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Freedom Focus Photography — Arts
Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.

Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.

Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.

Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we’ll explore the paths to a profitable photography business that supports the life you’ve always envisioned.

Copyright: ℗ & © 2020 Hair of the Dog Podcast

Latest Episodes:

Best Of - Location Scouting Secrets with Charlotte Reeves Nov 23, 2021

Show notes

115 - If you've been in the pet photography world for any length of time, you're no doubt familiar with the amazing Charlotte Reeves, an award-winning dog photographer and educator based in sunny Brisbane, Australia.

A master of working with natural light, Charlotte joins me in this week's episode to talk about choosing session locations, making the most out of them, and why we'll all want to move to Queensland after listening to this episode. (Kidding! You won't need to, cause you'll learn to uncover amazing locations right in your own backyard.)

What To Listen For:

How where you live affects your shooting style
Tips for discovering awesome new photography locations in your market
The importance of a location guide in helping clients understand what to expect
How much variety you need in a location, and how to make the most of what's there
An exercise to stretch your creative muscles and work on shooting more variety

Episode bonus: Charlotte's fantastic Working with Natural Light foundation course is available for Hair of the Dog listeners at half price! Use the code HODpodcast to save yourself fifty bucks, and learn the fundamentals of light that will elevate your work and guide your session flow.

Resources From This Episode:

Charlotte Reeves Photography
Unleashed Education (home of RealShoots, the daily tip series and so much more)
Working With Natural Light course (don't forget the HODpodcast code!)
Toggl, Harvest and Sunseeker apps
Hair of the Dog Academy
Hair of the Dog Facebook group

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Biz Tip Thursday - Don't Cancel the Massage Nov 18, 2021

Show notes

114 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
We all hear that we need to schedule self-care and take care of ourselves first - but why is that so hard?
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Gift Giving and Gift Certificates with Mandi Pratt Nov 16, 2021

Show notes

113 - 'Tis the season to start planning for the season that's just around the bend: those frenzied weeks of holiday gift shopping. Staying on the sidelines—offering no Black Friday, Cyber Monday or Small-Business Saturday specials—is a perfectly valid choice. But you may still have people looking to buy gift certificates for their loved ones.

This week, Mandi Pratt from Greyboy Pet Prints and I talk about best practices for offering gift certificates, showing appreciation for your best clients, and why you should think twice before publicly posting holiday sales.

What To Listen For:

The potential pitfalls of selling gift certificates
Why you'll want an introductory email from the purchaser
The legal considerations for expiration dates
How Nicole makes her gift certificates look and feel like a *real* present
Why you should never sell gift certificates for specific products
Ideas for thank-you gifts for your very best clients

And after listening to this episode, if you're curious about Mandi's beautiful etchings, you can get one for yourself—or for your best client—at 30% off the regular price. Just use the code HOTD30 at checkout.

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The Most Common Way We Block Money with Heather Lahtinen Nov 09, 2021

Show notes

112 - This week, mindset-ninja Heather Lahtinen and I return to our series on money. We talk about a common deep-seated fear that blocks financial success, and also go down some kooky tangents—like why I don't want to be seen on a boat (blame the 2009 SNL video?).

If your bank account balance still isn't where you want it, do yourself a favor and listen to this episode. You might need to question your thinking around what money means—and Heather's here to guide you through.

What To Listen For:

What having loads of money means to your amygdala
The asinine thing Heather caught herself saying
Why pet photographers are often afraid to market themselves
Heather's new area of research—and her deeply held beliefs about flying coach
How hating on Jeff Bezos can keep you in the poorhouse

If all this talk about money is triggering you, great! That's incredibly valuable information, because something that triggers you has something to teach you. As you dig in and discover how these issues show up in your own life, hit us up on Facebook and share what you've learned!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Listen To That, Not This with Nicole Begley Nov 02, 2021

Show notes

111 - This week's podcast was recorded specifically to tell you...don't listen to this week's podcast!

Today is the first day of our live Hair of the Dog Summit online, so we're currently over there, soaking up all the trainings from our fantastic summit speakers. Won't you come join us?

What To Listen For:

Overhaul (or Create) Your Website to Maximize Your Sales
Photographing in Studio with One Light
The Fundraising Gallery Show: A Win-Win-Win
Build Your Business with a Holiday Gift Guide
An Intro to In-Person Sales
Self-Publishing for Pet Photographers
...and more!

But if you're late to the party and the live summit's already over, don't worry. You can purchase all the recordings here, to keep forever and listen to at your leisure!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Building a Business and Life with Purpose with Alex Cearns Oct 26, 2021

Show notes

110 - It's fair to call it a major pivot: When Alex Cearns went full-time as a pet photographer in 2009, she left behind a career in counterterrorism. And although the work was more joyful, it still felt like baptism by fire to successfully manage a full calendar of clients.

These days, thankfully, up-and-coming pet photographers have far more people to turn to for advice—including Alex herself. Joining me from her home in Perth, Australia, Alex talks about her photography journey, her rescue-related projects, and the wisdom she's learned along the way.

What To Listen For:

The business-consultant advice that Alex ignored altogether
How she developed her studio shooting plan
Why Alex ignores her competitors—but couldn't succeed without them
The fascinating insight she gleaned from post-2009 global markets
How to leverage your storytelling superpowers
Why you don't want to volunteer for animal rescues (a brilliant bit of advice!)

Have you registered for the upcoming Hair of the Dog Summit, happening next week? Alex kicks off the summit, sharing her hard-earned wisdom on how to build your confidence, stay motivated and improve your resilience as a pet photographer. Join us on Nov. 2-4 for only $10!!!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Why You Can't Ignore Video with Shelley Paulson Oct 19, 2021

Show notes

109 - Earlier this year, head of Instagram Adam Mosseri announced that IG is no longer a photo sharing app. Cue the record scratch. Say wut??

If you've spent a minute on social media lately, the pivot to prioritizing video comes as no surprise. Equine photographer Shelley Paulson has been watching the trend develop for years, which is why she started dabbling in video creation back in 2014.

This week, Shelley joins me to talk about what's changed in the world of video, and how you can take advantage of video's emotional power—both for increased reach in your marketing efforts and to create a better experience for your clients.

What To Listen For:

How standards for video production have shifted in recent years
The most challenging part of offering video to clients
Ideas for mixing stills and video
How to leverage video for commercial opportunities
What Shelley predicts for the future of video and technology

Shelley's also teaching a video class in the upcoming Hair of the Dog Summit, happening on November 2-4. Get registered today for just a $10 donation to the HOD Conservation Fund, and you'll get live access to Shelley's course and the entire lineup of educators!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

$2k vs $300 a night - Biz Tip Thursday Oct 14, 2021

Show notes

108 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
We all have things that we value enough to have a little spending "splurge" now and then. For me, it's never shoes - but often travel. However, even I might run into some money blocks with today's BizTip Thursday comparison. What would be required for you to spend $2000/night on something that could be had for only $300? What would be required for your clients to want to spend $2000 with you vs. $300 with someone else? Let's discuss.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The Journey to Your Life's Purpose Oct 12, 2021

Show notes

107 - This week, a short and celebratory podcast. Now that the Hair of the Dog Conservation Fund is officially a 501(c)3 non-profit, I want to talk about finding my life's purpose—and what it might look like for you to find yours.

What To Listen For:

The limiting misconception about "finding your purpose"
What it feels like to be in alignment
How to get closer to your core purpose
A homework exercise to help bring you clarity
Examples of other pet photographers' passions

I'm just guessing here, but if you're cueing up this podcast, your purpose might have something to do with pet photography. And if that's the case, you'll definitely want to join the Hair of the Dog Summit this November. For a teensy $10 donation to the HOD Conservation Fund, you'll get live access to an entire lineup of awesome educators. Get on the waitlist here!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Biz Tip Thursday - The Great Pivot Oct 07, 2021

Show notes

106 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
Have you ever found yourself in a situation in which you had everything planned out, dare I say perfectly, and then something happens to make it all go COMPLETELY off the rails? I'm not talking a little blip but a full-on March 16th, 2020 level off the rails event. Well, I had to deal with one lately and in this BizTip Thursday I'm sharing that experience. In the end? It turned out even better than I could have imagined!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

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