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Freedom Focus Photography — Arts
Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.

Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.

Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.

Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we’ll explore the paths to a profitable photography business that supports the life you’ve always envisioned.

Copyright: ℗ & © 2020 Hair of the Dog Podcast

Latest Episodes:

Business Pillar 4 - Pricing Jul 13, 2021

Show notes

085 - We're on to the fourth business pillar this week, and it's one that makes joyful fireworks explode in the nerd-center of my brain: PRICING!

Yep, this week I channel my inner CPA to help you sort through the numbers. Because if you want to be in business, you need to ensure that you're actually making a profit. There are pricing traps waiting to swallow up unsuspecting new photographers—and I don't want you to fall victim.

What To Listen For:

The single most important number to figure out
How to handle the digital file pricing conundrum
Suggested markups for wall art, albums and more
Nicole's favorite of the three common pricing strategies…
...and why a "floppy" print never leaves her studio
The universal answer to the What should my prices be? question (!!)

You might want to listen to this episode twice. And for some extra guidance, you'll definitely want to sign up for my free 45-minute pricing masterclass! Download this FREE Pricing Checklist, too!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Laser Coaching - Let's find qualified clients! Jul 08, 2021

Show notes

084 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
In this conversation, Ina has been building her pet photography business with great success, but has hit a snag with finding some qualified clients. Together in this laser coaching session, we create a plan to attract new clients for the coming months to her business.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Business Pillar 3 - Website Jul 06, 2021

Show notes

083 - This week we're diving into the third business pillar: your website. It's your virtual storefront and yes, you need to have one if you're open for business!

It doesn't need to be flash bang whiz fancy (and probably shouldn't be), but it does need to follow some best practices. In this episode, I'll walk you through what those are.

What To Listen For:

What to include in your website's prime real estate
One thing your website copy absolutely must do
How to avoid getting on Google's bad side
The biggest pitfall of blogs—and the super-simple fix
Why your contact form should play it cool

And to help as you assess your site, download and print this super-handy website audit checklist.

Resources From This Episode:

FREE Website audit checklist
Uptrends website performance monitoring
Google Workspace (formerly known as G Suite)
Creative Market room mockups
Canvy room mockups
The LawTog Privacy Policy template (save 10% with code HAIROFDOG)
Hair of the Dog Academy
Hair of the Dog Facebook group
Hair of the Dog Elevate coaching program

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Biz Tip Thursday - 1,900 Google Reviews Jul 01, 2021

Show notes

82 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
How diligent are you about asking your clients for reviews? How many reviews is "enough" so you can rest easy? In today's episode, I'm sharing my recent experience getting pizza and why my husband was leaving a review at 10:30pm.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Business Pillar 2 - Branding Jun 29, 2021

Show notes

081 - Dialing in your brand is the second step in this 6-part series on the pillars of your business. It's a fun step, too—enjoyable enough that pet photographers get hung up here, swimming in a sea of font choices and logo ideas, without actually moving things forward.

This week you'll hear about what you need, when to say good enough and move on, and why you should always include the eggs!

What To Listen For:

How to set a brand intention—and why it's so important
The thing you've heard a billion times, but still haven't done
What it means to have a "minimum viable design"
How many fonts are ideal for your brand
The doodles you'll want (not made of cheez; not made of poodles)

For a handy reference and to keep yourself accountable, print this FREE branding checklist and post it near your desk. Then—and this part’s really important—start checking things off!!

Resources From This Episode:

Free Branding Checklist
Episode 79 - The Six Pillars of Business, Part 1
Simon Sinek's TED Talk - Start With Why
Creative Market
Coolors color scheme generator
Font Pair
What the Font? font identifier
Hair of the Dog Academy
Hair of the Dog Facebook group
Hair of the Dog Elevate coaching program

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Laser Coaching - Book project of a different species. Jun 24, 2021

Show notes

80 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
In this conversation, Rebecca has an idea for a book project that crosses species lines and is looking for strategies to work with some zoological institutions.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing

Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Business Pillar 1 - Legal and Admin Jun 22, 2021

Show notes

079 - Welcome, welcome! Today I'm kicking off a six-week solo series covering the six pillars of your pet photography business. Whether you're just getting started, or your business was thrown together like a Pinterest-fail DIY shelving unit, this series will help.

This week I'm talking you through the legal and administrative side of things, which admittedly isn't the most exciting part of pet photography. But getting this stuff sorted out means the bedrock of your business will be solid. Don't skip it!!

What To Listen For:

The biggest legal mistake Nicole made when starting out
How to avoid getting walloped by the self-employment tax
The pros and cons of using your personal name in your business name
Which insurance coverage to choose for full protection
How to form an LLC (it's easier than it sounds!)
The EIN-related scam to steer clear of

No need to take notes as you listen; keep your hands free for driving or dog-petting, and simplyDOWNLOADTHISFREE legal/admin to-do CHECKLIST.

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Laser Coaching - Let's get this business started! Jun 17, 2021

Show notes

78 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
In this conversation, Victoria is in the beginning process of setting up her business and has some questions about getting her business going!

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.

Grab your FREE Editing 101 or Pricing 101 masterclass!

Connect with us on Instragram - @hairofthedogacademy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The Power of Intention with Heather Lahtinen Jun 15, 2021

Show notes

077 - What is it that you want? How do you want to feel today?

They're seemingly simple questions, but few of us take the time to ask ourselves—or to get clear on the answers. This week I'm joined by podcast regular Heather Lahtinen to talk about why it's so important to set intentions, and how to do it effectively. Also in this episode: bobbleheads, "safety mode," and road-trip woes.

What To Listen For:

The important difference between goals and intentions
How to phrase your intentions to increase their power
What triggered Heather's recent meltdown, and how she turned things around
The Contrast/Clarity method for figuring out what you want
This year's hottest Christmas present—add it to your wish-list!

Setting intentions doesn't have to be a complicated process—but it is a critically important process. This week's episode will get you headed in the right direction.

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Laser Coaching - Making the Move to Full Time Pet Photographer Jun 10, 2021

Show notes

76 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
Matt has been working on growing his business for the past two years and is ready to really move towards making this a full-time job. In this laser coaching, we discuss plans to market his business and how he can set his business up for success that leads to more consistent bookings.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.

Grab your FREE Editing 101 or Pricing 101 masterclass!

Connect with us on Instragram - @hairofthedogacademy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

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