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Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.

Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.

Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.

Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we’ll explore the paths to a profitable photography business that supports the life you’ve always envisioned.

Copyright: ℗ & © 2020 Hair of the Dog Podcast

Latest Episodes:

The Secrets to Charging your Worth Mar 17, 2020

Show notes

#005 - Repeat after me: I can get paid well while doing work that I love!

Determining prices for your pet photography business often feels like throwing a dart at the wall. Are you charging too much? Too little? Will you ever land one of those four-figure sales you see other photographers talking about on Facebook??

This episode covers how to approach your pricing strategy, and how to think about the value you're offering potential customers. Whether you're looking to shoot high-volume, low-cost or take on only the occasional high-end client, it's important to be deliberate in creating your pricing model and the business structure that supports it.

What To Listen For:

How to avoid the common pricing mistake most photographers make
What “brand alignment” means, and why it’s critical for your business
Why creating amazing images isn’t enough to justify high prices
One super-simple way to increase your perceived value

Don’t forget that when you leave a review (wherever you listen to podcasts), you can include questions about whatever’s been a challenge for you in your business. This is the stuff of future podcast episodes, so take advantage of the opportunity to ask!

Resources From This Episode:

Hair of the Dog Academy: https://hairofthedogacademy.com
FREE Pet Photography Pricing Guide: https://learn.hairofthedogacademy.com/pricing
Hair of the Dog Facebook group: https://www.facebook.com/groups/hodcommunity/

Download a PDF transcript for this episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Gaining Confidence with Heather Lahtinen Mar 10, 2020

Show notes

#004 - One of the things pet photographers often tell me is that they just need to develop more confidence. With more confidence, they’d put themselves out there, start booking clients, and finally build the pet photography business they’ve dreamed of. Sound familiar?

In this episode, award-winning photographer and teacher Heather Lahtinen joins me to call BS on this line of thought. Learn why it’s not actually confidence you’re after, and how to reframe your thinking around improving your craft.

What To Listen For:

The difference between comparison and inspiration, and inspiration vs. copying
How a lack of confidence can lead to unhappy customers
The importance of determining your core values
How feeling stressed out is actually a gift
Why you need to master the art of taking terrible photographs :)

Hear how to outsmart your self-sabotaging brain, shift your focus away from lack, and build a business—and a life!—that’s aligned with your deepest values.

Resources From This Episode:

Hair of the Dog Academy: https://hairofthedogacademy.com
Steal Like An Artist, by Austin Kleon: https://austinkleon.com/steal/
The War of Art, by Steven Pressfield: https://stevenpressfield.com/books/the-war-of-art/
Heather’s Core Values exercise: https://www.dropbox.com/s/gt3nhjyhmztbwgu/FA%20Values.pdf?dl=0
Hair of the Dog Facebook group: https://www.facebook.com/groups/hodcommunity/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The Myth of Organic Marketing Mar 02, 2020

Show notes

#003 - Are you ready for some tough love?

Here’s the truth: Building a pretty website and posting on social media isn’t nearly enough to develop a sustainable pet photography business. Overreliance on “organic marketing”—customers naturally finding their way to your website through search or social—is a common mistake among new pet photographers. In today’s episode, we’ll talk about ways to extend your reach beyond organic marketing.

What To Listen For:

What type of organic marketing you should focus on
How to capture valuable leads from your website
The right way—and wrong way—to use model calls
One simple thing that will increase the conversion rate of your offers
How to let go of email unsubscribers with love :)

Tune in to learn about lead magnets, urgency, and other important tricks to succeeding at your trade!

Resources From This Episode:

Hair of the Dog Academy YouTube channel
HOD Podcast - Episode 1 (What Procrastination Really Means)
Hair of the Dog Academy
Hair of the Dog Pet Photographers Facebook Group

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Creating Exceptional Client Experiences with Kimberly Sarah Photography Feb 23, 2020

Show notes

#002 - The best form of advertising is a client who can’t stop raving about you. In today’s episode, Nicole welcomes Kimberly Buccheri and Bud Thorpe of Kimberly Sarah Photography, a boutique pet photography business based in Manchester, New Hampshire. Kimberly and Bud share why—and how—they go the extra mile to create an exceptional customer experience that leaves clients singing their praises.

What To Listen For:

How to ensure you’re not selling “boutique hours” for “volume pricing.”
The importance of picking up the phone—and clearing space in your coat closet!
Why they choreograph their studio shooting plan like a dance.
The $100,000 piece of advice Kimberly and Bud share, for free.
How to make the sale long before you get to the ordering session.

As Bud says, “You can’t save your way into profitability.” Hear how investing in their client relationships has paid huge dividends, and be inspired to develop your own plan for dazzling your customers!

Resources From This Episode:

Hair of the Dog Academy *FREE!* Pricing Masterclass: https://learn.hairofthedogacademy.com/pricing
The Dog and Pet Studio Lighting Course:
https://www.themasterlightingcourse.com/dogs
Kimberly Sarah Photography:
http://www.kimberlysarahphotography.com
Hair of the Dog Pet Photographers Facebook Group:
www.hairofthedogacademy.com/fbgroup

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

What Procrastination Really Means. Feb 20, 2020

Show notes

#001 - Welcome to the first episode of the Hair of the Dog Podcast! Your host, Nicole Begley, shares her story and looks at the areas that procrastination pops up in her business - and then gets to the bottom of what that means!
Maybe you can relate, you’ve scrolled through Instagram, scanned your inbox and had a little snack. Then the dog finagled another walk—how could you say no to those pleading eyes? In other words, you’re doing everything but that one important thing you keep putting off.

So what exactly is procrastination, and how can we better overcome it? That’s the topic of our inaugural Hair of the Dog podcast, a new resource by pet photographer and business coach Nicole Begley, designed to help pet photographers of all levels improve their craft and earn more money.

What To Listen For:

What’s really happening when you avoid an uncomfortable task?
What can you learn from paying attention to your own judgments about others?
Why do we often procrastinate on the very things that will move us closer to our goals?
How can self-inquiry help you push through procrastination?

Stay tuned for the end—the whole episode’s less than 14 minutes—where I’ll share what the Hair of the Dog podcast has in store and what you can expect from future episodes.

Oh, and spoiler alert: That thing that you’ve been reluctant to tackle? You can totally handle it. I promise!

Resources From This Episode:

Ready to connect to a community of 11,000+ pet photographers just like you? Join our free Facebook community here.
Explore all of the resources on Hair of the Dog here.

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

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