Dog Elevate

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Productivity Hacks with Heather Lahtinen Jun 14, 2022

Show notes

148 - Can you believe it's been three months since I had Heather Lahtinen on the podcast? This week we make up for lost time with an episode stuffed full of productivity hacks. You'll hear about click-saving automations, what Heather's buying in bulk on Amazon, and the insane editing goal she sets for herself.

What To Listen For:

What the IBTF model is, and how it can help you
My personal brand of self-sabotage (we all have one!)
How Heather reaches productivity-ninja status
Why you should always have at least one frog
The new AI-based tool to help cull your images

Since we're limited to just 10 links below, be ready to jot down the other great books and resources Heather and I discuss this week. It's a jam-packed episode!

Resources From This Episode:

Hair of the Dog Summit waitlist
Heather's approach to Inbox Zero (a free training)
Eat That Frog, by Brian Tracy
The Big Leap, by Gay Hendricks
Episode 136: The Key to Increasing Wealth
Flourish Academy Episode 210: Analog Life
Alfred (productivity app for macOS)
Logitech G305 Lightspeed Gaming Mouse
Hair of the Dog Academy
Free Hair of the Dog Community
Hair of the Dog Elevate

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Scaling to 200 Sessions a Month with Erin Bonilla Jun 07, 2022

Show notes

147 - With two photographers for parents, Erin Bonilla learned early in life how to work a camera. And while her photography skills are plenty impressive, they're not what's behind the stratospheric success of Bonilla Pet Studio.

Here's how jaw-dropping Erin's growth has been: She no longer shoots or sells her own work, yet consistently has six-figure months. Find out how this week, as we nerd out over knowing your numbers, hiring help, building scalable systems and managing your mindset.

What To Listen For:

How Erin built a business to run without her
The common branding pitfall of photography businesses
Which metrics Erin tracks (including the #1 critical driver for success)
How to flip the script on your fear of rejection
Erin's winning affirmation around income and wealth

Whether you identify more as an artist or an entrepreneur, you'll find loads of inspiration in this week's episode!

Resources From This Episode:

Bonilla Pet Studio
Up Your Follow-Up webinar
The Road Less Stupid, by Keith J, Cunningham
Traction, by Gino Wickman
The Big Leap, by Gay Hendricks
You are a Badass at Making Money, by Jen Sincero
Secrets of Closing the Sale, by Zig Ziglar
Hair of the Dog Academy
Free Hair of the Dog Community
Hair of the Dog Elevate

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Charge your Worth with Emily Aarons May 31, 2022

Show notes

146 - As the self-proclaimed Discount Queen, energy healer Emily Aarons was perpetually broke. Constant fights with her husband about a lack of financial contribution, combined with a new kiddo to support, led Emily to finally shift her business model—terrifying though it was. But learning to "do it scared" put Emily in a position to support other female CEOs going through the same financial struggles and mental money-blocks.

This week, we discuss what it means to put on your blinders and go for big air. You'll hear about gratitude and bonus goats, and get your own signed, notarized Certificate of Worthiness.

What To Listen For:

Why most people (including maybe you? 🤔) don't set goals
The question you need to answer—from your heart
How the money you charge changes the energy of a session (for better or worse)
The generational curse that lives in your DNA
What it means to market from a place of abundance

Be sure to listen to the end, when Emily rattles off an idea for creating income quickly while serving procrastinating clients. It's brilliant!

Resources From This Episode:

Emily Aarons (you'll find free meditations to increase your wealth)
Emily Aarons on Instagram
Sensitive is the New Strong, by Anita Moorjani
Hair of the Dog Academy
Free Hair of the Dog Community
Hair of the Dog Elevate

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

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