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Freedom Focus Photography — Arts
Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.

Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.

Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.

Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we’ll explore the paths to a profitable photography business that supports the life you’ve always envisioned.

Copyright: ℗ & © 2020 Hair of the Dog Podcast

Latest Episodes:

Best Of - Using Video to Book More Clients with Andrew Hellmich Mar 22, 2022

Show notes

135 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According to Australian photographer and podcast host Andrew Hellmich, the secret to standing out is video.

In this engaging episode, Andrew shares a long list of ideas, resources, and insider tricks for using video to boost your business. And don't worry—his ideas are as simple to execute as they are brilliant. Leave your DSLR on the shelf, and start leveraging the power of quick-and-easy videos to fill your calendar.

What To Listen For:

The importance of putting a face to your personal brand
A simple strategy to build relationships with local businesses
Who you should invite to crash your videos (your viewers will thank you!)
How to leverage short, simple videos to rank higher in search
What it means to use a “dog-whistle headline”
Ways to repurpose your video content for maximum mileage

After listening to this episode, there's no doubt you'll be convinced of the value of using video. But if you're feeling awkward or unsure about the execution side, you'll want to join Andrew's Daily Vlog Challenge. It's a safe space for getting comfy with video, and you'll be amazed at how much you'll improve in just 21 days!

Resources From This Episode:

PhotoBiz Xposed
Nicole's appearance on Andrew's podcast
Brian Bossamy on Andrew's podcast
BombBomb (video email with built-in GIFs)
Loom (screen and video recording software)
Bonjoro (desktop recorder and mobile app)
Rev (video transcription service)
Hair of the Dog Academy
Free Hair of the Dog Community
Hair of the Dog Elevate

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Tax Planning Party with Tiffany Bastian Mar 15, 2022

Show notes

134 - If your eyes glaze over when talk turns to taxes, you're in for a happy surprise this week. Tiffany Bastian, a high-energy accountant and tax pro specifically for photographers, makes today's episode a whole lot of fun. Even I—a self-professed numbers-nerd—learned some new things from our in-depth conversation. With Tax Day just a month away, you'll definitely want to listen up and take good notes!

What To Listen For:

The very first tax-related move to make
How not to get screwed by this Harry Potter/Hogwarts trick
Why you want to be an S-corp—and when to make the switch
The things you think are deductible that aren't actually deductible 😳
How to know if your "letter from the IRS" is a scam

You'll also find a bunch of helpful freebies on Tiffany's website, like her state-by-state guide to sales tax. Like Tiffany says, "You can't play the game if you don't know the rules." Listening to this episode is a great place to start!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Owning Time with Heather Lahtinen Mar 08, 2022

Show notes

133 - This week I'm sharing the results of my time audit, something I mentioned a few episodes back. Heather's along for the ride, helping to make sense of the numbers—and the meaning behind them. Join us as we talk about deep work versus admin, time-scarcity versus abundance, and the Stuart Smalley-style affirmation we could all benefit from.

What To Listen For:

A mantra to help shake off time-related stress
The hardest change for your business to make
Why Nicole is adding yet another thing to her calendar
…And why Heather thinks Nicole is delusional
The ideal work-session length for max productivity
Where your best ideas will usually come from

You'll also hear about big changes to the Elevate program, and Heather's new offer to give you a personalized, firm-but-loving kick in the arse.

Resources From This Episode:

Episode 127: Find More Time
John Acuff Podcast, Ep. 57: Get a Grip on Your Calendar
Flourish Academy Rx (your personalized plan from Heather)
We Should All Be Millionaires, by Rachel Rodgers
Hair of the Dog online community hub
Elevate Coaching Program Waitlist
Hair of the Dog Academy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Biz Tip Thursday - Going Above and Beyond Mar 03, 2022

Show notes

132 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
While this is a heart-breaking update - there is a silver lining of excellent customer service that we should all take notice of.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Make your Website Work for You with Mikaela Vargas Mar 01, 2022

Show notes

131 - When it comes to designing your website, the first step is to step back from the design elements.

Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business.

What To Listen For:

The misguided Field of Dreams website myth
How one small change in your About-page photo can build extra trust
Which objections your homepage needs to address
Why it's time to revive your long-dead blog—or start a brand-new one
How to leverage Robert Cialdini's "commitment concept" in your biz
The website platforms we most recommend

And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Let's Spend 100k with Heather Lahtinen Feb 22, 2022

Show notes

130 - This week we revisit a conversation from a recent episode, where Heather lost her mind over a $35,000 used Hermès purse. Spoiler alert: she's still bent out of shape about it!

Regardless, we're circling back to the self-assigned task of spending an (unfortunately) imaginary $100,000 in an entirely frivolous way. You'd think this would be easy, but we both struggled! Find out what we decided—and how you can weigh in with your own selfish-by-design spend.

What To Listen For:

How Nicole's actual planned purchase got demoted to fantasyland
Why people suffer from decision fatigue
The signifier that a spending decision is the right decision
How Heather lost her imaginary office to airbnb-ers…
…and why she's urgently setting up a GoFundMe page

Check out the Circle thread to share your hypothetical shopping list! (Favorite answers so far? A hot air balloon on standby; a storm-chasing vacation; and alllll the cast-iron waffle irons.)

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

When your Worst Fear Happens with Heather Lahtinen Feb 15, 2022

Show notes

129 - Unless you're a newcomer to the Hair of the Dog ecosystem, you know that we recently moved our community group from Facebook to Circle. And if you were part of our free Facebook group, you might be aware that the change went over like a lead balloon.

Or did it?! This week, Heather and I discuss decisions—big ones, little ones, hard ones, easy ones—and what happens when you piss people off. You can't avoid making decisions, so you better be prepared for the consequences of your choices. Listen this week to learn how.

What To Listen For:

The 3 categories of decisions you make in business—and in life
Why Heather doesn't believe in wrong decisions
The fear that's been lurking juuust below our subconscious for years
Why you should aim to be repellent 😏
How having big decisions go sideways is secretly a good thing

And while we're on the subject, our Circle members are loving things over there. If you're late to the party—don't worry! The invitation's still open to come join us.

Resources From This Episode:

NEW Hair of the Dog online community hub
Elevate Masters & Elevate Fundamentals (now accepting applications!)
Dismantling Overwhelm training (Feb. 15th @ 1pm ET)
Hair of the Dog Academy
Beyond the Brushes, with Michelle Parsley

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The Secret to Converting more Leads with Tracy Goodwin Feb 08, 2022

Show notes

128 - Calling Tracy Goodwin a voice coach is like calling The Rock just a wrestler. Her work goes far beyond, say, training actors in a convincing Irish brogue—though she can do that, too!

We're fortunate to have Tracy with us this week for a fascinating episode on the psychology of voice. There's more to it than you might expect, and it's stuff you need to know. Because unpacking what's in your voice can make the difference between getting the sale…or coming up empty.

What To Listen For:

The data Tracy's seeing right now that she's never seen before
Why your pricing doesn't matter nearly as much as you think
The 2 key things when it comes to selling your work
How your subconscious plays tricks on you
What Tracy wants people to feel in the first 30 seconds after they've met

Learn how to confidently sell your work—without going full ShamWow—in this exceptional episode!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Find More Time Feb 01, 2022

Show notes

127 - This week we're on a quest for the holy grail of the modern world: more time. In the interest of brevity, I offer you our shortest-ever podcast, with just one helpful bit of "homework" to do.

What To Listen For:

The predictable pitfall of the human brain
The non-negotiable hours you need in your schedule
How to do a time audit, to see where your time really goes

Hit play, have a listen, then gather what you need for your audit. We'll revisit this in a few weeks to chat about our findings!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Your Path to More Income with Erinn Bridgman Jan 25, 2022

Show notes

126 - As a money management and mindset coach, Erinn Bridgman works with female entrepreneurs to not only design profitable businesses, but to actually grow their personal wealth. And this week on the show, Erinn joins me to talk about what photographers (of any and all genders!) should be doing to get their financial pups in a row.

What To Listen For:

The biggest money-management mistake Erinn sees
How to start paying yourself consistently
What PPA recommends as your maximum cost of goods sold
How to set yourself up for success if you're just starting out
The weekly "meeting" you need to have with yourself

Erinn's kicking off a Wealthy Woman Accelerator shortly, so if that sounds like your jam, head to her website and get on her waitlist. And if you're reading this right as our latest podcast episode goes live, you're just in time to catch my free 7 Pricing Mistakes Photographers Make training, on January 26th! Register under the Upcoming Events tab in our new Hair of the Dog online community (open to all members of our free HOD community).

Resources From This Episode:

Erinn Bridgman's website
Erinn's Instagram
Erinn's YouTube channel
You Are a Badass at Making Money, by Jen Sincero
Get Rich, Lucky Bitch!, by Denise Duffield-Thomas
E-Squared, by Pam Grout
We Should All Be Millionaires, by Rachel Rodgers
NEW Hair of the Dog online community hub
Hair of the Dog Academy
Hair of the Dog Elevate coaching program

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

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