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Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.

Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.

Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.

Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we’ll explore the paths to a profitable photography business that supports the life you’ve always envisioned.

Copyright: ℗ & © 2020 Hair of the Dog Podcast

Latest Episodes:

When Do I Start Charging with Heather Lahtinen Oct 05, 2021

Show notes

105 - Deciding when to start charging for your work is like having a baby: You're never going to feel completely ready. If you're a human—and I assume that you are—you'll always make mistakes and have room for improvement. Regardless, this week Heather and I hope to convince you that if someone in your market is willing to pay you for photography, then forpetessake LET THEM PAY YOU!!! Have a listen, and hear us out.

What To Listen For:

The components of an MVP (that's 'Minimum Viable Product')
How to set appropriate client expectations if you're new
The "dead zone" of photography pricing
What to say when you need to re-shoot a session
How to Malcolm Gladwell your way into better images

Still don't feel like you're ready to charge? Try running your reasons through Heather's BS Detector—it's the surefire way to know if they're legit, or just excuses protecting your ego from bumps and bruises.

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Biz Tip Thursday - The Great Lobby Search Sep 30, 2021

Show notes

104 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
Creating beautiful images and high-end products aren't always enough to truly offer your clients a high-end service. Join me on the Great Lobby Search of 2021.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Heather's Money Mayhem Sep 28, 2021

Show notes

103 - As I sneak off to Iceland this week with the hubs, I'm turning the reins over to podcast regular and mindset maven Heather Lahtinen. And...Heather has a question for you.

All these principles and personal growth strategies we talk about on the podcast—are you putting them into practice in real life? Do you even notice when your emotions are hijacking your thought process? (That's two questions, oy.)

This week, Heather walks you through a recent real-life example of putting mindset principles into action—so we can all learn some valuable lessons from her crazy-brain train.

What To Listen For:

The rotten rear-end news that sent Heather spiraling into tears
What our financial decisions actually come down to
How even small loose ends can have an oversized impact
The brilliant business move Mercedes makes for its customers
Why overcoming your ego is good for your bottom line

Enjoy your one-on-one time with Heather, and I'll catch you in next week's episode!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Biz Tip Thursday - Fill up the Soap Sep 23, 2021

Show notes

102 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
What do you do when your to-do list is miles and miles long and you are feeling that there is no possible way that you will be able to complete all of these tasks? You fill up the soap.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Money Triggers with Heather Lahtinen Sep 21, 2021

Show notes

101 - This week's it's another money-minded podcast, with favorite guest—and newly certified Neuro Linguistic Programming practitioner!—Heather Lahtinen.

Everyone has a money story. Play along as I try to uncover Heather's story, by presenting different scenarios to see what triggers her. What comes up for you as you listen? How would you answer these questions? Did you buy Bitcoin at $3.50, you brilliant little sunflower? (If so, kindly don't tell Heather.)

What To Listen For:

How to know if you're currently being affected by a money story
The Restoration Hardware litmus test
What it means to be triggered in a positive way
The role-reversal that's turning Heather into a crazy person
When to keep your mouth shut, to avoid self-sabotage

This is the second in a six-part series on the topic of money. So if you like money—earning it, saving it, spending it, figuring out why we're all super weird about it—be sure to catch my monthly talks with Heather through the end of the year!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The 5 Lessons I've Learned in Business Sep 14, 2021

Show notes

100 - This week I'm boiling down over a decade in business into five essential takeaways. If you're newer in business or an aspiring pet photographer, consider these hard-won lessons a head start on your path. And if you're multitasking while you listen, pleeease pay close attention to #4. You'll hear about one of the hardest things you can possibly do—and the enormous payoff you'll earn in return.

What To Listen For:

The good news—and the bad news—about marketing in 2021
A homework assignment (hint: practice it in front of the mirror first)
What successful photogs in every genre are doing
The easiest way to build the Know, Like & Trust factor
A totally made up (but critically important) statistic on self-integrity and success
The sneaky grocery-store trick that helped Nicole build her business

The freedom of being your own boss is really quite delicious. But the path to attaining that freedom isn't always smooth, and it's not always pretty. With these five lessons in your back pocket, you're poised to dance right past some of the most common obstacles on the road to success. 💃🏻

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The Secrets to Success from Hair of the Dog HQ Sep 07, 2021

Show notes

099 - This week, as we creep toward a major podcast milestone, I look back at both the humble beginnings and the happy evolution of Hair of the Dog.

What have I learned along the way that you can put to use in your own business? If you're a regular listener, the "secrets to success" won't entirely be a surprise. But I hope that framing these in a new way—and sharing a few thought-exercises to try—will help you move the ball forward with your own goals and dreams.

What To Listen For:

The happy accident that set Nicole's photography business up for success
A litmus test for your self-limiting beliefs—and the importance of the company you keep
The 3 things you need to be a successful pet photographer
Words of wisdom from Henry Ford, and Nicole's favorite quote
The big difference between half-assing it and being 70% "good enough"

Friends, the #1 goal here at Hair of the Dog has always been to build community. I'm so thankful to you for making this what is today: an incredible group of people with a shared passion, all moving in the same direction. It's genuinely a joy to see all the friendships forged through pet photography, and the way HOD-ers lean on each other for feedback and support.

If you're not yet part of our nearly 900-member-strong membership Academy, note that the doors are open for *just* a few more days. We'd sure love to welcome you as part of our pack!

Resources From This Episode:

Mini-Sessions in a Snap download (for Academy members)
Ben Shirk Photography
The Pillars of Pet Photography (a 6-part podcast series)
Hair of the Dog Academy (Doors are OPEN! Sign up here before 9/9!!)
Hair of the Dog Facebook group
Hair of the Dog Elevate coaching program

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Taming Your Workflow with Jessica Wasik Aug 31, 2021

Show notes

098 - The more pet photography clients you have, the more likely it is that something—or someone—will slip through the cracks. Once Pittsburgh-based photographer Jessica Wasik reached the point of potential client-management chaos, she realized it was time to upgrade her workflow and client tracking system.

Fast-forward to today and Jessica's a full-on Dubsado evangelist, sharing with fellow photogs the sanity-saving magic of this robust client-management tool. This week we talk about workflow in general and Dubsado specifically, including why and how you might make the leap.

What To Listen For:

Why Jessica chose Dubsado for her customer relationship management (CRM) software
How to get started using a CRM system
The time-saving Dubsado feature that Jessica loves
An important question to ask each new lead, to help personalize the process
The 3 different sections to tackle when setting up your workflow
Nicole's personal rule for every single client interaction

We're thrilled to have Jessica's new Dubsado 101 course available (for free!) inside the Hair of the Dog Academy. If you're ready for a grown-up CRM but could use some hand-holding as you get started, you'll definitely want to check out this thorough video series!

Resources From This Episode:

Dubsado 101 (for Academy members)
Calendar Contests with Jessica Wasik (for Academy members)
Episode 20: Calendar Contest with Jessica Wasik
Bark & Gold Photography
Bark & Gold Photography on Instagram
Bark & Gold on Facebook
Dubsado, Jotform, Trello, Zapier
Hair of the Dog Academy (Doors open 9/2! Get on the waitlist HERE.)
Hair of the Dog Facebook group
Hair of the Dog Elevate coaching program

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Getting Started with Off-Camera Flash with Kim Hartz Aug 24, 2021

Show notes

097 - Learning off-camera flash opens up a world of possibilities for your photography. Want images with more depth and dimension? Try off-camera flash. Want the freedom to shoot at 2pm on a sunny day, without your images looking dog-awful? Try off-camera flash!

This week, Elevate and Academy coach Kim Hartz joins me to demystify what is, for many photographers, an intimidating topic. We share the 3 simple steps to using a speedlight or strobe outdoors, discuss modifiers and mental blocks, and—we hope—leave you excited to start playing with off-camera flash.

What To Listen For:

The low-cost strobe Kim started out with, and what she's using now
How important is high-speed sync? (It depends on this X factor)
The lighting setup that saves marriages
Settings that keep your images from looking "flashy"
How to MacGyver a light modifier with common kitchen items

And if this episode leaves you hungry for more, you’ll want to join Kim's upcoming Academy Accelerator course: Gaining Confidence with Off-Camera Flash. This four-week class includes weekly calls and homework assignments, so you'll finish the month knowing how to create stunning on-location portraits using off-camera flash.

Resources From This Episode:

Kim's Academy Accelerator (Starts 9/8—registration now open!)
Blair Phillips portable light-stand cart
Hair of the Dog Academy (Doors open 9/2! Get on the waitlist HERE.)
Hair of the Dog Facebook group
Hair of the Dog Elevate coaching program

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Biz Tip Thursday - Oreos Matter Aug 19, 2021

Show notes

096 -Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
Quality matters - and sorry Hydrox, but you just don't cut it when I'm expecting Oreos! Today I'm crying in my ice cream about the lack of cookies in my cookies and cream. First-world problems, I know. This isn't just about the ice cream though, this also applies to how we run our photography business.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

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